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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Agroland : Jurnal Ilmu-Ilmu Pertanian Agrikultura Sosiohumaniora Pelita Perkebunan Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Journal of S&T Policy and R&D Management Jurnal Penelitian Karet Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Caraka Tani: Journal of Sustainable Agriculture JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRICA STI Policy and Management Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdidas Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Anjoro : International Journal of Agriculture and Business Agroteksos AGROLAND: The Agricultural Sciences Journal Barik
Eliana Wulandari
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Kontribusi Financial Technology Bidang Pertanian dalam Meningkatkan Permodalan guna Meningkatkan Produktivitas Usahatani Padi di Kabupaten Bandung Rifai, Afif Ahmad; Wulandari, Eliana
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 6 No 2 (2022): SEPTEMBER
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v6i2.2249

Abstract

Technological developments continue to change, one of the fields that adopt elements of technology is the financial sector which is well known as financial technology. One of the purposes of financial technology is to help the community in obtaining loans for both daily needs and business capital. Farming is a profession that often difficult to get capital assistance. Bandung District has an area of rice plantations that can increase its productivity by increasing inputs, one of which is capital. This study aimed to examine the contribution of financial technology in increasing the productivity of rice farming. This study employed a qualitative descriptive research design. The results of this study indicated that the form of contribution that can be given by financial technology in agriculture to increase the productivity of rice farming in Bandung District is by increasing capital, assistance from experts, and easy access to marketing. Perkembangan teknologi terus mengalami perubahan, salah satu bidang yang mengadopsi unsur teknologi adalah bidang keuangan yang disebut dengan financial technology. Tujuan dari financial technology adalah salah satunya membantu masyarakat dalam memperoleh pinjaman baik untuk kebutuhan sehari-hari maupun permodalan usaha. Petani merupakan profesi yang kerap kesulitan mendapatkan bantuan modal. Kabupaten Bandung yang mempunyai luas lahan tanaman padi dapat ditingkatkan produktivitasnya dengan meningkatkan input, salah satunya adalah permodalan. Penelitian ini bertujuan untuk melihat bagaimana kontribusi financial technology dalam meningkatkan produktivitas usahatani padi. Penelitian ini menggunakan desain penelitian deskriptif kualitatif. Hasil penelitian ini menunjukkan bahwa bentuk kontribusi yang dapat diberikan oleh fnancial technology bidang pertanian untuk meningkatkan produktivitas usahatani padi di Kabupaten Bandung adalah melalui peningkatan permodalan, pendampingan oleh tenaga ahli dan kemudahan akses pemasaran. 
Faktor-faktor yang Memengaruhi Produksi Usahatani Edamame di Kecamatan Tamansari, Kabupaten Bogor Silitonga, Claudia Meilin Tiara Triska; Wulandari, Eliana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20689

Abstract

Edamame is a horticultural commodity that has begun to be cultivated in Tamansari Subdistrict, Bogor District. However, in practice, some farmers have not optimally managed production factors such as land area, seeds, fertilizers, pesticides, and labor, which can impact the low production yields. This study aims to analyze the factors affecting edamame production. The research was conducted on 15 edamame farmers using a a quantitative approach. Data were analyzed using multiple linier regression with the assistance of SPSS software. The results of the study indicate that the seed variable had a significant effect on production.
Efektivitas Iklan sebagai Komunikasi Pemasaran Berdasarkan Karakteristik Followers Instagram Meatless Kingdom Hapsari, Hepi; Wulandari, Eliana; Karyani, Tuti; Azzahra, Sheila Najwa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20205

Abstract

Social media, particularly Instagram, has become one of the most widely used promotional channels by businesses, including Meatless Kingdom, a plant-based food brand. This study aims to examine the effectiveness of the advertisements published on Instagram, specifically in attracting the attention and interest of followers and encouraging their purchasing decisions. The effectiveness of the advertisements is assessed using the AIDA model (Attention, Interest, Desire, Action), and is analyzed in relation to the characteristics of the @meatlesskingdom Instagram followers, such as age, gender, education, occupation, and income. Based on a survey of 100 randomly selected followers, the analysis shows that there is no significant relationship between follower characteristics and how they respond to the advertisements. This suggests that the content created by Meatless Kingdom is still too general and has not been specifically directed at its intended target audience—namely, housewives and office workers. In contrast, the majority of the brand’s Instagram followers come from younger age groups with limited purchasing power. These findings provide valuable insights for the company to adjust its future promotional strategies. There is a need to remap the audience and explore other channels or approaches that better match the actual target market, ensuring that promotional messages are not only delivered, but also effective in generating interest and driving purchases.
Service Quality Evaluation and Farmer Satisfaction in Agribusiness Entrepreneurship Training Programs Saidah, Zumi; Wulandari, Eliana; Hapsari, Hepi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4391

Abstract

This study evaluates service quality and farmer satisfaction in agribusiness-oriented entrepreneurship training programs for corn farmers. The research focuses on identifying gaps between farmers’ expectations and perceptions of training services across five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy. A survey was conducted with 100 corn farmers who had participated in entrepreneurship training programs in Majalengka Regency, Indonesia. Data were analyzed using a modified SERVQUAL instrument integrated with Importance–Performance Analysis (IPA) and the Customer Satisfaction Index (CSI) to assess service performance and determine priority areas for improvement. The results indicate that, overall, farmers report a high level of satisfaction with the training programs, as reflected by a CSI value of 85.99 percent. However, the IPA results reveal that responsiveness of trainers and the adequacy of physical facilities remain key areas requiring improvement, as these dimensions exhibit relatively lower performance compared to their perceived importance. In contrast, assurance and empathy demonstrate strong performance and should be maintained to support training effectiveness. This study contributes to agribusiness management literature by providing an evaluative framework for assessing entrepreneurship training quality and participant satisfaction in smallholder farming contexts. Practically, the findings offer managerial and policy insights for training providers and agricultural extension agencies in designing more responsive, well-supported, and sustainable entrepreneurship training programs for corn farmers.   Keywords: service quality, farmer satisfaction, entrepreneurship training, agribusiness management, corn farmers
Co-Authors - Ernah . Ernah A. Syahrir, Nur Hilal Abdurrahman, Muhammad Dafa Agum Restu Alam Agus Gunawan Aisah, Annida Akmal, Mochamad Alam, Agum Restu Alamsyah, Raden Trizaldi Prima Amalia Prasiwi Amelia Hendra Amelia Hendra Andiani, Felicia Levina Anisa Salsabila Annida Aisah Arsal, Ariady Azzahra, Sheila Najwa Bagaskara, Fadil Calista, Mila Quinsy Demi Ilavy Maudi Deviawati Deviawati Dhany Esperanza Dhifa Prilia Purnomo Dika Supyandi Dika Supyandi Dika Supyandi Dina Fithriyyah Dina Fithriyyah Dini Rochdiani Eddy Renaldi Eddy Renaldy Ega Yunita Sari Eka Purna Yudha Elly Rasmikayati Endah Djuwendah Erna Rachmawati Ernah - Ernah Ernah Ernah Ernah Ernah Ernah Ernah Ernah Ernah, Ernah Esa Noerbayinda Eti Suminartika Fanny Widadie Farulian Purba Fatihah, Alya Fitri, Nisa Nurul Gina Deviyanti Handriyadi, Irfan Hendro Aryanto Hepi Hapsari Irfan Handriyadi Iwan Setiawan Jajang Sauman Jajang Sauman Karim, Ikawati Karissa Nurbudiati Kuswarini Kusno Lestari, Retna Dewi Lucyana Trimo Lucyana Trimo, Lucyana Mananty, Putri Meddy Rachmadi Mila Cahaya Mufid, Iqbal Naufal Muhammad Arief Budiman Muthia Khansa Agatha Nabila Fazrin Maulani Nagib, Muhammad Novianda Fawaz Khairunnisa Novianda Fawaz Khairunnisa Nur Syamsiyah Nurjanah, Indah Kartika Paliszkiewicz, Joanna Pandi Pardian Permadi, Nida Fathi Pertiwi, Yuselda Zauma Purba, Farulian Purba, Farulian Qisthy Arinal Haq Rachman, Muhammad Alfi Raden Trizaldi Prima Alamsyah Rafa Thea Kirana Saufika Rian Kurnia Rifai, Afif Ahmad Rizqina Qonita Aulia Rohayati Suci Indrianingsih rosdiani, dian Salma Aulia Rahmah Selvi Jubaya setiawan, Darma SETIAWAN, IWAN Silitonga, Claudia Meilin Tiara Triska Singgih Purnomo Siti Haryanti Solihin Rusydi Kasdi Subagja, Syukur Sudarjat Sudarjat Sulistyodewi Nur Wiyono SUPYANDI, DIKA Syamsiyah, Nur Syamsiyah Tomy Perdana Trimo, Lucyana Trisna Insan Noor Trivita, Rara Annisa Tuhpawana P. Sendjaja Tuhpawana P. Sendjaja Tuti Karyani Tuti Karyani Valeri, Eirene Vina Rachmadina Widia Kintan Sabila Firdaus Yosini Deliana Yusuf, Ghina Amelia Zainal Arifin Zumi Saidah