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Information Technology, Strategic Innovation, and Customer Relationships in Indonesian IT Startups Hidayat, Ravindra Safitra; Riyadi, Selamet; Mudjijah, Slamet; Maulana, Panca; Nugroho, Heru
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3727

Abstract

This study aims to explore the dynamic interaction between information technology, strategic innovation, and customer relationship management in Indonesian IT startups. Amid the rapid expansion of the digital economy and the increasing demand for digital services, startups in Indonesia face opportunities and challenges in leveraging technology to enhance customer engagement. This research employs a qualitative research design with semi-structured interviews and thematic analysis, investigating how these startups navigate a resource-constrained environment to adopt digital tools, drive innovation, and build sustainable customer relationships. This study aims to explore the dynamic interaction between information technology, strategic innovation, and customer relationship management in Indonesian IT startups. Amid the rapid expansion of the digital economy and the increasing demand for digital services, startups in Indonesia face opportunities and challenges in leveraging technology to enhance customer engagement. This research employs a qualitative research design with semi-structured interviews and thematic analysis, investigating how these startups navigate a resource-constrained environment to adopt digital tools, drive innovation, and build sustainable customer relationships.
PENGUATAN IDENTITAS DIGITAL KWT DEWI SRI GBA2 MELALUI WEB PROFILE DAN GOOGLE MYBUSINES Muhamad, Wardani; Hendriyanto, Robbi; Nugroho, Heru; Dillak, Rixard George; Ramadhan, M Yusuf; Umbara, Taufan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.47548

Abstract

Komunitas Griya Bandung Asri 2 (GBA2) secara aktif berkontribusi pada pengembangan ekonomi dan pariwisata komunitas. Namun, tantangan utama dalam mencapai penetrasi pasar adalah kurangnya strategi promosi online dan manajemen identitas digital. Program Penguatan Identitas Digital KWT Dewi Sri GBA2 melalui Profil Web dan Google MyBusiness bertujuan untuk mengatasi masalah ini. Tujuannya adalah untuk meningkatkan kehadiran digital komunitas dengan membuat profil web profesional dan mengoptimalkan Google MyBusiness. Pelatihan literasi digital juga diberikan untuk membantu komunitas menggunakan platform digital secara efektif. Program ini bertujuan untuk meningkatkan pasar produk digital, penetrasi pasar, dan pertumbuhan populasi. Ini juga memiliki potensi untuk menjadi model kewarganegaraan digital bagi komunitas lain melalui pelaksanaan program ini, yang selaras dengan peta jalan Kelompok Keahlihan Applied Informtion Technology and Multimedia untuk transformasi digital di sektor UMKM dan pariwisata.
Peran Digital Leadership dalam Mengembangkan Strategi Bisnis yang Sesuai Dengan Transformasi Digital Nugroho, Heru; Riyadi, Selamet; Iswati, Heni; Maulana, Panca; Safitra, Ravindra
Jurnal Ilmu Manajemen Terapan Vol. 6 No. 5 (2025): Jurnal Ilmu Manajemen Terapan (Mei - Juni 2025)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v6i5.5686

Abstract

Pemimpin digital diduga memainkan peran penting dalam menyelaraskan teknologi dengan tujuan bisnis, mendorong inovasi, dan beradaptasi dengan lanskap digital yang terus berubah. Penelitian ini berupaya mengelaborasi lebih lanjut sejauh mana peran kepemimpinan digital dalam mengembangkan strategi bisnis yang sesuai dengan transformasi digital. Peneklitian ini menggunakan literature review dari penelitian sebelumnya dan sejumlah buku yang relevan. Hasil analisis menunjukkan bahwa pemimpin digital akan membantu organisasi mengidentifikasi peluang, mengelola perubahan, dan membangun budaya yang mendukung transformasi digital. Perubahan organisasi biasanya diprakarsai oleh pemimpin dan manajemen puncak. Oleh karena itu, pemimpin dan manajemen perusahaan harus terlebih dahulu menerima perlunya perubahan bagi diri mereka sendiri dan kemudian bagi seluruh organisasi serta meyakinkan organisasi untuk berubah. Oleh karena itu, keberhasilan transformasi digital juga tergantung pada seberapa besar peran kepemimpinan digital dalam mengarahkannya
INTEGRASI CHATBOT UNTUK LAYANAN DAN PRODUK SENTRA KREASI Hernawati, Elis; Mayadewi, RA Paramita; Gunawan, Tedi; Nugroho, Heru
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.47628

Abstract

Perkembangan teknologi informasi telah membawa perubahan signifikan dalam berbagai sektor, termasuk UMKM. Integrasi chatbot menjadi solusi inovatif untuk meningkatkan layanan dan efisiensi operasional UMKM. Chatbot memungkinkan bisnis kecil mengotomatiskan komunikasi, mengurangi waktu tanggap, dan meningkatkan pengalaman pelanggan dengan kemampuan beroperasi 24/7. Memahami penerapan dan manfaat chatbot sangat penting bagi pelaku bisnis dan peneliti yang ingin mendukung pertumbuhan dan keberlanjutan UMKM di era modern. Chatbot akan menjadi alat penting dalam meningkatkan efisiensi operasional dan daya saing UMKM di Kabupaten Bandung. Solusi pengabdian masyarakat yang ditawarkan oleh program ini mencakup analisis kebutuhan, implementasi chatbot yang sesuai dengan kebutuhan usaha, pelatihan bagi pelaku UMKM, dan evaluasi yang berkelanjutan. Dengan demikian, diharapkan bahwa program ini akan memberikan dampak signifikan terhadap peningkatan literasi digital dan pemberdayaan masyarakat di Kabupaten Bandung serta berkontribusi pada pertumbuhan ekonomi melalui pengembangan UMKM.
Proposed IT Governance at Hospital Based on COBIT 5 Framework Nugroho, Heru
IJAIT (International Journal of Applied Information Technology) Vol 01 No 01 (May 2017)
Publisher : School of Applied Science, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijait.v1i02.875

Abstract

Information Technology (IT) Governance in Hospitals describe how to create an IT governance process that increases the number of IT projects that support the strategy of a hospital and are completed on-time and on- budget. Good IT governance aligns decisions about the use of IT with desired behaviors and organizational objectives. The existence of good IT governance at Hospitals is expected to provide improvement on quality,functionality, and ease of use of the service. Enablers in COBIT 5 framework can be applie in practical situations and can be used to implement effective and efficient information governance and data management of IT governance for Hospital. In this paper, we propose IT governance in Hospital base on COBIT 5 framework. In the preparation of the proposed IT governance model, the enablers that exist in COBIT 5 framework is used as a determining factor. For performing the optimization of IT services to achieve the normal vision andmission uses base on a model of IT governance for a hospital.
Application for Marketplace Agricultural Product Nugroho, Heru; Hendriyanto, Robbi; Tisamawi, Kautsar
IJAIT (International Journal of Applied Information Technology) Vol 02 No 02 (November 2018)
Publisher : School of Applied Science, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijait.v2i02.1286

Abstract

Farmers empowerment is an effort to improve farmers' ability to conduct better farming through education and training, counseling and mentoring, development of Agricultural products and marketing system, consolidation and guarantee agricultural land area, ease of access of science, technology and information, and institutional strengthening. Support Information Technology is not only making it easier regarding resources but become media marketing agricultural products for farmers in Indonesia. Currently, the chain of commerce for the sale of agricultural products is still very long. That causes the price of agricultural products is quite high. However, when the farmers sell the product, the hat price is still relatively low. To reduce the chain of commerce is needed a system that can provide information as well as a marketing place for agricultural products and can also use for direct purchase by consumers. The system that can meet those needs is e-commerce that built Marketplace based. Based on the findings of e-Marketer, the business to consumer (B2C) e-commerce market in Indonesia has the largest growth record in the Asia Pacific through 2017. There is potential to improve the welfare of farmers in Indonesia using information technology for marketing as well as direct transactions with consumers. In this paper will be proposed Android Application for Marketplace Agricultural Product Base Android. This Application will development by Software Development Life Cycle (SDLC) Prototype method with Java and XML programming languages and database management will be used MySQL. This Application will provide information on agricultural products, facilitate farmers to market their agricultural products, and facilitate farmers to conduct direct transactions with consumers.
Determinants of Innovative Leadership, Competence, and Motivation through Job Satisfaction to Improve School Performance in Tangerang Nugroho, Heru; Riyadi, Slamet; Lestari, Setyani Dwi; Kusnawan, Agus; Iswati, Heni
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2850

Abstract

This study aims to assess the impact of innovative leadership styles, as well as competence and motivation, on job satisfaction, and how these factors can enhance school performance in Tangerang. The study also focuses on highlighting the role of job satisfaction as a mediating variable, which is expected to strengthen the relationship between these factors and school performance. A quantitative approach using Structural Equation Modeling (SEM) was employed in this research. The results indicate that innovative leadership, individual competence, and motivation have a significant positive impact on job satisfaction and institutional performance. Additionally, job satisfaction acts as a mediator in the relationship between these three factors and school performance, suggesting that job satisfaction plays a crucial role in driving overall school performance improvements. The findings provide valuable insights for education leaders to focus on the development of innovative leadership, the enhancement of competence, and motivation. By strengthening these three elements, schools can create a more productive and collaborative work environment.
Post-Conflict Aceh; Partai Aceh Versus Partai Nanggroe Aceh at the 2017 Election Saputra, Akmal; Nugroho, Heru; Sujito, Arie
Jurnal Ilmiah Peuradeun Vol. 10 No. 1 (2022): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v10i1.683

Abstract

Post-conflict Aceh, GAM has transformed from a defense movement to a political movement. This transformation caused contestation in internal GAM. GAM versus GAM contestation in regional election contest has started since 2006, 2012, and 2017, but regional election contest in 2017 period is the peak of political fragmentation in Aceh. GAM has split into two local parties namely Partai Aceh (PA) and Partai Nanggroe Aceh (PNA). This article examined the strategy and basis of the two localparties inthe 2017 regional election contest (Pilkada). This article also revealed how these local parties establish an affiliation with the National Party in the 2017 regional election contest.This study used qualitative research methods and data collection techniques using in-depth interview techniques. The results showed that the Partai Aceh has a mass base at the grassroots as well as a militant mass (ex-combatants), while the Partai Nanggroe Aceh had a mass base of civilian GAM besides having a mass base at the grassroots (former combatants). The strategy carried out by each local party was to take religious leaders as symbolic capital to gain votes in the elections. Furthermore, the uniqueness of these two local partiesis they did not release ethnic ethnonationalism as symbols of its identity
The Role of Industry 5.0 in ESG-Based Talent Management Transformation at National Energy Companies Kuswanto, Hary; Riyadi, Selamet; Iswati, Heni; Nugroho, Heru; Kusnawan, Agus
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j8zpb123

Abstract

This study aims to analyze the role of Industry 5.0 in driving the transformation of Environmental, Social, and Governance (ESG)-based talent management in national energy companies. The research method used is a qualitative approach with a case study strategy, through in-depth interviews, observations, and analysis of company documents related to HR policies and sustainability reports. The results show that Industry 5.0 contributes to building a more personalized, adaptive, and human-centered talent management system supported by intelligent technologies such as AI and big data. The integration of ESG in talent management further strengthens company sustainability, increases competitiveness, and builds employee loyalty. Despite challenges such as employee resistance, initial investment costs, and gaps in ESG understanding, strategic opportunities in the form of developing smart HR systems and data analytics are potential solutions. This study emphasizes the novelty of the integration of Industry 5.0, ESG, and talent management as a strategic framework for HR development in the national energy sector.
Implementasi Frontend Content Management System (CMS) Faradita, Novendini; Nugroho, Heru
eProceedings of Applied Science Vol. 11 No. 4 (2025): Agustus 2025
Publisher : eProceedings of Applied Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada perkembangan era digital, para pelaku usaha di sektor F&B dan ritel menghadapi tantangan dalam mengelola konten digital secara efisien. Sebagian besar UMKM masih mengandalkan metode manual serta bergantung pada tim teknis untuk melakukan pembaruan konten, yang menghambat produktivitas. Ngolab, sebuah startup yang bergerak di bidang layanan makanan, minuman, dan micro coworking space di lingkungan Universitas Telkom, merespons permasalahan ini dengan mengembangkan sistem Content Management System (CMS) berbasis web. Sistem ini dirancang agar tim non-teknis dapat dengan mudah mengelola konten tanpa keterlibatan langsung dari developer. CMS Ngolab memungkinkan pengelolaan konten secara terpusat dan terintegrasi, serta mendukung pembaruan informasi secara real-time melalui RESTful API ke berbagai platform. Pada sisi frontend, CMS ini dilengkapi dengan antarmuka pengguna (user interface) berbasis web yang intuitif dan responsif, sehingga memudahkan pengguna internal dalam menambahkan, mengubah, dan menghapus data dengan tampilan visual yang ramah pengguna. Penerapan sistem ini memberikan dampak positif dengan meningkatkan efisiensi operasional, mempercepat penyampaian informasi, serta mendorong kemandirian digital bagi pelaku usaha. Kata kunci - Content Management System, Frontend, UMKM, Ngolab