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Membangun Citra Pemerintah melalui Media Sosial: Strategi Komunikasi Pemprov Lampung di Era Digital Nurika, Sierta Putri; Aiyanti, Nina Yudha; Utaridah, Nanda; Kartika, Tina; Putra, Purwanto
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.4834

Abstract

The development of information and communication technology has encouraged local governments to utilize social media as a strategic tool for delivering information, building a positive image, and establishing two-way communication with the public. This study aims to analyze the digital communication strategies implemented by the Provincial Government of Lampung in shaping a responsive and transparent government image in the digital era. This research employs a descriptive qualitative method, with data collection techniques including direct observation of the official social media accounts of the Provincial Government of Lampung, in-depth interviews with three key informants from the social media management team at the Department of Communication, Informatics, and Statistics, as well as documentation of uploaded digital content. The findings show that the Lampung Provincial Government actively produces and distributes informative and educational content, including government agendas, regional policies, and local cultural promotion. The content is presented in engaging visual formats, such as infographics and short videos, tailored to reach younger audiences. During one month of observation, the Instagram account @lampungprovgoid recorded 209,406 impressions, 5,089 interactions, and an increase of 395 new followers. Strategy evaluation is conducted through media analytics tools, public sentiment analysis, and regular issue monitoring. Although the strategy has shown positive results, challenges such as the spread of hoaxes, negative comments, limited human resources, and the influence of social media algorithms remain obstacles. Overall, the digital communication strategy of the Lampung Provincial Government has proven effective in strengthening public trust and building a government image that is open, modern, and adaptive.
Adaptasi Mahasiswa terhadap Teknologi Artificial Intelligence dalam Komunikasi Pendidikan: Studi Kasus Perguruan Tinggi di Lampung Esyarito, Mohammad ‘Afief; Aryanti, Nina Yudha; Utaridah, Nanda; Kartika, Tina; Putra, Purwanto
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.4802

Abstract

This study aims to explore how students adapt their communication in utilizing Artificial Intelligence (AI) in the educational context, and to examine its impact on interpersonal communication, academic integrity, digital literacy, and readiness for the workforce. A qualitative descriptive approach was employed, using data collected through a Google Form questionnaire completed by 105 student respondents. The data were analyzed thematically to identify patterns in student experiences. The findings reveal that 96,2% of students felt AI helped them understand course material more efficiently, while 61% acknowledged the potential threat to academic honesty. Additionally, 85% reported that AI improved their digital literacy and preparedness for a technology-driven work environment. Ethical challenges, such as dependency and violations of academic integrity, emerged as major concerns. In conclusion, AI holds significant potential to support learning, but its use must be accompanied by ethical awareness and effective communication within the educational environment.
The Komunikasi Persuasi Busa Pustaka Dalam Meningkatkan Ondeks Pembangunan Literasi Masyarakat Lampung: Komunikasi Persuasi Busa Pustaka Putri, Anggraini; Eko, Ade Eko Setiawan; Kartika, Tina
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 1 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v13i1.20283

Abstract

This study aims to determine, analyze and understand the extent to which the persuasion communication strategy of Library foam in improving the Literacy Development Index of Lampung community. This type of research is a qualitative descriptive research. Based on the results of interviews and documentation research shows that the strategy undertaken by Busa Pustaka in increasing the Literacy Development Index of Lampung community based on the Elaboration Likelihood (ELM) Model. Where first, the concept presented by Busa Pustaka by attracting the interest of the public or children through Mario animated costumes. This can provide a message, creative and innovative touch to visitors and create an interesting and inspiring learning environment. Second, the Busa Pustaka community uses advertisements that are spread through social media. This can provide a message to readers in order to increase awareness of reading books and also provide information regarding the programs of library foam activities. Keywords: Library Foam, Community Literacy Development Index, Persuasion Communication
CULTURAL COMMUNICATION IN THE DIGITAL ERA: : (Challenges, Strategies, And Social Implications) Gautama, Sidartha Adi; Trenggono, Nanang; Kartika, Tina; Firman Ashaf , Abdul
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 4 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i4.1936

Abstract

This study discusses the transformation of cultural communication in the digital age, which is characterised by rapid developments in information technology, social media, and globalisation. Using qualitative methods and literature review, this study identifies fundamental changes in the form, process, and impact of cultural communication on society. The findings reveal that the digital age has erased geographical boundaries, accelerated cultural exchange, and expanded social networks. However, challenges such as miscommunication, cultural polarisation caused by social media algorithms, and the spread of misinformation and hate speech have also increased. Proposed strategies include enhancing digital and cultural literacy, multicultural education, cross-sector collaboration, and innovation in cultural preservation through digitalisation. The social implications identified include strengthened social solidarity, the formation of hybrid identities, cultural economic opportunities, and the risk of identity crises and social conflicts. This study recommends collective cross-sector efforts to build a healthy, adaptive, and inclusive cultural communication ecosystem in the digital age.
Menjelajahi Gaya Komunikasi Guru Sekolah Dasar dan Strategi Mereka dalam Mengatasi Hambatan Komunikasi di Kelas Bahasa Inggris Gardana, Aldika; Ashaf, Abdul Firman; Kartika, Tina; Aiyanti, Nina Yudha; Besar, Ibrahim
Limas PGMI Vol 6 No 2 (2025): Limas Pendidikan Guru Madrasah Ibtidaiyah
Publisher : Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/7v0m3782

Abstract

Teachers' communication styles are crucial in facilitating language acquisition among students. It is a fundamental component of the learning process that shapes students' overall success in acquiring a new language. This study aims at finding out communication styles the elementary school teachers utilize in English classes, and strategies the elementary school teachers use in overcoming communication barriers in English classes. This study employed a qualitative approach.  It used questionnaires and interviews to collect the data. To analyze the data gained from the questionnaires, the researcher used the rubric of the UFS Communication Style Questionnaire. The researcher used reflexive thematic analysis by Braun & Clarke to analyze the data gained through the interviews. The respondents in this research were all (five) English teachers at SDIT Izzuddin Palembang, South Sumatra. The findings show that 80% of English teachers are categorized as having considerate communication style in their English classes. Only 20% is categorized as having direct communication style in her English class, and no English teacher is categorized as having spirited and systematic communication styles. The strategies the teachers used for overcoming communication barriers are active clarification and repetition, speech and delivery modification, interactive confirmation and feedback, and engagement and motivational support.
Kebijakan TKDN dan IMEI Dalam Sorotan Media: Studi Framing dan Persepsi Milenial Terhadap iPhone 16 Lilis Ernawati; Tina Kartika; Nanda Utaridah; Purwanto Putra; Ibrahim Besar
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol. 12 No. 2 (2025): September 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jika.v12i2.11469

Abstract

Kebijakan TKDN (Tingkat Komponen Dalam Negeri) dan penerapan IMEI (International Mobile Equipment Identity) oleh pemerintah terhadap peredaran smartphone melalui Kementerian Perindustrian dan Kementerian Komunikasi dan Informasi menimbulkan perhatian publik. Isu pelarangan peredaran iPhone 16 karena belum memiliki nilai minimal TKDN yang dipersyaratkan, memicu polemik dan praktik pembelian secara ilegal. Penelitian ini bertujuan menganalisis framing pemberitaan Kompas.com terkait kebijakan tersebut dengan menggunakan analisis Robert Entman. Selain itu penelitian ini juga berusaha untuk menggali tanggapan generasi milenial pengguna iPhone 16 terhadap penerapan larangan tersebut. Hasil penelitian menunjukkan bahwa meskipun masyarakat memahami tujuan kebijakan yang ditetapkan, namun muncul harapan agar regulasi dapat mempertimbangkan kebutuhan dan akses terhadap produk teknologi berkualitas. Selanjutnya Framing media yang menonjolkan sisi pembatasan tanpa penjelasan solutif menimbulkan resistensi dan persepsi negatif, khususnya di kalangan milenial. Berdasarkan hasil penelitian, Kebijakan yang diterapkan tanpa disertai komunikasi publik yang efektif serta solusi teknis yang ramah konsumen, menyebabkan penerapan kebijakan TKDN dan IMEI cenderung dipersepsikan membatasi hak konsumen. Oleh karena itu, pemerintah perlu menerapkan strategi komunikasi kebijakan yang lebih inklusif dan adaptif terhadap perkembangan teknologi serta ekspektasi masyarakat digital
Peran Buzzer Politik Prabowo Dalam Pembentukan Opini Publik di Media Sosial Tiktok Diani Assadiyah; Tina Kartika; Abdul Firman Ashaf; Purwanto Putra; Nanang Trenggono
Jurnal Komunikasi Vol. 16 No. 1 (2025): Maret 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v16i1.12092

Abstract

Penelitian ini membahas peran strategis buzzer politik dalam membentuk opini publik melalui media sosial TikTok selama masa kampanye Pemilu 2024, dengan fokus pada pasangan calon Prabowo Subianto dan Gibran Rakabuming Raka. Menggunakan pendekatan kualitatif dengan metode studi kasus dan analisis isi, penelitian ini mengeksplorasi strategi komunikasi yang digunakan buzzer, bentuk konten yang diproduksi, serta tanggapan audiens. Hasil menunjukkan bahwa buzzer mampu membentuk citra baru Prabowo yang lebih dekat dengan generasi muda, tercermin melalui narasi populer seperti “Prabowo Gemoy”. Strategi ini berdampak pada peningkatan elektabilitas, terutama di kalangan pemilih milenial. Namun, aktivitas buzzer juga berimplikasi negatif, seperti penyebaran informasi yang tidak akurat, kampanye negatif, dan polarisasi opini publik. Oleh karena itu, pentingnya penguatan literasi digital dan regulasi terhadap aktivitas buzzer menjadi salah satu rekomendasi utama penelitian ini. Temuan ini memperkaya kajian komunikasi politik digital dan memberikan wawasan untuk merumuskan strategi kampanye yang lebih etis dan bertanggung jawab di era media sosial
Empirical Study of the Dinamics Contribution of Public Communication Based on Local Wisdom to Development Windah, Andi; Hasan, Haryanto; Kartika, Tina; Nurhaida, Ida
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5604

Abstract

Communication is one of the crucial indicators in development, especially to build consensus and facilitate knowledge sharing to achieve positive change in development initiatives. One form of development communication that emphasizes the ability of communicators is public communication. In short, public communication can be interpreted as a strategic interaction to channel information, ideas, programs, presentations, data, propaganda, and many other contexts of development messages to the masses, the public, or a specific audience. This research uses a qualitative approach with a literature study to collect data. This study found that the experience of developing a geopark tourist area in Pangandaran, West Java, can be used as the first best practice as its articulation of local wisdom in public communication during the development process showed a significant effect. In this study also shows various phenomena of successful communication integration based on local wisdom and the development process in the economic field using social media, such as the Government of Kutai Kartanegara Regency, Purwakarta Regency, Sumenep Regency. It can be concluded that the use of local wisdom-based public communication is considered capable of supporting development in terms of economic, social, or cultural
Co-Authors A'rifa'i, Hariz Abdul Firman Ashaf Abdul Firman Ashaf Abdul Firman Ashaf Abdul Firman Ashaf Ade Amellia Aprilysani Adi Gautama, Sidharta Aep Susanto Afriliyanti, Helen Agam Anantama Agung Wibawa Ahmad Riza Faizal Aiyanti, Nina Yudha alia soraya Anak Agung Istri Sri Wiadnyani Ananda, Darra Andi Windah Andi Windah Andy Corry Wardhani Andy Corry Wardhani Andy Corry Wardhani Andyanita, Marizka Anna Gustina Zainal Aprilia, Alfaynie Axelfa Tri Aprilia, Alfaynie Axelfa Trie Ari Darmastuti Ari Gusnita Ari Gusnita, Ari Arif Sugiono Arifin, Nyimas Rina Desti Arnila Purnamayanti Assadiyah, Diani Aulia, Azizah Nur Bahniati Bangun Suharti Bangun Suharti Bangun Suharti Bartoven Vivit Nurdin Besar, Ibrahim Dani Setiawan Dewi Ayu Hidayati Diah Ayu Reza Permatasari Diani Assadiyah Dwi Budiyani, Ni Komang Edi Sumarwan Eko, Ade Eko Setiawan Esyarito, Mohammad ‘Afief Fahmi Hasan, Fahmi Fera Septinda Firman Ashaf , Abdul Fitria, Nurma Fri Rejeki Noviera Gardana, Aldika Gautama, Mohammad Isa Haryanto Hasan Hasan, Haryanto Hertanto Hertanto, Hertanto Ibrahim Besar Ibrahim Besar Ibrahim Besar Ida Nurhaida Ida Nurhaida Iin Avitasari Ilham, Naufal Fallah Imelda Oktora, Imelda Indriani, Atika Nurwan Istighfarany, Annisa Ghina Jasman, Andri Karomani Karomani Karomani Karomani Khairullah, M Lilis Ernawati Lilis Ernawati, Lilis M Mansyur Made Dewi Purnami Martini, Cita meirin rahma dira Mohamad Muhassin Mulyaningsih, Handi muthia muthiabalqis balqis Nanang Trenggono Nanang Trenggono Nanang Trenggono Nanda Utaridah Nanda Utaridah Nanda Utaridah Nanda Utaridah, Nanda Nina Yudha Aryanti Nina Yudha Aryanti Nina Yudha Aryanti Novasari, Romi Oktarian Noviari, Ni Luh Ayu Nugroho, Muhammad Yoga Nur Fitriani, Selly Nurika, Sierta Putri Pebriani Dwi Susrini Penda Wardani Purnama, Arie Purnami, Made Dewi Purwanto Putra Purwanto Putra Putra, Purwanto Putri, Anggraini Sakinah, Shalwa Salas, Hagi Julio Sari, Reka Purnama Sarwoko Sarwoko Sarwoko Sarwoko Sarwoko Septinda, Fera Sidartha Adi Gautama Simon Sumanjoyo Hutagalung Solly Aryza Sugiyanta Sugiyanta Sugiyanta Sugiyanta Sugiyanta Sugiyanta Sugiyanta Susrini, Pebriani Dwi Uthama Satyavira, Jaya Vike Aprilianin Marwintaria Saputri Wardhana, Yuditya Wardhany, Andy Corry Widodo, Muhammad Taufiq Wulan Suciska Yugo Dwi Prasetio Yulianto , Yulianto Yulianto Yulianto Zaimasuri Zaimasuri