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Optimalisasi Manajemen Pelatihan Berbasis Microlearning Digital sebagai Strategi Peningkatan Kompetensi SDM di Era Society 5.0 Firdaus Firdaus; Herlina Lusiana; Mursanto Mursanto; Periyadi Periyadi; Niti Lestari
Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Vol. 5 No. 1 (2026): Dedikasi 2026
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/dedikasi.v5i1.208

Abstract

Perkembangan teknologi digital dan transformasi dunia kerja pada era Society 5.0 menuntut sumber daya manusia (SDM) memiliki kompetensi yang adaptif, fleksibel, dan mampu belajar secara berkelanjutan. Salah satu strategi yang dapat diterapkan untuk menjawab kebutuhan tersebut adalah optimalisasi manajemen pelatihan berbasis microlearning digital. Microlearning menawarkan pembelajaran dalam unit materi yang singkat, terfokus, fleksibel, dan dapat diakses melalui perangkat digital sehingga berpotensi meningkatkan efektivitas proses pengembangan kompetensi SDM. Penelitian ini bertujuan untuk menganalisis optimalisasi manajemen pelatihan berbasis microlearning digital sebagai strategi peningkatan kompetensi SDM di era Society 5.0. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang diberikan kepada peserta pelatihan dan dianalisis secara deskriptif serta inferensial untuk mengetahui keterkaitan penerapan microlearning digital dengan peningkatan kompetensi SDM. Hasil penelitian menunjukkan bahwa pengelolaan pelatihan berbasis microlearning digital memberikan kontribusi positif terhadap peningkatan kompetensi SDM, terutama dalam aspek fleksibilitas belajar, aksesibilitas materi, keterlibatan peserta, efisiensi waktu, penguatan pemahaman, dan kemampuan menerapkan pengetahuan dalam konteks pekerjaan. Optimalisasi manajemen pelatihan melalui perencanaan kebutuhan kompetensi, desain materi yang ringkas dan relevan, pemanfaatan platform digital, pemantauan aktivitas belajar, serta evaluasi hasil pelatihan dapat menciptakan proses pengembangan SDM yang lebih adaptif dan berkelanjutan. Dengan demikian, microlearning digital dapat menjadi strategi manajemen pelatihan yang relevan dalam menghadapi tuntutan Society 5.0 karena mampu mengintegrasikan teknologi digital dengan kebutuhan pembelajaran yang cepat, personal, fleksibel, dan berorientasi pada pengembangan kompetensi. Implementasi strategi ini perlu didukung oleh kesiapan teknologi, kompetensi pengelola pelatihan, kualitas konten digital, dan sistem evaluasi yang berkelanjutan agar peningkatan kompetensi SDM dapat berlangsung secara optimal.
Strategi Manajemen Pemasaran Digital dan Pengelolaan Keuangan Berbasis Aplikasi untuk Kelompok Sadar Wisata (Pokdarwis) di Wisata Embung Sawah Desa Jaro, Kabupaten Tabalong Ridha Septina Arini; Periyadi Periyadi; Lamsah Lamsah; Husnurrofiq Husnurrofiq; Junaidi Junaidi; Risda Yuliani
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 3 No. 2 (2026): April: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v3i2.3490

Abstract

This community service activity aims to enhance the governance capacity of the Tourism Awareness Group (Pokdarwis) at the Embung Sawah Tourism site in Jaro Village, Tabalong Regency, through the implementation of digital marketing management strategies and application-based financial management systems. The service partner faced major constraints, namely the limited promotional reach of the tourist attraction, which still relied on conventional methods, and an internal financial recording system that was still manual, making it prone to recording errors and a lack of report transparency. The implementation method of this community service utilized a Participatory Action Research (PAR) approach, which includes four main stages: socialization and coordination, intensive training (workshops), structured mentoring, and program evaluation. The digital instruments implemented in this activity include social media optimization (Instagram, TikTok, and Facebook Ads), the creation of a Google Maps Business profile, and the utilization of an Android-based digital financial recording application (BukuWarung/SiApik). The results of this community service activity show an 85% increase in the understanding and skills of Pokdarwis administrators in operating digital marketing media and managing digital finances. Embung Sawah Tourism now has an automated, neat, and transparent monthly financial reporting system, and experienced a surge in domestic tourist visitation volume of up to 40% within three months post-training due to more structured digital promotions. It can be concluded that the digitalization of marketing and financial aspects can strengthen the governance independence of Pokdarwis and support the sustainability of community-based tourism economies in Jaro Village.
Pengaruh Harga, Kualitas, dan Promosi terhadap Keputusan Pembelian Produk : Studi pada Dapur Banjar 2R Banjarmasin Ridha Septina Arini; Hairul Hairul; Husnurrofiq Husnurrofiq; Periyadi Periyadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.6624

Abstract

The culinary business is the highest supporting sector of the Indonesian economy compared to other sectors. Banjarmasin City is the heart of South Kalimantan which is a center for developing industries, one of which is in the culinary business. With a large population, even the most densely populated in South Kalimantan, it creates its own opportunities for business people. The diversity of community needs is so great, so this is an opportunity and challenge for business people with the conditions of the community. It is inevitable that the competition that occurs will also be high, as one of the big cities in the Kalimantan region, Banjarmasin is a city with promising business opportunities. In Banjarmasin City itself , it is increasingly bustling with the many MSMEs that have been established and spread across several areas, but not all MSMEs in Banjarmasin are visited by many consumers, because only a few MSMEs are seen to be crowded with visitors. One of the MSMEs that is widely visited by consumers in Banjarmasin is Dapur Banjar 2R. Dapur Banjar 2R is an MSME business that is currently growing and has many enthusiasts. This study provides empirical evidence of the influence of price, product quality and promotion as independent variables with purchasing decisions as dependent variables at Dapur Banjar 2R Banjarmasin. The population in this study were customers at Dapur Banjar 2R Banjarmasin. In this study, the sample used was around 35 customers of Dapur Banjar 2R Banjarmasin. The results of this study state that the variables Price (X1), Product Quality (X2) and Promotion (X3) each have a partial effect on purchasing decisions for products at Dapur Banjar 2R Banjarmasin. While the variables Price (X1), Product Quality (X2) and Promotion (X3) have a simultaneous effect on purchasing decisions for Dapur Banjar 2R Banjarmasin products.