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Journal : International Journal of Engineering, Science and Information Technology

Analysis of The Influence of Market Consumption Behavior and Economic Conditions on SME Business Performance Kushariyadi, Kushariyadi; Yani, Indri; Silamat, Eddy; Nistia Sari, Titis; Reza Aulia, Muhammad
International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024)
Publisher : Department of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i3.521

Abstract

This research aims to provide a comprehensive analysis of the influence of business strategy on consumer behavior, especially upper and middle class consumers. This research uses a qualitative approach with a case study design. Research data was collected through interviews, field observations and documentation. The research results show that the management team of SMEs must improve and adjust their business strategy, this is absolute and must be done immediately because the current business strategy is considered to no longer meet market expectations. This strategy must be adjusted, reviewed and refined over time to attract upper middle class consumers who seek an exclusive shopping experience while maintaining a level of product and price diversity. The research results also suggest that SME managers understand the differences in shopping behavior between the lower class who focus on efficiency and price, and the upper middle class who are not sensitive to price changes and focus more on a more personalized shopping experience. Changes in social structure and macroeconomic factors, such as increasing incomes and decreasing unemployment, also influence purchasing power and demand. Management must adapt by adjusting its offerings and infrastructure to meet the needs of different market segments and be able to respond quickly to changes in social structure and demand which can be very varied and fluctuating.
The Ability of Brand Image and Digital Promotion in Explaining Purchase Intention of Counterfeits Electronic Products Kushariyadi, Kushariyadi; Irdiana, Sukma; Mustafa, Fahrina; Sokid, Sokid; Sugiarti, Sugiarti
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.775

Abstract

This study examines the effect of digital promotion and brand image on the intention to purchase counterfeit electrical devices. Since counterfeit goods are seeing a spike in the market, there is a fundamental need to build factors that encourage such buyers. A quantitative analytic approach will be used for this study. Data will be collected from 300 participants interested in buying counterfeit electronic products through an online survey. Most customers consider counterfeit goods viable alternatives to branded products, showing that consumers' perception of brands influences their buying habits considerably. Online advertisements also play a vital role, especially on social media, using e-commerce websites with alluring content to attract consumers. In addition, the study discovers that digital marketing and brand image are complementary; this means that people's perceptions about a brand's equity increase the effects of digital marketing campaigns. Digital platforms are generally utilized to advertise counterfeit products because of the status and affordability they display. Despite this, the study highlights the dangers and ethical issues associated with counterfeit products, regarding low quality and safety. These findings have significant regulatory and brand-related implications for the fight against counterfeiting and extend our knowledge of consumer behaviour generally. Therefore, we want to call for tighter regulations on counterfeiting and increase consumer education to reduce counterfeit products and boost ethical purchasing.
The Role of Marketing Campaigns Through Social Media and Perceived Usefulness on Purchase Intention of Electric Vehicle Hendra, Hendra; Fadhilah, Nurul; Yani, Indri; Violin, Vivid; Apramilda, Riesna; Kushariyadi, Kushariyadi
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.766

Abstract

This study investigates consumers' perceptions of the utility of electric vehicles and the effectiveness of social media marketing efforts on EV purchase intentions. Marketers and lawmakers must understand the drivers of electric vehicle adoption in light of increasing concerns about environmental sustainability and technological development. The research strategy adopted for the study is a quantitative approach based on a survey. A cross-section of social media users exposed to advertisements regarding electric vehicles were surveyed. The perceived utility of EVs includes environmental advantages, cost savings, and performance measured by the questionnaire, as well as the exposure to social media marketing activities and intention to purchase. Regression analysis is used as the analytical approach to finding how the variables relate. Therefore, a positive relationship exists between social media marketing efforts and perceived usefulness intending to purchase. In instances where consumers are subjected to persuasive social media advertisements describing the benefits of EVs, and when they view an EV as practical, they show a greater tendency to express an intention to buy. The practical implications of this study will help marketers devise social media ads that successfully promote electric vehicle adoption; it also adds to the literature on sustainable consumerism. This study's results will benefit politicians who want to encourage the switch toward electric mobility.  
Multi Agent Model Analysis in Identifying the Relationship Between Productivity Level, Production Cost and Product Selling Price Kushariyadi, Kushariyadi; Sihombing, Dina Agnesia; Husaini, Husaini; Turyadi, Ito; Zakaria, Muhammad
International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i3.514

Abstract

This study aims to analyze the remuneration strategy and the dynamics of a highly competitive market that affect employee productivity and satisfaction. This research method uses a quantitative approach combined with comparative statistics. Companies often choose a per-piece pay strategy to encourage efficiency and productivity while managing labor costs. However, companies may shift to a profit-sharing system to increase employee engagement and loyalty. Differentiation of payment schemes, such as performance-based incentives, plays an important role in attracting and retaining talent and aligning strategies with business goals, which in turn helps manage labor costs and reduce competitive pressures. Productivity and price sensitivity of demand also influence company strategy in markets with high productivity and low demand sensitivity, companies tend to adopt more innovative strategies, while in markets with low productivity and high costs, they often implement more homogeneous and conservative strategies. Further studies are necessary to explore additional factors such as differences in recruitment strategies, industry characteristics, and other variables that influence company decisions in remuneration strategies and labor distribution. Understanding these findings enables companies to design more effective remuneration strategies based on market conditions and their workforce requirements.
Co-Authors A. Fitriani Abdul Tahir Adi, Tri Warcono Akhirianto, Pas Mahyu Akhmad Naufal Su'ud Ali muhajir, Ali Aniharyati, Aniharyati Ardenny, Ardenny Arif Arif ARIS KURNIAWAN Aristantia, Selvia Eka Armus, Rakhmad Atik Komaria Awaludin, Dipa Teruna Bambang Sugito Biastika Alun Sukma Damayanti Masduki Deby Febriyani Purwitasari Deka Isnatu Raka Joni Dewi, Erlita Khrisinta Eddy Silamat, Eddy Faizatul Mazuin Fitrianingrum, Salvia Fitriany Fitriany Fuad Hasim Wafi Grysha Viofananda Kharsima Ade Agung Hadi Prayitno Hafan Sutawardana, Jon HARIANTO, DWI Hendra Hendra Husaini Husaini Imran, Hamzah Al Indri Yani, Indri Irdam, Irdam Irdiana, Sukma Isna Juwita Judijanto, Loso Kurniadi Kurniadi, Kurniadi Kurniasari, Dwi Meida Lilis Susanti Linda Novema Luluk Faridah Ma'rifani Fitri Arisa Manuhuruk, Hermina Margaret Stevani Maulidya Yuniar Rahmawati Muhamad Zulfatul A’la Muhammad Fatkhurohman Albashori Muhammad Reza Aulia Muhammad Zakaria Muhtar Muhtar Mukhammad Syafi`udin Mulia Hakam Murtaqib Murtaqib Mustafa, Fahrina Mustofa Mustofa Nadia Kartikasari Nistia Sari, Titis Nistiandani, Ana Noka, Isara Abda Novian Dwi Roessanti Noviana Intan Putri Chayaning Pribadi Novriza , Zaki Nur Salma, Nur Nur Winingsih Nurdiani, Tanti Widia Nurhayati, Siti Annisa Wahdiniawati Nurul Fadhilah Permatasari, Armita Pratama, Rendy Bagus Pribadi, Noviana Intan Putri Chayaning Purwoko , Bambang Rahmatullah, M. Nauval Rega Estu Kusumawati Resionda, Muhammad Ayyasi Restanto, Didik Pudji Riesna Apramilda Riskha Dora Candra Dewi Rondhianto Rondhianto Rustiawan, Indra Sari, Titis Nistia Sihombing, Dina Agnesia Siswoyo Siswoyo Siswoyo Siswoyo Siswoyo Siswoyo Sitanggang, Juwita Magdalena Sitinah, Sitinah Sokid, Sokid Sono, Sono Sugiarti Sugiarti Sukma, Anindianti Suryanto, Ardiansyah Bagus Susanto, Arnis Budi Tahir, Abdul Taufiqurrahman, Mohammad Aviciena Tungga Bhimadi Turyandi, Itto Ulfa Elfiah Violin, Vivid Wahid, Deden Abdul Wahyudiyono, Wahyudiyono Wandanaya, Anita Bawaiqki Wantiyah Wantiyah WIjayanthi, Ida Ayu Trisna Yuliani Widianingsih, Yuliani Yunanik, Yunanik Zahreni Hamzah