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All Journal Jurnal Sains dan Teknologi Cendekia QUALITY Journal of Nonformal Education International conference on Information Technology and Business (ICITB) IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Journal Of Teaching Of English Jurnal Orasi JIEM (Journal of Islamic Education Management) Jurnal Manajemen & Supervisi Pendidikan Indonesian Journal of Educational Research (IJER) MANAJERIAL Jurnal Riset Akuntansi dan Keuangan Prosiding Seminar Nasional Darmajaya Jurnal Elektronika dan Telekomunikasi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Gemaedu Jurnal Pendidikan Akuntansi dan Keuangan JUPE : Jurnal Pendidikan Mandala Jurnal Kajian Peradaban Islam Jurnal Review Pendidikan dan Pengajaran (JRPP) MULTINETICS JTIM : Jurnal Teknologi Informasi dan Multimedia Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) JASS (Journal of Accounting for Sustainable Society) Jurnal Ilmiah Manajemen Kesatuan Masyarakat Berdaya dan Inovasi Journal of Sport Coaching and Physical Education Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam TSARWATICA (Islamic Economic, Accounting, and Management Journal) Abdimisi These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Kajian Peradaban Islam JURNAL ILMIAH GLOBAL EDUCATION Humantech : Jurnal Ilmiah Multidisiplin Indonesia Journal Of Human And Education (JAHE) Jurnal Vokasi Mekanika Jurnal PkM MIFTEK Journal of Comprehensive Science Jurnal Ilmu Pendidikan Indonesian Research Journal on Education Electronic Journal of Education, Social Economics and Technology Journal of Educational Management Research Jurnal Inovasi Pengabdian Masyarakat Presisi Jurnal Pengabdian Masyarakat Leader: Jurnal Manajemen Pendidikan Islam Jurnal Penelitian Pendidikan Indonesia Indonesian Journal of Islamic Law (IJIL) Jurnal Abdimas Peradaban Permata : Jurnal Pendidikan Agama Islam Journal of Visionary Sharia Economy (JOVISHE) Eduprof ASEAN Journal for Science and Engineering in Materials
Asep Kurniawan
IAIN Syekh Nurjati Cirebon
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Journal : Journal of Educational Management Research

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Service Quality and Consumer Purchase Intention: A Correlational Study of Institutional Services Kurniawan, Asep; Suwandi; Budiarti, Erika Mei; Fatih, Muhammad Al; Seno Aji, Tony
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.836

Abstract

This study aims to examine the relationship between the service quality of educational institutions and consumers’ purchase intentions. The research is motivated by the growing importance of institutional quality in maintaining the competitiveness and sustainability of educational institutions in an era of rapid change. A quantitative research design was employed using a simple correlation analysis to identify the degree of association between the two variables. The study involved 100 respondents, consisting of parents of students, selected through a cluster sampling technique from four regions where the elementary schools are located. Data were collected through a structured questionnaire, and the results of the item analysis indicated that all questionnaire items demonstrated high validity and reliability. These findings suggest that the data are highly credible and that the conclusions drawn from the analysis are reliable. The results of the correlation analysis revealed a significant positive relationship between service quality and purchase intention. This implies that the higher the perceived quality of services provided by the educational institution, the greater the consumers’ willingness to enroll or recommend the institution.
Co-Authors Abdurahman, Khairul Rizal Abdussalaam, Falaah Abikusna, R. Agus Achmad Fachri Agus Setiawan Agustin, Putri Leonita Alam Rahmatulloh Alwan, Hafid Amelia, Lita Andri Irawan Anis Rosyidah Anjilni, Ratih Qadarti Anton Irawan Aulia, Selvina Bahreisy, Afghani Mahmuda Bambang Widjajanta, Bambang Budiarti, Erika Mei Chartady, Rachmad Dermawan, Gisna Fauzian Desi Eri Kusumaningrum Dewi Yanti Liliana Dicky Yudhantaka, Mochamad Dinda Kadarwati Dini Destiani Siti Fatimah Djubaedi, Dedi Eka Yulianti Erlinda, Ida Evangalista, Leni Fachroni Arbi Murad Fatih, Muhammad Al Fauzan, Darisman Muhamad Ferdiansyah, Riki Firmansyah, Bambang Hadai Yani Fitri, Gina Hakim, Ibrahim Al Hamidah, Wanda Rizki Hasani, Aceng Herawati, Siti Hery Widijanto Hidayatullah, M. Fikri Holle, Mohammad H. I Ketut Sucita Icih, Icih Iik Muhamad Malik Matin Indah Umiyati INDRA HERMAWAN Indri Neforawati, Indri Isla, Ruby Jamaluddin Kadarwati, Dinda Kurjono, Kurjono Ludiya, Eka Lutfiah, Laily Marcheta, Noorlela Maria Agustin Maria Agustin Maulidi Putri, Zakiah Muhammad Yusup Mulyana, Aam Rachmat Mulyana, Helmi Mulyawati, Sindi Murad , Fachroni Arbi Murad, Fachroni Arbi Muspiroh, Novianti Mustofa Mustofa Musyaffa, Syifa Hana Nandang Budiman Nazier, Daeng M. Ngulya, Miftahul Nina Nurhasanah, Nina Noviar, Yan Nulhakim, Lukman Nur Antoni ET Nur Fauzi Soelaiman Nuraprianti, Desi NURINDAH NURINDAH Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Panuntun, Tomy Raka Pasai, Muda Wali Samudra Prasetya, Eka Rima Prihatin Oktivasari Purnomo, Listiya Ike Rahim, Sucita Kencana Rasto, R. Rasto, Rasto Rasyiidin, Muhammad Yusuf Bagus Ratih Hurriyati Ratna Widya Iswara Ratna Widya Iswara, Ratna Widya Rini Mulyani Sari Rofi Rofaida Royhan, Royhan Saadiah, Ai Dina Samuel, Meilani Eliana Sarlina, Leni Sarroh, Lailatus Sendi, Cahyani Rizki Shabrina, Adhe Nayla Shidqi, Muhammad Husein Lisan Siam, Siam Sidiq, Ilham Sigarlaki, Faizal Fardhani Siti Hadijah, Hady Siti Maesyaroh, Siti solikin, ikin Sri Mulyati Sulastri, Heni Suryani, Delina Susinah Kuntadi Suwandi Suwandi Suwandi Syamsi Dwi Cahya Taha, Roshaiza Tantowi, Yusuf Ali Tarigan, Ita Augustina Tatang Tatang Herman, Tatang Teguh Kurniawan Tiar Busyeri, Azzam Tony Seno Aji Ulfah, Annisa Ulkarimah, Sopa Ultsa, Fachrudin Wahyudi, Ickhsanto Waluyo, Marcel Pesa Dwi Widia Febriana, Widia Yazid Bindar Yun Yun, Yun Zakiya, Ilma Zumaroh Zumaroh, Zumaroh