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All Journal FORUM Interaksi : Jurnal Ilmu Komunikasi Interaksi Online JDM (Jurnal Dinamika Manajemen) Channel : Jurnal Komunikasi Komunikator Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Kiryoku: Jurnal Studi Kejepangan RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Pasopati : Pengabdian Masyarakat dan Inovasi Pengembangan Teknologi RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Komunika: Jurnal Dakwah dan Komunikasi Jurnal Spektrum Komunikasi Comdent: Communication Student Journal JUSTICE: Journal of Social and Political Science
Agus Naryoso
Department Of Communication, Universitas Diponegoro
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Journal : Komunikator

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Digital Campaign to Reduce Covid-19 Pandemic Risk Naryoso, Agus; Febriyani, Arifa Rachma; Kaloka, Rintulebda Anggung
Komunikator Vol 13, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.131046

Abstract

Hoaxes about COVID-19 on social media could be seen publicly and intentionally lead to inappropriate responses amid the pandemic. In this situation, the government’s public relations had a role in educating the public through accurate information about COVID-19 on social media. This research aimed to describe the public’s attitude towards digital campaigns to reduce the risk of COVID-19 in Central Java and the strategy behind this digital campaign. The research was designed as a descriptive study with a mixed approach method. The sampling technique used was purposive sampling. The data was collected through an online survey of 121 respondents, interviews with expert sources, and document review. Elaboration Likelihood Theory and Rhetoric Theory are used to explain the digital campaign. The results showed that most respondents (74%) rated the Governor as prioritizing the positive appeal approach through a digital campaign. The interview results revealed that the process of composing creative content in the digital campaign was carried out through discussions between the Governor and the content creator team. During a pandemic, a creatively packaged digital campaign was a strategic step to increase public participation in implementing preventive efforts.
Digital Campaign to Reduce Covid-19 Pandemic Risk Agus Naryoso; Arifa Rachma Febriyani; Rintulebda Anggung Kaloka
Komunikator Vol 13, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.131046

Abstract

Hoaxes about COVID-19 on social media could be seen publicly and intentionally lead to inappropriate responses amid the pandemic. In this situation, the government’s public relations had a role in educating the public through accurate information about COVID-19 on social media. This research aimed to describe the public’s attitude towards digital campaigns to reduce the risk of COVID-19 in Central Java and the strategy behind this digital campaign. The research was designed as a descriptive study with a mixed approach method. The sampling technique used was purposive sampling. The data was collected through an online survey of 121 respondents, interviews with expert sources, and document review. Elaboration Likelihood Theory and Rhetoric Theory are used to explain the digital campaign. The results showed that most respondents (74%) rated the Governor as prioritizing the positive appeal approach through a digital campaign. The interview results revealed that the process of composing creative content in the digital campaign was carried out through discussions between the Governor and the content creator team. During a pandemic, a creatively packaged digital campaign was a strategic step to increase public participation in implementing preventive efforts.
Co-Authors Adi Nugroho Adi Nugroho Adi Nugroho Adi Nugroho Adi Saputro, Topo Adi Sukma Waldi Adita Nicko Besari, Adita Afny Khotiatina Afrida Renindyana Putri Agnesya Putri Winanda Ahmad Jailani Siregar Ahmad MAULANA Ahmad Mulyadi Ahyar Yuniawan Aini Fathuningtyas, Maghfira Ainurizaq Putri Aria Santi Al Ghifari, Rafdil Alam Tonggak Amarta Aldha Wulan Nugraheni Aldi Atwinda Jauhar Aldiansyah, Duvit Aldila Leksana Wati Alif Ardhi Wijaya Alifati Hanifah Alisha Mumtaz, Farah Ambar Rakhmawati Amelia Monica Amida Yusriana Amida Yusriana Aminuyati Amrina, Afrilla Anastasia Betsy Palupi Andhika Putra Nugraha Andika Al Hakiem, Muhammad Angelika Putri Ariyani Anggia Anggraini Anggita Muti Arani Zulaikho Anggita Primartiwi Anindhita Puspasari Anindya Ratna Pratiwi Anis Kurniasih Anisa Citra Mahardika Annisa Aulia Mahari Anugrah Beta Familio Anunsiata Vanda Sanderiana Apriani Rahmawati Apriliansyah, Dimas Arbi Azka Wildan, Arbi Azka Ardelia Fitriani, Neysa Arditya Drimulrestu Arifa Rachma Febriyani Arifa Rachma Febriyani Arum Fatimah, Zahra Arum Putri Anjaly Asri Rachmah Mentari Astifah Asdir Atasa Yudha Ergana Atina Primaningtyas Audrey Marsanda, Marchella Audrey Nathania Priscilla Karundeng AULIA NURHASANAH, LISTIA Auralia Wahyu Pradipta Aurisa Hangesti Putri Ayu Emilia Kurniawati Azalea Puspa Sessarina Azka Tsania Yahdini Bagas Satria Pamungkas Basir, Rafi Usman Bayu Bagus Panuntun Bayu Vita Al Hayuantana, Bayu Vita Beta Himawan Putra, Beta Himawan Bintang Diega Pratama Budi Adityo Budiansyah, Dadan Charisma Rahma Dinasih Chykla Azalika Cipta Uli Mediana, Cipta Danieta Rismawati David Fredy Christiyanto David Fredy Christiyanto, David Fredy Debi Astari Decyana Ristiani Deni Arifiin Denta Iswara Kiranasari Setiaji Desy Nurulita Devi Yuhanita Qorina, Devi Yuhanita DHEARAMA FITRI, DHEARAMA Dimas Luky Endra Sadewo, Dimas Dimas Muhammad Dinda Dwimanda Wahyuningtias Djoko Setiabudi Djoko Setyabudi Dubha Kaldota Diptapramana Dwi Candra Rini Dwi Purbaningrum Dwi Purbaningrum, Dwi Dyah Pitakola, Dyah Dyah Woro Anggraeni Egi Famela Elbert Adinugraha Christianto, Anthony Elisabeth Diana Tindarana Elisabeth Naome, Elisabeth Elisabeth Putri Widasari Elisabeth Sianturi Endang Retnowati Endivi Reksi Novrinta Reksi Novrinta Eryke Pramestaningtyas Fajrina Aulia Arumdhani Fajru Akbari Putra Sinik, Fikri Falah, Moh. Imam Fajrul Febriyanti, RT Annisa feby mangireta . Felisitas Yolandita Suryo Kinasih Fetiyana Luthfi Prihandini Feyza Syifa Ashila Fitri Kaniyah Fitri Nur Hidayat Gabryella, Cathrine Gebiya Efriman Putri Ghaisani, Shabrina Ghozi Garbo Sumarsono Hafiz Maulana Sadiq Hanan Hauzan, Muhammad Hapsari Dwiningtyas Harry Vidita Eka Putra Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hendrianto Noor Ikhwan Henny Novita Rumono Hesti Rahmawati, Widiastri Hilal Al Roshid, Fhatwa Hosa Abirama Kalandara Hutauruk, Bagas Ilman Mursid Andaru Imam Dwi Nugroho Indah Pratiwi Intan Murni Handayani Irawati Sri Wulandari Irfan Zuldi Irine Rachmitasari, Irine IVON BAHARANI, IVON Jana Miani Ulfah Jaza Akmala Ramada Jeffry Septian Putra Jehovani Ratna Mourina, Stella Jessica Inez Indriani, Febronia Joyo NS Gono Joyo Nur S Gono Joyo Nur Suryanto Gono Joyo Nur Suryanto Gono Joyo Nur Suyanto Gono Juita Putri Tristanti, Juita Junelsa Panggalo Kaloka, Rintulebda A. Karina Desi Hariyanto Kartika Ayu Pujamurti Kevin Surya Laksmana, Muhammad Khairunnisa Azizah Khalwah Nabilah Ustushfia Khansa Faadilah Kiky Rizkiana Laeis, Zuhdiar Lintang Ratri Rahmiaji Lintang Ratri Ramiaji Lizzatul Farhatiningsih Lovegi David Sanjaya, Lovegi David Lutfi Oktavia Dewi M Bayu Widagdo M Yulianto M. Ikhlasul Amal Maghfira Ainun F. Maharani Harris, Marsya Manggala Hadi Prawira Maria Elgyptya Assegaff Marlia Rahma Diani Marshanda Putri, Tyara Martha Caesarin Putri Yulinta Maya Puji Lestari Melinda Ayu Santosa Mellisa Indah Purnamasari Mia Michaela Michael Lucky Ananda Mj Rizqon Hasani Mj Rizqon Hasani, Mj Rizqon Much Yulianto Much Yulianto M.Si Much Yulianto M.Si, Much Yulianto Much. Yulianto Muchamad Yuliyanto Muchamad Yuliyanto Muchamad Yuliyanto Muhammad Haikal, Khan Muhammad Hasan Atqiya Muhammad Kholis Nuha Muhammad Raihan Alifiardy Muhammad Rizki Maulana Mujahidah Amirotun Nisa Mustika Berlinda, Lisa Nabila Rezki, Anisa Nabila, Nisrina Laila Nadhif Zufar Faizal, Sulthan Nadia Audy Janatun Adn Nadia Dwi Agustina Nadin Khairun Nisa Nadya Putri Arnolia Naili Farida Nanda Immanuella Natasya Elizabeth Nimas Sintha Naurisma Ninda Nadya Nur Akbar Novia Widiastuti Novita Wulandari NS Gono, Joyo Nur Suryanto Gono, Joyo Nurayyan, Amanda D Nurist Surayya Ulfa Nuriyatul Lailiyah Nurrist Suraya Ulfa Nurriyatul Lailiyah Nurul Hasfi Oithona Gracelia R. Hutabarat, Oithona Gracelia R. Phopy Harjanti Bulandari Pinondang Caroline, Andrea Primada Qurrota Ayun Putri Susiandi, Alya Radhityo Ryandhika Rakadiputra Rahmanuz Zidan, Aimar Rahmi Hayati Rakanita Oktaviani Hadi Saputri Rakasiwi Oktaviana Hadi Saputri Rasyid Farhan Taufik, Mohammad RATIH KHOIRUNNISA Raynaldo Faulana Pamungkas Razan Fathantra, Ryan Renindyana Putri, Afrida Retno Wulandari Retno Wulandari Reza Andriana Dewanti Rian Irmawan Ribka Minatisari Sekeon Rifka Ayu Pertiwi Rintulebda A.K Rintulebda Anggung Kaloka Rismiyati Rismiyati Rizki Nuriandini Rizky F, Annisa Rizky Johanuari Putri Rony Kristanto Setiawan Rr Ratri Feminingrum Rukti Rumekar S Rouli Manalu Saiful Imron Sakinah KP, Dianti Santoso, Hedi Pudjo Saskia Elvira Saundra Centauria Selo Pangestu Imawan Sembiring, Rinawati Shabrina Farahzatu Ghassania Shahnaz Natasha Anya Shinta Maheswari, Irene Silvia Kartika C Dewi Silviana, Resy Siska Nofianti . Siti Ahmaniar Cahya Lestari Siti Ahmaniyar Siti Hawa . Somadi, Ayunda Fitria Sri Ageng Wirdhana Sri Budi Lestari Sri Budi Lestari Sri Widowati Sri Widowati Herieningsih Sri Widowati Herieningsih Stephany Alamanda Sunarto Sunarto Sunarto Sunarto Surya Prabhaswara, Fauzan Sutandi, Richard Jeremy Suwanto Adhi Tandiyo Pradekso Tantri Puji Widyasari Tatia Ridho Ramadhanti Taufik Suprihartini Tegar Tuanggana Teresia Kinta Wuryandini Tiur Agata, Elisa Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo U Simanullang, Friska Ulya Saida Velina Prismayanti Susanto Vinna Dewi Haryanti Wafda Afina Dianastuti Wahyu Tri Oktaviani Wening Jiwandaru Pradanari Wibisono, Andika Widya K. Siahaan Williams Wijaya Saragih Wiwid Noor Rakhmad Wiwied Noor Rakhmad Wiwied Noor Rakhmad Wulan Ferra Safitri Xavera A, Patrick Yanuar Luqman Yekholia Maoureenth Priharjanto Yeni Setyowati Yenny Puspasari Yenny Puspitasari Yolan Enggiashakeh Soemantri yossie Christy Thenu Yossie Chrity Thenu Yuaristi Ekantina Yuliani Khoirun Nisaa Yulistra Ivo Azhari Yuliyanto, Muh. Zahra Natty Fakhrana Zamratul Khairani Z, Zamratul Khairani Zulinda Vidiatama