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Antonio, Ferdi

Universitas Pelita Harapan

Author-ID : 2983169

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SOSIALIASI PENTINGNYA FITUR ARTIFICIAL INTELLIGENCE DI CANVA DALAM MENINGKATAN KREATIVITAS Ferdi Antonio; Betty Rahayu; Sri Sudiarti; Roy Setiawan; Fitriansyah, Fitriansyah
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v5i6.11582

Tujuan pengabdian kepada masyarakat ini adalah terciptanya kesadaran pentingnya fitur artificial intelligence di Canva dalam meningkatan kreativitas bagi pekerja kreatif. Sasaran pada kegiatan sosialisasi ini adalah pekerja kreatif yang berpotensi memanfaatkan fitur artificial intelligence di Canva. Kegiatan pengabdian kepada masyarakat ini disampaikan dalam bentuk sosialisasi. Hasil kegiatan menunjukkan bahwa fitur artificial intelligence di Canva bagi pekerja kreatif memberikan manfaat dalam hal kreativitas seperti magic media, magic grab, magic expand, magic edit, dan magic design.

PENDEKATAN EKONOMI BERBASISKAN PENGALAMAN YANG MENCIPTAKAN KENANGAN BERKESAN WISATAWAN MELALUI IDENTIFIKASI POTENSI DAN PEMASARAN (STUDI PADA DESA WISATA SAWARNA) Juliana, Juliana; Sihombing, Sabrina Oktaria; Antonio, Ferdi
Jurnal Pariwisata Vol 10, No 2 (2023): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v10i2.15536

ABSTRAKPenciptaan nilai pengalaman wisatawan dianggap sebagai tren masa kini yang berfungsi sebagai sumber informasi serta sharing hal positif mengenai desa wisata. Pentingnya penciptaan nilai pengalaman untuk meningkatkan gairah niat berkunjung pada desa wisata dan untuk menilai asumsi ini peneliti menggunakan model Pine dan Gilmore. Tujuan penelitian untuk mengidentifikasi pendekatan ekonomi berbasiskan pengalaman yang menciptakan kenangan melalui potensi dan pemasaran desa wisata Sawarna.. Metode penelitian yang dilaksanakan menggunakan metode kualitatif dengan metode pengumpulan data melalui interview dan observasi. Teknik analisis data menggunakan narrative analysis. Informan yang digunakan merupakan pengurus pokdarwis dan pengunjung desa wisata sawarna. Teknik pengambilan sampel menggunakan teknik purposive sampling dengan kriteria pengunjung yang sudah sering mengunjungi desa wisata sawarna dan pengurus pokdarwis berpengalaman di bidang pengelolaan desa wisata. Hasil penelitian menunjukkan desa wisata sawarna memiliki potensi yang sangat baik dengan menawarkan pengalaman yang tidak terlupakan melalui konsep ekonomi pengalaman yang meliputi education, entertainment, escapism, nilai esthetic yang ada di desa wisata sawarna.Kata Kunci : Desa Wisata, experienced economy, potensi desa wisata sawarna ABSTRACTThe creation of tourist experience value is considered a current trend that serves as a source of information and sharing positive things about tourist villages. The importance of creating experiential value to increase the desire to visit tourist villages and to assess this assumption, researchers use the Pine and Gilmore model. The research objective was to identify an experience-based economic approach that creates memories through the potential and marketing of the Sawarna tourist village. The research method was carried out using qualitative methods with data collection methods through interviews and observations. The data analysis technique uses narrative analysis. The informants used were Pokdarwis administrators and visitors to the Sawarna tourist village. The sampling technique uses a purposive sampling technique with the criteria of visitors who have frequently visited the Sawarna tourist village and experienced Pokdarwis management in the field of tourism village management. The results of the study show that the Sawarna tourism village has very good potential by offering an unforgettable experience through the concept of an experience economy which includes education, entertainment, escapism, esthetic values that exist in the Sawarna tourism village.Keywords: Tourism Village, experienced economy, potential of Sawarna tourism village

Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience Adhli, Yuma Luqman; Antonio, Ferdi
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.18485

Purpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce.Methodology– This research uses a quantitative approach by collecting data through random sampling questionnaires. All data collected was analyzed using Structural Equation Modeling processed using SmartPLS software.Findings– The results of this research show that hedonic motivation has no influence on impulse purchasing decisions for clothing products in cross-border e-commerce. In this research, the results showed that impulsive decisions were more influenced by the appearance on the cross-border e-commerce website, sales promotions and consumer time availability.Originality/Novelty– Providing novelty value to the phenomenon of impulse buying through cross border e-commerce arises not influenced by the user's hedonic motivation but other supporting factors, especially the quality of the cross border e-commerce website itself.Implications – The results of this research can be used by cross-border e-commerce development companies and e-commerce sellers to determine the right strategy for increasing the number of sales and improving service quality.

SYSTEMATIC LITERATURE REVIEW ANALYSIS OF POSITIVE E-WOM ON THE TOURIST FUTURE BEHAVIOR IN TOURISM VILLAGE MARKETING Juliana, Juliana; Sihombing, Sabrina O; Antonio, Ferdi
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1402

This article provides an in-depth, systematic literature review on the positive impact of e-WOM in the tourism village marketing context. The purpose of this study is to determine the research gap, trend or impact pattern of positive e-wom from the research keyword, namely Positive E- Wom using the Publish or Perish application as a search for the Research Journal database and Vos Viewer as a graphical visualization for determining research gaps. Through systematic literature research methodology, filtered and analyzed various relevant articles from various databases. The results illustrate the various positive impacts of e-WOM. Based on the curated results of research sources, only 100 articles were relevant to the 2018-2023 research time interval from several databases. Based on the research gap analysis using the Mendeley Application and Vos Viewer, the keywords that are relevant to Positive E-Wom research are obtained, namely tourist destination, destination image, intention, positive impact, tourism, Social Medium, Tourist Satisfaction, decision and which has the lowest Research Gap or Variables rarely studied which affect positive E-wom are tourist destination, intention, negative impact/anxiety, enjoyment, esthetic, escapism, authenticity and memorable tourism experience, social media context, symbolic value, tourist delight which are variables that are not visible in the VOS viewer visualization. In this context, positive e-WOM also has a viral effect that is able to reach a wide audience in a short time, as well as encourage active tourist participation in providing feedback and reviews.

The Implementation of Care Coordination Model Toward Delivery of Quality Care in Private Hospital Outpatient Setting Ricca, Rica; Antonio, Ferdi
Milestone: Journal of Strategic Management Vol. 1 No. 1 April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i1.3213

Health care services in the private hospitals are required to deliver quality care to stay competitive in the business. In line with the advancement of hospital facilities and the raise of patient needs for complex care, the care coordination is inevitable to ensure the delivery quality of care. The purpose of this study is to test and analyze the care coordination model toward delivery of quality care in the private hospital outpatient setting. This research model was empirically tested on outpatient clinic at one of the leading hospitals in Indonesia. The data was analyzed by PLS-SEM method, whereas respondent obtained by purposive sampling technique. The result of structural model, shown moderate to strong prediction accuracy with large predictive relevance indicate and acceptable model. The result demonstrated that all of care coordination paths lead to the delivery of quality care has significant positive effect, except for facilitate transitions and accountability to communication and information transfer. However, facilitate transitions and accountability has significant positive effect through IT-enabled care coordination and through interprofessional teamwork and consistency. Therefore, it could be concluded that all variables have contribution to the care coordination in the outpatient, respectively. The strongest direct effect to care quality perception is found from communication and information transfer, while the strongest indirect effect is from physical infrastructure and facilities which mediating by IT-enabled care coordination and further communication and information transfer. There are managerial implications that could give suggestions for hospital managers to improve care coordination process in hospital outpatient services.

Exploring Job Embeddedness and Its Impact on Nurse Retention through Self-Leadership: Evidence from Indonesia Waloni, Febryna Grace Maya; Antonio, Ferdi; Massie, Roy G.A.
Jurnal Keperawatan Soedirman Vol 20 No 3 (2025): Jurnal Keperawatan Soedirman (JKS)
Publisher : Fakultas Ilmu-ilmu Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jks.2025.20.3.13675

Background: The global healthcare sector faces significant challenges in retaining skilled nurses due to various reasons leading to high turnover. These issues affect both public and private healthcare systems. Addressing these is crucial to ensure quality patient care and sustainable healthcare services, especially as the demand for skilled healthcare workers grows globally. This study examines the impact of job embeddedness and self-leadership on retention and turnover intentions among skilled nurses. Methods: This cross-sectional study involves 138 skilled nurses who met the criteria and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: Job embeddedness significantly enhances nurse self-leadership (β = 0.671, p < 0.001) and intention to stay (β = 0.658, p < 0.001), promoting commitment but negatively impacts turnover intention (β = -0.312, p = 0.004), suggesting its effectiveness in reducing turnover. Nurse self-leadership did not directly relate to the intention to stay. The moderating effect of length of service on the relationship between self-leadership and intention to stay underscores the importance of customized retention strategies. Conclusion: Job embeddedness is essential for retaining skilled nurses, and healthcare facilities should create a supportive environment that encourages connection and belonging. Retention strategies such as self-leadership training can enhance nurse commitment and reduce turnover. These findings offer valuable insights for effective nurse retention strategies in the competitive healthcare landscape. Keywords: intention to stay; job embeddedness; nurse self-leadership; turnover intention

Identify Key Drivers of Patient Dissatisfaction: Applying Importance-Performance Mapping Analysis (IPMA) Santoso, Anita Sevira; Antonio, Ferdi
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.290

This study aims to identify the key factors contributing to patient dissatisfaction in six general hospitals operated by security institutions in East Java using the Importance–Performance Mapping Analysis (IPMA). Patient dissatisfaction generally arises from three categories of issues—clinical, management, and relational problems that influence patients’ experiences during hospitalization. Using a purposive sampling method, data were collected from 130 inpatients who had previously submitted complaints. The analysis indicates that clinical issues, particularly indicators related to the adequacy of pain management and the appropriateness of hospital meals (CPQY4 and CPQY5), fall within the high-importance and low-performance quadrant, making them the primary priorities for service improvement. Meanwhile, several indicators within the management and relational problem categories, such as RPCN2 and MPET4, demonstrate high performance but have a low impact on dissatisfaction, suggesting that these aspects are functioning well but are not the principal determinants of patient dissatisfaction. The implementation of this study includes recommendations to enhance clinical competence through integrated training programs, regular medical audits, and the refinement of complaint-handling procedures to ensure a more proactive and responsive approach. Additionally, strengthening interpersonal communication, improving inter-unit coordination, and conducting routine evaluations using IPMA are proposed to help hospitals more accurately target improvement priorities and support the development of patient-centered healthcare services.

Faktor-faktor yang memengaruhi pengalaman merek ramah lingkungan dan dampaknya pada intensi perilaku konsumen hijau Sucipto Asan; Ferdi Antonio
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6080

Researchers have worked hard for many years to investigate the factors that influence pro-environmental behavior and still found inconsistent result of the predictors. Therefore, there is a need to identify other potential environmental behavior predictors. The intention of this study is to investigate the drivers of green brand experience and its impact on pro-environmental behavioural intentions. This study analyzes 229 customers of green beauty and personal care brand in Indonesia using quantitative method with non-probability purposive sampling technique. This study found that only interactivity and green informativeness in social media marketing management activities have positive and significant influence on the green brand experience. While entertainment, customization, and WOM have entertainment, customization, and WOM insignificant influence. This study also found that green brand experience has positive and significantly influenced customer co-creation participation, repurchase, as well as green word of mouth intention. The findings contribute to the development theory of brand experience and Technologies for the Pro-Ecological Action Model. This study also contributes to the management of social media activities in enhancing green brand experience and promoting pro-environmental behavioural intentions that benefit both the brand and the environment.

Model For Measuring Customer Satisfaction And Delight In Restaurant Industry Juliana Juliana; Ferdi Antonio; Amelda Pramezwary; Jimmy Muller Hasoloan Situmorang; Arifin Djakasaputra; Rudy Pramono
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): 14 original research articles were authored/co-authored by 41 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1022

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents collected by online questionnaires using nonprobability sampling technique with convenience sampling”data analysis run by PLS-SEM. Overall, the results of this study are descriptive statistical analysis. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. The results showed that Arousal, Brand Credibility, Brand Love, Brand Value had a positive effect on Intention to Bookrestaurants through the variable of Delight. In contrast, online purchases have no effect on Delight or the hypothesis is not supported because customers feel doubtful and dissatisfied with online purchasing services and still feel afraid due to the occurrence of many frauds in online purchases.

Sentiment and Public Emotion Classification of Viral Content Using Transformer-Based Model Ferdi Antonio; Handry Eldo; Arrazy Elba Ridha; Iwan Adhicandra; Cut Susan Octiva
International Journal Software Engineering and Computer Science (IJSECS) Vol. 6 No. 1 (2026): APRIL 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v6i1.6969

The proliferation of social media platforms has generated an unprecedented volume of viral content, each drawing varied public responses expressed through sentiment and emotion. Mapping those responses — not merely counting them — is what separates surface-level monitoring from a genuine understanding of public perception. This study classified sentiment (positive, negative, neutral) and emotion (anger, joy, sadness, and fear) toward viral content using a fine-tuned Transformer-based model. Data were collected from social media via web scraping, then subjected to standard text preprocessing: case folding, tokenization, stopword removal, and stemming. The cleaned dataset was subsequently annotated with sentiment and emotion labels. BERT (Bidirectional Encoder Representations from Transformers) served as the base architecture, fine-tuned for multi-label classification. Evaluation relied on an 80:20 train-test split, with performance measured through accuracy, precision, recall, and F1-score. Across all sentiment and emotion categories, the model returned consistently high scores and handled ambiguous, context-dependent text more reliably than conventional machine learning baselines. The Transformer-based approach proved well-suited for sentiment and emotion analysis on social media data, with clear potential for deployment in public opinion monitoring systems.

Co-Authors Ade Andriani Renouw Adella, Adella Adhli, Yuma Luqman Agus Nurofik Akhmad Baidun Amelda Pramezwary Andreas Chandra Santoso Andy Andy Annamaria Gabriela Anton Wachidin Widjaja Ariana, I Made Agus Aristo, Benny Arrazy Elba Ridha Asep Hermawan Athina Isabella Sumanti Austin, Ryan Bambang, Robertus Maria Betty Rahayu Boas Handoyo Chanissa Purwaningrum Christian, Joshua Christopher Noviandi Tupang Cut Susan Octiva Dicky Jhon Anderson Butarbutar Dinata, Freddy Djakasaputra, Arifin Donny Dharmawan Eko Ivan Harjono Elizabeth Elizabeth Haryanti Evi Untoro Fatimah Malini Lubis Febby Karissa Fitriani, Reni Fitriansyah, Fitriansyah Fransiska Husain G. Gunawan Ginting, Magdalena Lestari Handoyo, Boas Handry Eldo Henry Utama Putra Heny Hidayati I Made Agus Ariana Innocentius Bernarto Iwan Adhicandra Jason Bustam Jason Jason Jemimah Kezia Lee Jordan Jeremy Josephine, Vania Joshua Christian Juliana Juliana Juliana Juliana, Juliana Karissa, Febby Kornelius, Stefani Mutiara Kresna Audito Larasati, Andini Li Song Wei Lia Kurnia Hartanti Luh Komang Candra Dewi Lydia Priscillia Pomantouw Marcella Amadea Widjaja Marine Novita Meidy C. Elim Moksidy, Jevany Claudia Muhamad Rusadi Letasado Musran Munizu Naomi Miryam Norasiya, Milka Anisya Nurlina Pebriana, Regina Pramezwary, Amelda Pramintasari, Erina Pramono, Rudy Puni Oktisari Putri Astika Putri Utami Vallen Putri, Ilfi Rahmi Rasty Yulia Renaldo, Doddy Reno Prananditya Ashaf Ricca Ricca Ricca, Rica Rio Alexandro Rocky Nagoya Roy G.A. Massie Ruth Normalianti Hutapea Sabrina O Sihombing Saksono, Lalang Santosa, Sonny Santoso, Anita Sevira Saputra, Muh Fauzan Selvi Esther Suwu, Selvi Esther Sembel, Jacquelinda Sandra Sidik, Nuraini Situmorang, Jimmy Muller Hasoloan sri sudiarti Sucipto Asan Sukirman Sukirman Sutanto, Eldaa Prisca Refianti Syamsul Ph.D M.A. Hadi Tan, Pauline H. Pattyranie Tansya Sushan Purnaningrum Theresia, Sherly Tiara, Karina Umi Zunaidah Vitta Tjiptabudi Waloni, Febryna Grace Maya Wijaya, Reisa Melisa Wiyono, Stevie Pramudita Wuisan, Dewi Yusak Yusak

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