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Journal : inasjif

GREEN INNOVATION MARKETING: A BIBLIOMETRIC ANALYSIS OF SCOPUS-INDEXED RESEARCH (2012–2025) Parno Parno; Najmudin Najmudin; Weni Novandari; Dias Setianingsih; Ubaidillah Ubaidillah
Indonesian Scientific Journal of Islamic Finance Vol 4 No 2 (2026): Indonesian Scientific Journal of Islamic Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Economics and Business (FEBI), State Islamic University of Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v5i1.13720

Abstract

This study presents a bibliometric mapping of green innovation marketing research indexed in Scopus from 2012 to 2025, based on a curated corpus of 47 journal articles published in 35 sources. Using a combined performance analysis (productivity and citation indicators) and science mapping approach (keyword co-occurrence and thematic mapping), the study reports a strong publication expansion with a compound annual growth rate (CAGR) of 17.35%. The corpus is recent (average document age 3.21 years) and moderately influential (mean citations per document 26.45), indicating an active and consolidating research stream. Source analysis shows a “core–long tail” structure, where a small set of journals, most notably Sustainability (Switzerland) and the Journal of Cleaner Production, contribute a substantial share of publications and citations. The thematic map identifies two dominant motor themes (marketing–sustainable development–commerce and innovation–green economy–economic growth), highlighting the field’s dual emphasis on market mechanisms and sustainable development outcomes. Overall, this bibliometric synthesis clarifies the field’s knowledge structure, identifies its most influential publication outlets, and surfaces high-centrality themes that can guide future theory-building and empirical research in green innovation marketing.
TOWARD A HIERARCHICAL ARCHITECTURE OF AI-ENABLED MARKETING CAPABILITY IN SMES: A SYSTEMATIC LITERATURE REVIEW AND THEORY-DEVELOPMENT AGENDA Dias Setianingsih; Najmudin Najmudin; Weni Novandari; Parno Parno; Ubaidillah Ubaidillah
Indonesian Scientific Journal of Islamic Finance Vol 4 No 2 (2026): Indonesian Scientific Journal of Islamic Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Economics and Business (FEBI), State Islamic University of Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v4i2.13723

Abstract

This study develops a taxonomy of AI-Enabled Marketing Capability (AIMC) in Small and Medium Enterprises (SMEs) and proposes a future research agenda for capability-based digital marketing research. Using the PRISMA 2020 protocol and the taxonomy development procedure of Nickerson et al. (2013), this systematic literature review synthesizes 42 peer-reviewed articles indexed in Scopus and Web of Science published between 2019 and 2025. The findings identify eight AIMC dimensions organized into four hierarchical tiers: Core, Contextual, Peripheral, and Contested dimensions. The study clarifies the distinction between AI tool adoption and AIMC as an organizational capability and integrates Dynamic Capability Theory, Resource-Based View, and Augmentation Theory into a coherent theoretical framework. The review further proposes a conceptual pathway linking AIMC, Digital Platform Capability, Digital Marketing Performance, and Market Turbulence. This study contributes to the literature by providing a reproducible taxonomy, reducing conceptual ambiguity, and offering a theory-development agenda for future empirical research, particularly in SME and Islamic digital economy contexts.
Co-Authors Adi Prakoso, Fajar Adipura Danang Maulana Agus Setiono Agustin, Fitria Ahmad Fatoni Ahmed Bakhit, Mohammed Elfadil Aida Maqbullah Akbar Ilham Adi Pangestu Amalyah, Sarah Anggraeni, Ade Irma Anggun Mely Mustika Apriandi, Devy Apriandi, Devy Widya Arini Zubaedah Atiyah, Isti Nuzulul BAMBANG SUNARKO Banani, Ade Bosdon Andre Gevril Sinaga Budi Rahardjo Carolina Ety Widjayanti Carolina Ety Widjayanti Chandra Hadi Prayoga Cut Misni Mulasiwi Daryono Daryono, Daryono Dea Nur Safitri Della Nanda Puspitararas Devy Widya Apriandi Dian Siska Verawati Dias Setianingsih Diego Agung Laksono Dini Nurjannah Dwikinta, Made Anindya Dwita Aprillia Floresti Dwita Setiyani Ekaningtyas Widiastuti Ekaningtyas Widiastuti Ekaningtyas Widiastuti Esih Jayanti Fajar Adi Prakoso Faraby Muhammad Zabaril Febriyanti, Erika Fika Rahmanita Fitria Hanifah Gigih Rafif Suthanto Hartiwi Diastuti Hasibuan, Reza Rahmadi Hasuri, Hasuri Helmia Mabchut Nahdi Ima Maisaroh Inastasya Shafira Indiyastuti, Nurhayati Indyastuti, Devani Laksmi Intan Shaferi, Intan Iqbal Iqbal Irfan Muhaimin Iwan Ridwan Jaryono Jaryono Jaryono Jaryono Jaryono, Jaryono Jihan Amalia Joni Prayogi Kholifaturrohmah, Ramita Laksana, Rio Dhani Lasmedi Afuan Leni Susanti Lina Rifda Naufalin Lusi Suwandari ma'zumi, ma'zumi Maemonah, Maemonah Maksum, Maharani Pratiwi Marwah, Amelia Siti Maula Zaenal Abidin Maulida Berniz, Yulis Mayasari, Viviana Ma’zumi, Ma’zumi Mei Rani Amalia Meliyana Rizki Prabaningrum Muhammad Ibnu Salam Muhammad Raditya Rahagi Muhammad Taufiq Nahdi, Helmia Mabchut Najib, Mohamad Ainun Nandang Bekti Karnowati Naufal Amara Syihan Neneng Sofiyanti Novandri, Weni Nunik Kadarwati Nur Choirul Afif Nurhayati Indiyastuti Nurtania Sudarmi Parno Parno Pradipta Setyanto, Refius Prakoso, Fajar adi Putra Pratama Putriana Setyaningtyas Fadilah Rabiatul Adawiyah, Wiwiek Rachmaniar Myrianda Dwiputri Rayhan Fidho Baghaskoro RETNO WIDURI Retno Widuri Reza Faizal Anshori Rio Dhani Laksana Ronald Haryanto Saleh, Sujai Sarah Dien Hawa Setyanto, Refius Pradipta Sigit Wibowo Dwi Nugroho Soebadio, Bizzma Buana Amriki Sofiatul Khotimah, Sofiatul Sri Lestari Sri Lestari SRI LESTARI Sri Rahayu Subroto, Muhammad Arshy Andika Sudarto Sudarto Sudarto Sudarto Sujanah, Nanah Suja’i, Suja’i Suliyanto Suliyanto Syahrul Syarifudin Syifa Fitriani SYIHABUDIN, SYIHABUDIN Temmy Setiawan, Temmy Tiyan Fatkhurrokhman Ubaidillah Ubaidillah Wahyudin Wahyudin Wandika , Hari Wely Hadi Gunawan. Weni Novandari Weni Novandari Weni Novandari Weni, Weni When Nada Milenia Widodo, Hermawan Setyo Wike Pertiwi Wina Taskia Aulia Wisanggeni Bagus Anggoro Wiwiek R. Adawiyah Wiwiek Rabiatul Adawiyah Wiwiek Rabiatul Adawiyah Wiwiek Rabiatul Adawiyah Wiwiek Rabiatul Adawiyah Yuni Utami Yunus Agung Kristanto Yustina Rahmawati, Ika Zainal Abidin Zubaedah, Arini