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All Journal Journal of Economics, Business, & Accountancy Ventura The Indonesian Accounting Review JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) EDUCATIO : Journal of Education Jurnal Studi Al-Qur'an International Journal of Community Service Learning Jurnal al-Murabbi Jurnal Samudra Ekonomi dan Bisnis Jurnal Administrasi dan Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Jurnal Ilmiah Al-Mu'ashirah: Media Kajian Al-Qur'an dan Al-Hadits Multi Perspektif Jurnal Scientia Kulidawa Jurnal Cahaya Mandalika Jurnal Ilmiah Wahana Pendidikan Berajah Journal MANAJEMEN Jurnal Manajemen dan Profesional JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Minfo Polgan (JMP) EKONOMIKA45 Journal Of Human And Education (JAHE) Journal of Innovation Research and Knowledge Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Jurnal Karya Abdi Masyarakat Manajemen Kreatif Jurnal Inspiration: Jurnal Teknologi Informasi dan Komunikasi Jurnal Pengabdian Masyarakat Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Sosial PEDAMAS (Pengabdian Kepada Masyarakat) Advances In Social Humanities Research Majapahit Journal of Islamic Finance dan Management Harmoni Pendidikan: Jurnal Ilmu Pendidikan Ruang Advances in Computer System Innovation Journal (ACSI Journal) Akademika Jurnal Teknologi Pendidikan Indonesian Journal of Innovation Multidisipliner Research J-CEKI BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Lutfi Lutfi
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Advances In Social Humanities Research

 1 
Meningkatkan Repurchase Intention Dimoderasi Sales Promotion (Studi pada Penjualan DRW Skincare di Danesha Beauty Klinik Kota Serang) Kartikasari, Devini; Muetia, Muetia; Lutfi, Lutfi
Advances In Social Humanities Research Vol. 3 No. 8 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i8.474

Abstract

In an increasingly competitive skincare industry, repurchase intention is a critical factor to retain customers. DRW Skincare as a local brand faces challenges in building customer loyalty, while the role of customer experience, influencer credibility, and sales promotion has not been fully optimized. This research was conducted with the aim of developing a basic theoretical model and a new empirical research model to solve the gap in previous research results regarding the role of customer experience and influencer credibility on repurchase intention through sales promotion. This study uses descriptive and explanatory quantitative methods. The population in this study is the people of Serang city who have purchased DRW Skincare products at Danesha Beauty Clinic. The sampling technique in this study was nonprobability sampling using the purposive sampling method with a sample of 200 respondents. The data analysis technique used Partial Least Square (PLS) using Smart PLS 4.1.0.9 software. The results of the study are known: 1) customer experience has a positive and significant effect on repurchse intention. 2) influencers have a positive but not significant effect, 3) sales promotion has a positive and significant effect on repurchase intention, 4) sales promotion does not moderate influencer credibility on repurchase intention, 5) sales promotion does not moderate customer experience on repurchase intention. Marketing strategies need to focus on improving customer experience and utilizing credible influencers, while sales promotion needs to be redesigned to play an effective moderator role.
Meningkatkan Repurchase Intention Melalui Brand Trust dan Perceived Behavioral Control Dengan Attitude Towards Halal Product Sebagai Variabel Mediasi Chairunisa, Salsabila; Damarwulan, Liza Mumtazah; Lutfi, Lutfi
Advances In Social Humanities Research Vol. 3 No. 8 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i8.480

Abstract

The halal beauty industry has experienced significant growth, but the Avoskin brand halal skincare still faces significant fluctuations in the sales of its products. Therefore, the right strategy is needed to increase repurchase intention. It is important for Avoskin as a skincare brand to identify the factors that affect repurchase intention. This study aims to analyze the influence of Brand Trust, Perceived Behavioral Control, Attitude towards Halal Product on Repurchase Intention in Avoskin brand halal skincare. This study used 207 respondents who were Avoskin consumers and the data was analyzed using the Structural Equation Modelling (SEM) method with SmartPLS 4.0.9.9 software. The results of this study show that Brand Trust and Perceived Behavioral Control have a positive and significant effect on Attitude towards Halal Product. In addition, Perceived Behavioral Control and Attitude towards Halal Product have also been proven to have a positive and significant effect on Repurchase Intention. Meanwhile, Brand Trust did not show a significant influence on Repurchase Intention. In the mediation variable, Attitude towards Halal Product has a positive and significant effect in mediating Brand Trust and Perceived Behavioral Control on Repurchase Intention.
The Influence Of Transformational Leadership On Employee Performance With Organizational Commitment As An Intervening Variable (A Case Study at PT. XYZ) Firdaus, Shafira Maharani; Prahiawan, Wawan; Lutfi, Lutfi
Advances In Social Humanities Research Vol. 3 No. 9 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i9.476

Abstract

This study aims to analyze the influence of transformational leadership on employee performance with organizational commitment as an intervening variable. This study was conducted on PT XYZ employees who work in a shift system, with a sample of 136 respondents. The research approach used is quantitative with survey methods and causality analysis. The data analysis technique was carried out using variant-based Structural Equation Modeling (SEM) with the help of SmartPLS software version 4.1.1.2. The results of the study show that transformational leadership has a positive and significant effect on employee performance, which means that transformational leaders are able to increase work effectiveness and productivity. In addition, transformational leadership also has a positive and significant effect on organizational commitment, which reflects that leaders who provide motivation and inspiration are able to increase employee attachment to the company. Furthermore, organizational commitment has a positive and significant effect on employee performance, which indicates that employee loyalty and belonging drive improved work performance. These findings confirm that the influence of leadership on performance does not only occur directly, but also indirectly through increased organizational commitment. Therefore, companies need to strengthen the role of transformational leadership as a strategy to build commitment and drive optimal employee performance
The Effect of Electronic Performance Application and Work Skills on Employee Performance With Job Satisfaction as an Intervening Variable Muchlis, Aditia; Prahiawan, Wawan; Lutfi, Lutfi
Advances In Social Humanities Research Vol. 3 No. 7 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i7.460

Abstract

The purpose of this study is to test and analyze the impact of the application of electronic performance and work skills on employee performance with job satisfaction as an intervening variable. The research population consists of all civil servants in the DP3AKKB of Banten Province as many as 63 people using employee data in 2024. The sampling technique used is census sampling which involves collecting data from all relevant populations. Data was collected through a questionnaire followed by analysis using a quantitative method processed with SmartPLS software version 4. The results of the study show that performance electronics have a positive and significant effect on employee performance, work skills have a positive but insignificant effect on employee performance, performance electronics have a positive and significant effect on job satisfaction, work skills have a positive and significant effect on job satisfaction, satisfaction has a positive and significant effect on employee performance, job satisfaction is able to mediate electronic performance on performance employees, and job satisfaction are able to mediate work skills to employee performance.
Co-Authors Abdul Latif Achmad Hizazi Afriantoni Afriantoni Alayfia, Fify Amir, Nour Ariyanti AmirUniversitas Negeri Makassar , Nour Ariyanti Andi Yuyung Asnawi Bahar, Muh Assyifa, Hakhan Maulana Atiyyah, Jazilatul Bahri, Zainul Burhanuddin Burhanuddin Buwarda, Sukriyah Chairunisa, Salsabila Chang, Ming-Chung Cindy Puspita Sari Damarwulan, Liza Mumtazah Dassucik, Dassucik DEWI FITRIANI Dica Lady Silvera Diqbal Satyanegara Dwi Pita Reski Eisenring, Deltri Dikwardi Enok Nurhayati FARIHEN, FARIHEN Ferri Hidayad, Ferri Firdaus, Shafira Maharani Fitrini Mansur Hafidah, Andi Hafidzi, Anwar Haikal Azrasabiy Hansein Arif Wijaya Hayati Nufus, Hayati Hazikin, Dimas Nur Hendra, Robi Heriyani Heriyani Idrus , Imriani Imansyah, Farizal Imas Amalia Imawati, Sri Ismawati Ismawati Kaliey, Ricky Yohanes Kamalatsyah, Taza Athirah Karsikah Karsikah Kartikasari, Devini Kholid, Ikhwan Lestari, Sindi Luthviyah Romziana Madziatul Churiyah Maisyarah, Nyimas Dian Meliza Silvy Misni Erwati, Misni Misriandi, Misriandi Muazza Muazza Muchlis, Aditia Muetia, Muetia Muhammad Irfan muhammad irfan Muhammad Ramli Muhammad Ridwan Muhdi Muhdi Mutmainnah Mutmainnah Nabila Tria Amanda Nugraha, Fajar Mulya Nur Aini, Nadya Septi Putri, Chalilia Yuri Rafiqi Rahayu, Nur Azizah Rahmadani, Ima Rahmat Sholihin Ramdansyah, Agus David Ratih Kusumastuti Reski, Dwi Pita Rico Wijaya Z Roihan, Muhammad Romansyah Sahabuddin RR. Ella Evrita Hestiandari Rr. Iramani Safrillah, Nur Fadhilah Sam, Iskandar Sarifuddin Sarifuddin Satyanagara, Diqbal Satyanegara, Diqbal Selian, Mardiah Mutiara Puspitasari Siska Kusuma Wardani, Siska Kusuma Sofi’i, Imam Sonjaya, Trisna Sumarni Sumarni Susbiyantoro, Susbiyantoro Syavardie, Yimmi Tampubolon, Gordon Pardamean Tyas, Utami Wahyudi Wahyudi Wajdi, Muhammad Wawan Prahiawan Widya Sari Wendry Wiralestari, Wiralestari Yuyung, Andi Zahir, Abdul Zahra, Tasya Nailah Zulqifli, Muhammad