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All Journal JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik AGRARIS: Journal of Agribusiness and Rural Development Research JMPM (Jurnal Material dan Proses Manufaktur) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Forestry and Environment JURNAL PENDIDIKAN TAMBUSAI Jurnal Sains Sosio Humaniora Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni JAKP (Jurnal Administrasi dan Kebijakan Publik) Teknobiz : Jurnal Ilmiah Program Studi Magister Teknik Mesin Jurnal Ilmiah Ilmu dan Teknologi Rekayasa Journal of Management and Business Environment (JMBE) Jurnal Hukum Lex Generalis Jurnal SIAR ILMUWAN TANI Mudabbir: Journal Research and Education Studies Jurnal Abdimas Musi Charitas Prosiding Seminar Nasional Teknik Sipil UMS Room of Civil Society Development Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation JURNAL ILMIAH PENDIDIKAN MUSIK Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat Indonesia JURNAL MULTIDISIPLIN ILMU AKADEMIK Journal Integration of Management Studies Deka in Medicine Jurnal Akuakultur SEBATIN Room of Civil Social Development Geoid - Journal of Geodesy and Geomatics Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
ADITYA NUGRAHA
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Journal : AGRARIS: Journal of Agribusiness and Rural Development Research

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The Product Features, Functions, and Benefits of Seafood Products for Competitive Repositioning Nurliza, Nurliza; Suharyani, Anita; Nugraha, Aditya
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 7, No 1: January-June 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.394 KB) | DOI: 10.18196/agraris.v7i1.10571

Abstract

The global demand for seafood products increased in a dynamic environment. Still, fails to achieve competitive positioning due to labeling, unattractive and unprofitable targeted segments, and less preferred quality and features. Thus, this study tried to create competitive positioning through features, functions, and benefits of seafood product attributes. The results arranged through consumer characteristics, consumer preference with conjoint analysis, market identification and competition with regression analysis, Multidimensional Scaling, and Correspondence Analysis from 206 respondents. The results prove that (i) canned fish, dried fish, and salted fish competed on freshness, durability, and food safety (labels); (ii) shredded fish, surimi, and pedak competed on density, taste, physiological function, and easy-to-use feature; (iii) crackers competed on taste, social function, and psychological function; (iv) shrimp paste competed on shape, color, surface condition, texture, additive content, and chemicals. The implications of the results: (i) transported and packed to processing plants and food storage facilities; (ii) an increase in food diversity, food fortification, and supplementation; (iii) cultural congruence between the product and the market with certain packaging designs, launch timing, and advertising; (iv) several methods of process, such as quick freezing and cook-chilling, pasteurized before packed or retort pouch and natural food additives.
Co-Authors Abdul Gani Jamora Nasution Adi Nugroho Agus Haris Abadi Agus Mulyana Anita Suharyani Ansor, M. Daffa Rizky Ardianto, Irwan Ardiyanti, Putri Arie Firmansyah Ariyanto Aryandha, Pradita Nindya Awari, Khairul Amin Azhis Sholeh Buchori Aziz, Naufal Abdul Budi Priyanto Candra Wijaya, Candra Cherie Bhekti Pribadi, Cherie Bhekti Dedy Kurniady Dinyar Supiadi Widjaya, Dinyar Supiadi Fadillah, Muhammad Rafiq Fathoni, Alfan Fatonah, Gina Siti Nurkarimah Fauzy, Reno Ryzky Fayu Karmila Febriana, Hanifah Lutfiah Hamdan, Ahmad Hasanah, Laila Ummul Herdiany, Hapsari Dyah Jalaludin Jalaludin Jimi, Jimi Josua Parulian Hutajulu Juhandana, Madya Julia, Nisa Khomsin Khomsin, Khomsin Komariyati Kristian Widya Wicaksono Kurniasari, Ni Gusti Ayu Ketut Lanang Riyadi Maolana Yusuf Masri Bin Ardin Maulana, Restu Fuji Akbar Mekwih, Mekwih Muhammad Rafly Muntashir, Muhammad Farhan Al Mustopa, Nabila Alia Netti Aryani Nugroho, Yohanes Nurazizah, Asyfa Siti Nurliza Nurliza Perwita Kurniawan Pratama, Adhya Pratama, Akmal Putra Pratomo, Danar Guruh Pribadi, Cheri Bhekti Putranti, Latifah Putri, Varisa Disvarika Rafie, Rafie Rezani, Rivandra RINI SUNDARI, RINI Riyadi, Lanang Roni Suhartono Safira, Zahra Santoso, Dimas Sartoyo, Millenino Bergas Satya, Royys Bagja Rizky Sekarani Damana Putri, Ayu Seto, Agnes Sholichah, Zuhrotus Simanungkalit, Karina O. Siregar, Alfin Solehah, Anisa Siti Nurjanah solihah titin sumanti Sri Soenarti Sukendi Sukendi Susi Susanti Susilawati, Susilawati Syahrudin Syahrudin, Syahrudin Syarifah, Salsa Sabila Tabun, Putri Sriariani Teguh Hariyanto, Teguh Ujang Suherman Untari, Rustina Utama, Gede Utomo, Vidi Wijaya, Yannita Yudi Sukmayadi Yuliya, Denisa Yunieta Anny Nainggolan, Yunieta Anny Yusnarida Eka Nizmi