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Journal : LingTera

Ideologies in outdoor public signs in Bali: A critical pragmatic and linguistic landscape study Widiatmika, Putu Wahyu; Sosiowati, I Gusti Ayu Gde
LingTera Vol. 11 No. 1 (2024)
Publisher : Department of Applied Linguistics, FBSB, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lt.v11i1.68427

Abstract

Outdoor public signs found in Bali contain ideologies and messages that can be mistakenly understood, potentially triggering conflicts.  This study aims to identify and analyze the underlying ideology and the language functions in outdoor public signs found in Bali from the perspective of critical pragmatics and linguistic landscape. The data of this study were outdoor public signs that contain power relation from government and private stakeholders. The data were collected through observation and photography. The data were analyzed through referential and pragmatic identity methods with descriptive-qualitative approach. The theories applied were Halliday's context of situation, Yule's speech act, Fairclough's critical discourse analysis, and Saussure's signifier and signified. The results show that outdoor public signs in Bali have underlying ideologies, such as ethnocentrism, xenocentrism, and ecologism. The language functions are directive, commisive, and expressive.  The ideologies represented by the language used can potentially cause conflicts as they may be sensitive to certain ethnic groups.  The findings highlight the significance of critically examining public signage to understand its influence in shaping social dynamics and potential for unintended consequences.
Co-Authors Aeniaska, Nanda Putri Agus Yuda Renanda Sanditha Anak Agung Gde Bagus Rama Putra Anak Agung Sagung Shanti Sari Dewi Anggelliya, Ni Putu Cahya Arya Prawira Kusuma David Samuel Latupeirissa Dewa Ayu Dian Astawa Putri Efraim Aero Eka Putri, A.A. Sg. Istri Adisti Gres Rewung Kadmaerubun Gusti Ayu Indah Lestari I Gede Bagus Ariwangsa Rahmastra I Gede Pariasa I Gusti Agung Istri Aryani I Gusti Ayu Mahatma Agung I Gusti Ayu Mahatma Agung I Ketut Artawa I Ketut Darma Laksana I Ketut Oka Ribawa I Komang Sumaryana Putra I Komang Sumaryana Putra I Made Budiarsa I Made Exis Wijaya I MADE RAJEG I Made Sena Darmasetiyawan I Made Winaya I Nengah Sudipa I Nyoman Arya Wibawa I Nyoman Udayana I Wayan Simpen Ida Ayu Made Puspani Ida Bagus Putra Yadnya Kadek Adi Eka Wijaya konflik Sri Purnami Luh Ayu Deviana Sintya Luh Putu Laksminy Made Diah Padmawati Made Dody Aryawan Made Sri Satyawati Matradewi, Ni Ketut Widhiarcani Ni Kadek Diah Darmayani Ni Ketut Sri Rahayuni Ni Ketut Widhiarcani Matradewi Ni Luh Ketut Mas Indrawati Ni Luh Putu Yurikayani Ni Made Ayu Aprilia Gayatri Ni Made Ayu Widiastuti Ni Made Utari Handayani Ni Nyoman Astrini Utami Ni Nyoman Ayu Sanjiwani Ni Putu Alma Meyla Putri Ni Putu Devi Lestari Ni Putu Intan Gustianingsih Ni Putu Santi Ashari Rahayu Ni Wayan Evitayani Ni Wayan Sukarini Putu Ayu Asty Senja Pratiwi Putu Gita Andriyani Putu Indry Prabhaswari Putu Lirishati Soethama Putu Rara Enika Sarash Putu Weddha Savitri S.A.I. Maharani Suarnanda, Ni Kadek Dea Nirmala Taopan, Talita Kum Tri Wulandari Widiatmika, Putu Wahyu Wulandari, Putu Gita Putri