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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Manajemen & Keuangan Distribusi MITRA: Jurnal Pemberdayaan Masyarakat JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Target : Jurnal Manajemen Bisnis JPMB: Jurnal Pemberdayaan Masyarakat Berkarakter MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Elastisitas Jurnal Ekonomi Pembangunan Mitra Mahajana: Jurnal Pengabdian Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis ABDI MASSA: Jurnal Pengabdian Nasional Panrannuangku Jurnal Pengabdian Masyarakat ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Riset, Ekonomi, Akuntansi dan Perpajakan (REKAN) Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) ProBisnis : Jurnal Manajemen CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pusat Akses Kajian Manajemen Penamas: Journal of Community Service Jurnal Pepadu Jurnal Ilmiah Pengabdian dan Inovasi Easta Journal of Innovative Community Services West Science Business and Management Journal of Business Management and Economic Development
Ibrahim, Isra Dewi Kuntary
Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Jurnal Pepadu

 1 
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
Co-Authors Abdul Muhid, Abdul Abdurahman Abdurrahman Abdurrahman ABDURRAHMAN ABDURRAHMAN Abdurrahman Abdurrahman Adrianda Anwar Agus Hermanto Agus Hermanto Akhmad Jufri Akung Daeng Amiruddin Kalbuadi Anggriani, Rini Apriani Apriani Arie Cahyani Aryan Agus Pratama Ayu Dasriani, Ni Gusti B. Busaini, B. Baiq Dinna Widiyasti Baiq Handayani Rinuastuti, Baiq Handayani Bintang Rizki Maulana Budiman Cahyadi , Irwan Cahyadi, Irwan Dewi, Puspita Dhanny Safitri Dinis Cahyaningrum Erwin Suhendra Farha Farha Farha Farha Farha, Farha Fariqi, Zulfikar Al Felicia Natalie Fedrich Galuh Tinezia Endriyanto Gustu Yudi Artha Hany Pebrianti Hasani, Tifani Dame Helna Wardhana Herman, Lalu Edy Hilda Hastuti I Ketut Sumantra I Nyoman Nugraha Ardana Putra I Nyoman Switrayana Ika Yuliana Ika Yuliana Irwan Cahyadi Josman, Lady Faerrosa Kembang, Lale Puspita Kinanti, Wulan Sophia Kurniawati Laksono Trisnantoro Lalu Danu Prima Arzani Lalu Mohammad Ikbal Pahroni Logi Mulawarman M Jumaedi M. Thonthowi Jauhari Mimi Fadila Mohamad Revan Azka MUAIDY YASIN, MUAIDY Muhammad Mujahid Dakwah Muhammad Rahmatul Burhan Muhammad Rahmatul Burhan Muhammd Israfil  Mutiara Asri, Ni Wayan Adelia Ni Gst. Ag. Gde Eka Martiningsih Ni Kadek Ira Kusumawardani Ni Wayan Adelia Mutiara Asri Noni Kezia Marchyta Nurul Hidayah Nurul Hidayah Padme, Ni Luh Ayu Phyta Rahima Pratama, Yuda Januar Puspita Dewi Puspita Dewi, Puspita Putri, Elsyah Azani R. Ayu Ida Aryani Rachim, Nazmi Aulia Raden Bagus Faisal Bagus Faisal Irany Sidharta Raden Bagus Faizal Raden Bagus Faizal Irany Sidharta Raden Bagus Faizal Irany Sidharta Raden Bagus Faizal Irany Sidharta Raden Bagus Faizal Irany Sidharta Rahmawati, Pebby Rahmiati, Baiq Fitria Rangga Mulya Jati Restu Alpiansah Riadah, Siti Rini Anggriani Rini Anggriani Riyana Rizki Yuliatin rodhi, mohammad najib Saniyah, Eluiz Yansirus Satya HD, Dharma Sirojul Hadi Suriyati Suriyati Tifani Dame Hasany Zahrah Zahrah Zahrah Zamroni Alpian Muhtarom Zefanya Andryan Girsang