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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business PROFIT : Jurnal Administrasi Bisnis The International Journal of Accounting and Business Society Islam Futura JURNAL SOSIAL HUMANIORA (JSH) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application International Research Journal of Business Studies (E-Journal) Management and Economics Journal (MEC-J) SANGKEP: Jurnal Kajian Sosial Keagamaan Eksis: Jurnal Riset Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen Kesatuan Tuturlogi: Journal of Southeast Asian Communication Heart Science Journal JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Pengabdian kepada Masyarakat Nusantara Jambura Geo Education Journal Journal La Sociale Journal of Interdisciplinary Socio-Economic and Community Study International Journal of Science and Society (IJSOC) Journal Of Human And Education (JAHE) The South East Asian Journal of Management International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Social Science Jurnal Kewirausahaan dan Inovasi IJMA International Research Journal of Business Studies Society
Ananda Sabil Hussein
Department Of Management, Brawijaya University, Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Other

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“Pengaruh Citra Merek Terhadap Loyalitas Konsumen Coca Cola” (Studi Pada Konsumen Coca Cola di Kota Malang) Wicaksono, Raka Kurnia; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to determine the effect of variable Brand Image (Corporate Image, User Image and Product Image) on Consumer Loyalty in soft drinks Coca Cola (Coca Cola Studies on consumers in Malang). This study using explanatory method that aims to determine the causal relationship between dependent and independent variables through partial and simultaneous hypothesis testing. The sampling technique used is probability sampling based on the opinions expressed by Roscoe and 150 respondents in the sample obtained from a population of Malang. Regression analysis showed that the variable Brand Image (Image Makers, Image User and Product Imagery) has a significant influence on customer loyalty. Testing hypotheses simultaneously, partial and dominant indicates that the independent variables affect the dependent variable. The correlation coefficient indicates that the correlation between dependent and independent variables are positive and strong. Keywords: Brand Image, Citra Merek, Corporate Image, User Image and Product Image, Consumer Loyalty
PERAN CUSTOMER RELATION MANAGEMENT ( CRM ) DALAM MEMPENGARUHI LOYALITAS PELANGGAN (Studi Pada Pelanggan AUTO 2000 Cabang Sutoyo Malang) Permatasari, Yenli Alfiah; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to determine the effect Customer Relation Management on Customer Loyality (Studies in AUTO 2000’s Customer Sutoyo Branch). Types of research used in this research is explanative research that aims to explain the causal relationship between the causal variables through hypothesis testing. The sampling technique used was nonprobability sampling and obtained a sample of 150 respondens in total. To test the hypothesis proposed in this study used classical assumption, validity, reliability, determination, and regression analysis. Regression analysis showed that indentify, differentiation, interaction,and customize as well as have a significant influence on customer loyalty. Based on these results, Auto 2000 can make indentify, differentiation, interaction,and customize as reference in predicting how good Customer Relation Management in AUTO 2000. Keywords: indentify, differentiation, interaction,and customize, Customer Relation Management
PENGARUH KREDIBILITAS PERUSAHAAN DAN KREDIBILITAS ENDORSER PADA SIKAP KONSUMEN (TERHADAP IKLAN DAN MEREK) DAN INTENSI MEMBELI Imanita, Mayrizka Altriana Widya; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Jurnal ini membahas tentang pengaruh kredibilitas perusahan dan kredibilitas endorser terhadap sikap konsumen dan intensi membeli. Jenis penelitian yang digunakan adalah penelitian eksperimen. Data penelitian mengindikasikan bahwa semakin tinggi kredibilitas perusahaan dan kredibilitas endorser dalam sebuah iklan, semakin tinggi juga minat beli konsumen. Kata Kunci:   kredibilitas perusahaan, kredibilitas endorser, sikap konsumen, intensi membeli
The Role of Event Brand Awareness in Creating Event Brand Image, Event Brand Quality, and Revisit Intention (a Lesson from Ijen Car Free Day) Parahiyanti, Cesya Rizkika; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Event industry currently is considered as one of interesting business opportunity in contributing major positive economic impact. Event could be categorized into some activities conducted by an event management or event organizer in  the case of achieving some specific outcomes. Specifically, the purpose of conducting an event is gathering people in a moment to do similar activity which leads to the formation of communities as part of social interaction in a society. Apart its role in creating communities, an event is also recognized as an essential marketing tool in branding of particular destination. This study aims to establish a theoretical event brand equity for which the key components of the brand equity were evaluated from visitor perspective  in the tourism context. Brand equity is constructed by four dimensions which are event brand awareness (EBA), event brand image (EBI), event brand quality (EBQ), and event revisit intention (ERI). By using convenience sampling, 205 visitors of Ijen Car Free Day (ICFD) as the event object were used as respondents to obtain the data. This study uses Partial Least Square (PLS) to analyze  the data both in outer model and inner model measurements. The finding of this study indicate that EBA has positive and significant influence to EBI, EBQ, and ERI. Then, EBI is also proven giving positive and significant influence to EBQ and ERI. In contrary, EBQ does not show significant influence to ERI.Keywords: EBA, EBI, EBQ, ERI
PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP SIKAP DAN NIAT BELI KONSUMEN PADA PRODUK THE BODY SHOP DALAM FORUM FEMALE DAILY Sinay, Sari Olivia; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth terhadap sikap dan  niat  beli  konsumen  dalam  Forum  Female  Daily  dengan  fokus  produk  The  Body  Shop. Penelitian  ini menggunakan metode kuantitatif dengan  jenis penelitian  eksplanatori. Pengambilan sampel dengan  teknik non probability sampling  jenis purposive sampling. Data yang dikumpulkan melalui kuesioner dengan skala model  likert yang mengukur variabel eksogen  (electronic word of mouth) dan variabel endogen  (sikap dan niat beli). Sampel yang digunakan adalah 160  responden dari member Forum Female Daily pada  thread The Body Shop yang belum pernah menggunakan produk The Body Shop. Analisis data menggunakan analisis Partial Least Square yang berfungsi untuk  mengetahui  korelasi  antara  indikator  dengan  konstruk  dan  korelasi  antar  konstruk  serta membuktikan  hipotesis  penelitian.  Seluruh  data  dianalisis  dengan  menggunakan  program SmartPLS3. Hasil  analisis  diperoleh  bahwa  electronic  word  of  mouth  memiliki  pengaruh  positif  dan signifikan  terhadap  sikap  dan  niat  beli  pada  produk  The  Body  Shop.  Pengujian  hipotesis  untuk pengaruh  langsung menggunakan  uji  t menunjukkan  bahwa   electronic word  of mouth memiliki pengaruh positif dan  signifikan  terhadap  sikap,  sikap berpengaruh positif dan  signifikan  terhadap niat beli, namun electronic word of mouth berpengaruh  secara  tidak  signifikan  terhadap niat beli. Pengujian  hipotesis  untuk  pengaruh  tidak  langsung  menggunakan  Sobel  Test  diperoleh  bahwa electronic word of mouth berpengaruh tidak langsung secara positif dan signifikan terhadap niat beli melalui  sikap. Hasil Goodness  of  Fit  dari  predictive  relevance  (Q  square)  adalah  sebesar  0,995 menunjukkan  bahwa  99,5%  keragaman  data  yang  ada  bisa  dijelaskan  dengan  baik  oleh  model. Sedangkan sisanya sebesar 0,5% dijelaskan oleh variabel lain diluar ketiga variabel yang digunakan dalam penelitian ini.    Kata Kunci : Electronic Word Of  Mouth, Sikap (Attitude), Niat Beli (Purchase Intention)
PENGARUH BUZZ MARKETING DAN BRAND AWARENESS TERHADAP MINAT BELI PRODUK ERHA 21 (Studi pada forum online Female Daily Network) Ramadila, Nabilla; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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In this global era, customers don’t buy company’s promise and usual advertising. They need something new, creative and more personal. Talk about a particular brand’s performance from trusted people are more influential than standard advertising. Thus made a new marketing concept named buzz marketing, based on the sound of something so noisy like thousand bees buzzing. This buzz more likely comes from some trusted references like friends, family, public figure, or any talks which come from trusted people. One of the media is online forum where people share the same interests and talk about it, just like in Female Daily Network where many Indonesian females meet virtually and talk about beauty, fashion and everything related to women life. Main interest of women’s world is mostly beauty which can’t be separated from beauty and aesthetic clinic, such as Erha 21 which is one of the most famous clinic in Indonesia. This study aims to determine the influence of buzz marketing and brand awareness toward customers’ intention to buy Erha 21’s product simultaneously and finds which one is the most influential variable. The number of respondents are 100 active member on Female Daily whose posted at least once at Erha 21’s thread. Research instrument used was questionnaire with purposive sampling technique. The analytical method used is multiple linear regression. Based on the results of the analysis, the variables brand awareness and buzz marketing have significantly influenced customers’ intetion to buy. Meanwhile, only brand awareness has a significant effect on brand trust. The variable brand awareness effects intention to buy dominantly. This study showed that buzz marketing and brand awareness influence intention to buy. Keywords : buzz marketing, brand awareness, purchase intention
Pengaruh Sikap, Norma Subyektif dan Kontrol Perilaku Terhadap Niat Perilaku Menggunakan Produk Kredit Cepat Aman (KCA) Pada PT Pegadaian (Persero) Cabang Kediri Zia, Nadira Khalida; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk menguji variabel-variabel yang mempengaruhi niat perilaku menggunakan produk Kredit Cepat Aman (KCA) dengan menggunakan Model  Theory of Planned Behavior  milik Icek Ajzen. Penelitian ini dilakukan di PT Pegadaian (Persero) cabang Kediri. Populasi pada penelitian ini adalah masyarakat yang menggunakan produk KCA, namun karena tidak diketahui jumlah populasinya maka pengambilan teknik sampel menggunakan teknik  Non-Probabbility Sampling  serta  jumlah sampel menggunakan penghitungan rumus milik Malhotra dan didapatkan 150 responden. Peneliti mengunakan teknik regresi linear berganda dengan software SPSS 16 untuk menguji data penelitian. Hasil analisis untuk model ini menunjukkan secara simultan bahwa variabel sikap, norma subyektif dan kontrol perilaku berpengaruh terhadap niat perilaku menggunakan produk KCA. Pengujian secara parsial menunjukkan bahwa variabel sikap, norma subyektif dan kontrol perilaku berpengaruh terhadap niat perilaku menggunakan produk KCA. Implikasi dari penelitian ini relevan bagi perusahaan yang memberikan kredit baik skala kecil maupun besar dengan sistem gadai dalam mengimplementasikan dan mengembangkan produk KCA serta mengubah pandangan masyarakat tentang gadai partikelir dan peminjaman pada renternir.Kata Kunci: Theory of Planned Behavior  (TPB), sikap, norma subyektif, kontrol perilaku, niat perilaku, Kredit Cepat Aman (KCA)
Pengaruh Citra Toko Terhadap Kepuasan Dan Loyalitas Pelanggan (Studi Kasus Alfamart Batu Permata Dan Globalmart Di Kota Malang) Abel, Kristian Yohanes; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Tujuan  –  Penelitian ini bertujuan  untuk mengetahui pengaruh langsung dan tidak langsung antara  variabel citra toko dengan kepuasan dan loyalitas dan uji beda (Independent  t  sample) untuk mengetahui perbedaan antara Toko Alfamart Batu Permata dan Toko Globalmart di Kota Malang. Metodologi penelitian  –  Penelitian ini menggunakan  analisis  jalur (path  analysis) untuk mengetahui pengaruh langsung dari variabel citra toko terhadap kepuasan pelanggan, pengaruh langsung dan tidak langsung dari variabel  citra  toko terhadap  loyalitas pelanggan melalui kepuasan, serta  uji beda (independent t sample)  untuk mengetahui perbedaan antara Toko Alfamart Batu Permata dan Toko Globalmart di Kota Malang dalam variabel citra toko, kepuasan dan loyalitas pelanggan. Hasil dan Pembahasan – Hasil analisis jalur menunjukkan bahwa citra toko memiliki pengaruh langsung terhadap kepuasan pelanggan. Kemudian, citra  toko dan kepuasan memiliki pengaruh langsung terhadap loyalitas pelanggan. Selain itu, citra toko juga memiliki pengaruh tidak langsung terhadap loyalitas pelanggan melalui kepuasan. Hasil uji beda sendiri menunjukkan hasil bahwa citra toko, kepuasan dan loyalitas antara Toko Alfamart Batu Permata dan Globalmart tidak berbeda.Kata kunci:  Citra  Toko, Kepuasan Pelanggan,  Loyalitas Pelanggan, Ritel Modern, Ritel Tradisional
THE INFLUENCE OF BRAND IMAGE AND CUSTOMER PERCEIVED VALUE TO CUSTOMER SATISFACTION AND REVISIT INTENTION IN ECO GREEN PARK, BATU, EAST JAVA Pudiprabowo, Thomas Tunggul; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The purpose of this study is to measure the influence of brand image and consumer perceived value on customer satisfaction and revisit intention in Eco Green Park, Batu, East Java. The use of variables is able to solve problems that arise in Eco Green Park. The sample in this research is the consumer who has ever visited the Eco Green Park, Batu, East Java. Convenience sampling technique using sampling with 150 respondents. Partial Least Square (PLS) analysis is applied to analyze the data using the model outer and inner models. The results showed that brand image has a significant relationship to customer satisfaction and intentions to come back, while the consumer perceived value also has a significant influence on consumer satisfaction and revisit intention. Consumer satisfaction itself has a significant influence on the revisit intention.   Keywords: brand image, perceived value, customer satisfaction, revisit Intention, Eco Green Park.
Pengaruh Motivasi Kerja terhadap Kinerja Karyawan PT Telekomunikasi Indonesia Kendatel Malang Shancho, Juan Malchus; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk menganalisis pengaruh kebutuhan fisiologis, rasa aman, sosialisasi, penghargaan, dan aktualisasi diri terhadap kinerja karyawan di PT Telkom Kendatel Malang. Sampel penelitian adalah sebanyak 114 responden. Metode pengambilan sampel yang digunakan pada penelitian ini adalah probability sampling. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa uji validitas dan uji reliabilitas. Uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinieritas dan uji heteroskedastisitas juga dilakukan sebagai persyaratan uji regresi. Uji hipotesis dilakukan dengan menggunakan hasil uji t pada analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kebutuhan fisiologis, kebutuhan rasa aman, kebutuhan sosial, kebutuhan penghargaan, dan kebutuhan aktualisasi diri berpengaruh secara simultan dan parsial terhadap kinerja karyawan PT Telkom Kendatel Malang.   Kata kunci: Motivasi, Kebutuhan Fisiologis, Kebutuhan Rasa Aman, Kebutuhan Sosialisasi, Kebuthan Penghargaan, Kebutuhan Aktualisasi Diri, Kinerja Karyawan.
Co-Authors abdillah, luthfi Abel, Kristian Yohanes Achmad Sudiro Afiffuddin, Muhammad Abyan Agni Astungkara Agung Yuniarinto Agustin, Najla Amalina Althofi Rozaan Amos Patandung Anita Wijayanti Argyanti, Talitha Armanu Thoyib Asma, Muthiah Astrid Puspaningrum Bambang Dwi Prasetyo Berutu, Meta Bara Budi Handrianto Cahyani, Maulia Endah Cesya Rizkika Parahiyanti Cunanda Ayu Oktiviane Damayanti, Kirana Ratry David Cohen David Cohen Dexi Triadinda Djatola, Hariyanto R. Djumilah Hadiwidjojo Dodi Wirawan Irawanto Eka Afnan Troena El Gammudi, Ahmed Khaled Ellyahart, Ahmad Taufik Faisal Indra Setiawan Faradiba, Seti Fahni Farizan, Neoda Fatchur Rohman Fatchur Rohman Fatchurrohman Fatchurrohman Ferry Firdaus Ferry Firdaus Gondomono, Haryo Hadija Mawaddah Hakim, Muhammad Adam Daffa Al Hanggara, Darma Kusuma Hapsari, Radhita Haryo Gondomono Hasby, Rusdy Intan Nurlaily Juan Malchus Shancho, Juan Malchus Kardina Yudha Parwati Kartika Hendra Titisari Khaula Fathia Humaira Kholid, M. Abdul Kristian Yohanes Abel Kusnayain, Yesiana Ihda Kusuma Ratnawati Lahman, Salwa Nabila Lana Emilia Gondowahjudi Larasati Ayu Sekarsari Layyina, Annisa Kamil Lu'luaa, Naila Rachmah luthfi abdillah Margono Margono Margono Setiawan Mayrizka Altriana Widya Imanita Medianti, Putu Devanie Meilandini, Salsabila Nadhifah Mintarti Mintarti Mintarti Rahayu Mintarti Rahayu Miwa, Nina Deskartika Mughni, Mochamad Rizki Abdul Muhammad Abyan Ramadhana Muhammad Dimar Alam Mujihestia, Tita Imamelina Nabilla Ramadila Nadira Khalida Zia Nadiyah Hirfiyana Rosita Nanang Suryadi Natalie Noermijati Noermijati, Noermijati Norma Khairunisa Nur Hilal Nur Hilal, Nur Nur Pratiwi Nurfitriana, Rizqi Nurkholish Majid Oktaviani, Fitri Hariana Pradika, Vardholi Wahyu Pramesti, Rahma Andita Desi Pramono Hadi Pranoto, Danu Eko Pratiwi, Aqlia Pudiprabowo, Thomas Tunggul Putra cahya wijaya Putri, Maudy Amalyah Dodhy Putri, Reyka Kurnia Putu Adi Putra Arimbawa R.P Irfan Mikail Ramadhana, R.P Irfan Mikail Raditha Dwi Vata Hapsari Raditha Hapsari Raditha Hapsari Radityo Handrito, Radityo Radityo Putro Handrito Raka Kurnia Wicaksono Ramadila, Nabilla Reka Yusmara Mardiputra Reni Rupianti Rian Aryanti Riandi, Muhammad Hafiz Rifandani, Eka Putri Risca Fitri Ayuni Rofiaty, Rofiaty Rohmah, Sukma Arum Maulidatu Rozaan, Althofi Sabrina, Haditha Miftahul Sari Olivia Sinay Sari, Nathania Astrid Amanda Sazili, Zidhan Asy Sinay, Sari Olivia Siti Aisjah Sitindaon, Desmond Hamonangan Sri Palupi Prabandari Sri Palupi Prabandari Sunaryo Sunaryo Surachman Surachman Surachman Surachman Taufiq Ismail Thaib, Ahmad Baariq Thaib, Irwan Thomas Tunggul Pudiprabowo Ubud Salim Ully, Clara Diandra Untoro Widagdo Untoro Widagdo Valerie Manna Valerie Manna Vildayanti, Rina Ayu Wahyuningsih, Sri Ari Wiba, Ido Febriandika Wu, Hung-Che Yeni Asriwulan Yeni Asriwulan Yenli Alfiah Permatasari Yuwafi, Khamdan Zia, Nadira Khalida Zulfikar, Rizka