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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business PROFIT : Jurnal Administrasi Bisnis The International Journal of Accounting and Business Society Islam Futura JURNAL SOSIAL HUMANIORA (JSH) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application International Research Journal of Business Studies (E-Journal) Management and Economics Journal (MEC-J) SANGKEP: Jurnal Kajian Sosial Keagamaan Eksis: Jurnal Riset Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen Kesatuan Tuturlogi: Journal of Southeast Asian Communication Heart Science Journal JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Pengabdian kepada Masyarakat Nusantara Jambura Geo Education Journal Journal La Sociale Journal of Interdisciplinary Socio-Economic and Community Study International Journal of Science and Society (IJSOC) Journal Of Human And Education (JAHE) The South East Asian Journal of Management International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Social Science Jurnal Kewirausahaan dan Inovasi IJMA International Research Journal of Business Studies Society
Ananda Sabil Hussein
Department Of Management, Brawijaya University, Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Other

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THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO Farizan, Neoda; Rohman, Fatchur; Hussein, Ananda Sabil
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.14

Abstract

This research is motivated by the opportunity to start a business by looking at opportunities among drinks-fruit drinks that have been known among the community. Marketers are required to build brand identity, brand image, perceived quality of loyalty both directly and indirectly with the level of customer satisfaction as a mediation variable on Fresh Juice Bintaro. Type of research conducted using explanatory research with survey method. The sample was 127 respondents with proportionate random sampling technique – an analytical method using PLS SEM with PLS warp software. The research instrument test included an inner model test, outer model, path diagram conversion, estimation, goodness of fit and hypothesis tester (Resampling Bootstrapping). Test the hypothesis directly using t-test. The result of the analysis shows that brand identity has no positive and significant effect on customer satisfaction and customer loyalty, brand image has a positive and significant impact on customer satisfaction and customer loyalty. Perceived value also has a positive and significant effect on customer satisfaction and customer loyalty. And customer satisfaction also has a positive and significant effect on customer loyalty.
Gender-Based Differences in the Influence of Authenticity and Memorable Experiences on Tourist Loyalty Kusnayain, Yesiana Ihda; Hussein, Ananda Sabil; Wu, Hung-Che
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.11

Abstract

The Indonesian archipelago boasts a distinctive and multifaceted cultural heritage. This study seeks to understand how memorable experiences and authenticity influence tourist loyalty in Indonesian urban heritage tourism. By examining these factors and the mediating role of satisfaction, we aim to contribute to the growth of Indonesia's tourism industry, which, while internationally recognized, still lags behind neighboring countries. Additionally, this study will explore gender differences in these relationships to provide a more nuanced understanding of tourist behavior. Using a structural equation modeling (SEM) approach, this study analyzes data from 350 respondents, who were tourists who visited the urban heritage in Indonesia. This study used cross-sectional data with a purposive sampling technique. The findings reveal that both memorable tourism experiences and authenticity exert a significant influence on tourist loyalty. Interestingly, the findings on gender differences indicate that gender does not significantly influence the relationship between memorable tourism experiences and tourist loyalty. Theoretically, this study enriches the literature on tourist loyalty and gender differences with a comprehensive construct. Finally, this study will be valuable for boosting tourist sustainability by considering a gender perspective, which helps stakeholders with the strategic implementation and policy.
Pengaruh Ulasan Pengunjung Online terhadap Adopsi Informasi oleh Wisatawan Muda Pratiwi, Aqlia; Prasetyo, Bambang Dwi; Hussein, Ananda Sabil
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.865

Abstract

The rapid growth of digital platforms in Indonesia has changed the way young travelers adopt information. Young travelers increasingly rely on user-generated content available on digital platforms, particularly Online Consumer Reviews (OCR) such as Google Reviews. This study examines the impact of the central route dimensions, which are part of the Elaboration Likelihood Model (ELM) message processing route, on the information adoption behavior of young travelers visiting the Millennium Glow Garden tourist attraction, a popular destination among youth due to its high-tech offerings. The study uses data from 385 respondents who have visited this destination with the help of Google Reviews. Multiple linear regression analysis was conducted on the six central route dimensions: information timeliness, information understandability, information relevance, information accuracy, value-added information, and information completeness. The findings provide strong evidence that timely, easily understandable, relevant, accurate, value-added, and complete information significantly influences the information adoption behavior of young travelers. These findings confirm the applicability of central route processing in the ELM within the context of tourism, particularly among young travelers who are closely tied to the digital evolution.
Blind Buying Intention of Local Perfumes: An Indonesian Consumer Perspective Argyanti, Talitha; Hussein, Ananda Sabil; Oktaviani, Fitri Hariana
Tuturlogi: Journal of Southeast Asian Communication Vol 6, No 2 (2025): Tuturlogi: Journal of Southeast Asian Communication (IN PRESS)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2025.006.02.2

Abstract

Perfume was one of the most sold products online in Indonesia and was predicted to continue growing each year. However, Indonesian consumers still tended to choose perfumes from long-established local and international brands available in offline stores. As a result, emerging local perfume brands that primarily focused on online sales faced great challenges in winning the competition. As a sensorial-based product with a high level of uncertainty, perfume was difficult to evaluate in online purchases since consumers could not try it beforehand. Using the Uncertainty Reduction Theory construct, this study examined how product descriptions, online reviews, and interactions with the seller influenced the blind buying intention of local perfumes online in Indonesia. This study used an explanatory quantitative approach with a survey method. A total of 306 respondents who had previously purchased local perfume online without trying it first were selected through purposive sampling. The results of multiple linear regression analysis indicated that product descriptions, online reviews, and interactions with the seller affected the intention to blind buy local perfumes online. 
Changes in the Dynamics of Indonesian Tourists Regarding the Information Adoption Process in the Digital Era Pratiwi, Aqlia; Prasetyo, Bambang Dwi; Hussein, Ananda Sabil
JAMBURA GEO EDUCATION JOURNAL Volume 6, Issue 2 (2025): Jambura Geo Education Journal (JGEJ)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jgej.v6i2.31271

Abstract

In the age of abundant information, tourists increasingly turn to digital reviews to make quick informed decisions about destinations, but how these reviews shape their choices remains an important but underexplored topic. This study investigates the influence of the peripheral route from the Elaboration Likelihood Model (ELM), focusing on the dimensions of Information Quantity and Product Ranking, on information adoption by tourists for the Milenial Glow Garden. The findings demonstrate that a high volume of reviews and favorable product ratings act as significant peripheral cues, guiding tourists' decision-making processes, particularly when they lack the motivation or ability to engage in deep cognitive processing. Aligning with ELM, it is evident that in the digital realm, tourists often rely on social proof—specifically review quantity and ratings—as a faster, more convenient means of decision-making. The study further reveals that younger tourists (aged 18 to 35) are especially influenced by review quantity and ratings, opting for decisions based on aggregated information. These cues enhance tourists’ perceptions of a destination’s credibility and appeal, especially for those motivated by FOMO (Fear of Missing Out) and seeking modern, high-tech experiences. The results underline the growing reliance on digital information in the decision-making process, with review volume and star ratings significantly shaping urban tourists' perceptions and choices. This research provides valuable insights for digital tourism marketing, offering strategies for destination managers like Milenial Glow Garden to attract tourists who rely on heuristics, creating tech-driven and engaging tourism experiences.
Unveiling the Power of User-Generated Content for Building Consumer Loyalty in the Indonesian Cosmetics Industry Meilandini, Salsabila Nadhifah; Hussein, Ananda Sabil; Ismail, Taufiq
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.58276

Abstract

The Indonesian cosmetics industry is expanding rapidly, intensifying competition among leading brands such as Wardah to sustain customer loyalty. This study contributes to digital marketing and consumer behavior research by examining how user-generated content (UGC) shapes brand trust, brand love, and ultimately consumer loyalty. UGC is theorized to enhance both cognitive trust and emotional attachment, which serve as mechanisms linking digital engagement to long-term loyalty. Using an explanatory quantitative design, data were collected from Wardah consumers in Indonesia through purposive sampling and analyzed with Structural Equation Modeling (SEM). The findings demonstrate that UGC significantly influences brand trust, brand love, and loyalty, while trust and love act as mediators that strengthen the relationship between UGC and loyalty. These results underscore the strategic value of consumer-driven content in fostering durable brand–consumer bonds and provide actionable implications for cosmetics firms to craft customer-centric strategies grounded in emotional engagement and trust.
From Sustainability Practice, Lovemark, Engagement, to Fast Fashion Loyalty Stage: Gender as Moderation Pranoto, Danu Eko; Hussein, Ananda Sabil; Suryadi, Nanang; Wu, Hung-Che
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.10

Abstract

Changes in consumer behavior that prioritize the sustainability agenda have challenged the fast fashion sector to grow without becoming enemies of the environment while maintaining their loyal customers. Therefore, this study aims to increase fast fashion brand loyalty through perceived sustainable marketing, with the mediation of brand love, brand respect, brand engagement in self-concept, and gender moderation. Data were collected through a survey method using questionnaires, and 260 respondents were obtained. The data were analyzed using SEM-PLS. The results demonstrate that perceived sustainable marketing is a precursor to love, respect, engagement, and loyalty. Brand loyalty is influenced by brand respect and engagement, but not by brand love. Moreover, brand engagement is influenced by brand love and respect. Theoretically, this study describes a brand-customer relationship model, from perceived sustainability to the loyalty stage. Unfortunately, gender cannot moderate that relationship. However, practically, this study shows that fast fashion marketers should consider women more likely to consider sustainability campaigns important in influencing the loyalty they give to brands, compared to men.
PENGOPTIMALAN KEGIATAN PEMASARAN PELAKU UMKM DI KOTA MALANG MELALUI MEDIA SOSIAL INSTAGRAM DAN TIKTOK Hussein, Ananda Sabil; Hapsari, Raditha; Ully, Clara Diandra; Agustin, Najla Amalina; Putri, Reyka Kurnia; Lahman, Salwa Nabila; Rohmah, Sukma Arum Maulidatu
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran krusial dalam pertumbuhan ekonomi Indonesia yang saat ini telah memberikan kontribusi sebesar 61% terhadap Produk Domestik Bruto (PDB) Nasional dan menyerap 97% tenaga kerja Indonesia. Akan tetapi, hanya 33,6% UMKM di Indonesia yang memanfaatkan teknologi dalam menjalankan bisnisnya. Hal tersebut menunjukkan terdapatnya peluang besar yang belum dioptimalkan. Untuk membantu menghadapi tantangan tersebut, Departemen Manajemen FEB UB menyelenggarakan kegiatan Pengabdian Kepada Masyarakat yang berkontribusi untuk membantu UMKM Kota Malang dan UMKM Taman Nasional Bromo Tengger Semeru (TNBTS) dalam memanfaatkan teknologi digital saat ini untuk menyongsong kegiatan pemasaran digital UMKM mereka, yaitu dengan cara melaksanakan program pelatihan dan pendampingan kepada pelaku UMKM yang berfokus pada pemanfaatan fitur sosial media Instagram dan TikTok. Selain itu, melalui kegiatan ini, para pelaku UMKM diajak untuk praktik secara langsung dalam penggunaan fitur sosial media dan mengidentifikasi kebutuhan mereka terkait penggunaan sosial media bagi peserta yang kurang berpengalaman melalui pendampingan. Hasil dari kegiatan ini menunjukkan peserta workshop mampu meningkatkan penjualan bisnis mereka, memperluas jangkauan bisnis, dan mengefisienkan biaya pemasaran bisnis mereka
HOW QUALITY, SATISFACTION AND IMAGE CREATE LOYALTY AT AN INDONESIAN BANKING COMPANY: An Empirical Study in PT. Bank Bukopin, Tbk Malang Branch Oktiviane, Cunanda Ayu; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and explain how service quality, customer satisfaction and corporate image create customer loyalty in Indonesian banking company. The research was conducted in the area of Malang city, the individual customers who have  funding product owned PT. Bank Bukopin, Tbk in Malang city. Further  convenience sampling  technique  is used in this research with 150 people. The analysis tools are  Partial Least Square (PLS)  to determine the pattern and effect  relationships between variables in sequence, i.e. endogenous and exogenous variables. The  results of the study explained that there is a significant effect between  the  service quality to the customer satisfaction and corporate image,  the  corporate image to  the  customer satisfaction and  the  customer satisfaction to  the customer loyalty  Keywords: Service quality, customer satisfaction, corporate image, customer loyalty
PENGARUH PERSEPSI RELIGIUSITAS TERHADAP LOYALITAS NASABAH BANK MUAMALAT KOTA CIREBON DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Setiawan, Faisal Indra; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Pentingnya loyalitas nasabah untuk Bank Mumalaat di kota Cirebon baik itu secara materi ataupun untuk kelangsungan hidup perusahaan. Penelitian ini dilakukan di kota Cirebon karena mayoritas masyarakat kota Cirebon yang beragama Islam berjumlah 330.484 dari jumlah penduduk kota Cirebon yang berjumlah 359.516 jiwa. Selain itu faktor sejarah menjadikan kota Cirebon menjadi daerah yang kental dengan suasana Islam, karena Cirebon pada dahulu kala, tumbuh menjadi pusat penyebaran Islam di Jawa Barat. Alasan  pengambilan Bank Muamalat sebagai objek penelitian dikarenakan  Bank Muamalat sering melakukan kerja sama dengan  Majelis Ulama Indoneseia (MUI,  Bank Muamalat merupakan bank murni syariah pertama yang hadir di Indonesia dengan diprakasai oleh Majelis Ulama Indonesia, dan Bank Muamalat tergolong bank  Islam  yang cepat perkembangannya, hal ini dapat terlihat dari banyaknya berbagai fasilitas dan kantor Bank Muamalat yang ada di Indonesia. Tujuan dari penelitian ini adalah untuk  menjelaskan peran kepuasan konsumen dalam memediasi hubungan antara persepsi religiusitas dan loyalitas konsumen.  Populasi pada penelitian ini adalah nasabah Bank Muamalat kota Cirebon. Sampel diambil dengan teknik conveniece sampling yaitu didasarkan pada kemudahan. Pengolahan serta  pengujian data menggunakan software Statistical Product and Service Solution versi 20.  Dari hasil analisis regresi berganda diketahui bahwa secara simultan persepsi religiusitas dan kepuasan nasabah berpengaruh signifikan terhadap loyalitas nasabah. Secara parsial persepsi religiusitas berpengaruh terhadap loyalitas nasabah dan kepuasan nasabah berpengaruh terhadap loyalitas nasabah. Dikarenakan tidak adanya pengaruh yang terjadi antara persepsi religiusitas terhadap kepuasan nasabah, sehingga peran kepuasan nasabah tidak memediasi hubungan antara persepsi religiusitas dengan loyalitas nasabah. Kata Kunci : Persepsi Religiusitas, Kepuasan Nasabah, Loyalitas Nasabah, Bank Muamalat..
Co-Authors abdillah, luthfi Abel, Kristian Yohanes Achmad Sudiro Afiffuddin, Muhammad Abyan Agni Astungkara Agung Yuniarinto Agustin, Najla Amalina Althofi Rozaan Amos Patandung Anita Wijayanti Argyanti, Talitha Armanu Thoyib Asma, Muthiah Astrid Puspaningrum Bambang Dwi Prasetyo Berutu, Meta Bara Budi Handrianto Cahyani, Maulia Endah Cesya Rizkika Parahiyanti Cunanda Ayu Oktiviane Damayanti, Kirana Ratry David Cohen David Cohen Dexi Triadinda Djatola, Hariyanto R. Djumilah Hadiwidjojo Dodi Wirawan Irawanto Eka Afnan Troena El Gammudi, Ahmed Khaled Ellyahart, Ahmad Taufik Faisal Indra Setiawan Faradiba, Seti Fahni Farizan, Neoda Fatchur Rohman Fatchur Rohman Fatchurrohman Fatchurrohman Ferry Firdaus Ferry Firdaus Gondomono, Haryo Hadija Mawaddah Hakim, Muhammad Adam Daffa Al Hanggara, Darma Kusuma Hapsari, Radhita Haryo Gondomono Hasby, Rusdy Intan Nurlaily Juan Malchus Shancho, Juan Malchus Kardina Yudha Parwati Kartika Hendra Titisari Khaula Fathia Humaira Kholid, M. Abdul Kristian Yohanes Abel Kusnayain, Yesiana Ihda Kusuma Ratnawati Lahman, Salwa Nabila Lana Emilia Gondowahjudi Larasati Ayu Sekarsari Layyina, Annisa Kamil Lu'luaa, Naila Rachmah luthfi abdillah Margono Margono Margono Setiawan Mayrizka Altriana Widya Imanita Medianti, Putu Devanie Meilandini, Salsabila Nadhifah Mintarti Mintarti Mintarti Rahayu Mintarti Rahayu Miwa, Nina Deskartika Mughni, Mochamad Rizki Abdul Muhammad Abyan Ramadhana Muhammad Dimar Alam Mujihestia, Tita Imamelina Nabilla Ramadila Nadira Khalida Zia Nadiyah Hirfiyana Rosita Nanang Suryadi Natalie Noermijati Noermijati, Noermijati Norma Khairunisa Nur Hilal Nur Hilal, Nur Nur Pratiwi Nurfitriana, Rizqi Nurkholish Majid Oktaviani, Fitri Hariana Pradika, Vardholi Wahyu Pramesti, Rahma Andita Desi Pramono Hadi Pranoto, Danu Eko Pratiwi, Aqlia Pudiprabowo, Thomas Tunggul Putra cahya wijaya Putri, Maudy Amalyah Dodhy Putri, Reyka Kurnia Putu Adi Putra Arimbawa R.P Irfan Mikail Ramadhana, R.P Irfan Mikail Raditha Dwi Vata Hapsari Raditha Hapsari Raditha Hapsari Radityo Handrito, Radityo Radityo Putro Handrito Raka Kurnia Wicaksono Ramadila, Nabilla Reka Yusmara Mardiputra Reni Rupianti Rian Aryanti Riandi, Muhammad Hafiz Rifandani, Eka Putri Risca Fitri Ayuni Rofiaty, Rofiaty Rohmah, Sukma Arum Maulidatu Rozaan, Althofi Sabrina, Haditha Miftahul Sari Olivia Sinay Sari, Nathania Astrid Amanda Sazili, Zidhan Asy Sinay, Sari Olivia Siti Aisjah Sitindaon, Desmond Hamonangan Sri Palupi Prabandari Sri Palupi Prabandari Sunaryo Sunaryo Surachman Surachman Surachman Surachman Taufiq Ismail Thaib, Ahmad Baariq Thaib, Irwan Thomas Tunggul Pudiprabowo Ubud Salim Ully, Clara Diandra Untoro Widagdo Untoro Widagdo Valerie Manna Valerie Manna Vildayanti, Rina Ayu Wahyuningsih, Sri Ari Wiba, Ido Febriandika Wu, Hung-Che Yeni Asriwulan Yeni Asriwulan Yenli Alfiah Permatasari Yuwafi, Khamdan Zia, Nadira Khalida Zulfikar, Rizka