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All Journal Niagawan Dinamika Pendidikan Ekuitas: Jurnal Pendidikan Ekonomi Tadris: Jurnal keguruan dan Ilmu Tarbiyah Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Quantitative Economics Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Komunikasi Pendidikan Majalah Ilmiah Warta Dharmawangsa Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Simki Pedagogia Jurnal Ekonomi KIAT Proceeding International Seminar of Islamic Studies ProBisnis : Jurnal Manajemen Jurnal Ekonomi dan Bisnis GROWTH (JEBG) PEKBIS Peka : Jurnal Pendidikan Ekonomi Akuntasi FKIP UIR Pekanbaru Journal Research of Social Science, Economics, and Management Innovative: Journal Of Social Science Research Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Economic: Journal Economic and Business Journal of Education Transportation and Business Jurnal Ekonomi, Manajemen, Akuntansi
Saidun Hutasuhut
Unknown Affiliation
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Transportation Other

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PENGARUH PERCEIVED VALUE DAN CUSTOMER EXPERIENCE TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI PADA PENGGUNA INDRIVE MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Checilia Sihotang, Irene; Hutasuhut, Saidun
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.55947

Abstract

This study was motivated by the low level of customer loyalty to the inDrive online transportation platform among price-sensitive demographic groups such as college students, a situation exacerbated by the phenomenon of multi-homing as well as systemic challenges such as uncertainty regarding negotiated fares, map inaccuracies, driver behavior, and digital payments. This study aims to analyze the influence of perceived value and customer experience on customer loyalty, with customer satisfaction as a mediating variable, among inDrive users who are students in the Faculty of Economics at the State University of Medan. The research method used was quantitative, employing a causal-associative approach. Sampling was conducted using purposive sampling, with a sample size of 130 respondents current students from the 2022–2025 cohorts who had used inDrive at least twice. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method via SmartPLS 4.0 software, including tests of the outer model, inner model, hypothesis testing, and mediation effect size testing using the upsilon statistic. The results of the study indicate that all instruments met the criteria for convergent validity (factor loadings > 0.7), discriminant validity (AVE > 0.5), and very high reliability (composite reliability > 0.7). The research findings indicate that perceived value is in the high category, while customer experience and customer loyalty remain in the moderate category. Structural testing has shown that perceived value and customer experience have a direct, positive, and significant impact on customer satisfaction and customer loyalty. Furthermore, customer satisfaction has been empirically shown to act as a mediating variable (partial mediation) that reinforces the influence of perceived value and customer experience in shaping long-term customer loyalty.
PENGARUH LITERASI EKONOMI, LITERASI KEUANGAN, DAN PENGETAHUAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN EKONOMI FAKULTAS EKONOMI DAN BISNIS UNIMED Anggi Emalia Putri; Saidun Hutasuhut
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Posted
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.65276

Abstract

This study aims to determine the effect of economic literacy, financial literacy, and entrepreneurial knowledge on entrepreneurial intention among students of the Economics Education Study Program, Faculty of Economics, Universitas Negeri Medan, Cohort 2021–2022. This research employed a quantitative approach using a survey method. The population consisted of students of the Economics Education Study Program from the 2021–2022 cohort, with a sample of 105 respondents. Data were collected through questionnaires and documentation. The data were analyzed using multiple linear regression with the assistance of SPSS. The results showed that economic literacy had a positive and significant effect on entrepreneurial intention, with a regression coefficient of 0.168 and a significance value of 0.000. Financial literacy also had a positive and significant effect on entrepreneurial intention, with a regression coefficient of 0.091 and a significance value of 0.000. Furthermore, entrepreneurial knowledge had a positive and significant effect on entrepreneurial intention, with a regression coefficient of 0.247 and a significance value of 0.000. Entrepreneurial knowledge was found to have the strongest influence compared with economic literacy and financial literacy. Simultaneously, economic literacy, financial literacy, and entrepreneurial knowledge had a positive and significant effect on students’ entrepreneurial intention. Therefore, improving students’ understanding of economics, financial management skills, and entrepreneurial knowledge can contribute to strengthening their intention to become entrepreneurs.
Co-Authors Abim Khaffi Maulana Amelia, Regita Anggara, Iyas Umafik Julia Anggi Emalia Putri Ansari, Aulia Apriani Hutabarat Ardana, Amelia Ardianti, Rizka Aulia, Shafa Ayu Eka Suci Azzahra, Nabila Betsyeba, Jelitha Budiarta, Kustoro Checilia Sihotang, Irene Chintia, Ayu Devi Permata Sari Edy Syahputra Eko Wahyu Nugrahadi Evander Pardos, Evander Firda, Rachel Meila Fonataba, Putri Waiwini Ginting, Hawariyah Griselda, Putri Salsabila Bunga Gultom, Cindi Anjuani Harahap, Aditia Warman Harahap, Fitri Annisa Harahap, Veni Oktapiani Putri Haryadi - Hasibuan, Muslimah Nur Hasyim hasyim, hasyim Hutagalung, Gracella Rosnah S Hutauruk, Nadya Stefania Indah Permata Sari Isfahani, Hamzah Isna Firdasari Ajwa Jayawarsa, A.A. Ketut Jos Bram Tamba Jummiah, Rini Siti Kelauri, Suastiana Anja Khairuddin E. Tambunan Kharisma Nurbani Khoirunnisa Nst Lahagu, Putri Helena Limbong, Novia Grace Christin Lubis, Ahmad Suhendri Lubis, Atika Atayarisah Lubis, Nazia Safira M. Irfandi Syahputra Malau, Stephen Manalu, Tressia Anjelina Manurung, Eka Valentina Melani Catherine Margreth Lubis Muhammad Bukhori Dalimunthe Muhammad reyhan Satria Mutmainah, Sri Nadapdap, Yemima Eleonore Nadeak, Feronika Daoni Naibaho, Hotmaria Silva Dewi Nasrullah Hidayat, Nasrullah Nasution, Yuninda Febbiola Nst, Khoirunnisa Nurdiyanti, Dina Pandiangan, Gita Trinovel Pane, Sari Aparpan Pasaribu, Gita Nurhalizah Pasaribu, Ronauli Rahma, Zulaika Rahmadana, Muhammad Fitri Ramadhani, Nabila Rizki Ratu Balqis Rini Siti Jummiah Risto Luri Pristani Rizaldi, Tri Safitri, Laila Sahfitri, Serly Sahira, Siti Sapma, Putri Nidia Saputra, Firman Sari, Reni Inayah Segoro, Ega Bayu Siagian, Irma Sianturi, Patricia Wanda Siburian, Rowinna Siddik, Ahmad Sihombing, Octavianty Silaban, Harrington Silalahi, Hanna Hotmian Silviana, Winda Simandalahi, Eliata Simarmata, Sovia Elphani Sinaga, Anisa Fitria Sinaga, Sri Rahayu Sinulingga, Fransiska Adelia Siregar, Abed Nego Siregar, Ade Mima Zakia Siregar, Zulkarnain Sitanggang, Mutiara Miyagi Sitanggang, Mutiara Miyagi Putri Resipa Sitanggang, Yohanna Siti Fauziah Sitio, Fridayani Sitopu, Juliaman Sitorus, Samuel Indra Sudianto, Dinda Asri Suhardini, Atika Thamrin Thamrin Thamrin Tianovida Siregar Tsaniyah, Tukhfatus Tuzuhro, Fatimah Widya Utari Wirawan, Indah Putri Wudda, Afifa Rahma Wulandari, Artika Zega, Arnol Wandra Zsevta Samuel Zulfri, Andika