Article Per Year (5 Year)
p-Index From 2021 - 2026
6.686
P-Index
This Author published in this journals
All Journal JMARS: Jurnal Mosaik Arsitektur Jurnal Farmasi Sains dan Terapan (Journal of Pharmacy Science and Practice) Industrial and Systems Engineering Assessment Journal (INASEA) Jurnal Titra Jurnal Hospitality dan Manajemen Jasa iBuss Management Tax & Accounting Review Universa Medicina Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business Surya Octagon Interdisciplinary Journal of Science and Technology Jurnal Otomasi Kontrol dan Instrumentasi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Unes Law Review Jurnal Medika Malahayati Koneksi Ensiklopedia Education Review eL.Muhbib: Jurnal Pemikiran dan Penelitian Pendidikan Dasar Jurnal Mantik Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Abdimas Universal Jurnal Sains dan Teknologi Review of Management and Entrepreneurship Prosiding National Conference for Community Service Project Enrichment : Journal of Management JURNAL AKUNTANSI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE International Journal Of Science, Technology & Management (IJSTM) Jurnal Media Ekonomi Journal of Food Technology and Health CENDEKIA : Jurnal Ilmu Pengetahuan DEVICE PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi Journal of Innovation Research and Knowledge Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Cerdika: Jurnal Ilmiah Indonesia Priviet Social Sciences Journal International Journal of Application on Economics and Business Scientica: Jurnal Ilmiah Sains dan Teknologi Jurnal Manajerial dan Bisnis Tanjungpinang Neraca Manajemen, Akuntansi, dan Ekonomi The International Journal of Medical Science and Health Research The Indonesian Journal of General Medicine Jurnal Sistem Informasi, Akuntansi dan Manajemen E-Amal: Jurnal Pengabdian Kepada Masyarakat Ulil Albab Public Knowledge Jurnal Farmasi Sains dan Terapan (Journal of Pharmacy Science and Practice) Balance: Jurnal Ekonomi
Jessica Jessica
Program Studi Teknik Kimia, FTI, Universitas Katolik Parahyangan Bandung, Jalan Ciumbuleuit no. 94 Bandung 40141
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 65 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Mantik

 1 
Challenges in building a brand image for entrepreneurial-based vocational institutions : a case study of Wilmar Business Indonesia Polytechnic Jessica, Jessica; Tryana, Meilita; Fitri, Isnen
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6783

Abstract

In the era of growing competition among higher education institutions, vocational colleges must build a distinctive brand image that highlights entrepreneurship. Wilmar Business Indonesia Polytechnic (WBI) in Medan represents a case of how vocational institutions develop an entrepreneurial-based brand identity. Although every institution has its own uniqueness, challenges often arise in communicating it effectively to the public. This study aims to analyze the challenges faced by WBI in shaping an entrepreneurial brand image as a vocational institution. Building such an image requires consistent communication strategies, adequate resources, and public understanding of vocational education. Using a qualitative descriptive method, data were obtained through interviews, observations, and documentation involving management, lecturers, and students. The results show that key challenges include limited marketing communication resources, weak integration of entrepreneurial values into promotional messages, and low public awareness of vocational education advantages. External challenges also stem from public perceptions that favor academic universities over polytechnics. Theoretically, this research contributes to higher education branding literature by applying the DRIP Model (Differentiate, Reinforce, Inform, Persuade) to vocational entrepreneurship education. Practically, it offers strategic insights for vocational institutions to design consistent, value-based communication strategies that strengthen competitiveness and stakeholder engagement.
Co-Authors Abed, Abed Adam Afiezan Agus Arianto Toly Allysya, Stefhanie Anastasia Anna Andri Wibowo Aria Ganna Henryanto Ariawan Gunadi Arnold Christian Somalinggi Arvaisya, Arfeina Benazir Azis Boing Sitanggang Azzahra, Naiya Nabilah Belinda, Erin Camelia Minarry Citra Carolina Novi Mustikarini Catherine Caroline Cecilia Clarissa Chandra Thio Chandra, Steven Christian Che, Kalvina Christianti, Sisilia Christien, Intan Clarissa Nathania Congstantia, Michelle Cristi, Cristi Denli, Denli Deny Tri Ardianto Devi Devi, Devi Devina, Helma Dewi Fortuna, Putri Dhinata, Monica Djuranovik, Evelyn Dwi Septi Haryani Elin, Elin Erandaru Erandaru Erda, Roza Erikka, Erikka EVELYN EVELYN Fanny, Dea Fauzan, Muhammad Farhan Febrinova, Melanie Fedric, Fedric Felicia Felicia Fernando Fernando, Fernando Goh, Wisely Golan Hasan, Golan Hakeem, Muhammad Hilmy Halim Agung Hartomo, Eric Hawidi, Regina Michelle Hermeindito Heru Renaldy Hesty Susanti Hindra, Aurelia Ho Hwi Cie HUTAHAEAN, THOMAS FIRDAUS Indrayana , Andika Isnen Fitri Ivander, Willy Jambak, Muhammad Ihsan Januar, Rizky Jecky, Jecky Jenifer, Jenifer Jessica Jewarut, Siprianus Johan Johan Jordan, Evan Khewin, Khewin Kosasih, Velany Kurnisa, Lerian Listyorini, Niken Taufiqurrahmi Listyowati Sumanto Lorencia, Meirike Made Diah Lestari Mahesha Al Mubarak Manurung, Susi Marlinda Martin Martin Melandy, Debby meriani, meriani Monica Monica, Monica Mubarak, Mahesha Al Mursito Budi, Eko Mustikarini, Carolina Novi Nadia, Puteri Ariesta Natalia, Vina Marselina Nugroho, Vina Nyoman Sutapa P. Tommy Y. S. Suyasa Pangestu, Krisnawati Yeni Pramudita, Andini Prastius, Eko Priambodo, Ayu Prawesti Pulungan, Delyanti A. R. Rahaditya Rachmawan, Rachmawan Rahmah Hastuti Riana Sahrani Riyadi, Windy Rizka Indri Arfianti Robin Robin Rosana, Jackie Rosetia, Amanda Rossalina, Emilia Sahara, Putri Salim, Cynthia Samantha, Samantha Sari Dewi Sari, Elsi Kartika Senly, Senly Setio, Celine Shelsy, Shelsy Sihombing, Ririsma Simanjuntak, Demak Claudia Yosephine Simdy, Vivian Sinaga, Wenny S.L. Situmeang, Fery Wahyu Sumbo Tinarbuko Sunardi Oetama, Raymond Suprijanto Suprijanto supryadi, supryadi Surilena Hasan Surjo, Fernando Romero Suryajaya, Tommy T. Eltrikanawati Tanesia, Cindy Yoel Tannitri, Silvi Terisha Azzikr, Fikra TIRTABUDI, MICHELLE Trianingsih, Hoza Tryana, Meilita Tutuk Budiati Tutun Nugraha Untung, Laura Aurelia Austine UTAMA, TASIK Utami, Lusia Savitri Setyo Valentina Valentina, Valentina Valentine, Ivo Vania, Heni Yanti Yanti Yehova, Patrick Gracezando Yesaya, Yesaya Yichunanto, Stanley Yoan Yoan YUDHA, IDHZHA WIRA Yunaspi, Didi Yunus, Roni Yuswardi yuswardi, Yuswardi Zamralita, Zamralita