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Membangun Citra Pemerintah melalui Media Sosial: Strategi Komunikasi Pemprov Lampung di Era Digital Nurika, Sierta Putri; Aiyanti, Nina Yudha; Utaridah, Nanda; Kartika, Tina; Putra, Purwanto
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.4834

Abstract

The development of information and communication technology has encouraged local governments to utilize social media as a strategic tool for delivering information, building a positive image, and establishing two-way communication with the public. This study aims to analyze the digital communication strategies implemented by the Provincial Government of Lampung in shaping a responsive and transparent government image in the digital era. This research employs a descriptive qualitative method, with data collection techniques including direct observation of the official social media accounts of the Provincial Government of Lampung, in-depth interviews with three key informants from the social media management team at the Department of Communication, Informatics, and Statistics, as well as documentation of uploaded digital content. The findings show that the Lampung Provincial Government actively produces and distributes informative and educational content, including government agendas, regional policies, and local cultural promotion. The content is presented in engaging visual formats, such as infographics and short videos, tailored to reach younger audiences. During one month of observation, the Instagram account @lampungprovgoid recorded 209,406 impressions, 5,089 interactions, and an increase of 395 new followers. Strategy evaluation is conducted through media analytics tools, public sentiment analysis, and regular issue monitoring. Although the strategy has shown positive results, challenges such as the spread of hoaxes, negative comments, limited human resources, and the influence of social media algorithms remain obstacles. Overall, the digital communication strategy of the Lampung Provincial Government has proven effective in strengthening public trust and building a government image that is open, modern, and adaptive.
Adaptasi Mahasiswa terhadap Teknologi Artificial Intelligence dalam Komunikasi Pendidikan: Studi Kasus Perguruan Tinggi di Lampung Esyarito, Mohammad ‘Afief; Aryanti, Nina Yudha; Utaridah, Nanda; Kartika, Tina; Putra, Purwanto
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.4802

Abstract

This study aims to explore how students adapt their communication in utilizing Artificial Intelligence (AI) in the educational context, and to examine its impact on interpersonal communication, academic integrity, digital literacy, and readiness for the workforce. A qualitative descriptive approach was employed, using data collected through a Google Form questionnaire completed by 105 student respondents. The data were analyzed thematically to identify patterns in student experiences. The findings reveal that 96,2% of students felt AI helped them understand course material more efficiently, while 61% acknowledged the potential threat to academic honesty. Additionally, 85% reported that AI improved their digital literacy and preparedness for a technology-driven work environment. Ethical challenges, such as dependency and violations of academic integrity, emerged as major concerns. In conclusion, AI holds significant potential to support learning, but its use must be accompanied by ethical awareness and effective communication within the educational environment.
The Komunikasi Persuasi Busa Pustaka Dalam Meningkatkan Ondeks Pembangunan Literasi Masyarakat Lampung: Komunikasi Persuasi Busa Pustaka Putri, Anggraini; Eko, Ade Eko Setiawan; Kartika, Tina
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 1 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v13i1.20283

Abstract

This study aims to determine, analyze and understand the extent to which the persuasion communication strategy of Library foam in improving the Literacy Development Index of Lampung community. This type of research is a qualitative descriptive research. Based on the results of interviews and documentation research shows that the strategy undertaken by Busa Pustaka in increasing the Literacy Development Index of Lampung community based on the Elaboration Likelihood (ELM) Model. Where first, the concept presented by Busa Pustaka by attracting the interest of the public or children through Mario animated costumes. This can provide a message, creative and innovative touch to visitors and create an interesting and inspiring learning environment. Second, the Busa Pustaka community uses advertisements that are spread through social media. This can provide a message to readers in order to increase awareness of reading books and also provide information regarding the programs of library foam activities. Keywords: Library Foam, Community Literacy Development Index, Persuasion Communication
Co-Authors A'rifa'i, Hariz Abdul Firman Ashaf Abdul Firman Ashaf Abdul Firman Ashaf Ade Amellia Aprilysani Adi Gautama, Sidharta Aep Susanto Afriliyanti, Helen Agam Anantama Agung Wibawa Ahmad Riza Faizal Aiyanti, Nina Yudha alia soraya Anak Agung Istri Sri Wiadnyani Ananda, Darra Andi Windah Andi Windah Andy Corry Wardhani Andy Corry Wardhani Andy Corry Wardhani Andyanita, Marizka Anna Gustina Zainal Aprilia, Alfaynie Axelfa Tri Aprilia, Alfaynie Axelfa Trie Ari Darmastuti Ari Gusnita Ari Gusnita, Ari Arif Sugiono Arifin, Nyimas Rina Desti Arnila Purnamayanti Assadiyah, Diani Aulia, Azizah Nur Bahniati Bangun Suharti Bangun Suharti Bangun Suharti Bartoven Vivit Nurdin Besar, Ibrahim Dani Setiawan Dewi Ayu Hidayati Diah Ayu Reza Permatasari Dwi Budiyani, Ni Komang Edi Sumarwan Eko, Ade Eko Setiawan Esyarito, Mohammad ‘Afief Fahmi Hasan, Fahmi Fera Septinda Fitria, Nurma Fri Rejeki Noviera Gautama, Mohammad Isa Haryanto Hasan Hertanto Hertanto, Hertanto Ibrahim Besar Ibrahim Besar Ida Nurhaida Iin Avitasari Ilham, Naufal Fallah Imelda Oktora, Imelda Indriani, Atika Nurwan Istighfarany, Annisa Ghina Jasman, Andri Karomani Karomani Karomani Karomani Khairullah, M Lilis Ernawati, Lilis M Mansyur Made Dewi Purnami Martini, Cita meirin rahma dira Mohamad Muhassin Mulyaningsih, Handi muthia muthiabalqis balqis Nanang Trenggono Nanang Trenggono Nanda Utaridah Nanda Utaridah Nanda Utaridah Nanda Utaridah, Nanda Nina Yudha Aryanti Nina Yudha Aryanti Nina Yudha Aryanti Novasari, Romi Oktarian Noviari, Ni Luh Ayu Nugroho, Muhammad Yoga Nur Fitriani, Selly Nurika, Sierta Putri Pebriani Dwi Susrini Penda Wardani Purnama, Arie Purnami, Made Dewi Putra, Purwanto Putri, Anggraini Sakinah, Shalwa Salas, Hagi Julio Sari, Reka Purnama Sarwoko Sarwoko Sarwoko Sarwoko Sarwoko Septinda, Fera Simon Sumanjoyo Hutagalung Solly Aryza Sugiyanta Sugiyanta Sugiyanta Sugiyanta Sugiyanta Sugiyanta Sugiyanta Susrini, Pebriani Dwi Uthama Satyavira, Jaya Vike Aprilianin Marwintaria Saputri Wardhana, Yuditya Wardhany, Andy Corry Widodo, Muhammad Taufiq Wulan Suciska Yugo Dwi Prasetio Yulianto , Yulianto Yulianto Yulianto Zaimasuri Zaimasuri