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Asep Kurniawan
IAIN Syekh Nurjati Cirebon
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Journal : Indonesian Journal of Educational Research (IJER)

 1 
A New Vocational Education Marketing Mix in Indonesia Kurniawan, Asep; Jamaluddin
IJER (Indonesian Journal of Educational Research) Vol. 8 No. 3 (2023): IJER Special Edition: The 3rd International Conference on Education (Icon 2023)
Publisher : Universitas Islam Negeri (UIN) Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijer.v8i3.307

Abstract

Based on the experience of vocational high school students, this article aims to present a new marketing mix. Opinions and perspectives on vocational high school marketing efforts in Indonesia. In their attempt to attract students to vocational education, the vocational educational market becomes increasingly aggressive. Over the years, conventional marketing tools grouped into four P (product, price, location, promotion), and 5 P (adding people), and 7P (adding processes and facilities physically). This tool may be short on the market today. This method uses a quantitative survey of vocational school students in the city of Cirebon. Finding: The factor data analyzed showed seven very different key factors in marketing these vocational high school activities. Some of these factors include traditional integration elements of marketing such as people, promotions, and prices. Nevertheless, there are four different components: program, excellence, prospectus, and premium. This study only looked at small and medium-sized students in the city of Cirebon. However, the results suggest that, as initially assumed, the marketing of this mixed traditional service may not benefit the vocational secondary education sector. With this 7P, the development of marketing strategies can be done better.
Co-Authors Abdurahman, Khairul Rizal Abdussalaam, Falaah Abikusna, R. Agus Achmad Fachri Agus Setiawan Agustin, Putri Leonita Alam Rahmatulloh Alwan, Hafid Amelia, Lita Andri Irawan Anis Rosyidah Anjilni, Ratih Qadarti Anton Irawan Aulia, Selvina Bahreisy, Afghani Mahmuda Bambang Widjajanta, Bambang Budiarti, Erika Mei Chartady, Rachmad Dermawan, Gisna Fauzian Desi Eri Kusumaningrum Dewi Yanti Liliana Dicky Yudhantaka, Mochamad Dinda Kadarwati Dini Destiani Siti Fatimah Djubaedi, Dedi Eka Yulianti Erlinda, Ida Evangalista, Leni Fachroni Arbi Murad Fatih, Muhammad Al Fauzan, Darisman Muhamad Ferdiansyah, Riki Firmansyah, Bambang Hadai Yani Fitri, Gina Hakim, Ibrahim Al Hamidah, Wanda Rizki Hasani, Aceng Herawati, Siti Hery Widijanto Hidayatullah, M. Fikri Holle, Mohammad H. I Ketut Sucita Icih, Icih Iik Muhamad Malik Matin Indah Umiyati INDRA HERMAWAN Indri Neforawati, Indri Isla, Ruby Jamaluddin Kadarwati, Dinda Kurjono, Kurjono Ludiya, Eka Lutfiah, Laily Marcheta, Noorlela Maria Agustin Maria Agustin Maulidi Putri, Zakiah Muhammad Yusup Mulyana, Aam Rachmat Mulyana, Helmi Mulyawati, Sindi Murad , Fachroni Arbi Murad, Fachroni Arbi Muspiroh, Novianti Mustofa Mustofa Musyaffa, Syifa Hana Nandang Budiman Nazier, Daeng M. Ngulya, Miftahul Nina Nurhasanah, Nina Noviar, Yan Nulhakim, Lukman Nur Antoni ET Nur Fauzi Soelaiman Nuraprianti, Desi NURINDAH NURINDAH Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Panuntun, Tomy Raka Pasai, Muda Wali Samudra Prasetya, Eka Rima Prihatin Oktivasari Purnomo, Listiya Ike Rahim, Sucita Kencana Rasto, R. Rasto, Rasto Rasyiidin, Muhammad Yusuf Bagus Ratih Hurriyati Ratna Widya Iswara Ratna Widya Iswara, Ratna Widya Rini Mulyani Sari Rofi Rofaida Royhan, Royhan Saadiah, Ai Dina Samuel, Meilani Eliana Sarlina, Leni Sarroh, Lailatus Sendi, Cahyani Rizki Shabrina, Adhe Nayla Shidqi, Muhammad Husein Lisan Siam, Siam Sidiq, Ilham Sigarlaki, Faizal Fardhani Siti Hadijah, Hady Siti Maesyaroh, Siti solikin, ikin Sri Mulyati Sulastri, Heni Suryani, Delina Susinah Kuntadi Suwandi Suwandi Suwandi Syamsi Dwi Cahya Taha, Roshaiza Tantowi, Yusuf Ali Tarigan, Ita Augustina Tatang Tatang Herman, Tatang Teguh Kurniawan Tiar Busyeri, Azzam Tony Seno Aji Ulfah, Annisa Ulkarimah, Sopa Ultsa, Fachrudin Wahyudi, Ickhsanto Waluyo, Marcel Pesa Dwi Widia Febriana, Widia Yazid Bindar Yun Yun, Yun Zakiya, Ilma Zumaroh Zumaroh, Zumaroh