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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN GOJEK DI KOTA UNGARAN Ayu, Pitaloka Dharma; Khotimah, Yunita Khusnul; Suryatama, Fajar; Nurmiyati, Nurmiyati
BISECER (Business Economic Entrepreneurship) Vol 8, No 2 (2025): Juli 2025
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v8i2.750

Abstract

Persaingan antara aplikator transportasi online semakin ketat, mereka saling adu strategi untuk merebut konsumen pengguna jasa tersebut. Berbagai cara dilakukan untuk membuat konsumen merasa puas atas produk-produk aplikator,  diantaranya adalah layanan pelanggan dan harga dimana didalam penelitian ini mencoba mencari tahu sejauh mana kualitas layanan dan harga berkontribusi terhadap tingkat kepuasan konsumen agar mereka melakukan pembelian ulang dan loyal. Tujuan penelitian ini untuk mencari tahu apakah dengan strategi kualitas layanan dan harga akan memberi pengaruh besar pada kepuasan konsumen. Metode penelitian kuantitatif, uji validitas,  reliabilitas,  regresi linier berganda, uji determinasi dan uji t. Pengolahan data dengan SPSS 25. Berdasarkan tabel uji t diatas dapat diketahui hasil uji t variabel kualitas layanan (X1) terhadap Kepuasan konsumen (Y) adalah sebesar 2,661(lebih besar dari t tabel sebesar 1,985) dan nilai signifikansi sebesar 0,009 lebih kecil dari 0,05. Hal ini menunjukkan variabel kualitas layanan berpengaruh signifikan terhadap variabel kepuasan konsumen. Hasil uji t untuk variabel harga (X2) terhadap kepuasan konsumen (Y) adalah sebesar 4,619 dan memiliki nilai lebih besar dari t tabel sebesar 1,985. Nilai signifikansi sebesar 0,000 lebih kecil dari 0,05. Hal ini menunjukkan variabel harga  berpengaruh  signifikan terhadap variabel kepuasan konsumen. Nilai F hitung sebesar 23,436 dan lebih besar dari nilai F tabel sebesar 3,09. Hal ini menunjukkan  bahwa variabel kualitas layanan  dan harga secara bersama-sama memiliki pengaruh terhadap variabel kepuasan pelanggan.
ANALISIS PENGARUH KARAKTERISTIK INDIVIDU, KERJASAMA TIM DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Karyawan Bagian Sewing di PT. Pinnacle Apparels) Fitriyana, Fajar Wahyu Miska Nanda; Nurmiyati, Nurmiyati; Ayu, Pitaloka Dharma
BISECER (Business Economic Entrepreneurship) Vol 8, No 2 (2025): Juli 2025
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v8i2.756

Abstract

Performance management is management about creating relationships and ensuring effective communication between workers and their superiors. The purpose of this research is to determine the effect of work stress, job descriptions, and job satisfaction on employee performance. The research was conducted at PT. Pinnacle Apparels has a population of 210 people with a sample size of 138 respondents. The results of the analysis show that the t_count value for the work stress variable is (4,645) > t_table (1,977) and the value is significant (0.000< 0.05), which means that work stress has a positive and significant effect on worker performance variables. The job description variable produces a t_count value of (4,601) > t_table (1,977) and a significant value (0.000 < 0.05), which means that the job description variable has a positive and significant effect on worker performance. The job satisfaction variable produces a calculated t_value of (3,189) > t_table (1.977) and a significant value (0.002 < 0.05), which means that the job satisfaction variable has a significant effect on the worker performance variable. From testing all independent variables simultaneously, the value of F_count (37,340) > Ftable was obtained at (2.67) with a significant level of (0.000 > 0.05), indicating that the variables of work stress, job description and job satisfaction simultaneously have a significant effect on worker performance variablesKeywords: Individual characteristics,teamwork,communication,performanceABSTRAKManajemen kinerja adalah manajemen tentang menciptakan hubungan dan memastikan komunikasi yang efektif antar pekerja dengan atasannya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh stres kerja, deskripsi pekejaan, dan kepuasan kerja terhadap kinerja pegawai. Penelitian dilakukan di PT. Pinnacle Apparels dengan jumlah populasi berjumlah 210 orang dengan jumlah sampel 138 responden. Hasil analisa menunjukkan nilai thitung variabel stres kerja adalah sebesar (4.645) > ttabel (1.977) dan nilai signifikan (0,000 < 0,05) yang artinya bahwa stres kerja berpengaruh positif dan signifikan terhadap variabel kinerja pekerja. Variabel deskripsi pekerjaan menghasilkan nilai thitung sebesar (4.601) > ttabel (1.977) dan nilai signifikan (0,000 < 0,05) yang artinya bahwa variabel deskripsi pekerjaan berpengaruh positif dan signifikan terhadap kinerja pekerja. Variabel kepuasan kerja menghasilkan nilai thitung sebesar (3.189> ttabel (1,977) dan nilai signifikan (0,002 < 0,05) yang artinya bahwa variabel kepuasan kerja berpengaruh signifikan terhadap variabel kinerja pekerja. Dari pengujian semua variabel independen secara simultan diperoleh nilai Fhitung (37.340) > Ftabel sebesar (2,67) dengan tingkat signifikan (0,000 > 0,05), maka menunjukkan bahwa variabel stres kerja, deskripsi pekejaan, dan kepuasan kerja secara simultan berpengaruh signifikan terhadap variabel kinerja pekerjaKata kunci : stres kerja, deskripsi pekerjaan, dan kepuasan kerja terhadap kinerja karywan
HUBUNGAN KUALITAS KONSELING KB TERHADAP KEPUASAN AKSEPTOR KB DI DESA UJUNG LABUHAN KECAMATAN NAMORAMBE TAHUN 2024 Sinaga, Suharni Pintamas; Nurmiyati, Nurmiyati
Jurnal Reproductive Health Vol 10 No 1 (2025): Jurnal Health Reproductive
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jrh.v10i1.6252

Abstract

Latar belakang: Program Keluarga Berencana (KB) bertujuan menyeimbangkan pertumbuhan penduduk melalui penerimaan Norma Keluarga Kecil Bahagia Sejahtera (NKKBS). Pada tahun 2022, mayoritas akseptor memilih kontrasepsi suntik (61,9%) dan pil (13,5%), menunjukkan kecenderungan pada metode jangka pendek dibanding Metode Kontrasepsi Jangka Panjang (MKJP) (Profil Kesehatan Indonesia, 2022). Tujuan: mengetahui hubungan kualitas konseling KB terhadap kepuasan akseptor di Desa Ujung Labuhan, Kecamatan Namorambe, tahun 2024. Metode: menggunakan survei analitik dengan pendekatan cross sectional, melibatkan 100 responden yang dipilih secara purposive sampling. Analisis data dilakukan secara univariat dan bivariat dengan uji chi square. Hasil: menunjukkan tidak terdapat hubungan yang signifikan antara kualitas konseling KB dan kepuasan akseptor (p-value = 0,047). Simpulan: pentingnya kualitas konseling KB agar lebih mengerti kelebihan dan kekurangan alat kontrasepsi yang digunakan
PELATIHAN GENERATIVE AI SEBAGAI PENINGKATAN KOMPETENSI MAHASISWA DALAM PENYUSUNAN PUBLIKASI ILMIAH Muhammad Arif Rakhman; Nurmiyati, Nurmiyati; Khasanah, Uswatun
Jurnal Indonesia Mengabdi Vol. 3 No. 3 (2024): Jurnal Indonesia Mengabdi (JIM)
Publisher : Tahta Media Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55080/jim.v3i3.1257

Abstract

In the rapidly growing digital era, the utilization of Artificial Intelligence (AI) has become increasingly essential, especially in the academic field. Generative AI is one such technology with great potential to assist in the preparation of scientific publications, particularly for students. However, students' understanding and skills in using this technology remain limited. Therefore, this study aims to evaluate the effectiveness of Generative AI training in enhancing students' competence in preparing scientific publications. The methods used include needs identification, training module design, training implementation, and evaluation with feedback from participants. The results show that after participating in the training, students' understanding of Generative AI concepts increased by 35%. Additionally, 85% of participants felt that Generative AI was highly helpful in preparing scientific publications, particularly in writing abstracts, introductions, and discussions. However, challenges remain regarding information validation and the ethical use of the technology. Based on the results, it can be concluded that Generative AI training significantly benefits students in enhancing their competence in preparing scientific publications. For further optimization, it is necessary to integrate the training into the academic curriculum and increase students' understanding of the ethics of using this technology so that they can use it responsibly.
DRIVERS OF IMPULSIVE FASHION PURCHASES ON TIKTOK SHOP: THE ROLE OF HEDONIC MOTIVES, LIFESTYLE, AND PROMOTIONS Maulana, Muhammad Alfin; Nurmiyati, Nurmiyati; Rahayu, Sri
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 3 (2025): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i3.14643

Abstract

This study examines the influence of hedonic shopping motivation, shopping lifestyle, and sales promotion on impulsive buying behavior in fashion products on TikTok Shop. Impulsive buying has become increasingly prevalent in social commerce, driven by emotional engagement and promotional stimuli. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. Data were collected from 100 active TikTok Shop users through purposive sampling. The findings reveal that hedonic shopping motivation and sales promotion have a significant positive effect on impulsive buying, confirming that emotional gratification and attractive promotional strategies strongly trigger unplanned purchases. Contrary to expectations, shopping lifestyle exhibits a negative and insignificant relationship with impulsive buying, suggesting that habitual shopping patterns may not necessarily lead to impulsive decisions in this digital context. The results highlight the critical role of experiential and promotional elements in shaping consumer behavior on short-video e-commerce platforms. This study contributes to the growing literature on digital consumer behavior by empirically validating key drivers of impulse purchases in the context of social commerce. For practitioners, the findings suggest that enhancing user experience and designing engaging promotional campaigns can effectively stimulate sales in the competitive online fashion market.
SUPLEMENTASI TEPUNG DAUN KELOR (Moringa oleifera) TERHADAP PERTUMBUHAN DAN KELULUSHIDUPAN IKAN BANDENG (Chanos chanos) Nurmiyati, Nurmiyati; Jasmanindar, Yudiana; Liufeto, Franchy Ch.
JARI : Jurnal Akuakultur Rawa Indonesia Vol. 11 No. 1 (2023): JARI : JURNAL AKUAKULTUR RAWA INDONESIA
Publisher : Program Studi Budidaya Perairan, Fakultas Pertanian, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jari.v11i1.56

Abstract

Bandeng fish (Chanos chanos) is a type of fish cultivated in brackish water. So that, with production centers in Bipolo Village, Kupang Regency. Moringa leaves are a material that can be used as raw material for artificial feed because it has a fairly complete nutritional content. The aim was to determine the growth and survival of milkfish (C. chanos) fed from moringa leaf meal (M. oleifera). The research was carried out for 2 months, taking place in Bipolo Village, Sulamu District, Kupang Regency. The research method used a completely randomized design (CRD) consisting of 4 treatments and 3 replications so that 12 research units were tried: treatment A = feed without 0% moringa leaf powder formulation, B = feed with 2% moringa leaf powder formulation, C = feed with 4% moringa leaf powder formulation, D = feed with 8% moringa leaf powder formulation. The maintenance period lasts between 60 days and 15 days apart to obtain research data. Parameters observed were absolute weight growth, daily growth rate, absolute length growth and survival. The results showed that the artificial feeding of moringa leaf powder had no significant effect on absolute weight growth, daily growth rate and survival (P>0.05) meanwhile absolute length growth had a significant effect (P<0.05). The absolute length growth was in treatment D (8.05 cm) and the lowest in treatment A (6.06 cm).
JOB SATISFACTION AS AN INTERVENER: WORKLOAD, BURNOUT, AND HOTEL EMPLOYEE PERFORMANCE Zahro, Siti Fatimatuz; Ayu, Pitaloka Dharma; Nurmiyati, Nurmiyati
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.14793

Abstract

High work demands and emotional pressure in the hospitality industry have the potential to reduce employee performance. This study aims to analyze the influence of workload and burnout on employee performance, with job satisfaction as an intervening variable. Using a quantitative approach, data was collected through a survey of 86 employees of The Wujil Resort & Conventions Hotel. The analysis was carried out using the structural equation modeling (SEM) method using SmartPLS 4.0. The results show that workload and burnout have a significant effect on performance and job satisfaction. Additionally, job satisfaction has been shown to mediate the relationship between workload, burnout, and employee performance. These findings underscore the importance of workload management and burnout prevention to improve employee satisfaction and performance. The novelty of the research lies in the integration of job satisfaction as an intervening variable in the context of the hospitality industry, which is still rarely studied empirically. His practical contributions provide a foundation for hotel management in designing healthier and more productive work strategies.
Keanekaragaman dan Hubungan Kekerabatan Fenetik Spesies Anggota Famili Apocynaceae di Kawasan Kampus Universitas Sebelas Maret, Surakarta Diharjo, Dewi; Nurmiyati, Nurmiyati
Spizaetus: Jurnal Biologi dan Pendidikan Biologi Vol 5 No 1 (2024): Spizaetus: Jurnal Biologi dan Pendidikan Biologi
Publisher : Program Studi Pendidikan Biologi, FKIP, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55241/spibio.v5i1.339

Abstract

Apocynaceae merupakan salah satu famili tumbuhan tingkat tinggi yang memiliki keanekaragaman sekitar 2.000 spesies yang tersebar di daerah tropis dan subtropis. Salah satu tempat eksplorasi keanekaragaman spesies anggota famili Apocynaceae adalah di Kampus Universitas Sebelas Maret, Surakarta yang memiliki potensi sebagai pertumbuhan berbagai tanaman tingkat tinggi. Penelitian ini bertujuan untuk mengetahui keanekaragaman dan hubungan kekerabatan spesies anggota famili Apocynaceae berdasarkan karakteristik morfologi di Kampus Universitas Sebelas Maret, Surakarta. Metode penelitian yang digunakan adalah metode eksplorasi.  Sampel yang didapat kemudian diidentifikasi berdasarkan 15 ciri karakteristik morfologi menggunakan kunci determinasi Flora of Java, lalu mendeskripsikan karakter morfologi sesuai fakta di lapangan. Hasil penelitian ditemukan sembilan spesies anggota famili Apocynaceae yang terdiri dari lima genus berbeda yaitu spesies Tabernaemontana divaricata L., Tabernaemontana corymbose L., Catharanthus roseus L., Catharanthus lanceus L., Cerbera manghas L., Plumeria acuminata L., Plumeria inodora L., Plumeria alba L., dan Adenium obesum L. Analisis klaster berdasarkan parameter 15 ciri karakter morfologi yang dilakukan menggunakan metode pengelompokan UPGMA (Unweighted Pair Group Method using Arithmetic Average) menghasilkan dua klaster. Hasil analisis komponen utama karakter morfologi yang paling mempengaruhi dalam hasil pengelompokan spesies famili Apocynaceae adalah tipe percabangan, warna bunga, bentuk daun, posisi mahkota bunga, tipe perbungaan, pangkal daun, habitus, bentuk buah dan biji.
Peningkatan Kinerja Tenaga Kependidikan Melalui, Pendidikan, Kompetensi, Dan Knowladge Sharing Dalam Penerapan Sistem Informasi Akademik : (Studi Kasus di Universitas Darul Ulum Islamic Centre Sudirman GUPPI) Isrofiati, Isrofiati; Kurniati, Edy Dwi; Nurmiyati, Nurmiyati
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 1 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i1.2901

Abstract

In the increasingly rapid development of information technology, the education sector is experiencing the digital transformation, such as academic information systems (Siakad). Siakad is an academic system built to make easy to be used for academic users, in order to doing some academic activities. This study intented to assess the performance of educational staff through education, competence, and knowledge sharing in the implementation of the Academic Information System in Darul Ulum Islamic Centre Sudirman GUPPI University. A survey-based research method was used in this study, involving 45 respondents from the total educational staff. Data were collected by distributing a questionnaire by google form to all educational staff using a likerts scale. The data analysis method employed was multiple linear regression with the aid of IBM SPSS Statistic 25 version. The results of this study indicate that the variables of education have a significant value of (0,30<0.05), indicating that Ha is accepted and Ho is rejected. This means that the education variable significantly affects the performance of the academic information system. Similarly, the competence variable have a significance value of (0,25<0,05 indicating that Ha is accepted and Ho is rejected. This means that the competence variable significantly affects the performance of the academic information system. Howeve,r the knowledge sharing variable have a significance value of (0,87>0,05), resulting in the rejection of Ha and the acceptance of Ho, indicating that knowledge sharing does not significantly affect the performance of the academic information system. Keywords: iEducation, iCompetence, iKnowledge iSharing, iAcademic iInformation iSystem (Siakad)
MENTORING AND TRAINING ON BUSINESS PLAN PREPARATION: CAMPUS ROADSHOW COLLABORATION WITH DIPLOMAT SUCCESS CHALLENGE Muhammad Arif Rakhman; Nurmiyati, Nurmiyati; Khasanah, Uswatun
Jurnal Indonesia Mengabdi Vol. 3 No. 1 (2024): Jurnal Indonesia Mengabdi (JIM)
Publisher : Tahta Media Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55080/jim.v3i1.901

Abstract

One of the keys to successfully starting a business is the ability to express brilliant ideas or insights that are creative and innovative and have high economic/commercial value into a proper and realistic business plan. One of the efforts that can be carried out to improve student competence is to prepare a business plan through training and mentoring. This community service activity (PKM) is a systematic service activity, namely a team of lecturers from Undaris Kab. Semarang collaborating with Diplomat Success Challenge (DSC). PKM activities are carried out using the PAR (Participatory Action Research) method. The total number of participants was 183 students. The stages carried out in this service are the planning stage, the implementation stage (presentation of material by the speakers, discussions, work practices), and the evaluation stage. The results of the service found that participants were able to take part in interactive activities, some participants were able to compile business plan proposals and submit their proposals via the web at https://www.diplomatsukses.com/; and participants were very satisfied with the activities carried out. Further recommendations are to be carried out more intensively and target participants more broadly in the form of training and mentoring activities.
Co-Authors A.A. Ketut Agung Cahyawan W Ade Sobandi, Ade Alanindra Saputra Alfan, Muhammad Khoirul Ardina, Nurma Ariyanto J As’ari, Faizal Nur Asnawi, Slamet Ayu, Pitaloka Dharma Baderiah Baderiah Bambang Guritno Baskoro Adi P Budi Harto Chusnunia, Chusnunia Citra Devi Imaningtyas, Citra Devi Dewantari, Rinika Dharma Ayu, Pitaloka Diharjo, Dewi Disman, Disman Fajar Suryatama Fauziah, Citra Putri Fauziyah, Putri Lulu Fisani, Musfinda Al Fitriyana, Fajar Wahyu Miska Nanda Harjunowibowo D. Hendriawan Nuril Huda Hery Widijanto Hilal Arhan Mumtaz I W Pangestika, I W Iriyanti, Dwi Putri Rahma Irmayanti, Rifka Dian Isrofiati, Isrofiati Jasmanindar, Yudiana Joko Ariyanto K, Edy Dwi Khoirunnisa, Naila Kristiandi, Kristiandi Kurniati, Edy Dwi L, Monika Lintang Lilik Asriani, Lilik Lilis Suryani Liufeto, Franchy Ch. M Ramli Maulana, Muhammad Alfin Meti Indrowati Muhammad Arif Rakhman Muhammad Luthfi Murni Ramli Murti, Ruth Karisma Muzayyinah Muzayyinah Muzzazinah Muzzazinah Novita Dispriyani, Novita Nugraheni, Wahyu Fitri Nur Arifin, Nur Nur Khasanah Oktaviana, Feby Prasetyo, Siswo Aji Probasari RM PUGUH KARYANTO Pujiati Suyata Putri Agustina Putri, Devi Septiana Qoshida, Tsania Hayyu RAHMI, FADHILATUR Rakhman, M. Arif Riezky Maya Probosari Rinanto, Yudhi Rita, Rita Mariyana Rustanto, Papin Citra Resti Sa'adah, Alfin Amanatus Sabila, Wahdania Nuris Sajidan Sajidan Sakuan, Gerilda Akbar Sapartiwi, Sapartiwi Sartika, Indah Ayu Shafira, Riannisa'a SILVIA PERMATA SARI, SILVIA PERMATA Sinaga, Suharni Pintamas Sri Dwiastuti SRI RAHAYU Sri Widoretno Suciati Suciati Sugiyarto Sugiyarto SUKAMTI . Sukma, Fitalia Kiranti Supraptini, Nunuk SUPRIYATI, EKA Tjutju Yuniarsih, Tjutju TUTUT SUMARJIYANA, TUTUT UMI FATMAWATI Wahyu Adhi Nugroho Widoretno Sri Windharti, Nicken Reza Yudi Rinanto Yuniar, Rizka Yunita Khusnul Khotimah Zahro, Siti Fatimatuz