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The Influence of Influencer Marketing on the Interest in Purchasing MSME Products in Southeast Aceh Roezaini Soefi; Nasruddin Nasruddin; Sopira Qori Amalia
Indonesian Economic Review Vol. 6 No. 1 (2026): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v6i1.110

Abstract

This study aims to analyze the influence of influencer marketing on the purchase intention of MSME products in Southeast Aceh Regency. Amidst the aggressive internet penetration in Aceh Province, reaching 90%, local MSME actors still face challenges in transforming conventional promotional strategies into digital platforms. Using a quantitative approach, data were collected through questionnaires from 100 respondents selected via purposive sampling. Data analysis was conducted using simple linear regression through SPSS software. The results show that influencer marketing has a positive and significant effect on purchase intention (p < 0.05), with a coefficient of determination (R 2 ) of 0.526. This indicates that 52.6% of the variability in consumer purchase intention in Southeast Aceh is triggered by the credibility and attractiveness of public figures on social media. These findings confirm that collaboration with local influencers who understand regional authenticity values is a crucial strategy to expand MSME market access in buffer zones. The practical implications suggest that local governments and business actors strengthen the digital marketing ecosystem through community-based branding training.
STRATEGI MOTIVASI KARYAWAN KARYAWAN PT.NUSANTARA REGAS Imron Rosadi; Nasruddin Nasruddin
Jurnal Manajemen FE-UB Vol. 8 No. 1 (2020): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the extent of the influence of the Work Environment and WorkDiscipline on Work Motivation and its implications for PT Nusantara Regas.The data used in this study are primary data collected from respondents' answers based onthe questionnaire given, namely as many as 65 people. The data processing method uses the pathanalysis method with the help of SPSS version 22.0. Statistical testing used individual parametersignificance test (t test) and simultaneous significance test (F test).The results showed that simultaneously the variables of Work Environment and WorkDiscipline on Work Motivation had a significant effect on employee performance. Partially itshows that analysis 1: work environment variables have a significant effect on employeeperformance, and analysis 2: work discipline variables have a significant effect on employeeperformance. Furthermore, in analysis 3: work motivation variables have a significant effect onemployee performance.Keywords: Work Environment, Work Discipline, Work Motivation and Employee Performance
Pelatihan Pembinaan Kebugaran Jasmani Peserta Ekstrakurikuler Olahraga SMA 3 Sentani, Kabupaten Jayapura Daniel Womsiwor; Ansar CS; Dewi Nurhidayah; Baharuddin Hasan; Nasruddin Nasruddin; Muh Syaiful Syam
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2023): Mei : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i2.286

Abstract

This community service activity aims to increase the knowledge of students participating in sports extracurriculars about developing physical fitness, regarding forms of physical fitness tests, and compiling menus for coaching physical fitness training. This activity was carried out at SMA Negeri 3 Sentani as an activity partner. The results of this activity show that: 1) sports extracurricular participants understand various aspects of physical fitness, 2) sports extracurricular participants are able to take a physical fitness test, and 3) sports extracurricular participants can design a physical fitness training menu. The monitoring and evaluation process is carried out through a pretest and posttest to measure students' knowledge of aspects of physical fitness, fitness tests, and exercise menus before and after activities are carried out. Based on the results of the pre-test and post-test, the average pre-test score was 7.5 and the post-test was 13.4. These results indicate an increase in student knowledge after participating in physical fitness development training in sports extracurriculars at SMA Negeri 3 Sentani.
Keterlibatan Masyarakat dalam Implementasi Penataan Permukiman Kumuh di Kelurahan Mantuil Irma Khurniawati; Nasruddin Nasruddin
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 5 No. 1 (2026): April: JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v5i1.8734

Abstract

Slum upgrading is a strategic step in improving the quality of life of urban communities, where its success is largely determined by the active involvement of local residents. This study aims to analyze the level of community involvement in the implementation of slum upgrading in Mantuil Village, South Banjarmasin District. Using a descriptive quantitative approach, data were collected through a structured questionnaire from 98 respondents selected using a purposive sampling technique. Data analysis was conducted descriptively to measure the level of participation in four stages of the activity. The results show that community involvement is in the good category, but has an uneven distribution. The highest average scores were found in the utilization stage (30.44) and maintenance stages (30.23), indicating that community participation is driven by the principle of direct benefit from the infrastructure being built. Conversely, participation in the planning and implementation stages tends to be lower due to structural barriers such as time constraints and respondents' economic burdens. These findings confirm that sustainable settlement upgrading requires synergy between community social capital and government policies that are adaptive to the geographic characteristics of the region, particularly related to tidal flooding vulnerability in riverbank areas.
Pembelajaran Bahasa Arab Dengan Media Strip Story Nasruddin Nasruddin
Al-Af'idah: Jurnal Pendidikan Bahasa Arab dan Pengajarannya Vol. 4 No. 1 (2020): Maret
Publisher : Prodi Pendidikan Bahasa Arab Fakultas Tarbiyah IAI Muhammadiyah Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52266/al-afidah.v4i1.592

Abstract

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Co-Authors Abd Kadir A Achmad Agus Prioyono Afiana Rohmani Afifah Harisah Ainun Oktaviani Ansar CS Anwar Anwar Astuti, Ratih Arum Awaludin Martin Baharuddin Hasan Bahtiar Bahtiar Bunga Desyana Pratami Cut Azmah Fithri Cut Nurul Fahmi Dahri Kuddu Daniel Womsiwor Devi Kumala Dewi Dewi Nurhidayah Eka Sakti Wahyuningtyas Eka Wahyuning Tyas Engkos Kosasih Eri Saputra Fahrurrozi Rahman Fakhru Rozi Z Firman Kurniawan Fitriah Kartini Gela Setya Ayu Putri Hamidah Hanum Hartawan Hartawan Hasan, Muridha Hasriani Hasriani Heni Lutfiyati Heni Setyowati Esti Rahayu Herlina Herlina Ibrahim Ibrahim Ihsan Zulkarnain Iis Wahyuningsih Ika Agustina Imriyanti Imriyanti Imron Rosadi Irfandi Pratama Irma Khurniawati Isabella Meliawati Sikumbang Isabella Meliawati Sikumbang Jahring Jamaluddin Jamaluddin Jossy Kolata Junalia Muhammad Khairuddin - Laela Hayu Nurani Laela Hayu Nurani M. Syavir Latif Makrum Kholil Mohammad Mochsen Sir Muh Syaiful Syam Muhamad Saleh Muhammad Hidayat Muhammad Natsir Muhammad Rizaldy Nugraha Muhammad Yamin Muliadi Muliadi Mulyono S. Baskoro Mustaruddin Nia Salsabila Nidya Putri Syahida Nisa Miftachurohmah Nurleli Ramli Nurmaida Amri Pratiwi Mushar Purnamawati Purnamawati Rahmawati Patta Rahmi Amin Ishak Ratna Mutia Ratna Wijayatri Ria Wikantari Rila Maufira Riza Arizona Riza Qomariyah Yansari Roezaini Soefi Sabitah Sabitah Sabran Sabran Sadarun Sadarun Samsul Madil Siti Hidayatul Jumaah Sopira Qori Amalia Soraya Masthura Hassan Supriyadi Supriyadi Syarif Beddu Taufik Ishak Tomi Sinaga Trikoesoemaningtyas Triyatni Martosenjoyo Victor Sampebulu Vidya Yanti Utami Yahya Siradjuddin Yulanda Yulanda Yusaumi FRT