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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business PROFIT : Jurnal Administrasi Bisnis The International Journal of Accounting and Business Society Islam Futura JURNAL SOSIAL HUMANIORA (JSH) Komunikator Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application International Research Journal of Business Studies (E-Journal) Management and Economics Journal (MEC-J) SANGKEP: Jurnal Kajian Sosial Keagamaan Eksis: Jurnal Riset Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen Kesatuan Tuturlogi: Journal of Southeast Asian Communication Heart Science Journal JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Pengabdian kepada Masyarakat Nusantara Journal La Sociale DedikasiMU: Journal of Community Service Journal of Interdisciplinary Socio-Economic and Community Study International Journal of Science and Society (IJSOC) Journal Of Human And Education (JAHE) JOMPA ABDI: Jurnal Pengabdian Masyarakat The South East Asian Journal of Management International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal of Social Science Jurnal Kewirausahaan dan Inovasi Indonesian Journal of Management and Accounting (IJMA) International Research Journal of Business Studies
Ananda Sabil Hussein
Department Of Management, Brawijaya University, Malang, Indonesia
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Other

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Entrepreneurial Market Orientation and Marketing Performance: An Evidence from Malang Soybean Cracker Industry Ananda Sabil Hussein
Jurnal Sosial Humaniora 2019: Special Edition 2019
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i01.5764

Abstract

This study aims to test the effect of entrepreneurial marketorientation (EMO) as the development of entrepreneurial orientation concept.Particularly, this study tested the dimensions of EMO, namely innovation,customer orientation, market orientation and entrepreneurial orientation onmarketing performance. To answer the proposed research objectives, thisstudy applied multiple regression analysis. Self-administered questionnaireswere distributed to one hundred respondents and only 67 questionnaires werecollected. The results of multiple regression showed that innovation has apositive significant effect on marketing performance. Similar to innovation,this study indicated that customer orientation has a positive significant effecton marketing performance. As proposed in the hypothesis, this study foundthat market orientation positively affects marketing orientation.Entrepreneurial orientation as the dimension of EMO shows a significanteffect on marketing performance. After the completion of this study, boththeoretical and practical contribution are provided.
Effect of Experience Quality on Ethnic Restaurant Customer Loyalty: Mediating Role of Restaurant Image Ananda Sabil Hussein; Eka Putri Rifandani
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2150

Abstract

This study tests the relationship between experience quality, restaurant image, and customer loyalty in Indonesian ethnic restaurants. In addition, this study tests the mediating role of restaurant image in the relationship between experience quality and customer loyalty. Two hundred and five respondents participated in this study. This study employed PLS with smartPLS program to test the proposed research objectives. The findings indicated that service quality, food quality, and physical environment quality as dimensions of experience quality played essential roles in creating a positive restaurant image. Furthermore, this study found that restaurant image significantly affects customer loyalty. This study discovered the mediating functions of restaurant image in the relationship between experience quality dimensions and customer loyalty. Upon completing the research objectives, this study provides theoretical and practical contributions.
The Role of Customer Engagement in Mediating Authenticity and Loyalty Lahman, Salwa Nabila; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.1.17

Abstract

Purpose – This study aims to examine the effect of brand authenticity on customer loyalty among Toko Kopi Tuku customers in Malang City by investigating the mediating role of customer engagement. Design/Methodology/Approach – This study employed a quantitative explanatory research design based on relevant theoretical foundations. Data were collected through questionnaires from 212 customers residing in Malang City, Malang Regency, and Batu City who had made at least two purchases at Toko Kopi Tuku Malang. The respondents were selected using a purposive sampling technique. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through inner model and outer model assessments with SmartPLS 4. Findings – The results indicate that brand authenticity does not have a direct significant effect on customer loyalty. However, customer engagement significantly mediates the relationship between brand authenticity and customer loyalty. Furthermore, brand authenticity has a positive and significant effect on customer engagement, while customer engagement significantly influences customer loyalty. These findings suggest that brand authenticity strengthens loyalty indirectly by fostering deeper customer engagement. Originality/Value – This study contributes to the brand management and customer relationship literature by demonstrating the importance of customer engagement as a psychological mechanism linking brand authenticity to customer loyalty. The findings extend understanding of loyalty formation in the coffee shop industry and provide practical insights for businesses seeking to build sustainable customer relationships through authentic brand experiences and meaningful customer interactions.
PELATIHAN STRATEGI PUBLIKASI PADA JURNAL INTERNASIONAL BEREPUTASI DENGAN PENDEKATAN PARTICIPATORY ACTION RESEARCH UNTUK PENGUATAN KINERJA PENELITIAN ANGGOTA AFEBSI JAWA TIMUR Raditha Dwi Vata Hapsari; Ananda Sabil Hussein; Yulianti Ida; Rizka Zulfikar
DedikasiMU : Journal of Community Service Vol. 8 No. 3 (2026): DedikasiMU September
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v8i3.12510

Abstract

Doktrin “publish or perish” serta kebijakan kinerja penelitian di Indonesia mendorong dosen untuk mempublikasikan karya pada jurnal internasional bereputasi. Namun, dosen universitas swasta, khususnya anggota AFEBSI Jawa Timur, masih menghadapi hambatan berupa kelemahan kerangka konseptual dan keterbatasan pemahaman alur publikasi. Data menunjukkan 78,1% belum pernah menjadi penulis pertama di jurnal Scopus. Penelitian ini menggunakan pendekatan Participatory Action Research (PAR) dengan melibatkan 32 dosen yang dipilih secara purposif. Program pelatihan strategi publikasi bereputasi dilaksanakan selama 16 jam, terdiri atas 30% teori dan 70% praktik langsung. Materi mencakup penyusunan templat kesenjangan penelitian, perumusan kontribusi teoretis, pemetaan kuartil jurnal, serta penggunaan perangkat operasional. Efektivitas pelatihan diukur melalui pra-uji, pasca-uji, dan Daftar Periksa Kesiapan Manuskrip. Hasil uji paired sample t-test menunjukkan peningkatan signifikan pengetahuan publikasi dari skor rata-rata 38,5 menjadi 79,3 (p < 0,001; d = 2,29). Setelah pelatihan, 85,6% peserta mampu menyelesaikan daftar periksa manuskrip, dengan pencapaian utama berupa perumusan pernyataan kesenjangan (90,6%) dan penggunaan pengelola referensi (96,9%). Pelatihan berbasis asosiasi terbukti efektif menjembatani kesenjangan antara tuntutan kebijakan dan kapasitas fakultas. Model ini bersifat replikatif, berbiaya rendah, dan didukung komunitas peninjau sejawat untuk keberlanjutan.
Prestige, Awareness, Preference: Keys to iPhone Purchase Intention Paraditha, Dewa Made Bagus; Hussein, Ananda Sabil; Nugroho, Dian Ari
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 2 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.2.06

Abstract

Purpose – This study aims to analyze the influence of brand prestige, brand awareness, and brand preference on consumers’ purchase intention toward iPhone smartphones in Malang City. Design/Methodology/Approach – This study employed an explanatory research design with a quantitative approach. Data were collected through questionnaires from 170 respondents in Malang City selected using a purposive sampling technique. The data were analyzed using multiple regression analysis to examine the causal relationships between brand prestige, brand awareness, brand preference, and purchase intention. Findings – The results indicate that brand prestige and brand awareness do not have a significant effect on consumers’ purchase intention toward iPhone smartphones. In contrast, brand preference has a positive and significant effect on purchase intention, suggesting that consumers’ preference for the brand is the primary determinant of their intention to purchase premium smartphones. Originality/Value – This study contributes to the branding and consumer behavior literature by examining the relative effects of brand prestige, brand awareness, and brand preference on purchase intention in the premium smartphone market. Unlike prior studies that generally report positive effects of brand prestige and brand awareness, this study demonstrates that brand preference is the dominant predictor of purchase intention in the context of iPhone consumers in Malang City. The findings provide practical insights for marketers and authorized resellers to strengthen consumer preference through ecosystem integration, data security, and continuous innovation.
Penguatan Kapasitas Diaspora Indonesia di Australia sebagai Penggerak Pariwisata Berkelanjutan Berbasis Kearifan Lokal Raditha Dwi Vata Hapsari; Ananda Sabil Hussein; Rr Ayu Firdausiah; Kardina Yudha Parwati; Adelia Shabrina Prameka; Nguyen (Beo) Thai
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2026): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jompaabdi.v5i3.3347

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas mahasiswa Indonesia di Universitas Wollongong, Australia (PPI UOW) dalam mengomunikasikan potensi pariwisata berkelanjutan berbasis kearifan lokal kepada khalayak internasional melalui pendekatan partisipatif. Studi ini dilakukan dalam tiga fase dengan partisipasi 15 mahasiswa dari PPI UOW: (1) persiapan dan penilaian kebutuhan, (2) pelatihan, Focus Group Interview (FGD), implementasi dan pendampingan, dan (3) evaluasi dan tindak lanjut. Instrumen disusun berdasarkan tujuan dan materi kegiatan serta ditelaah berdasarkan kesesuaian isi dengan tujuan dan indikator kegiatan (content validity. Sebagai hasil dari kegiatan tersebut, skor kesadaran rata-rata peserta tentang pariwisata berkelanjutan dan pariwisata berbasis komunitas (CBT) meningkat sebesar 39,5%, dari 3,01 menjadi 4,20, dan tingkat keberhasilan 88% pengabdian ini berhasil diukur dari rata-rata presentase pengisian dari responden. Hasil utama studi ini, Kerangka Kerja Partisipatif, mendukung diaspora Indonesia dalam bertindak sebagai aktor diplomasi pariwisata, secara sistematis mengomunikasikan nilai-nilai budaya lokal dan pesan pariwisata berkelanjutan kepada khalayak internasional. Participatory Framework yang dihasilkan dari kegiatan ini membawa implikasi praktis yang signifikan bagi penguatan diplomasi pariwisata berbasis diaspora. Secara operasional, kerangka kerja ini menyediakan panduan terstruktur dan siklikal bagi organisasi mahasiswa seperti PPI UOW untuk mengolah kearifan lokal.
Co-Authors abdillah, luthfi Abel, Kristian Yohanes Achmad Sudiro Adelia Shabrina Prameka Afiffuddin, Muhammad Abyan Agni Astungkara Agung Yuniarinto Agustin, Najla Amalina Althofi Rozaan Amos Patandung Anita Wijayanti Argyanti, Talitha Armanu Thoyib Asma, Muthiah Astrid Puspaningrum Bambang Dwi Prasetyo Berutu, Meta Bara Budi Handrianto Cahyani, Maulia Endah Cesya Rizkika Parahiyanti Cunanda Ayu Oktiviane Damayanti, Kirana Ratry David Cohen David Cohen Dexi Triadinda Djatola, Hariyanto R. Djumilah Hadiwidjojo Dodi Wirawan Irawanto Eka Afnan Troena Eka Putri Rifandani El Gammudi, Ahmed Khaled Ellyahart, Ahmad Taufik Faisal Indra Setiawan Faradiba, Seti Fahni Farizan, Neoda Fatchur Rohman Fatchur Rohman Fatchurrohman Fatchurrohman Ferry Firdaus Ferry Firdaus Fitri Hariana Oktaviani Gondomono, Haryo Hadija Mawaddah Hakim, Muhammad Adam Daffa Al Hanggara, Darma Kusuma Hapsari, Radhita Haryo Gondomono Hasby, Rusdy Intan Nurlaily Juan Malchus Shancho, Juan Malchus Kardina Yudha Parwati Kardina Yudha Parwati Kartika Hendra Titisari Khaula Fathia Humaira Kholid, M. Abdul Kristian Yohanes Abel Kusnayain, Yesiana Ihda Kusuma Ratnawati Lahman, Salwa Nabila Lana Emilia Gondowahjudi Larasati Ayu Sekarsari Layyina, Annisa Kamil Lu'luaa, Naila Rachmah luthfi abdillah Margono Setiawan Mayrizka Altriana Widya Imanita Medianti, Putu Devanie Meilandini, Salsabila Nadhifah Mintarti Mintarti Mintarti Rahayu Mintarti Rahayu Miwa, Nina Deskartika Mughni, Mochamad Rizki Abdul Muhammad Abyan Ramadhana Muhammad Dimar Alam Mujihestia, Tita Imamelina Nabilla Ramadila Nadira Khalida Zia Nadiyah Hirfiyana Rosita Nanang Suryadi Natalie Nguyen (Beo) Thai Noermijati Noermijati, Noermijati Norma Khairunisa Nugroho, Dian Ari Nur Hilal Nur Hilal, Nur Nur Pratiwi Nurfitriana, Rizqi Nurkholish Majid Oktaviani, Fitri Hariana Paraditha, Dewa Made Bagus Pradika, Vardholi Wahyu Pramesti, Rahma Andita Desi Pramono Hadi Pranoto, Danu Eko Pudiprabowo, Thomas Tunggul Putra cahya wijaya Putri, Reyka Kurnia Putu Adi Putra Arimbawa R.P Irfan Mikail Ramadhana, R.P Irfan Mikail Raditha Dwi Vata Hapsari Raditha Dwi Vata Hapsari Raditha Hapsari Raditha Hapsari Radityo Handrito, Radityo Raka Kurnia Wicaksono Ramadila, Nabilla Reka Yusmara Mardiputra Reni Rupianti Rian Aryanti Riandi, Muhammad Hafiz Rifandani, Eka Putri Risca Fitri Ayuni Rofiaty, Rofiaty Rohmah, Sukma Arum Maulidatu Rozaan, Althofi Rr Ayu Firdausiah Sari Olivia Sinay Sari, Nathania Astrid Amanda Sazili, Zidhan Asy Sinay, Sari Olivia Siti Aisjah Sitindaon, Desmond Hamonangan Sri Palupi Prabandari Sri Palupi Prabandari Sunaryo Sunaryo Surachman Surachman Surachman Surachman Taufiq Ismail Thaib, Ahmad Baariq Thaib, Irwan Thomas Tunggul Pudiprabowo Ubud Salim Ully, Clara Diandra Untoro Widagdo Untoro Widagdo Valerie Manna Valerie Manna Vildayanti, Rina Ayu Wahyuningsih, Sri Ari Wiba, Ido Febriandika Wu, Hung-Che Yeni Asriwulan Yeni Asriwulan Yenli Alfiah Permatasari Yulianti Ida Yuwafi, Khamdan Zia, Nadira Khalida Zulfikar, Rizka