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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business PROFIT : Jurnal Administrasi Bisnis The International Journal of Accounting and Business Society Islam Futura JURNAL SOSIAL HUMANIORA (JSH) Komunikator Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application International Research Journal of Business Studies (E-Journal) Management and Economics Journal (MEC-J) SANGKEP: Jurnal Kajian Sosial Keagamaan Eksis: Jurnal Riset Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen Kesatuan Tuturlogi: Journal of Southeast Asian Communication Heart Science Journal JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Pengabdian kepada Masyarakat Nusantara Journal La Sociale Journal of Interdisciplinary Socio-Economic and Community Study International Journal of Science and Society (IJSOC) Journal Of Human And Education (JAHE) The South East Asian Journal of Management International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal of Social Science Jurnal Kewirausahaan dan Inovasi IJMA International Research Journal of Business Studies
Ananda Sabil Hussein
Department Of Management, Brawijaya University, Malang, Indonesia
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Social Sciences Other

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Revisiting the Dimensions of Knowledge Management Orientation Behavior in Indonesia Creative Industry Sabil Hussein, Ananda; Rahayu, Mintarti; Prabandari, Sri Palupi; Rosita, Nadiyah Hirfiyana
International Research Journal of Business Studies Vol. 9 No. 2 (2016): August - November 2016
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.9.2.63-73

Abstract

This study aims to explore the formation of knowledge management orientation behaviour (KMO) in Indonesian creative industry. To answer the research objective, two consequtive studies were conducted. The first study intends to generate the measurement items. Two registered Focus Group Discussions (FGDs) with eight participants for each session were held. Upon the completion of FGDs, a survey into 171 respondents was done , and the Exploratory Factor Analysis (EFA) was employed to analyse the data. The second study objective is to confirm the measurement items that have been generated from the FGDs . A survey into 174 respondents was conducted, and confirmatory Factor Analysis was employed to analyse the data. The finding confirms that organizing memory development, organizing memory support system, knowledge sharing, knowledge absorption and knowledge receptivity are the dimensions of KMO in Indonesian creative industry. Upon the completion of this study, both theoretical and practical contributons are provided to bring an insight for creative industry practitioners to apply KMO in their business.
The Influence of Green Brand Image, Green Perceived Value, and Green Product Quality on Customer Loyalty in Users of The Body Shop Products Medianti, Putu Devanie; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.25

Abstract

Purpose – This study aims to examine the effects of green brand image, green perceived value, and green product quality on customer loyalty among consumers of The Body Shop in Malang City.     Design/methodology/approach – This study employs a quantitative explanatory research design to analyze the causal relationships among green brand image, green perceived value, green product quality, and customer loyalty. Data were collected from 202 respondents selected using a purposive sampling technique. The respondents were consumers aged at least 17 years who have purchased or used The Body Shop products more than twice. The data were analyzed using multiple linear regression, supported by validity, reliability, and classical assumption tests, as well as F-test and t-test procedures. All analyses were conducted using IBM SPSS Statistics 25.0.   Findings – The results indicate that green brand image, green perceived value, and green product quality each have a positive and significant effect on customer loyalty. These findings suggest that environmentally oriented brand perception, value, and product quality play an important role in strengthening consumer loyalty in the green cosmetics industry.   Originality/value – This study contributes to green marketing and consumer loyalty literature by integrating green brand image, green perceived value, and green product quality as determinants of customer loyalty in the context of an international green beauty brand in Indonesia. The findings provide practical implications for companies in strengthening sustainability-based branding strategies to enhance long-term customer loyalty.
Building Customer Loyalty: The Role of Price Perception, Product Quality, and Packaging Quality Afiffuddin, Muhammad Abyan; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.24

Abstract

Customer loyalty is a crucial aspect in maintaining business sustainability, especially for agribusiness enterprises such as Karya Lestari Farm. This study aims to analyze the influence of price, product quality, and packaging quality on customer loyalty. The method used is explanatory research with a quantitative approach. The population of the study consists of consumers of Karya Lestari Farm, with a sample of 180 respondents obtained through purposive sampling. Data were collected through questionnaires and analyzed using instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing with the assistance of SPSS version 22 for Windows. The results show that all three variables, namely price, product quality, and packaging quality, have a significant and positive influence on customer loyalty. These findings affirm that these aspects are important determinants in building and maintaining consumer loyalty. The implication of this study encourages Karya Lestari Farm to focus on setting competitive prices, improving product quality, and creating attractive packaging designs to strengthen long term relationships with customers.
Implementation of Clustering Based on Perceived Value in Determining Consumer Segmentation Hakim, Muhammad Adam Daffa Al; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.10

Abstract

 Amidst the increasing competition in the optical business in Palembang City, companies must develop and implement effective marketing strategies to survive in a competitive market. Therefore, marketing strategies need to be developed using a structured and data-based approach so that companies are able to understand consumer behavior and preferences. This problem-solving study aims to analyze consumer segmentation of Cinta Kacamata, an optical shop that is the object of the study, using the cluster analysis method. Through cluster analysis, this study successfully identifies four consumer clusters with different characteristics in choosing and buying eyeglass products. Understanding the differences in characteristics of each cluster helps the company develop a more specific and relevant marketing strategy, in accordance with its segmentation, targeting, and positioning. The right strategy allows Cinta Kacamata to increase competitiveness, attract more customers, and maintain consumer loyalty. Thus, the results of this study serve as the basis for the company to make strategic decisions to increase marketing effectiveness and business growth amidst increasingly tight competition.
Pull Marketing and Aida Methode to Increase Brand Awareness and Interest Cahyani, Maulia Endah; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.14

Abstract

This problem-solving research was motivated by the low level of brand awareness and customer interest in Kos Pak Mahfud, a women-only boarding house business located in Tegalgondo Village, Malang Regency. The business has relied solely on traditional marketing methods, resulting in unoccupied rooms and financial losses. This study aims to design and examine the implementation of a pull marketing strategy integrated with the AIDA method (Awareness, Interest, Desire, Action) to increase brand awareness and customer interest. The marketing strategy was formulated based on in-depth interviews with relevant informants. The developed marketing content was then tested on two sample groups: one group exposed to advertisements and a control group that was not exposed. The data were collected using Likert-scale questionnaires and analyzed to identify any significant differences in terms of awareness level and interest between the groups.
The Determinants of Visitor’s Revisit Intention: A Lesson from Ijen Car Free Day Parahiyanti, Cesya Rizkika; Hussein, Ananda Sabil
APMBA (Asia Pacific Management and Business Application) Vol. 3 No. 2 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2014.003.02.1

Abstract

Event industry currently is considered as one of interesting business opportunity in contributing major positive economic impact. Event could be categorized into some activities conducted by an event management or event organizer in the case of achieving some specific outcomes. An event is also recognized as an essential marketing tool in branding of particular destination. It has a powerful function to make a differentiation between one destination and others. This study aims to establish a theoretical event brand equity for which the key components of the brand equity were evaluated from visitor perspective in the tourism context. Brand equity is constructed by four multidimensions which are event brand awareness (EBA), event brand image (EBI), event brand quality (EBQ), and event revisit intention (ERI). By using convenience sampling, 205 visitors of Ijen Car Free Day (ICFD) as the event object were used as respondents to obtain the data. This study uses Partial Least Square (PLS) to analyze the data both in outer model and inner model measurements. The finding of this study indicate that EBA has positive and significant influence to EBI, EBQ, and ERI. Then, EBI is also proven giving positive and significant influence to EBQ and ERI. In contrary, EBQ does not show significant influence to ERI. The significance movement of this study could be useful measurement in assessing event brand equity management in the future.
The Importance of Knowledge Management Orientation Behavior and Innovation on Business Performance: a Lesson From Indonesia Creative Economy Sector Hussein, Ananda Sabil
APMBA (Asia Pacific Management and Business Application) Vol. 7 No. 2 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2018.007.02.3

Abstract

Creative economy sector is considered as the emerging sector contributing significant percentage into emerging economy. For Indonesia, where the creative economy sector clasified as a pioneer sector by the government, business organization especially small medium enterprises are expected to have a good business performance. Knowledge management is one of determinants of business performance. However, some gaps are identified in literatures regarding the effect of knowledge management on business performance. This study uses one hundred self-administered questionnaires were distributed into the owner of SMEs in Indonesia creative economy sector. Partial Least Squares (PLS) was used to analyze the data. The statistical analysis showed that knowledge management orientation does not significantly affect business performance. However, this study found the significant effect of knowledge management orientation on innovation. Innovation was also found to be the significant predictor of business performance. Hence, it is determined that knowledge management orientation has an indirect effect on business performance through innovation. Upon the completion of this study, both theoretical and practical contributions were provided.
Identification of The Dimensions of Bank 4.0 Experiential Quality Based on Millennial Customer Perceptions abdillah, luthfi; Hussein, Ananda Sabil; Ratnawati, Kusuma
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the Bank 4.0 industry that is reflected through increased experiential quality, which is started with the identification of the dimensions of Bank 4.0 experiential quality is getting popularity for millenial. This research attempt to discover the dimensions of Bank 4.0 experiential quality based on perceptions of millennial customers. Bu surveying 673 millenials and adjusted to the characters of Bank 4.0 and millennial generation this study aims to theoretical and empirically testing the hyotehesis by using SMPLS. Results revelaed that functional quality, convenience, innovations, trust, value, risk mitigation, and security have been empirically proven as dimensions of Bank 4.0 experiential quality based on millennial customer perception.This research was only conducted in the city of Malang, so that research with larger demographic and geographic data sets is needed in order to describe the perceptions of millennial customers more accurately. Further research can be developed with new dimensions that may emerge along with the development of Bank 4.0 in both commercial banks and fintech companies.
The Influence of Digital Customer Experience on Customer Loyalty Mediated by Customer Satisfaction and Brand Image Sari, Nathania Astrid Amanda; Puspaningrum, Astrid; Hussein, Ananda Sabil
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.3

Abstract

This research examines the impact of Digital Customer Experience (DCE) on Customer Loyalty, with Customer Satisfaction and Brand Image Serving as mediating variables, using data from 200 MyTelkomsel mobile application users in Malang City, Indonesia. Adopting a quantitative approach and employing   Partial Least Squares – Structural Equation Modeling (PLS-SEM), the research examines both direct and indirect relationships among the variables. The results show that DCE has a significant positive impact on customer satisfaction, brand image, and loyalty. Moreover, customer satisfaction mediates the relationship between DCE and loyalty, whereas brand image does not act as a significant mediator. These findings suggest that functional and experiential factors such as usability, security, and responsiveness play a greater role in driving loyalty than perception-based elements like brand image. In mobile app contexts, loyalty is more likely when digital interactions are consistently satisfying. The results support the Service Dominant Logic theory, highlighting the importance of value co creation between users and service providers through digital engagement. Practically, telecommunications companies should focus on enhancing user-centric features, personalisation, and interface optimisation to foster long-term customer retention in an increasingly competitive digital environment.
Online Blind Buying of Local Perfume: Reducing Uncertainty through Digital Cues Argyanti, Talitha; Ananda Sabil Hussein; Fitri Hariana Oktaviani
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27086

Abstract

Local perfumes have increasingly entered Indonesia’s e-commerce market, yet competition remains dominated by long-established local and global brands available in physical stores. New brands that rely mainly on online distribution face a significant challenge because perfumes are sensorial products that cannot be directly experienced prior to purchase, resulting in high product uncertainty. Drawing on Uncertainty Reduction Theory, this research investigates how marketplace and social media as digital platforms through product descriptions, online reviews, and interactions with the seller shape consumers’ intention to blind buy local perfumes online, while also examining the mediating role of perceived product uncertainty. A quantitative explanatory design was employed, using an online survey of 306 consumers with prior blind buying experience of local perfumes through PLS-SEM. The findings reveal that product descriptions and perceived product uncertainty significantly drive blind buying intention, whereas online reviews and interactions with the seller do not exert a direct effect. All three information cues significantly influence perceived product uncertainty, and mediation analysis indicates that seller interactions indirectly enhance blind buying intention via reduced perceived product uncertainty. These results extend the application of Uncertainty Reduction Theory by highlighting the mediating role of perceived product uncertainty in the context of online perfume purchases.  
Co-Authors abdillah, luthfi Abel, Kristian Yohanes Achmad Sudiro Afiffuddin, Muhammad Abyan Agni Astungkara Agung Yuniarinto Agustin, Najla Amalina Althofi Rozaan Amos Patandung Anita Wijayanti Argyanti, Talitha Armanu Thoyib Asma, Muthiah Astrid Puspaningrum Bambang Dwi Prasetyo Berutu, Meta Bara Budi Handrianto Cahyani, Maulia Endah Cesya Rizkika Parahiyanti Cunanda Ayu Oktiviane Damayanti, Kirana Ratry David Cohen David Cohen Dexi Triadinda Djatola, Hariyanto R. Djumilah Hadiwidjojo Dodi Wirawan Irawanto Eka Afnan Troena Eka Putri Rifandani El Gammudi, Ahmed Khaled Ellyahart, Ahmad Taufik Faisal Indra Setiawan Faradiba, Seti Fahni Farizan, Neoda Fatchur Rohman Fatchur Rohman Fatchurrohman Fatchurrohman Ferry Firdaus Ferry Firdaus Fitri Hariana Oktaviani Gondomono, Haryo Hadija Mawaddah Hakim, Muhammad Adam Daffa Al Hanggara, Darma Kusuma Hapsari, Radhita Haryo Gondomono Hasby, Rusdy Intan Nurlaily Juan Malchus Shancho, Juan Malchus Kardina Yudha Parwati Kartika Hendra Titisari Khaula Fathia Humaira Kholid, M. Abdul Kristian Yohanes Abel Kusnayain, Yesiana Ihda Kusuma Ratnawati Lahman, Salwa Nabila Lana Emilia Gondowahjudi Larasati Ayu Sekarsari Layyina, Annisa Kamil Lu'luaa, Naila Rachmah luthfi abdillah Margono Setiawan Mayrizka Altriana Widya Imanita Medianti, Putu Devanie Meilandini, Salsabila Nadhifah Mintarti Mintarti Mintarti Rahayu Mintarti Rahayu Miwa, Nina Deskartika Mughni, Mochamad Rizki Abdul Muhammad Abyan Ramadhana Muhammad Dimar Alam Mujihestia, Tita Imamelina Nabilla Ramadila Nadira Khalida Zia Nadiyah Hirfiyana Rosita Nanang Suryadi Natalie Noermijati Noermijati, Noermijati Norma Khairunisa Nur Hilal Nur Hilal, Nur Nur Pratiwi Nurfitriana, Rizqi Nurkholish Majid Oktaviani, Fitri Hariana Pradika, Vardholi Wahyu Pramesti, Rahma Andita Desi Pramono Hadi Pranoto, Danu Eko Pudiprabowo, Thomas Tunggul Putra cahya wijaya Putri, Reyka Kurnia Putu Adi Putra Arimbawa R.P Irfan Mikail Ramadhana, R.P Irfan Mikail Raditha Dwi Vata Hapsari Raditha Hapsari Raditha Hapsari Radityo Handrito, Radityo Raka Kurnia Wicaksono Ramadila, Nabilla Reka Yusmara Mardiputra Reni Rupianti Rian Aryanti Riandi, Muhammad Hafiz Rifandani, Eka Putri Risca Fitri Ayuni Rofiaty, Rofiaty Rohmah, Sukma Arum Maulidatu Rozaan, Althofi Sari Olivia Sinay Sari, Nathania Astrid Amanda Sazili, Zidhan Asy Sinay, Sari Olivia Siti Aisjah Sitindaon, Desmond Hamonangan Sri Palupi Prabandari Sri Palupi Prabandari Sunaryo Sunaryo Surachman Surachman Surachman Surachman Taufiq Ismail Thaib, Ahmad Baariq Thaib, Irwan Thomas Tunggul Pudiprabowo Ubud Salim Ully, Clara Diandra Untoro Widagdo Untoro Widagdo Valerie Manna Valerie Manna Vildayanti, Rina Ayu Wahyuningsih, Sri Ari Wiba, Ido Febriandika Wu, Hung-Che Yeni Asriwulan Yeni Asriwulan Yenli Alfiah Permatasari Yuwafi, Khamdan Zia, Nadira Khalida