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Muhammad Munadi
Universitas Islam Negeri Ragen Mas Said Surakata
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Journal : Edunesia : jurnal Ilmiah Pendidikan

 1 
Islamic and Senior High Schools in School Market in Indonesia Juhaidi, Ahmad; Bainah, Bainah; Tajudin, Anas; Munadi, Muhammad
Edunesia : Jurnal Ilmiah Pendidikan Vol. 5 No. 1 (2024)
Publisher : research, training and philanthropy institution Natural Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51276/edu.v5i1.673

Abstract

Madrasah and non-religious schools must compete for potential students. These two types of educational institutions compete to attract similar student markets. Therefore, this article aims to explore the strategies of madrasah aliyah (MA) and high school (SMA) in the school market in the local context. In addition, this article aims to explore the positioning, differentiation, and brand (PDB) strategies of MA and SMA in the local context. This research is qualitative. Data was collected using interviews with 16 participants: principals, vice principals, teachers, students, alums, parents, and villagers. The study found the number of MA students declined more than high school students in the past five years. Moreover, the findings of this study show that MA PDB focus on Islamic religious learning and skills is different from the market's expectations: students/parents. In contrast, the GDP chosen by SMA focuses more on academic achievement and further study by the expectations of students and parents. This research suggests that madrasahs and schools analyze market needs for sustainable education as a basis for marketing strategies. The study also suggests a study to verify the effect of PDB on enrolment intention
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Matin Abdul Matin Afriyanto, Juwandi Ahmad Juhaidi Ahmad Umar Ahmad Umar Ahmad Umar Aminuddin Aminuddin anastasia Andika, Aryan Anggraini, Novianni Ariana, Erina Friesca Arief Hendra Kurniawan Baidi Baidi Bainah, Bainah Burhan Ibnu Mubtadi Chusniyah, Atin Dani, Akhmad Anwar Fachrudin Abdul Ganie Fajar Mahfiroh Fauzi Annur Fetty Ernawati Fitri Ana Ika Dewi Hakiman Hamid Abdillah Hanik Afidatur Rofiah Hariningsih, Hariningsih Hastuti, Tri Yuni Hasyim Asyari Ida Royani Irma Solikhah, Putri Iskandar, Riki Junanto, Subar Junanto, Subar Junanto, Subar Khofifah Umi Rahmawati Khuriyah . KHURIYAH KHURIYAH Kusyaeni Mighfar, Shokhibul Mudofir Muhamad Nur Zaman Muhammad Fajar Tri Santoso Muslimah Susilayati Mutadi Mutadi Nadia Nur Ngalimun Ngalimun Noor Alawiyah Noor Alwiyah Noor Alwiyah, Noor Nur Wachid Supriyadi Nurdin, Akhmad Nurul Maya Astuti Nurul Rahmawati Purwanto Rahayu, Watik Raysita Gusti Purbaningrum Retno Wahyuningsih Retno Wahyuningsih Ridwan Afandi RISWAN, DEDY Riyanto, Nafiah Lintang Rosalia Sari Rustam Ibrahim Rustam Sidiq Saiddaeni Shokhibul Mighfar Sidiq Nugroho Sidiq, Rustam Siti Choiriyah Siti Maratush Sholihah Sukarno Sukarno Sulistiyono, Tato Priyo Suparni Suparni Suprapti Suprapti Supriyadi, Nur Wahid Supriyanto Supriyanto Susilo Surahman Susiloningsih, Susiloningsih Sutiyoko Sutiyoko Sutiyoko Sutiyoko Sutiyoko, Sutiyoko Suwarta Suwarta Tajudin, Anas Tato Priyo Sulistyono Tugino Tugino Umami, Lailia Hanif Umar, Ahmad Uwais Chesoh YUNIAWAN, EKO Zaenal Muttaqin Zahruddin Zahruddin, Zahruddin