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All Journal Jurnal Manajemen dan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) International Journal of Supply Chain Management Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) PINISI Discretion Review Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Kewarganegaraan Jurnal Agrisistem: Seri Sosek dan Penyuluhan International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Indonesian Community Journal Jurnal Penelitian Pendidikan Indonesia
Muhammad Asir
Business Administration Study Program, Politeknik LP3I Makassar, Indonesia
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Journal : Jurnal Manajemen dan Agribisnis

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Cost Benefit Analysis of Key Actors in The Cocoa Beans Marketing Asir, Muhammad; Asir, Annisa Ishmat
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.102

Abstract

Efficient marketing can increase the profits of all the stakeholders involved. Profit increased at the farmer level will encourage the ability and motivation to manage the farm. This study aims to identify the benefits obtained by farmers, collectors, wholesalers, and purchasing units of exporters in the marketing of cocoa beans. This research was conducted through the survey using by Hayami Method. The results showed that: Profit received by farmers amount Rp314/kg was lower than those received by collectors amount Rp1,022/kg, wholesalers at Rp736/kg, and unit purchases at Rp2,826/kg. This was due to the cost of labor incurred by farmers, and the amount of Rp2,100/kg was higher than by collector's amount of Rp230/kg, the wholesaler's Rp12.5/kg, and the purchase unit Rp8.25/kg. Another factor was the price of production input costly (such as fertilizer dan pesticides), which was not followed by the increase in output price (cocoa beans) determined by marketers. The low productivity and quality of cocoa beans produced by farmers also affected low profit. The government must be able to control the purchase price of marketing actors, improve the knowledge and skills of farmers in the management of cocoa farms by establishing business groups/cooperatives, increase the role of farmer groups, and also to improve the internet infrastructure that supports the digital marketing of cocoa commodities. Keywords: main stakeholders, cocoa beans, profit, marketing, Hayami method
Co-Authors Abdul Rasyid Abdul Wahab Abdul Wahab Abdul Wahab Abdurohim Agus Suyatno Ahmad Firdaus, Ahmad Alfiana Alfiana Andri Haryono Andy Ismail Annisa Ishmat Asir Annisa Ishmat Asir Anwar, Muh. Abduh Anwar, Muh. Abduh. Arifin, Moh. Samsul Arvita, Rizki Asir, Annisa Ishmat Aslichah, Aslichah Azizi, Muhammad Bahtiar Efendi Balthasar Malindar Betty Rahayu Cakranegara, Pandu Adi Cakranegara, Pandu Adi Chevy Herli Sumerli Dedi Hadian Dewi Puspita Sari Dewi Puspitasari Ferly Agustina Sairmaly Filus Raraga Frans Sudirjo Gatot Wijayanto Hafidz Hanafiah Hasbi, Hariandy Heny Herawati Herdiyanti Herdiyanti Herdiyanti, Herdiyanti I Ketut Suada I Wayan Arthana Irdawati Irdawati Joni, M. Julianty, Annisa Mauliandini Juwita Azizah kelemens Mere Klemens Mere LAUNTU, ANSIR Lestari, Utami Puji Lubis, Renny Ludia Panggalo Luh Komang Candra Dewi M. Dakhri Sanusi M. Imron Mas’ud M. Yusuf Alfian Rendra Anggoro KR M.M, Besse Faradiba Mahmudin, Tono Mahyuddin Mahyuddin Mihel Tuatfaru Muammar Revnu Ohara Muh. Abduh Anwar Muhajirin, Muhajirin Muhammad Yusuf Muhammad Yusuf Muis, M. Mulyadi Muthalib, Dzulfikri Azis Muzakir Nenden Hendayani Norvadewi Nur Fadny Yuliani Nur Fadny Yuliani Nurul Fitrah Yani PA Andiena Nindya Putri Pagala, Izharuddin Palilingan, Richard Andreas Panetir Bungkes Poppy Hidayat Prayana, I Kadek Wira Dharma Putra, Halim Dwi Rachman, Siswati Rahayu, Betty Rahayu Rahim Darma Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Ramadhan, Fikri D. Ramlah Ramlah Reni Fatmasari Syafruddin Renny Lubis Rian Ardianto Ruki Ambar Arum Siddiqa, Heidi Silvia Ekasari Siti Nurhayati Sukardi, Karina Sumang, Sumang Suprapto Suprapto Sutrisno, Sutrisno Sy. Nurul Syobah Syamsu Marlin Syarifuddin Arief Taime, Habel Tamaulina Br Sembiring Teguh Setiawan Wibowo Tirta Mulyadi Uli Wildan Nuryanto Violin, Vivid Wahyudin Rahman Wijaya, Elyzabeth Wiwi Rumaolat Yogi Nurfauzi Yuliana Yuliana Yuniawati, Rizqy Aiddha