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Journal : linguistica

LANGUAGE STYLE IN TASYA FARASYA™S ADVERTISEMENT VIDEO YOUTUBE ANISAFITRI, SRI AYU; MEISURI, MEISURI
LINGUISTICA Vol. 13 No. 2 (2024): APRIL 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v13i2.57914

Abstract

Language style in advertisement was conduct on Tasya Farasya™s YouTube Video. The article aimed to investigate the types and describe the realization the language style in Tasya Farasya™s advertisement video YouTube. This research using William Well™s theory and qualitative descriptive method. The data source is YouTube videos and 50 styles of English advertisements were found as data. The result emerged with nine types of language style advertisement: Hard Sell (8%), Soft Sell (4%), Lecture and Drama (2%), Straightforward (10%), Demonstration (24%), Problem Solution (20%), Slice of Life (6%), Spokeperson (12%), and Comparison (14%). Each language style has a different communication style, the hard sell style shows promotional language, the soft sell style shows more subtle promotional language such as lots of stories, the lecture and drama language styles show the language of drama stories created by advertisers, the straightforward style shows honest language. A style shows the language influences the audience by promoting products while using it. The problem and solution style indicates language that points out the problem and then suggest a solution. Lifestyle dramas show language that involves their personal lives through the products they advertise. The spokesperson™s style indicates the advertising language that advertisers usually use. Finally, comparative style shows the language of comparing one product with another.
Co-Authors Abdul Halik Adam Syahdani Agnes, Ezra Agus Hidayat Agus Pahrudin Agya, Ahmad Fadil Allikha Ade Kesuma Amaniarsih, Dwi Suci Amrin Saragih ANISAFITRI, SRI AYU Anjani, Zahra Anni Holila Pulungan Ariatna asrul, nurmahyuni Aulia, Delvi Ayudira, Ayudira Ayunda, Riska Bambang Irfani Bangun, Eka Uliyanti Putri Br Br Nainggolan, Mirawati Christine, Honey CITRA ANGGIA PUTRI Damaiyanti, Susi Deden Makbuloh Elasa, Dea Tia Grace Yolanda Panjaitan Gustiany Siregar, Alfina HARAHAP, ISMAIL Hartati Hartati Hartati, Rita Hasibuan, Sri Wahyuni Helvira, Jenny Hijryah Lativa Sihombing Hudayani, Ardhya I Wayan Dirgayasa Tangkas Indra Bakti Irawansyah Istiqomah Nur Rahmawati Jenica, Martha Judijanto, Loso Junaidah Kesuma, Allikha Ade Laila Azizah Lubis M. Ridho Kholid M. Ridho Kholid M.Fikri Nugraha Kholid Mahardika, Nikita Putri Mahriza, Rita Maisaroh, Ajeng Dilla Makbulloh, Deden Mardikawati, Budi Mayang Sari Mohamad Firdaus, Mohamad Molina, Merry Luz Muhammad Abdul Haris, Muhammad Abdul Muhammad Hasyimsyah Batubara Mulki, Nur Mulyani, Tika Musrifah Musrifah, Musrifah Mutiara Qolby, Assyifa Nainggolan, Anggi Octorina Oki Dermawan Pasaribu, Septian Markus Poncowati, Srikandi Dwi Pratiwi, Yulia Citra Purba, Geltri Sutra Purwiro Harjati Rita Hartati Rita Mahriza Rohmatillah Samosir, Widya Nola Sembiring, Posta Septa Aryanika Siagian, Firstananda Jenni Yulieta Silaban, Angelica Laurina Simanjuntak, Friska Simaremare, Friska Siregar, Yuliza Andriyani Siringo-ringo, Alfrin Juniarto Sisila Fitriany Damanik, Sisila Fitriany Siti Aisyah Ginting Siti Patimah Situmorang, Ryan Muhtadi Agha Sri Latifah Sri Suci Suryawati Sri Wahyuni Sri Wahyuni Subandi Subandi Suci suryawati, Sri Suyitno Suyitno Syafrayani, Putri Rizki Syahfitri, Rani Syarofa, Najwa Wantoya, Qiara Widya Andayani WINDA SETIASARI, WINDA