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All Journal JURNAL EDUCATION AND DEVELOPMENT Jurnal Manajemen dan Bisnis Jurnal Manajemen Universitas Bung Hatta Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Jumat Pendidikan: Jurnal Pengabdian Masyarakat Jumat Keagamaan: Jurnal Pengabdian Masyarakat Income: Innovation Of Economics And Management Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Ekonomi, Bisnis dan Manajemen Business and Economic Publication Management and Education Journal
Khotim Fadhli
Universitas KH. A. Wahab Hasbullah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Seminar Digital Marketing Terhadap Produk UMKM untuk Meningkatkan Kesejahteraan Masyarakat Desa Randuwatang Muhammad Farid Nasrulloh; Faisol Hidayatulloh; Wisnu Mahendri; Khotim Fadhli; Putri Marsella Zalianti; Mohammad Jafar Sodiq Maksum
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5299

Abstract

Currently, not many MSMEs are using this sophisticated digital platform, due to a lack of understanding about digital marketing which can boost people's economies. Based on the results of a pre-survey with several UMKM players, especially the food sector, that they do not yet have halal product certification, because: (1) They do not understand the importance of digital marketing and its impact on UMKM to improve the welfare of the Randuwatang community. (2) UMKM players do not yet know how to apply online platforms to produce interesting content to attract the target market. (3) UMKM players are still seasonal in opening businesses because other sources of livelihood are more dominant, such as drivers, craftsmen, etc., than UMKM. Based on the problems faced by partners, community service activities in the LPPM scheme are carried out through digital marketing seminars on UMKM products to improve the welfare of the Randuwatang village community. The method used in this digital marketing seminar is providing material regarding the importance of digital marketing for UMKM in the current millennial era. The method used is an interactive discussion in the form of questions and answers by participants who do not understand and answered directly by the resource person. From the implementation of socialization activities, it was concluded that digital marketing had proven to be an effective tool for improving the welfare of the community in Randuwatang Village.
Meningkatkan Daya Saing UMKM Melalui Sertifikasi Halal Khotim Fadhli; Mar’atul Fahimah; Ita Rahmawati; Nia Aprilia Bisari; Rizatul Juma’izah; Maya Kurnia Saputri; Hanif Fauzan Qodri; M. Hanif Ramadhani; Safinatul Koiriyah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5377

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a vital sector in the Indonesian economy, but face challenges in competitiveness in the era of globalization. The lack of understanding by MSME actors regarding halal certification and marketing strategies is an obstacle in the development of their businesses. Halal certification not only increases Muslim consumer confidence but also opens up global market opportunities, while effective marketing strategies can expand market reach. KH University Community Service Team. A. Wahab Hasbullah (Unwaha) implemented an empowerment program in Ngusikan District, East Java, to overcome this problem. This program includes outreach on the importance of halal certification and marketing training, including digital marketing, marketplace management, branding and sales strategies. The Participatory Action Research (PAR) method is used to involve MSME actors in the process of problem identification, solution and implementation. Continuous assistance is also carried out through monitoring, evaluation and guidance with the Unwaha Halal Center. As a result, coached MSMEs show increased consumer confidence, wider market reach, and income growth. This program not only provides short-term solutions but also builds the capacity of MSMEs to compete in the domestic market, supporting inclusive and sustainable economic growth. Halal certification and effective marketing strategies have proven to be an important foundation for supporting the sustainability of MSMEs in a market that is currently facing global competition.  
Co-Authors Aan Fakhrur Rofiudin Abdul Khorib Abdulloh Chumaidi Achmad Miftahul Huda Achmadal Mustofa Afif Kholisun Nashoih Afifatul Lathifah Ahmad Baihaqiyullah Asazilli Islam Ahmad Nur Ismail Ahmad Qomarudin Ahsan Ahmad Yusuf Rafi'i Alamsyah Akbar Akbar Akhmad Taqiyuddin Amalia Mega Puspita Anandita, Septian Ragil Anggi Indah Yuliana Arivatu Ni'mati Rahmatika Arivatu Ni'mati Rahmatika Arivatu Ni’mati Rahmatika Arjuna Adi Pratama Arjuna Andriyanto Cahyo Nugroho Aulia Rosyidah Azizah Azhari Bekti Widyaningsih Bela Rachmadania Nabilla Binti Wasiatul C Canggih Nailil Maghfiroh Chumairoh Putriningtyas Dyah Ayu Sri Hartanti Efi Yuliana Eka Novita Sari Elsa Dwi Aprilia Erik Setyoningrum Ersa Diandra Ixania Faisol Hidayatulloh Febri Devita Lisgita Putri Fitri Fitri Hanif Fauzan Qodri Hariono, Tholib Henny Zuli Astuti Heru Totok Tri Wahono Ichwanda Ahmad Noviandy Ifta Nur Azah Ima Ni’matus Sholikhah Ino Angga Putra Isna Septiani Mariam Istaftihul Unailah Faz ITA RAHMAWATI Jamal Fahrudin Kholis Firmasyah Khurrotul Fitriah Laila Rohmatun Nazila Laila Rohmatun Nazilah Lailatus Saadah M Abdul Rozak M Chafizh Nahdliyul I M Farid Nasrulloh M Nouval Analis Blonos M Taufiqur Rahman M. Hanif Ramadhani Mahendri, Wisnu Martina Martina Mar’atul Fahimah Maulida Dini Karimah Maya Kurnia Saputri Ma’rifatul Khomsah Meliya Ayu Romantika Memey Ayu Prasasti Mita Julia Putri Moch Komari Moch Wildan Ramadhan MOCH. FAIZUL HUDA Mochammmad Syafiuddin Shobirin Moh Iqlil Al-faqih Moh. Jafar Sodiq Maksum Moh. Ja’far Shodik Maksum Mohammad Ali Rosyid Muhamad Habib Fahrizal Muhamad Hamim Thohari Muhamad Iin Pranata Muhammad Farid Nasrulloh Muhammad Kholil Asy’ari Muhammad Nashir Amrulloh Nadyatus Nur Sholicha Nasirudin, Mohamad Naufal Dhiyaaulhaq Nerisa Agenesia Widiyanto Nia Aprilia Bisari Nia Dwi Pratiwi Nur Ghusain Putri Marsella Zalianti Rahma Cahya Ningrum Ramadhan Galang Pribadi Refisa Gehniarta Risma Ardiyanti Rizatul Juma’izah Rozzaak Annafi Safinatul Koiriyah Sahroni Sahroni Sania Eliza Putri Shifa Maulana Shufyani Azzahro Sifaunajah, Agus Silviana Najuwah Silviana Rini Siti Latifah Siti Nur Qomariyah Supriono Supriono Taufik Hidayat Tiara Putri Agustina Uswatun Chasanah Zahrotun Nisak Zuni Miftakhur Rohmah