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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Agroland : Jurnal Ilmu-Ilmu Pertanian Agrikultura Sosiohumaniora Pelita Perkebunan Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Journal of S&T Policy and R&D Management Jurnal Penelitian Karet Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRICA STI Policy and Management Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdidas Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Anjoro : International Journal of Agriculture and Business Agroteksos AGROLAND: The Agricultural Sciences Journal Society Barik
Eliana Wulandari
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Efektivitas Iklan sebagai Komunikasi Pemasaran Berdasarkan Karakteristik Followers Instagram Meatless Kingdom Hapsari, Hepi; Wulandari, Eliana; Karyani, Tuti; Azzahra, Sheila Najwa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20205

Abstract

Social media, particularly Instagram, has become one of the most widely used promotional channels by businesses, including Meatless Kingdom, a plant-based food brand. This study aims to examine the effectiveness of the advertisements published on Instagram, specifically in attracting the attention and interest of followers and encouraging their purchasing decisions. The effectiveness of the advertisements is assessed using the AIDA model (Attention, Interest, Desire, Action), and is analyzed in relation to the characteristics of the @meatlesskingdom Instagram followers, such as age, gender, education, occupation, and income. Based on a survey of 100 randomly selected followers, the analysis shows that there is no significant relationship between follower characteristics and how they respond to the advertisements. This suggests that the content created by Meatless Kingdom is still too general and has not been specifically directed at its intended target audience—namely, housewives and office workers. In contrast, the majority of the brand’s Instagram followers come from younger age groups with limited purchasing power. These findings provide valuable insights for the company to adjust its future promotional strategies. There is a need to remap the audience and explore other channels or approaches that better match the actual target market, ensuring that promotional messages are not only delivered, but also effective in generating interest and driving purchases.
Service Quality Evaluation and Farmer Satisfaction in Agribusiness Entrepreneurship Training Programs Saidah, Zumi; Wulandari, Eliana; Hapsari, Hepi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4391

Abstract

This study evaluates service quality and farmer satisfaction in agribusiness-oriented entrepreneurship training programs for corn farmers. The research focuses on identifying gaps between farmers’ expectations and perceptions of training services across five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy. A survey was conducted with 100 corn farmers who had participated in entrepreneurship training programs in Majalengka Regency, Indonesia. Data were analyzed using a modified SERVQUAL instrument integrated with Importance–Performance Analysis (IPA) and the Customer Satisfaction Index (CSI) to assess service performance and determine priority areas for improvement. The results indicate that, overall, farmers report a high level of satisfaction with the training programs, as reflected by a CSI value of 85.99 percent. However, the IPA results reveal that responsiveness of trainers and the adequacy of physical facilities remain key areas requiring improvement, as these dimensions exhibit relatively lower performance compared to their perceived importance. In contrast, assurance and empathy demonstrate strong performance and should be maintained to support training effectiveness. This study contributes to agribusiness management literature by providing an evaluative framework for assessing entrepreneurship training quality and participant satisfaction in smallholder farming contexts. Practically, the findings offer managerial and policy insights for training providers and agricultural extension agencies in designing more responsive, well-supported, and sustainable entrepreneurship training programs for corn farmers.   Keywords: service quality, farmer satisfaction, entrepreneurship training, agribusiness management, corn farmers
Struktur Jaringan dan Mekanisme Distribusi Benih Unggul melalui Analisis Jejaring Sosial: Perspektif Petani Jagung di Kabupaten Garut Ditanisa Amira Silitonga; Zumi Saidah; Eliana Wulandari
Society Vol 14 No 1 (2026): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v14i1.1095

Abstract

Maize is a strategic agricultural commodity used both as a food source and as a major component of animal feed, making increased production increasingly important. One way to improve maize productivity is to use superior maize seeds. However, farmers’ access to these seeds remains uneven due to constraints in the distribution system. This study analyzes the social network structure of the maize seed distribution system and identifies the key actors influencing farmers’ access to seeds, information, and solutions. Using a Social Network Analysis (SNA) approach with an ego-network perspective, the study was conducted in two maize-producing sub-districts in Garut Regency and involved 100 farmers selected through stratified random sampling. Data were collected through questionnaires and analyzed using Gephi 0.10. The results show that the seed distribution network is direct, heterogeneous, and relatively sparse, with farmers connected mainly to specific central actors rather than through intermediary channels. Farm shops, fellow farmers, and government assistance programmes occupy dominant positions in the network, indicating the importance of market-based mechanisms, informal farmer networks, and state support in shaping seed access. In contrast, local institutional actors, particularly cooperatives and farmer groups, have not played an optimal role in the distribution network. These findings suggest that improving farmers’ access to superior maize seeds requires strengthening local farmer institutions, increasing coordination among distribution actors, and reducing dependence on a limited number of dominant actors.
Co-Authors - Ernah A. Syahrir, Nur Hilal Abdurrahman, Muhammad Dafa Agum Restu Alam Agus Gunawan Aisah, Annida Akmal, Mochamad Alam, Agum Restu Alamsyah, Raden Trizaldi Prima Amalia Prasiwi Amelia Hendra Amelia Hendra Andiani, Felicia Levina Anisa Salsabila Annida Aisah Arsal, Ariady Azzahra, Sheila Najwa Bagaskara, Fadil Calista, Mila Quinsy Demi Ilavy Maudi Deviawati Deviawati Dhany Esperanza Dhifa Prilia Purnomo Dika Supyandi Dika Supyandi Dika Supyandi Dina Fithriyyah Dina Fithriyyah Dini Rochdiani Ditanisa Amira Silitonga Eddy Renaldi Eddy Renaldy Ega Yunita Sari Eka Purna Yudha Elly Rasmikayati Endah Djuwendah Erna Rachmawati Ernah Ernah Esa Noerbayinda Eti Suminartika Fanny Widadie Farulian Purba Fatihah, Alya Fitri, Nisa Nurul Gina Deviyanti Handriyadi, Irfan Hendro Aryanto Hepi Hapsari Irfan Handriyadi Iwan Setiawan Jajang Sauman Jajang Sauman Karim, Ikawati Karissa Nurbudiati Kuswarini Kusno Lestari, Retna Dewi Lucyana Trimo Lucyana Trimo, Lucyana Mananty, Putri Meddy Rachmadi Mila Cahaya Mufid, Iqbal Naufal Muhammad Arief Budiman Muthia Khansa Agatha Nabila Fazrin Maulani Nagib, Muhammad Novianda Fawaz Khairunnisa Novianda Fawaz Khairunnisa Nur Syamsiyah Nurjanah, Indah Kartika Paliszkiewicz, Joanna Pandi Pardian Permadi, Nida Fathi Pertiwi, Yuselda Zauma Purba, Farulian Purba, Farulian Qisthy Arinal Haq Rachman, Muhammad Alfi Raden Trizaldi Prima Alamsyah Rafa Thea Kirana Saufika Rian Kurnia Rifai, Afif Ahmad Rizqina Qonita Aulia Rohayati Suci Indrianingsih rosdiani, dian Salma Aulia Rahmah Selvi Jubaya setiawan, Darma SETIAWAN, IWAN Silitonga, Claudia Meilin Tiara Triska Singgih Purnomo Siti Haryanti Solihin Rusydi Kasdi Subagja, Syukur Sudarjat Sudarjat Sulistyodewi Nur Wiyono SUPYANDI, DIKA Syamsiyah, Nur Syamsiyah Tomy Perdana Trimo, Lucyana Trisna Insan Noor Trivita, Rara Annisa Tuhpawana P. Sendjaja Tuhpawana P. Sendjaja Tuti Karyani Tuti Karyani Valeri, Eirene Vina Rachmadina Widia Kintan Sabila Firdaus Yosini Deliana Yusuf, Ghina Amelia Zainal Arifin Zumi Saidah