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Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
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Journal : International Journal of Artificial Intelligence Research

 1 
The Role of Information Technology in the Context of OVO Digital Wallet Attractiveness Utomo, Sulistyo Budi; Pranawukir, Iswahyu; Ramadhan, Abid; Judijanto, Loso; Ilham, Ilham
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1101

Abstract

The research aims to find out the attractiveness of Ovo so that people use Ovo more than other digital wallets in payment transactions. The research uses a qualitative method, with triangulation of data sources, namely observation, interviews and documentation. Informants in the research are people who have knowledge in the topic under study. Data analysis is in the form of data reduction, data presentation and conclusion drawing. The results showed that in the midst of a lot of competition, Ovo is aggressively conducting sales promotions in the form of cashback and vouchers so that consumers feel they get more benefits by using Ovo compared to other digital wallets. Ovo is superior because it has an easy feature in topping up the balance without additional administration fees that other digital wallets do not have. In addition, the attraction of Ovo is that it has a transfer feature to banks without additional administration fees. This is a favourite feature of Ovo users themselves. Currently, hundreds of merchants have partnered with Ovo. Ovo offers convenience in its features, making it easier for consumers to carry out their activities. More practical, faster and easier transactions. The presence of Ovo provides benefits such as shortening payment time, no need to carry or store large amounts of cash.  
Co-Authors Abid Ramadhan Ainil Mardiah Alfiana , Alfiana Amin, Al- Andiani, Paramita Andri Ardhiyansyah Arif MarjukI Arvin Hardian Asriany Astuti, Enny Diah Aulia Kusuma Wardani Burhanuddin Burhanuddin Burhanuddin Burhanuddin Caka Gatot Priambodo Devi Yuliantina Dikky Mooy Donny Juliandri Prihadi Edi Susilo Eka Hendrayani Elizabeth Elizabeth Endang Sri Wahyuningsih, Endang Sri Errie Margery Erwina Kartika Devi Eva Andriani Eva Desembrianita Eva Yuniarti Utami Feliks Anggia Binsar Kristian Panjaitan Garcia Krisnando Nathanael Hamka Hamka Hamka Hamka, Hamka Hendra Hendra Hening Widi Oetomo Henky Hendrawan Heru Suprihhadi Heru Suprihhadi Heru Suprihhadi Heru Suprihhadi Hisnol Jamali I Wayan Adi Pratama Ilham Arief Ilham Ilham In'am Widiarma In'am Widiarma In'am Widiarma Indra Wijaya Iswahyu Pranawukir Jefri Putri Nugraha Judijanto, Loso Karnawi Kamar Kusumawardhani, Trisnawati LISTIANA SRI MULATSIH Listiana Sri Mulatsih Loso Judijanto Luckhy Natalia Anastasye Lotte Lusiah Lusiah M Toyib M. Imron Mas’ud M. Novan Saputra Mahmudin, Tono Mazzlida Mat Deli Mega Arisia Dewi Minggar Anggri Prihati Muh. Zakaria Muhammad Syafri, Muhammad Musran Munizu Nathanael, Garcia Krisnando Ngurah Pandji Mertha Agung Durya Nurhasanah, Dila Padila Nurhayaty, Ety Nusyirwan Nusyirwan Pramudi Harsono Pujowati, Yenik R. Yudi Sidharta Rachmadi Indrapraja Rahmat Aji Nur Yakin Rahula Hananuraga Ratnawati Ratnawati Rendro Laksmono Rendro Laksmono Reza Nurul Ichsan Rini Novianti Rudi Kurniawan Rudy Irwansyah Sari, Risca Kurnia Setiadi, Bekti SETIAWAN JODI, I WAYAN GEDE ANTOK Sherly Ernawaty Susanto Sidharta, R Yudi Sidharta, R. Yudi Sidharta, Yudi Soni Suharmono Sonny Santosa Suharmono, Soni Sumarwanto Suprihhadi, Heru Suriadi Syarif, Azmi Tarigan, Miska Irani Tribowo Rachmat Fauzan Tugas Tri Wahyono Utami, Eva Yuniarti Wahyono, Tugas Tri Wahyuningratna, Ratu Nadya Widiarma, Inam widiarma, In’am Widiastuti Furbani Widyananta, Antonius Satria Wijaya, Indra Wiryawan, Dedik Yanti Setianti Yenik Pujowati Zulfikar, Mochammad Reza