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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Administrasi Bisnis CROP AGRO, Scientific Journal of Agronomy YUME : Journal of Management GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) BENING Ilomata International Journal of Management Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian kepada Masyarakat Nusantara Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Ekonomi Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Economic Reviews Journal MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Socius: Social Sciences Research Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Riset Ilmiah INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Economics, Business Management and Accounting Jurnal Ilmiah Multidisiplin Primary Journal of Multidisciplinary Research
Erna Listiana
Universitas Tanjungpura Pontianak
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : MES Management Journal

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Pengaruh Ketidakpuasan Konsumen dan Harga terhadap Perpindahan Merek dengan Brand Image sebagai Variabel Mediasi: Studi Kasus Perpindahan dari Grab ke Gojek Afifa Safiera, Ratu; Pebrianti, Wenny; Listiana, Erna
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1067

Abstract

Competition in the Indonesian online transportation industry is dominated by two major brands, Grab and Gojek. The phenomenon of brands switching from Grab to Gojek demonstrates the importance of understanding the factors that influence consumer behavior in choosing a service. This study aims to develop a conceptual model that explains the influence of consumer dissatisfaction and price on brand switching decisions, with brand image as a mediating variable. The ,ethod used is a literature review with a descriptive analytical approach. The result of the study indicate that dissatisfaction and price perception have a significant impact on brand switching intentions. However, brand image can moderats this influence by shaping consumers’ perceptions of trust and tolerance for service imperfections. The proposed conceptual model can serve as a basis for further quantitative research, with a populations of online transportation users who have croo-platform experience. These findings provide strategic implication for digital brand managers in strengthening consumer loyalty amidst homogeneous service competition.
Co-Authors ,, Idris ., Sudika A, Ahmadi Adinda, Chery Afifa Safiera, Ratu Agata, Esa Ahmad Shalahuddin, Ahmad AHMADI Ai Chen, Stephani Priska Akbari, Rizki Zulfi Alessandro, Muhammad Jerry Alika, Florensia Ana Fitriana Ana Fitriana, Giriati Giriati, Barkah Barkah, Andryan, Muhamad Farid Angelia, Lussy Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa Arman Jaya Augustine, Intanie Barkah Barkah Barkah Barkah, Barkah Benidikto, Markus Iman Burhan Cahyo Martanto, Robertos Calvin Calvin Calvin Chery Ramadani, Mawar Arum Cristianto, Dwi Adnes Julians Daud, Ilzar Deliana, Salwa Rana Dio, Louisio Dody Pratama Marumpe Dwiputra, Wahyu Endah Mayasari Fahruna, Yulyanti Fauzan, Ahmad Hilmi Fauzan, Rizky Firdaus, Angelika Fitriana , Ana G, Giriati Giriati Goyovi, Julia Hafid, Khairunissa Harry Setiawan Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Hendri, Markus Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi JULIYANTI JULIYANTI, JULIYANTI Juniwati Juniwati Khadijah, Qanita Khu, Jisell Felicia Krisna, Krisna Kusuma, Cinta Dara Lay, Nico Yudhinata Lestari, Wiji Dinda M. Irfani Hendri Maharani, Tri Adinda Mediawati, Mega Putri Meydiawati, Meydiawati Milen, Milen Moh. Rasyid Ridho Muhaimenon Muhaimenon Muhammad Afif Muryati, Tri Nanda Novita, Nanda NINDYA, GHEA Nurrahim, Muhammad Fakhri Oprilyani, Adhinda Dwi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Purwanti, Dina Oktri Rabbani, Ammar Rahmananda, Firhan Rahmaniar, Desi Ramadania Ramadania, Ramadania Rivelino, Nicholas Riyani, Indah Rozania, Via Sapitri, Widia Satria, Dimas Shandy, Jose Haris Soe, Sinta Bella Sulastri, Ria Sulistiowati Sulistiowati Suwandi, Della Syahbandi Syahbandi Syahbandi Syahputri, Anggraini Tati Rajati Teguh Firmansyah Titik Rosnani Tiurma Sinaga Tobing, Terensia Ulan, Ulan Waldi Wendy Wenny Pebrianti Yulianingsih, Tanti Yulyaningsih, Veronika Bella