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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business PROFIT : Jurnal Administrasi Bisnis The International Journal of Accounting and Business Society Islam Futura JURNAL SOSIAL HUMANIORA (JSH) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application International Research Journal of Business Studies (E-Journal) Management and Economics Journal (MEC-J) SANGKEP: Jurnal Kajian Sosial Keagamaan Eksis: Jurnal Riset Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen Kesatuan Tuturlogi: Journal of Southeast Asian Communication Heart Science Journal JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Pengabdian kepada Masyarakat Nusantara Jambura Geo Education Journal Journal La Sociale Journal of Interdisciplinary Socio-Economic and Community Study International Journal of Science and Society (IJSOC) Journal Of Human And Education (JAHE) The South East Asian Journal of Management International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Social Science Jurnal Kewirausahaan dan Inovasi IJMA International Research Journal of Business Studies Society
Ananda Sabil Hussein
Department Of Management, Brawijaya University, Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Other

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PENGARUH CITRA MEREK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (Studi Pada Pelanggan Operator Telekomunikasi Indosat di Kota Malang) Ramadhana, R.P Irfan Mikail; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek terhadap kepuasan pelanggan, pengaruh kepuasan pelanggan dan citra merek terhadap loyalitas pelanggan serta kepuasan pelanggan sebagai pemediasi pengaruh citra merek terhadap loyalitas pelanggan. Populasi penelitian ini adalah seluruh pelanggan operator telekomunikasi Indosat di Kota Malang. Karena jumlah populasi tidak dapat diketahui secara pasti, maka besarnya sampel ditentukan dengan mengkalikan jumlah indikator dari 4 variabel dengan 10, hal ini mengacu pendapat yang dikemukakan oleh Solimun (2002) bahwa penentuan besarnya sample size sama dengan 5 hingga 10 kali jumlah variabel manifest (indikator) dari keseluruhan variabel laten. Berdasarkan ketentuan tersebut maka besarnya sampel yang digunakan adalah 12 X 10 = 120 responden. Setelah ditentukan jumlah sampel sebanyak 120 pelanggan sebagai pengguna produk Indosat, maka selanjutnya dilakukan pengambilan sampel digunakan teknik Convenience sampling. Untuk menghindari kesalahan pengambilan sampel, maka ditentukan kriteria sampel penelitian, yaitu konsumen yang menggunakan produk PT. Indosat lebih dari 2 tahun dan berusia minimal 17 tahun. Metode analisis yang digunakan dalam penelitian ini adalah Analisis Jalur (Path Analysis). Berdasarkan hasil uji analisis analisis jalur menunjukan bahwa citra merek secara langsung berpengaruh terhadap kepuasan pelanggan,  kepuasan pelanggan menggunakan produk PT. Indosat secara langsung berpengaruh terhadap loyalitas pelanggan, citra merek secara langsung berpengaruh terhadap loyalitas pelanggan dan kepuasan pelanggan memediasi pengaruh citra merek terhadap loyalitas pelanggan. Beberapa saran yang dapat diberikan oleh peneliti adalah PT. Indosat hendaknya lebih memperhatikan citra merek yang ditekankan pada memiliki popularitas sebagai penyedia jasa layanan telekomunikasi, selalu berinovasi pada produk, mementingkan kenyamanan saat berkomunikasi dan dapat memberikan rasa percaya diri apabila menggunakan produk PT. Indosat. Bagi penelitian yang akan datang perlu melakukan kajian tentang kepercayaan terhadap produk PT. Indosat, sehingga akan menghasilkan kajian yang lebih sempurna.  Kata Kunci : Citra Merek, Kepuasan Pelanggan, Loyalitas Pelanggan.
How HRD, Servant Leadership, and Good Governance Improve Islamic Bank Staff Performance and Morale Hilal, Nur; Djatola, Hariyanto R.; Hussein, Ananda Sabil
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 2 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.02.5

Abstract

This research was conducted to analyse the impact of human resource (HR) development, servant leadership, and good governance on employee performance and moral commitment in Islamic banking. Using quantitative approach data through a questionnaire with 215 respondents were collected as the primary data. This research was conducted from July to September 2022. The data obtained was carried out in the analysis stage using the structural equation modeling (SEM) AMOS program. The results of this study indicate that HR development has a positive and insignificant effect on moral commitment; servant leadership and good governance have a positive and significant effect on moral commitment; HR development has a positive and insignificant effect on employee performance in Islamic banking; servant leadership, good governance, and moral commitment have a positive and significant effect on employee performance in Islamic banking; while the role of moral commitment has a positive and insignificant effect on HR development on employee performance; and servant leadership and good governance have a positive and significant effect on employee performance through moral commitment.
Formulation of Business Strategy in 3D Printing Business Ellyahart, Ahmad Taufik; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.17

Abstract

Business model canvas is a method applied to plan, illustrate, and analyze the business model of a company. This instrument was developed by Alexander Osterwalder and Yves Pigneur and has become an essential part of a methodology known as Lean Startup or Business Design Thinking. Meratus Utama is a company whose main business is printing, especially the 3D. However, poor strategic planning and hindrance in conducting efficient production processes have caused hindrances. In order to address this problem, the Business Model Canvas was used, followed by the application of Future Business Model Canvas, whose analysis results were used to create a business plan as an alternative for the business development of Meratus Utama. This study finds that the problems faced by the company is poor innovation and low machinery output, which limited its production capacity. Therefore, the appropriate strategy for the company is product development particularly by adding new features, upgrading the quality, utilizing new technologies to create excellent products, increasing the number of employees, and investing in machinery.
Packaging Innovation through Design Thinking for Ready-to-Drink Coffee Products Natalie; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.11

Abstract

Yujonokohi, a ready-to-drink (RTD) coffee company based in Malang, has experienced stagnation and declining sales, allegedly caused by intense competition from similar products offered at lower prices and a lack of packaging innovation that appeals to consumers. This study aims to implement the Design Thinking method in the innovation and development of RTD coffee product packaging at Yujonokohi. This descriptive qualitative study adopts a Design Thinking approach consisting of six stages: definition, research, interpretation, ideation, prototyping, and evaluation. The data were collected through observations, in-depth interviews with the owner of Yujonokohi and target consumers (Generations Y and Z), and document analysis. The study is expected to result in a prototype design for RTD coffee packaging that is innovative, functional, and aligned with the preferences of the target market, thereby providing added value, enhancing visual appeal, and ultimately improving sales and the company’s competitiveness in the coffee industry.
Revisiting the Dimensions of Knowledge Management Orientation Behavior in Indonesia Creative Industry Sabil Hussein, Ananda; Rahayu, Mintarti; Prabandari, Sri Palupi; Rosita, Nadiyah Hirfiyana
International Research Journal of Business Studies Vol. 9 No. 2 (2016): August - November 2016
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.9.2.63-73

Abstract

This study aims to explore the formation of knowledge management orientation behaviour (KMO) in Indonesian creative industry. To answer the research objective, two consequtive studies were conducted. The first study intends to generate the measurement items. Two registered Focus Group Discussions (FGDs) with eight participants for each session were held. Upon the completion of FGDs, a survey into 171 respondents was done , and the Exploratory Factor Analysis (EFA) was employed to analyse the data. The second study objective is to confirm the measurement items that have been generated from the FGDs . A survey into 174 respondents was conducted, and confirmatory Factor Analysis was employed to analyse the data. The finding confirms that organizing memory development, organizing memory support system, knowledge sharing, knowledge absorption and knowledge receptivity are the dimensions of KMO in Indonesian creative industry. Upon the completion of this study, both theoretical and practical contributons are provided to bring an insight for creative industry practitioners to apply KMO in their business.
The Influence of Green Brand Image, Green Perceived Value, and Green Product Quality on Customer Loyalty in Users of The Body Shop Products Medianti, Putu Devanie; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.25

Abstract

This research aims to identify the effects of green brand image, green perceived value, and green product quality on customer loyalty among the consumers of The Body Shop in Malang City. This quantitative explanatory research explains the causal relationship between its variables through hypothesis testing. From the population of The Body Shop’s consumers in Malang City, 202 people were selected as the respondents using purposive sampling techniques. They are people with the minimum age of seventeen years who are currently using or who have purchased products from The Body Shop more than twice. The instruments of this research were assessed using validity tests, reliability tests, and classical assumption tests; while the data was analyzed through multiple linear regression, and the hypothesis testing was conducted using the F-test and t-test. All of the statistical analyses were performed in SPSS 25.0. This research finds that green brand image, green perceived value, and green product quality have a significant positive influence on the loyalty of the consumers of The Body Shop in Malang City.
Building Customer Loyalty: The Role of Price Perception, Product Quality, and Packaging Quality Afiffuddin, Muhammad Abyan; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.24

Abstract

Customer loyalty is a crucial aspect in maintaining business sustainability, especially for agribusiness enterprises such as Karya Lestari Farm. This study aims to analyze the influence of price, product quality, and packaging quality on customer loyalty. The method used is explanatory research with a quantitative approach. The population of the study consists of consumers of Karya Lestari Farm, with a sample of 180 respondents obtained through purposive sampling. Data were collected through questionnaires and analyzed using instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing with the assistance of SPSS version 22 for Windows. The results show that all three variables, namely price, product quality, and packaging quality, have a significant and positive influence on customer loyalty. These findings affirm that these aspects are important determinants in building and maintaining consumer loyalty. The implication of this study encourages Karya Lestari Farm to focus on setting competitive prices, improving product quality, and creating attractive packaging designs to strengthen long term relationships with customers.
Implementation of Clustering Based on Perceived Value in Determining Consumer Segmentation Hakim, Muhammad Adam Daffa Al; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.10

Abstract

 Amidst the increasing competition in the optical business in Palembang City, companies must develop and implement effective marketing strategies to survive in a competitive market. Therefore, marketing strategies need to be developed using a structured and data-based approach so that companies are able to understand consumer behavior and preferences. This problem-solving study aims to analyze consumer segmentation of Cinta Kacamata, an optical shop that is the object of the study, using the cluster analysis method. Through cluster analysis, this study successfully identifies four consumer clusters with different characteristics in choosing and buying eyeglass products. Understanding the differences in characteristics of each cluster helps the company develop a more specific and relevant marketing strategy, in accordance with its segmentation, targeting, and positioning. The right strategy allows Cinta Kacamata to increase competitiveness, attract more customers, and maintain consumer loyalty. Thus, the results of this study serve as the basis for the company to make strategic decisions to increase marketing effectiveness and business growth amidst increasingly tight competition.
Pull Marketing and Aida Methode to Increase Brand Awareness and Interest Cahyani, Maulia Endah; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.14

Abstract

This problem-solving research was motivated by the low level of brand awareness and customer interest in Kos Pak Mahfud, a women-only boarding house business located in Tegalgondo Village, Malang Regency. The business has relied solely on traditional marketing methods, resulting in unoccupied rooms and financial losses. This study aims to design and examine the implementation of a pull marketing strategy integrated with the AIDA method (Awareness, Interest, Desire, Action) to increase brand awareness and customer interest. The marketing strategy was formulated based on in-depth interviews with relevant informants. The developed marketing content was then tested on two sample groups: one group exposed to advertisements and a control group that was not exposed. The data were collected using Likert-scale questionnaires and analyzed to identify any significant differences in terms of awareness level and interest between the groups.
The Determinants of Visitor’s Revisit Intention: A Lesson from Ijen Car Free Day Parahiyanti, Cesya Rizkika; Hussein, Ananda Sabil
APMBA (Asia Pacific Management and Business Application) Vol. 3 No. 2 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2014.003.02.1

Abstract

Event industry currently is considered as one of interesting business opportunity in contributing major positive economic impact. Event could be categorized into some activities conducted by an event management or event organizer in the case of achieving some specific outcomes. An event is also recognized as an essential marketing tool in branding of particular destination. It has a powerful function to make a differentiation between one destination and others. This study aims to establish a theoretical event brand equity for which the key components of the brand equity were evaluated from visitor perspective in the tourism context. Brand equity is constructed by four multidimensions which are event brand awareness (EBA), event brand image (EBI), event brand quality (EBQ), and event revisit intention (ERI). By using convenience sampling, 205 visitors of Ijen Car Free Day (ICFD) as the event object were used as respondents to obtain the data. This study uses Partial Least Square (PLS) to analyze the data both in outer model and inner model measurements. The finding of this study indicate that EBA has positive and significant influence to EBI, EBQ, and ERI. Then, EBI is also proven giving positive and significant influence to EBQ and ERI. In contrary, EBQ does not show significant influence to ERI. The significance movement of this study could be useful measurement in assessing event brand equity management in the future.
Co-Authors abdillah, luthfi Abel, Kristian Yohanes Achmad Sudiro Afiffuddin, Muhammad Abyan Agni Astungkara Agung Yuniarinto Agustin, Najla Amalina Althofi Rozaan Amos Patandung Anita Wijayanti Argyanti, Talitha Armanu Thoyib Asma, Muthiah Astrid Puspaningrum Bambang Dwi Prasetyo Berutu, Meta Bara Budi Handrianto Cahyani, Maulia Endah Cesya Rizkika Parahiyanti Cunanda Ayu Oktiviane Damayanti, Kirana Ratry David Cohen David Cohen Dexi Triadinda Djatola, Hariyanto R. Djumilah Hadiwidjojo Dodi Wirawan Irawanto Eka Afnan Troena El Gammudi, Ahmed Khaled Ellyahart, Ahmad Taufik Faisal Indra Setiawan Faradiba, Seti Fahni Farizan, Neoda Fatchur Rohman Fatchur Rohman Fatchurrohman Fatchurrohman Ferry Firdaus Ferry Firdaus Gondomono, Haryo Hadija Mawaddah Hakim, Muhammad Adam Daffa Al Hanggara, Darma Kusuma Hapsari, Radhita Haryo Gondomono Hasby, Rusdy Intan Nurlaily Juan Malchus Shancho, Juan Malchus Kardina Yudha Parwati Kartika Hendra Titisari Khaula Fathia Humaira Kholid, M. Abdul Kristian Yohanes Abel Kusnayain, Yesiana Ihda Kusuma Ratnawati Lahman, Salwa Nabila Lana Emilia Gondowahjudi Larasati Ayu Sekarsari Layyina, Annisa Kamil Lu'luaa, Naila Rachmah luthfi abdillah Margono Margono Margono Setiawan Mayrizka Altriana Widya Imanita Medianti, Putu Devanie Meilandini, Salsabila Nadhifah Mintarti Mintarti Mintarti Rahayu Mintarti Rahayu Miwa, Nina Deskartika Mughni, Mochamad Rizki Abdul Muhammad Abyan Ramadhana Muhammad Dimar Alam Mujihestia, Tita Imamelina Nabilla Ramadila Nadira Khalida Zia Nadiyah Hirfiyana Rosita Nanang Suryadi Natalie Noermijati Noermijati, Noermijati Norma Khairunisa Nur Hilal Nur Hilal, Nur Nur Pratiwi Nurfitriana, Rizqi Nurkholish Majid Oktaviani, Fitri Hariana Pradika, Vardholi Wahyu Pramesti, Rahma Andita Desi Pramono Hadi Pranoto, Danu Eko Pratiwi, Aqlia Pudiprabowo, Thomas Tunggul Putra cahya wijaya Putri, Maudy Amalyah Dodhy Putri, Reyka Kurnia Putu Adi Putra Arimbawa R.P Irfan Mikail Ramadhana, R.P Irfan Mikail Raditha Dwi Vata Hapsari Raditha Hapsari Raditha Hapsari Radityo Handrito, Radityo Radityo Putro Handrito Raka Kurnia Wicaksono Ramadila, Nabilla Reka Yusmara Mardiputra Reni Rupianti Rian Aryanti Riandi, Muhammad Hafiz Rifandani, Eka Putri Risca Fitri Ayuni Rofiaty, Rofiaty Rohmah, Sukma Arum Maulidatu Rozaan, Althofi Sabrina, Haditha Miftahul Sari Olivia Sinay Sari, Nathania Astrid Amanda Sazili, Zidhan Asy Sinay, Sari Olivia Siti Aisjah Sitindaon, Desmond Hamonangan Sri Palupi Prabandari Sri Palupi Prabandari Sunaryo Sunaryo Surachman Surachman Surachman Surachman Taufiq Ismail Thaib, Ahmad Baariq Thaib, Irwan Thomas Tunggul Pudiprabowo Ubud Salim Ully, Clara Diandra Untoro Widagdo Untoro Widagdo Valerie Manna Valerie Manna Vildayanti, Rina Ayu Wahyuningsih, Sri Ari Wiba, Ido Febriandika Wu, Hung-Che Yeni Asriwulan Yeni Asriwulan Yenli Alfiah Permatasari Yuwafi, Khamdan Zia, Nadira Khalida Zulfikar, Rizka