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All Journal Ulul Albab: Jurnal Studi Islam Nadwa : Jurnal Pendidikan Islam Intiqad: Jurnal Agama dan Pendidikan Islam EDUKASIA Al Fikra : Jurnal Ilmiah Keislaman Analisa El Tarbawi Edukasia Islamika Al Ishlah Jurnal Pendidikan International Journal Ihya' 'Ulum al-Din AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM JIE (Journal of Islamic Education) Edukasi Islami: Jurnal Pendidikan Islam JPPI | Jurnal Penelitian Pendidikan Islam Journal on Education Jurnal Studi Guru dan Pembelajaran LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan Jurnal Ilmiah Al-Hadi Ar-Rasyid: Jurnal Pendidikan Agama Islam JASNA : Journal For Aswaja Studies Al Hikmah : Jurnal Studi Keislaman Southeast Asian Journal of Islamic Education Analisa: Journal of Social Science and Religion Jurnal SMART (Studi Masyarakat, Religi, dan Tradisi) AKHLAQUL KARIMAH: Jurnal Pendidikan Agama Islam TOFEDU: The Future of Education Journal Tarbiyah: Jurnal Ilmu Pendidikan dan Pengajaran Ta'dib Jurnal Pendidikan Islam Revorma: Jurnal Pendidikan dan Pemikiran Nuansa: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Suluah Pasaman Al-amiyah : Jurnal Ilmiah Multidisiplin Edukasia Islamika: Jurnal Pendidikan Islam J-CEKI Eduprof AN-NIBRAAS: Jurnal Pemikiran Islam Research Journal on Teacher Professional Development Journal of Islamic Education
Mahfud Junaedi
Universitas Islam Negeri Walisongo Semarang
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : EDUKASIA

 1 
Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya’s PDB Triangle Theory Sholikah, Sholikah; Syukur, Fatah; Junaedi, Mahfud
EDUKASIA Vol 16, No 1 (2021): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v16i1.8229

Abstract

 This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research is a case study using a descriptive qualitative approach. The results of this study are the strategies used by IAINU and IAI TABAH in building a brand in accordance with Hermawan Kertajaya's PDB Triangle strategy: 1) Positioning is clarifying campus icons; 2) Differentiation is making the campus characteristic, IAINU Tuban as a religious social entrepreneur campus and having the character of ahlussunnah wal jama'ah an nahdhiyah. Meanwhile, IAI TABAH Lamongan as a center for the development of Islamic science and competitiveness; 3) Brand is making the motto of each institution. The IAINU Tuban brand is a religious social entrepreneur, and the IAI TABAH brand is superior, religious, competitive.
Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya’s PDB Triangle Theory Sholikah, Sholikah; Syukur, Fatah; Junaedi, Mahfud
EDUKASIA Vol 16, No 1 (2021): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v16i1.8229

Abstract

 This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research is a case study using a descriptive qualitative approach. The results of this study are the strategies used by IAINU and IAI TABAH in building a brand in accordance with Hermawan Kertajaya's PDB Triangle strategy: 1) Positioning is clarifying campus icons; 2) Differentiation is making the campus characteristic, IAINU Tuban as a religious social entrepreneur campus and having the character of ahlussunnah wal jama'ah an nahdhiyah. Meanwhile, IAI TABAH Lamongan as a center for the development of Islamic science and competitiveness; 3) Brand is making the motto of each institution. The IAINU Tuban brand is a religious social entrepreneur, and the IAI TABAH brand is superior, religious, competitive.
Co-Authors A.Mustafit Lutfi Aarde, Timothy Van Abdul Majid Adila Puspitasari Afifa, Erlina Laily Nur Ahmad Hadi Pranoto Ahmad Ismail Ahmad Ismail Ahya', Muhammad Khoirul Al Ghozali, Syifa Kamila Aliffia, Kurnia Nur Alvi, Anissa Alza, Alza Nabiel Zamzami Amelia, Dwi Rizqi Anika Musayadah Ari Yudhanto Prabowo Assharofi, Faiz Abdul Majid Aula Dwi Zahrani Aulia, Eva Nur Baehaqi Candrika, Ariibah Radita Ayu Dina Andriyani Euisya, Dyna Shofi Evita Nur Apriliana Evita Nur Apriliana Faiz Abdul Majid Assharofi Fatah Syukur Fatah Syukur Fatah Syukur Fatah Syukur, Fatah Fihris Fitriyah, Rosyidah Nurul Hasanah, Silviatul Hidayati, Fippy Ikhrom Ikhrom Ikhrom Ikhrom Ikhrom Ikhrom Ikhsan, Muhammad Azka Waradana Indra Permadi Jimmy Malintang Khusnia Wildan Lutfiyah Lutfiyah Ma'arif, Syamsul Marchela, Dwi Putri Martina Roesner Masrur Masyitoh Merri Yelliza Mohammad Ridwan Mufattakhatin, Erina Nur Muhammad Aziz Muhammad lutfi Adisty Mukayat Mukayat Mulya, Berlian Dwi Puji Muzaki, Yaskur Agil Naila Ulfatusy Syarifah Nasikhin nasikhin Nasikhin, Nasikhin Nisa, Nafidatun Nugraheni, Shofi Nur, Evita Nurdianzah, Erry Nurul Azizah Pei-Zhuang Wang Pranoto, Ahmad Hadi Putri, Dely Tresia Raden Mohamad Herdian Bhakti Raharjo Raharjo Ramadhani, Rifki Fajar Sabrina, Rifdah Saman, Miss Fatihah Sarianto, Debi Savana, Oseolla Shofa Sholihan Sholihan Sholihan Sholihan Sholikah Sholikah Sholikah Siti Nurhalisa Sofa Muthohar Syamsul Ma'arif Syamsul Ma’arif Ulliyah, Anggun Khafidhotul Unwakoly, Samuel Wijaya, Mirza Mahbub Yonri, Fatih Ilham Zainudin bin Hassan, Zainudin bin Zainudin Hasan