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Journal : Journal of Humanity Studies

Algorithms, Filter Bubbles, and Information Consumption Patterns: Implications of Mass Communication In Digital Platforms Yuhelna, Yuhelna; Huwaidah, Wulan Ariqah; Novia, Novia; Ardila, Ardila; Rahmat, Karel Gusmin; Mulyadi, Akbar
Journal of Humanity Studies Vol 3, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jhs.2025.v4i1.9567

Abstract

The development of digital technology and algorithms used by social media platforms has transformed the patterns of information consumption in society. The phenomenon of the filter bubble, where users are exposed only to information that aligns with their preferences and beliefs, has narrowed the space for public discourse. This study aims to explore the impact of algorithms on mass communication and its implications for information consumption patterns. The research utilizes a literature review with a descriptive qualitative approach, analyzing various articles and studies related to the influence of algorithms and the filter bubble on media interactions and audiences. The findings reveal that algorithms play a significant role in directing and limiting the types of information users are exposed to. This reinforces the formation of echo chambers, where individuals are more likely to receive information that confirms their existing beliefs, reducing the diversity of perspectives. The study also finds that this phenomenon may exacerbate social polarization, shrink the space for constructive dialogue, and influence political and social behavior. As a result, mass communication in the digital era faces new challenges in creating an inclusive and open public space. This research is expected to provide insights for the development of media policies and digital literacy to address the evolving landscape of mass communication in the future.
Co-Authors . Elvitriana . Ermanto Adrianto, Fajri Ahmad Nusi Al Muttaqii, Muhammad Alya Rahmaditya Arfan Amallia Putri Amelia, Ririn Andi Bungawati, Andi Anggriani, Ulfa Meila Anugrah Wati, Luki Anugrah, Muhammad Risky Aprianti, Tine Ardila, Ardila ARINAFRIL ARINAFRIL Aryani, Mentari Dian Asep Eka Nugraha, Asep Eka Asri, Wan Ryan Azhari, Muhamad Thohir Bahagia Bahagia Bazlina Dawami Afrah Belinda, Michelle Daimun, Daimun David Bahrin Deasy Ovi Harsachatri Desven Hecca, Desven Dewirahmadanirwati, Dewirahmadanirwati Difa Intannia Erwiantono Fadila Harisi, Fitria Fahira, Nurul Savira Fahma Riyanti Fitri Hadiah Halida Hambali, Daimun Harisi, Fitria Fadila Hasanudin Hasanudin Havid Ardi Hermansyah Hermansyah Herningtyas Nautika Lingga Huwaidah, Wulan Ariqah Idris Idris Ira Geraldina Kasmiarti, Getari Lestari, Ade Ayu Lia Milana, Lia Lovelytan, Fidelia Lutfin, Nursamsilis Maryana, Roni Mas'ud Muhammadiah Maulin Wiraningsih, Maulin Melwita, Elda Mifthahul Jannah Muhammad Faisal Muhammad Faizal MUHAMMAD SAID Mulyadi, Akbar Nakashima, Mhika Napiah Nasution, Ali Nino Rinaldi Nuraina, Nuraina Nurhayati Nurhayati Nurlaili Nurlaili Nusi , Ahmad Permatasari, Rindah Poedji Loekitowati Hariani Prastyawan, Riyani Pratiwi, Astrid Siska Putri, Riska Dwi Putri, Tiara Maharani Ramona Qoriah Saleha Radjagukguk, Djudjur Luciana Rahmat, Karel Gusmin Rahmawati, Rahmawati Raihan, Abiyandra Radika rendana, muhammad Rida, Cut Nova Rosnilawati Rosnilawati Samara, Faras Saskia Saputri, Jasmine Fadhilah Delli Selpiana, Selpiana Septa Liana Shailendra, Faris Habib Shean, Rizqi Akbar Sonia Sonia, Sonia Suhartina Suhartina, Suhartina Suhendrayatna Suhendrayatna Supangadi, Egita Riyanti Supriyadi Supriyadi Susi Susanti Syafi’i, Syafi’i TATI NURHAYATI Trezenki, Randa Tuti Indah Sari, Tuti Indah Uli Sitanggang, Cesilia Sondang Wijaya, Ali Satria Wirawan, Fandi Surya Yazila, Syukran Yuhelna . Yulandari, Septya Yumi Lindawati Yunia Wardi Yuniarti, Hafizhah Yunisrul Yunisrul z, rohantizani Zuardi, Zuardi