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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Administrasi Bisnis CROP AGRO, Scientific Journal of Agronomy GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Dinasti International Journal of Education Management and Social Science Journal of Enterprise and Development (JED) BENING Ilomata International Journal of Management Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Jurnal Ekonomi Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal Jurnal Riset Ilmiah INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Economics, Business Management and Accounting Jurnal Ilmiah Multidisiplin Primary Journal of Multidisciplinary Research
Erna Listiana
Universitas Tanjungpura Pontianak
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Apakah Attractiveness of Endorser Berpengaruh terhadap Attitude, Social Media Engagement, dan Purchase Intention? Ridho, Muhammad Rasyid; Fitriana, Ana; Listiana, Erna; Ahmadi, Ahmadi
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1232

Abstract

Rucas's marketing strategy leverages online promotions and creative content to reach a wider audience. The unique approach in advertising, featuring unconventional models, successfully attracted the attention of social media users. By considering customer perceptions of advertisements and brands as mediating variables, the influence of endorser attractiveness on customer purchase intentions is the objective of this research. Purposive sampling was used to select 153 people who are familiar with the Rucas advertisement. The data collected through online questionnaires were analyzed using Structural Equation Modeling (SEM). Menurut hasil penelitian, daya tarik selebriti memiliki dampak signifikan terhadap sikap terhadap iklan dan merek. Except through the mediation of attitudes and engagement on social media, that attractiveness does not directly influence purchase intentions. These results indicate that, to enhance advertising effectiveness and drive purchase decisions, marketing strategies involving endorsers must consider the role of attitude and engagement mediation.
Pengaruh Quality of Service dan Complaint Handling terhadap Customer Retention dengan Customer Satisfaction sebagai Variabel Intervening Nindya, Ghea; Listiana, Erna; Afifah, Nur
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1811

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Quality of Service (X1) dan Complaint Handling (X2) terhadap Customer Satisfaction (Z) dan Customer Retention (Y) pada pelanggan Indihome di Pontianak. penelitian ini merupakan penlitian asosiatif kausal dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan kuesioner dan alat analisis yang digunakan yaitu SPSS 23. Penelitian ini menggunakan Uji regresi linier berganda.  Uji T (Uji Pengaruh Parsial) pada persamaan pertama menunjukkan bahwa variabel Quality of Service (X1) dan Complaint Handling (X2) secara parsial memiliki pengaruh positif terhadap Customer Satisfaction (Z). Selanjutnya, pada persamaan kedua, variabel Quality of Service (X1), Complaint Handling (X2), dan Customer Satisfaction (Z) secara parsial berpengaruh positif terhadap Customer Retention (Y). Uji F (Uji Pengaruh Simultan) pada persamaan pertama menyatakan bahwa Quality of Service (X1) dan Complaint Handling (X2) secara simultan berpengaruh terhadap Customer Satisfaction (Z). Pada persamaan kedua, variabel Quality of Service (X1), Complaint Handling (X2), dan Customer Satisfaction (Z) secara simultan berpengaruh positif terhadap Customer Retention (Y).
Co-Authors ,, Idris ., Sudika A, Ahmadi Adinda, Chery Agata, Esa Ahmad Shalahuddin, Ahmad AHMADI Ai Chen, Stephani Priska Akbari, Rizki Zulfi Alessandro, Muhammad Jerry Alika, Florensia Ana Fitriana Andryan, Muhamad Farid Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa Augustine, Intanie Barkah Barkah Barkah Barkah, Barkah Benidikto, Markus Iman Burhan Calvin Calvin Calvin Cristianto, Dwi Adnes Julians Daud, Ilzar Deliana, Salwa Rana Dio, Louisio Dody Pratama Marumpe Dwiputra, Wahyu Endah Mayasari Fahruna, Yulyanti Fasius, Bony Fauzan, Ahmad Hilmi Fauzan, Rizky Firdaus, Angelika G, Giriati Giriati Goyovi, Julia Hafid, Khairunissa Harry Setiawan Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Hendri, Markus Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Lay, Nico Yudhinata Lestari, Wiji Dinda M. Irfani Hendri Maharani, Tri Adinda Meydiawati, Meydiawati Milen, Milen Moh. Rasyid Ridho Muhaimenon Muhaimenon Muhammad Afif Muryati, Tri NINDYA, GHEA Oprilyani, Adhinda Dwi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Purwanti, Dina Oktri Rabbani, Ammar Rahmananda, Firhan Ramadania Ramadania, Ramadania Riyani, Indah Rozania, Via Satria, Dimas Shandy, Jose Haris Soe, Sinta Bella Sulastri, Ria Suwandi, Della Syahbandi Syahbandi Syahbandi Syahputri, Anggraini Tati Rajati Titik Rosnani Ulan, Ulan Waldi Wendy Wenny Pebrianti Widyaningrum, Belinda Putri Yulianingsih, Tanti Yulyaningsih, Veronika Bella