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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen Indonesia Jurnal Ilmiah Universitas Batanghari Jambi Dinasti International Journal of Education Management and Social Science Journal of Islamic Accounting and Finance Research MANDAR: Management Development and Applied Research Journal Jurnal Manajemen Bisnis Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) Journal of Applied Data Sciences Jurnal Ekonomi dan Bisnis Digital (MINISTAL) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Management Research and Behavior Journal JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnalku Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Jurnal Penelitian Ekonomi Manajemen dan Bisnis EJOIN : Jurnal Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Indonesian Educational Administration and Leadership Journal (IDEAL) Jurnal Pengabdian Masyarakat Advances in Management & Financial Reporting Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Bisnis, Ekonomi Syariah dan Pajak
Sry Rosita
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Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

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Strategi Mempertahankan Loyalitas Kerja SDM dalam Meningkatkan Produktivitas Community Officer di PT. Bank BTPN Syariah Tbk. MMS Rantau Rasau Penti Puspita Sari; Sry Rosita; Dian Mala Fithriani Aira
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): Juni : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1859

Abstract

Work loyalty is a fundamental pillar in human resource management that plays a critical role in sustaining organizational development and enhancing employee productivity. This study aims to explore and analyze the strategies implemented by PT. Bank BTPN Syariah MMS Rantau Rasau in maintaining employee loyalty, particularly among Community Officers who serve as the frontline representatives of the bank in delivering services directly to local communities. The research adopts a descriptive qualitative approach using in-depth interviews and documentation as data collection techniques. The findings reveal that work loyalty can be fostered through several strategies, including equitable and measurable reward systems, regular and relevant training, structured career development, and appropriate compensation and performance-based incentives. Additionally, leadership support and effective two way communication between management and employees play a crucial role in cultivating a sense of ownership and emotional attachment to the organization. These strategies significantly contribute to strengthening employee commitment, dedication, and the willingness to stay and grow with the company, ultimately leading to increased productivity in both quantitative target achievement and qualitative service delivery. This study offers practical implications for the development of human resource management policies in the Islamic banking sector and serves as a reference for other organizations facing similar challenges in maintaining employee loyalty and improving productivity. A comprehensive understanding of loyalty strategies enables organizations to build a sustainable and productive work environment.
Co-Authors Ade Octavia Ade Octavia Ade Titinifita Ade Titinifita Ade Titinifita Agus Solikhin, Agus Agustina Aira, Dian mala Fithriani Akbar, Adrianur Al-Shehari, Azzam Ali Mohammed Hazea Amin, Shopia Aminart, Sintia Aminuyati Andang Fazri Andang Fazri Andre Permana Armawati, Yulis Awlawi, Basyit B, Sylvia Kartika Wulan Bastian, Eriko Fedrick Bobby Eka Putra Chairunnisa, Fitri Dahmiri Daud, Mhd. Derist Touriano Dian mala Fithriani Aira Dian Mala Fithriani Aira Edward Edward Efvy Zamidra Zam Efvy Zamidra Zam Elliyana, Dessy Elman, Irma Lestari Emita Yurika Endang Tri Rahayu F. Husni Hasbullah, F. Husni Fadila Fadila, Fadila Febriansyah, Wahyu Febrianto Al Ihkam Fitriaty, Fitriaty Harto, Muji Hendriyaldi Hendryaldi, Hendryaldi Ida Masriani, Ida Idham Khalik, Idham Ihkam, Febrianto Al Jayawarsa, A.A. Ketut Johanes Simatupang Johannes johannes johannes Kamal, Sirjaz Zais Khairunnisaannisaa Korta, Omar M, Musnaini Mala Fithriani Aira, Dian Marsinta Uli Nainggolan Muhammad Haris Saputra Muhammad Irsyad Muji Harto Musnaini Musnaini musnaini musnaini Musnaini Musnaini Nesa, Neda Wiliya Nst, Ainun Nahda Aulia Nugraha, Alizha Tri Nur Hasanah Nuri Dayanti Nurjayanti, Agustina Nurlaila, Endang Nurul Huda Penti Puspita Sari Putri Ayu Ningsih Putri, Melisa Ariani R.S, Salsa Faradilla Raja Sharah Fatricia Ramadhan, Alfito Fakhri Ramadhan, Syabani Ratih Kusumastuti Rendy Saputra Retno Putri Lestari Reza Kurniawan Rifin, Ressa Herdiani Rita Ustati Rizki Fauzan Rizki Nanda Saputra Rohman Wilian Sari, Liza Amelia Seftiani, Azia Setiawan, Wahyu Juari Shadiq, Annurusshadiq Shofia Amin Sigiro, Puja Rohani Pertiwi Sigit Indrawijaya Simatupang , Johanes Sinaga, Juhari Volmer Sirjaz Zais Kamal Sufriyan Wahyudin Darmanto Sumarni Sumarni Sumarni Sumarni Sumarni syahmardi yacob Syahmardi Yacob Syahmardi Yacub Sylvia Kartika Wulan Bhayangkari Tialonawarmi, Feny Tona Aurora Lubis Waehama, Firadao Wahyu Juari Setiawan Widiastuti, Fitri Yacoob, Zulnaidi Yacub, Syahmardi Yosefa, Yessa Okta Zamzami Zamzami Zulfina Adriani