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Pengaruh Digital Marketing, Kualitas Pelayanan, dan Kualitas Produk terhadap Keputusan Pembelian di CV. Ifastore Fadhli, Khotim; Ibrahim, Muhamad
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6525

Abstract

This paper investigates CV. ifastore consumer purchase decisions in relation to digital marketing, service quality, and product quality. The study approach is quantitative; data collected via a questionnaire comprising 89 respondents is followed by data analysis employing multiple linear regression with the SPSS program. With a t value of 7.551, which exceeds the t table value of 1.988 and a significance of 0.000, the study shows that digital marketing greatly influences buying decisions. Service quality also clearly influences the t value of 6.285 above the t table and the significance of 0.000. Product quality also significantly affects the t-value of 6.446 above the t-table, with a significance of 0.000. The computed F value 26.364 exceeds the F table. With a value of 0.000, it reveals that concurrently, digital marketing elements, service quality, and product quality significantly influence purchase decisions. This study concludes that customer purchase decisions are driven significantly by integrated marketing techniques. These results give CV. I fast strategic direction to enhance the quality of marketing strategies, products, and services to preserve competitiveness in the market.
Pengaruh Literasi Keuangan dan Gaya Hidup Terhadap Perilaku Keuangan Mahasiswa Universitas KH. A. Wahab Hasbullah Nurarifin, Muhammad Rifqy; Fadhli, Khotim; Bisari, Nia Aprilia; Arifin, Muhyiddin Zainul
Business and Economic Publication Vol. 2 No. 2 (2024): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v2i2.1293

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh literasi keuangan dan gaya hidup terhadap perilaku keuangan mahasiswa Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Jombang. Penelitian ini melibatkan mahasiswa Fakultas Ekonomi Universitas KH. Wahab Hasbullah Jombang Program Studi Manajemen, dengan sampel sebanyak 47 orang yang dipilih melalui teknik slovin sampling. Penelitian ini menggunakan pendekatan kuantitatif berdasarkan informasi statistika dan data penelitian diperoleh dari hasil kuesioner, wawancara dan observasi secara langsung. Teknik analisis data menggunakan Analisis Regresi Linier Berganda (Uji Asumsi Klasik, Analisis Regresi Linear Berganda, Uji Hipotesis, dan Uji Koefisien Determinan R2). Hasil penelitian menunjukkan bahwa variabel literasi keuangan berpengaruh positif dan signifikan terhadap perilaku keuangan mahasiswa Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Jombang, gaya hidup memiliki pengaruh positif dan signifikan terhadap perilaku keuangan mahasiswa Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Jombang, literasi keuangan dan gaya hidup secara simultan berpengaruh positif dan signifikan terhadap perilaku keuangan mahasiswa Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah.
Pengaruh Disiplin Kerja dan Kepuasan Kerja terhadap Kinerja Karyawan PT. ABSH Fagrance Creations Fadilah Dewi Sinta; Khotim Fadhli
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 2 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i2.3101

Abstract

This study aims to analyze the influence of work discipline and job satisfaction on employee performance at PT ABSH Fragrance Creation Jombang. The background of this research focuses on the crucial role of these two factors in enhancing employee productivity and work effectiveness. The approach used is quantitative, with data collected through questionnaires distributed to 40 employees. The analysis results indicate that work discipline does not have a significant impact on employee performance, with a significance value of 0.185. Meanwhile, job satisfaction is proven to have a significant effect on employee performance, with a significance value of 0.000. Multiple regression analysis reveals that, simultaneously, both independent variables contribute significantly to employee performance, with a coefficient of determination (adjusted R²) of 0.785. This means that 78.5% of the variation in employee performance can be explained by work discipline and job satisfaction. These findings highlight the importance of improving job satisfaction as a key strategy to enhance employee performance in the company. This study is expected to provide recommendations for management in formulating more effective policies to improve employee satisfaction and performance.
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Kosmetik Y.O.U di Panda Lovely Jombang Fi Jannah, Hanifatur Rosyidah; Fadhli, Khotim
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3119

Abstract

This research aims to explore how price and product quality influence purchasing decisions for Y.O.U cosmetics at Panda Lovely Jombang. Given the rapid growth of Indonesia's cosmetics market, Y.O.U has emerged as a local brand offering quality products at competitive prices. Panda Lovely, with its numerous branches across Java Island, is one of Y.O.U’s primary distributors. The study adopts a quantitative approach using associative methods, with data collected through questionnaires from 100 Panda Lovely Jombang customers. Multiple linear regression analysis was employed to examine the relationship between independent variables (price and product quality) and the dependent variable (purchase decisions). The findings reveal that both price and product quality, individually and combined, significantly impact purchasing decisions. Key factors influencing consumer choices include affordability, the alignment of quality with expected benefits, and product durability. This research offers valuable insights for both Panda Lovely managers and Y.O.U producers to refine marketing strategies that cater to consumer needs and preferences.
Pengaruh Beban Kerja dan Kompensasi Kerja Terhadap Kepuasan Kerja Karyawan CV. Soso Alsera Murni Jombang Siska Mariana; Khotim Fadhli
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 1 (2025): Februari : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i1.477

Abstract

Job satisfaction in a company has an important impact, not only for employees, but also for the company itself. Job satisfaction is an important aspect to support work productivity. Given that each employee has different characteristics, the level of job satisfaction also varies, and these differences can have various impacts. This study aims to examine how workload and work compensation affect the level of employee job satisfaction. The population and sample were 81 employees of CV. Soso Alsera Murni Jombang, using a saturated sample technique. This study applies a quantitative approach through the distribution of questionnaires and analyzed using multiple linear regression. The results of the study revealed that workload had no effect on job satisfaction, while compensation had a positive and significant effect on job satisfaction. Simultaneously, workload and work compensation had a significant effect on employee job satisfaction at CV. Soso Alsera Murni Jombang.
Pengaruh Konformitas Teman Sebaya Dan Gaya Hidup Terhadap Perilaku Konsumtif Santri Pondok Pesantren An-Najah Denanyar Jombang Putra, Muhammad Jalu Bagas; Fadhli, Khotim
JoEMS (Journal of Education and Management Studies) Vol. 8 No. 1 (2025): Februari
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v8i1.1436

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konformitas teman sebaya dan gaya hidup konsumtif terhadap perilaku konsumtif santri di Pondok Pesantren An-Najah Denanyar Jombang. Pendekatan yang digunakan adalah kuantitatif dengan desain ex post facto. Sampel penelitian terdiri dari 115 santri yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan IBM SPSS versi 27.0. Hasil penelitian menunjukkan bahwa konformitas teman sebaya berpengaruh terhadap perilaku konsumtif santri, di mana santri cenderung mengikuti pola konsumsi kelompoknya. Selain itu, gaya hidup konsumtif juga berkontribusi terhadap kecenderungan santri dalam melakukan konsumsi berlebihan, termasuk untuk barang yang bukan kebutuhan utama. Penelitian ini memberikan wawasan tentang perilaku konsumtif di lingkungan pesantren, yang umumnya berorientasi pada nilai kesederhanaan. Hasil penelitian ini dapat menjadi dasar bagi pengelola pesantren untuk menyusun program edukasi finansial yang menanamkan kesadaran konsumsi bijak serta memperkuat nilai-nilai sederhana dalam kehidupan santri.
Pengaruh Kecerdasan Emosional Dan Komunikasi Interpersonal Terhadap Organizational Citizenship Behavior (Ocb) Organisasi Santri(Studi Kasus PPP. Al-Fathimiyyah Bahrul Ulum Tambakberas Jombang) Septian Ragil Anandita; Della Rachmadani P. R; Khotim Fadhli
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 2 (2025): Jurnal Resit Multidisiplin Edukasi (Edisi Februari 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i2.162

Abstract

This research aims to determine the influence of emotional intelligence and interpersonal communication on organizational citizenship behavior. The research method used is a quantitative method with a cross-section approach and data is obtained from the results of the distribution of questionnaires or questionnaires. The sampling technique used saturated sampling and the number of samples used was 60 respondents. In the hypothesis of this study, it is to determine the influence of independent and bound variables both partially and simultaneously, so that the tests that are rigorously tested are descriptive analysis of classical assumption tests and multiple linear regression analysis using the SPSS Statistics 23 application. The results of the study showed that: 1) Emotional intelligence had a positive but insignificant effect on the organizational citizenship behavior of the student organization 2) Interpersonal communication had a positive and significant effect on the organizational citizenship behavior of the student organization 3) Emotional intelligence and interpersonal communication had a simultaneous effect on the organizational citizenship behavior student organizations.
Peningkatan Pelayanan Publik Pemerintah Desa Melalui Sistem Running Text Fadhli, Khotim; Deva, Rendy Nur; Putra, Saiful Aminudin Alkusuma; Munawaroh, Siti; Setiawan, Deny; Firmansya, Aditiya Bayu; Saputra, Dimas Arif; Khumaini, A. Syauqi; Prayoga, Wilda
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i1.5372

Abstract

The application of running text technology at the Ketapangkuning Village Hall aims to increase the efficiency of disseminating public information which so far still relies on conventional methods. This program is implemented using a community service method which includes several stages, namely planning through a needs survey, installing running text technology in strategic locations, training village officials in operating the system, and evaluating the effectiveness of implementing this technology. With running text, important information such as meeting schedules, announcements and public services can be displayed in real-time and repeatedly, making it easier for the public to access. This program also equips village officials with technological skills to manage the system independently. The results of the implementation show an increase in the transparency of public services, the effectiveness of meetings, and community participation in village activities. Overall, this system has succeeded in supporting better, open and accountable village governance, and has the potential to become a model for other villages with similar challenges in disseminating public information.  
Analysis of Factors Influencing Purchasing Decisions for Hanasui Lipstick Ixania, Ersa Diandra; Fadhli, Khotim
INCOME: Innovation of Economics and Management Vol. 5 No. 1 (2025): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v5i1.5851

Abstract

Study is used to understand the influence of price, brand image, and beauty influencer reviews on the purchase decision of Hanasui lipstick in female students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. The quantitative approach is a kind of study that takes a large amount of data, because of the very wide population of respondents. The study involved a population that was obtained from 112 students Faculty of Economics KH. A Wahab Hasbullah University who has bought and used Hanasui lipstick. The Slovin formula was used to calculate the study's sample size., the respondents use the Purposive Sampling technique. The questionnaire data was subsequently analyzed using SPSS version 26. The research results state the price did not affect the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. Brand image affected the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. Beauty influencer reviews affected the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. Price, Brand image, and Beauty influencer reviews simultaneously has a positive and significant influence on purchasing decisions had a positive and significant effect on the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University.
Pengaruh Harga, Kualitas Produk Dan Kualitas Layanan Terhadap Keputusan Pembelian Mamy Poko Di Point Kids Kandangan Retno Dwi Puspaningrum; Khotim Fadhli
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 6 (2025): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i6.5275

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas produk, dan kualitas layanan terhadap keputusan pembelian produk Mamy Poko di Point Kids Kandangan. Pendekatan kuantitatif digunakan dengan metode survei melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Variabel independen dalam penelitian ini meliputi harga, kualitas produk, dan kualitas layanan, sementara variabel dependen adalah keputusan pembelian. Analisis data dilakukan dengan menggunakan uji regresi linier berganda. Hasil analisis menunjukkan bahwa harga mempunyai pengaruh signifikan terhadap keputusan pembelian dengan nilai signifikansi 0,001. Kualitas produk tidak berpengaruh signifikan terhadap keputusan pembelian dengan nilai signifikansi 0,570, sedangkan kualitas layanan  menunjukkan berpengaruh signifikan terhadap keputusan pembelian dengan nilai signifikansi 0,013. Secara simultan, harga, kualitas produk, dan kualitas layanan berkontribusi signifikan terhadap keputusan pembelian Mamy Poko di Point Kids Kandangan.
Co-Authors A. Syauqi Khumaini Aan Fakhrur Rofiudin Abdul Khorib Abdulloh Chumaidi Achmad Miftahul Huda Achmad Reza Maulana Achmadal Mustofa Aditiya Bayu Firmansya Afif Kholisun Nashoih Afif Kholisun Nasohih Afifatul Lathifah Agus Sifaunajah Ahmad Baihaqiyullah Asazilli Islam Ahmad Muqoffy Ahmad Nur Ismail Ahmad Qomarudin Ahsan Ahmad Yusuf Rafi'i Alamsyah Aisya Naila Syarifah Akbar Akbar Akhmad Taqiyuddin Amalia Mega Puspita Amru, Alfian Angga Susanto Anggi Indah Yuliana Anggun Dwi Cahyaningrum Ani Yufida Umsa Anis Listiani Aprilliyanti Utami Putri Arianti, Jihan Kamilah Arivatu Ni'mati Rahmatika Arjuna Adi Pratama Arjuna Andriyanto Cahyo Nugroho Aulia Rosyidah Avista Ade Aprilia Azam Khudzefi Azizah Azhari Azizah Azizah A’izzah, Shilna Bekti Widyaningsih Bela Rachmadania Nabilla Binti Wasiatul C Budi, Febrianto Setyo Canggih Nailil Maghfiroh Chumairoh Putriningtyas Defi Kartika Della Rachmadani P. R Denok Fitri Lestari Deny Setiawan Deny Setiawan Deva, Rendy Nur Devinta, Olivia Ekka Didin Sirojudin Dimas Arif Saputra Dyah Ayu Noer Fahimah Dyah Ayu Sri Hartanti Efi Yuliana Eka Novita Sari Elsa Dwi Aprilia Elsa Setya Putri Erik Setyoningrum Ernita Lailatul Hikmah Ersa Diandra Ixania Fadilah Dewi Sinta Faisol Hidayatulloh Fauziyah, Elvy Nur Febri Devita Lisgita Putri Fi Jannah, Hanifatur Rosyidah Fina Febriyanti Firmansya, Aditiya Bayu Fitri Fitri Hanif Fauzan Qodri Hariono, Tholib Hasanah, Naslatul Henny Zuli Astuti Heru Totok Tri Wahono Hidayatulloh, Muhammad Kris Yuan Hilyah Ashoumi Ibrahim Ibrahim Ibrahim, Muhamad Ichwanda Ahmad Noviandy Ifta Nur Azah Ima Ni’matus Sholikhah Indah Nur Suryani Ino Angga Putra Isna Septiani Mariam Istaftihul Unailah Faz Ita Rahmawati Ixania, Ersa Diandra Jamal Fahrudin Karianto, Syerla Sylvia Kholis Firmasyah Khumaini, A. Syauqi Khurrotul Fitriah Kusen, M. Sahrul Laila Ainul Jannah Laila Rohmatun Nazila Laila Rohmatun Nazila Laila Rohmatun Nazilah Lailatul Firdausi Lailatus Sa’adah M Abdul Rozak M Chafizh Nahdliyul I M Farid Nasrulloh M Nouval Analis Blonos M Taufiqur Rahman M. Adi Maulana M. Aliyul Wafa M. Hanif Ramadhani M. Hisyam M. Husam Izzudin M. Maulana Ramadhani Mahmudah Mahmudah Malikha Fitri Maria ulfa Martina Martina Mar’atul Fahimah Maulida Dini Karimah Maya Kurnia Saputri Ma’rifatul Khomsah Melinda Wati Meliya Ayu Romantika Memey Ayu Prasasti Miruki, S. Sukowati Wanafaktu Mita Julia Putri Moch Komari Moch Wildan Ramadhan Moch. Faizul Huda Mochammad Anas Mochammad Syafiuddin Shobirin Moh Iqlil Al-faqih Moh. Faridl Darmawan Moh. Ja’far Shodik Maksum Moh. Ja’far Sodiq Maksum Moh. Syarifudin Mohammad Ali Rosyid Muhamad Habib Fahrizal Muhamad Hamim Thohari Muhamad Iin Pranata Muhammad Fadllul Kabir Muhammad Kholil Asy’ari Muhammad Nashir Amrulloh Muhammad Syauqi Murtadlo Muhammad Zakky Alfadani Muhyiddin Zainul Arifin Mukhamad Rizza Mahdani munawarah Musthofiyah, Ayu Nadia Putri Nadyatus Nur Sholicha Nasirudin, Mohamad Nasrulloh, M Farid Naufal Dhiyaaulhaq Naufal, M. Harisun Nerisa Agenesia Widiyanto Nerisa Agnesia Widianto Nia Aprilia Bisari Nia Dwi Pratiwi Nisa Ul Afiyah Novita Mardiani Nur Ghusain Nur Meidina Sapta Devin Nur Wakhidatul Fikriyah Salsabila nurarifin, muhammad rifqy Nurul Aminah Prayoga, Wilda Purbowo Purbowo Purbowo Purbowo Puspitasari, Sella Putra, Muhammad Jalu Bagas Putra, Saiful Aminudin Alkusuma Putri Marsella Zalianti Rahma Cahya Ningrum Ramadhan Galang Pribadi Refisa Gehniarta Rendy Nur Deva Retno Dwi Puspaningrum Risma Ardiyanti Ristanti, Enggri Yani Riswandha, Dhira Rizatul Juma’izah Robiatul Usluhiyah Rohmat Hidayat Rozzaak Annafi Safinatul Koiriyah Sahroni Sahroni Saiful Aminudin Alkusuma Putra Sania Eliza Putri Saputra, Dimas Arif Septian Ragil Anandita Septiawan, Fanni Shifa Maulana Shoviatun Nur Aini Shoviatur Rohmatul Himmah Shufyani Azzahro Silviana Najuwah Silviana Rini Sindi Pradita Siska Mariana Siti Latifah Siti Munawaroh Siti Munawaroh Siti Munawaroh Siti Nur Aisyah Siti Nur Aisyah Siti Nur Qomariyah Sudarso Sudarso Supriono Supriono Taqiyudin, Akhmad Taufik Hidayat Thomas Aji Santoso Tiara Fatma Pratiwi Tiara Pratiwi Tiara Putri Agustina Uswatun Chasanah Uyunin, Alfina Vivi Fitriatul Maghfiroh Wilda Prayoga Wisnu Mahendri Wisnu Siwi Satiti Yustiono, Kukuh Zahrotun Nisak Zaidatur Rizkiyah Zulfa Ulin Nuha Zuni Miftakhur Rohmah