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All Journal Ilmu Administrasi Publik Journal of Education and Learning (EduLearn) Trikonomika: Jurnal Ekonomi MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research JURNAL PERSPEKTIF BEA DAN CUKAI EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Business Innovation and Entrepreneurship Journal Jurnal Teknologi dan Manajemen Industri Syntax Idea Jurnal Riset Bisnis dan Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) Literatus Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Administration, Management, and Leadership Quantitative Economics and Management Studies Jurnal Pendidikan Nusantara Business Review and Case Studies Jurnal Ekonomi Efektif Jurnal Riset Ilmu Ekonomi Berdikari : Jurnal Ekonomi dan Statistik Indonesia Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Pendidikan Nusantara INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS International Journal of Science and Society (IJSOC) Jurnal Ad'ministrare INJURITY: Journal of Interdisciplinary Studies International Journal of Sharia Business Management Research Horizon Riwayat: Educational Journal of History and Humanities
Moh. Sidik Priadana
Pasundan University, Bandung, Indonesia
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Instagram Customer Behavior Pattern Connectivity Based on Customer Path 5A Advocacy in Purchasing Decision Making Mahnun Mas’adi; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4527

Abstract

It is undeniable that one of the causes of changes in consumer behavior in this digital era is the internet and smartphones. Before the advancement of the digital age all activities were carried out manually. For example, before the internet, ticket purchases must come to an agent or station or airport, for shopping daily necessities must come to the store, then return home or to the office, very draining our time. Not a bad thing but wasting time and productivity is not optimal. The internet revolution has been going through generations. Each generation has different behaviors in making purchasing decisions over the internet. Consumer behavior in this generation relies on social media to get information and product reviews. The generation that is very close to the speed of the internet is generation Z, compared to the previous generation. (generation X dan generation Y). According to Stilman Stillman (2018) in (Astuti & Kaligis, 2004, p. 31) It is said that generation Z has figital characteristics that see the real world and the virtual world overlap each other. The information and review is called advocacy in customer path 5A. Customer path 5A itself is a stage of purchasing decisions consisting of (aware, appeal, ask, act, and advocate). The review referred to in this article is the advocate stage, where Instagram customers voluntarily provide recommendations for products and/or brands that have been purchased. Every generation; X, Y and Z, have a relationship in each stage of customer path 5A before making a decision on purchase. The approach in this study uses a literatute review approach.. According (Hariyanti & Wirapraja, 2018, p. 141), Literature review contains reviews, summaries, and thoughts of authors about several library sources (articles, books, slides, information from the internet, image and graph data and others) on the topics discussed.
Analisis Pengaruh Citra dan Kualitas Layanan Terhadap Kepuasan Pasien Serta Implikasinya Pada Komunikasi Pemasaran di Rumah Bersalin Fatimah Kota Bandung Nugi Mohammad Nugraha; Asep Anwar; M. Sidik Priadana; Oktri Mohammad Firdaus
Jurnal Teknologi dan Manajemen Industri Vol 3 No 1 (2017): Jurnal Teknologi dan Manajemen Industri (JTMI)
Publisher : Program Studi Teknik Industri S2 ITN Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jtmi.v3i1.172

Abstract

Penelitian ini dilakukan di latarbelakangi bahwa komunikasi pemasaran di Rumah Bersalin Fatimah Kota Bandung belum optimal. Belum optimalnya komunikasi pemasaran di Rumah Bersalin Fatimah Kota Bandung tersebut, diduga karena kepuasan pasien yang masih rendah, dan rendahnya kepuasan pasien diduga disebabkan oleh Citra dan Kualitas Layanan yang masih rendah. Metode penelitian yang digunakan adalah metode survei dan analisis kuantitatif. Teknik sampling yang digunakan adalah simple random sampling. Analisa Data dengan teknik analisis deskriptif dan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa citra berada pada kategori cukup baik, kualitas layanan berada pada kategori cukup baik, kepuasan pasien berada pada kategori cukup baik, dan komunikasipemasaran berada pada kategori cukup baik. Pengaruh secara simultan citra, kualitas layanan terhadap kepuasan pasienRumah Bersalin Fatimah Kota Bandung, adalah sebesar 59,9 sisanya sebesar 40,1 % ditentukan oleh variabel lain. Pengaruh kepuasan pasien terhadap komunikasi pemasaran di Rumah Bersalin Fatimah Kota Bandung adalah sebesar 71,2 % dan sisanya sebesar 28,8 % ditentukan oleh variabel lain.
Menakar Peran Utang Luar Negeri Terhadap Kinerja Ekonomi Makro Negara Berkembang Acuviarta; Sidik Priadana; Muhammad Thoriq Al Zyad
Jurnal Riset Ilmu Ekonomi Vol. 1 No. 2 (2021): Jurnal Riset Ilmu Ekonomi (JRIE) Edisi Agustus 2021
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrie.v1i2.16

Abstract

This study was conducted to analyze the factors that affect foreign debt and the impact of foreign debt on Asean economic growth in 2008-2017. This study uses two tests, the first test uses the Granger causality test, the second test uses a panel data regression test. Granger causality test results show that there is no one-way or two-way relationship between economic growth and foreign debt, and vice versa. The result of the second test, which is panel data regression, shows that the exchange rate, interest rate and government spending variables have a significant negative effect on foreign debt, the export variable has a significant positive effect on foreign debt, while the investment variable has an insignificant negative effect on foreign debt.
Analysis Of Liquidity Ratio, Solvency Ratio, And Profitability Ratio To Bond Ratings In Food And Beverages Companies Listed On The Indonesia Stock Suriyanti Suriyanti; Sidik Priadana; Pudji Astuty
Jurnal Pendidikan Nusantara Vol 2 No 2 (2022)
Publisher : STKIP NU Kabupaten Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52796/jpnu.v2i2.60

Abstract

This study aims to analyze the effect of liquidity on bond ratings for food and beverages companies listed on the Indonesia Stock Exchange for the 2016- 2020 period, to analyze the impact of solvency on bond ratings for food and beverages companies listed on the Indonesia Stock Exchange for the 2016-2020 period, to analyze the effect of profitability on bond ratings for food and beverages companies listed on the Indonesia Stock Exchange for the 2016-2020 period, and to analyze the impact of liquidity, solvency, and profitability simultaneously on the financial sector listed on the Indonesia Stock Exchange for the 2016-2020 period. This research is a quantitative study with secondary data in the form of company financial statements for 2016-2020 obtained from the Indonesia Stock Exchange or the website of each company and bond rating data published by bond rating agencies, namely PT. PEFINDO for five consecutive years. The sampling technique used the purposive sampling method. The t-test or partial test results show that solvency significantly affects bond ratings in food and beverage companies listed on the Indonesia Stock Exchange for the 2016 - 2020 period. The F test results show that the variables CR, DER, and ROA jointly positively affect Bond ratings for food and beverages companies listed on the Indonesia Stock Exchange for the 2016-2020 period. Then the coefficient of determination analysis (R2) results simultaneously explain that Liquidity, Solvency, and Profitability influence the Bond Rating variable for food and beverages companies listed on the Indonesian Stock Exchange. Indonesia Stock Exchange Period 2016 2020
KOMITMEN DAN BUDAYA ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) Slamet Aji Winoto; Sidik Priadana; Dewi Yuliati Indah
Jurnal Riset Bisnis dan Manajemen Vol. 13 No. 2 (2020): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i2.4039

Abstract

Organizational Citizenship Behavior (OCB) is an individual contribution that exceeds the demands of roles in the workplace. This study was conducted to determine the effect of organizational commitment and organizational culture on OCB on employees of PT Taspen (Persero) KCU Bandung. This study used saturated samples were 41 respondents. Method used were descriptive and verificative, using multiple linear regression, multiple correlation, and coefficient of determination analysis. The results showed that simultaneously organizational commitment and organizational culture influence on OCB of 81.3%. Partially, it is known that the influence of organizational commitment on OCB is 67.3%, while organizational culture has an influence of 14.0%.
The Influence of Pricing and Location on Purchase Decisions at Carrefour Transmart Triyadi Triyadi; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400034

Abstract

This study was conducted with the aim to determine the effect of price fixing on purchasing decisions at Transmart Carrefour Tangerang Center, to determine the effect of location on purchasing decisions at Transmart Carrefour Tangerang Center, and to determine the effect of pricing and location on purchasing decisions at Transmart Carrefour Tangerang Center. This study uses quantitative research methods with a descriptive approach. Quantitative Research is a research method based on the philosophy of positivism, used to examine certain populations or samples, data collection using research instruments, data analysis is quantitative/statistical, with the aim of testing established hypotheses. Based on the results of the study, the t-value of 4.069 > 1.96 means that the organizational climate has a positive and significant effect on employee performance. This means that if the organizational climate has increased, the performance of employees will also increase. The path coefficient is 0.232, which means that the contribution of the influence of organizational climate to employee performance is 23.2% and the remaining 76.8% are other factors not investigated
The Effect of Brand Ambassador and Tagline on Brand Awareness on Sr12 Skin Care Products Supriyadi Supriyadi; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400043

Abstract

This study aims to: To determine the effect of Brand Ambassador on Brand Awareness on Sr12 Skin Care products, a study in the Purwakarta Village Community, Purwakarta District, Cilegon City. To determine the effect of the Tagline on Brand Awareness on Sr12 Skin Care products, a study was conducted in the Purwakarta Village Community, Purwakarta District, Cilegon City. To determine the effect of Brand Ambassador and Tagline simultaneously on Brand Awareness on Sr12 Skin Care products, a study was conducted in the Purwakarta Village Community, Purwakarta District, Cilegon City. The research method used in this study used a survey method, while the target in this study were Sr12 skincare consumers in Indonesia Purwakarta Village, Purwakarta District, Cilegon City.with an unlimited population. The number of samples determined by this research amounted to 88 people according to Maholtra's opinion. Based on the results of the research "The Effect of Brand Ambassadors and Taglines on Brand Awareness in Sr12 Skin Care Products (study on the Purwakarta Village Community, Purwakarta District, Cilegon City)" can be seen as follows: T test results (partial) for Brand Ambassador tcount result 2.012 > 1.988 t table answers the first hypothesis, namely Brand Ambassador has a significant effect onBrand Awareness sr12 skincare Purwakarta Village, Purwakarta District, Cilegon City. For the Tagline variable hypothesis tcount 4.993 > ttable 1.988, this answers the second hypothesis, namely Tagline has a significant effect on Brand Awareness sr12 skincare Purwakarta Village, Purwakarta District, Cilegon City. Based on the distribution table F table F table = F (k; nk) (2; 88-2) at level a 5% and F table 3.09 so F 22.044 > 3.09 that it is concluded that Ho is rejected Ha is accepted which means Brand Ambassador and Tagline have a positive and significant influence simultaneously on Brand Awareness.
The Effect of Financial Literature and Behavior on Individual Investment Decision Behavior Mohamad Duddy Dinantara; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400054

Abstract

The purpose of this study was to determine the effect of financial literacy and financial behavior on the behavior of individual investment decisions in Perumnas Project Employees either partially or simultaneously. The method used is a quantitative method with a descriptive approach. The results of this study are financial literacy has a significant effect on individual investment decision behavior with the regression equation Y = 7.129 + 0.342X1. The correlation value of 0.633 means that the two variables have a strong relationship level. The value of determination or contribution of influence is 40.0%. Hypothesis test obtained t count > t table or (3,269 > 1,987). Thus H0 is rejected and H1 is accepted. This means that there is a significant influence between financial literacy on the behavior of individual investment decisions. Financial behavior has a significant effect on individual investment decision behavior with the regression equation Y = 9607 + 0.225X2. The correlation value of 0.383 means that the two variables have a strong relationship level. The value of determination or contribution of influence is 38.3%. Hypothesis test obtained t count > t table or (2,815 > 1,987). Thus H0 is rejected and H2 is accepted. This means that there is a significant influence between financial behavior on individual investment decision behavior. Financial literacy and financial behavior have a significant effect on individual investment decision behavior with the regression equation Y = 5.876 + 0.209X1 + 0.121X2. The correlation value is 0.671. This means that the independent variable with the dependent variable has a strong relationship level with a coefficient of determination of 45.0%. While the remaining 55% is influenced by other factors. Hypothesis test obtained value of F count > F table or (35,646 > 2,710). Thus H0 is rejected and H3 is accepted. This means that there is a simultaneous significant influence between financial literacy and financial behavior on individual investment decision behavior (Study of Perumnas Project Employees).
The Effect of Work Discipline and Work Environment on Employee Performance at PT. Pancaran Karya Citra Jakarta Widhi Wicaksono; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400056

Abstract

The purpose of this study was to determine the effect of partially or simultaneously between Work Discipline and Work Environment on Employee Performance at PT. Pancaran Karya Citra Jakarta. This research method is associative research with a quantitative approach. The results showed that, Work Discipline (X1) Affects Employee Performance (Y) At PT. Pancaran Karya Citra Jakarta, with a tcount value of 8.806 > ttable 1.988 or a Sig value of 0.000 < 0.05, then Ho1 is rejected and Ha1 is accepted. Work Discipline (X1) is Strongly Related to Employee Performance (Y) At PT. Pancaran Karya Citra Jakarta. The ability of the Work Discipline variable (X1) in explaining the Employee Performance variable (Y) at PT. Pancaran Karya Citra Jakarta is 47.1% and the remaining 52.9% is influenced by other factors. Work Environment (X2) Affects Employee Performance (Y) At PT. Pancaran Karya Citra Jakarta, with a tcount value of 13,564 > ttable 1,988 or a Sig value of 0.000 < 0.05, then Ho2 is rejected and Ha2 is accepted. Work Environment (X2) has a very strong relationship with employee performance (Y) at PT. Pancaran Karya Citra Jakarta. The ability of the Work Environment variable (X2) in explaining the Employee Performance variable (Y) at PT. Pancaran Karya Citra Jakarta amounted to 67.9% and the remaining 32.1% was influenced by other factors. Work Discipline (X1) and Work Environment (X2) Simultaneously Affect Employee Performance (Y) At PT. Pancaran Karya Citra Jakarta, with a value of Fcount 91.559 > Ftable 3.103 or a Sig value of 0.000 <0.05, then Ho3 is rejected and Ha3 is accepted. The regression equation Y = 22.592 + 0.062x1 + 0.450x2. This regression equation can be concluded that, Work Discipline (X1) and Work Environment (X2) Have a Positive Influence Direction on Employee Performance (Y) At PT. Pancaran Karya Citra Jakarta. Work Discipline (X1) and Work Environment (X2) are very strongly related to employee performance (Y) at PT. Pancaran Karya Citra Jakarta. The ability of the Work Discipline (X1) and Work Environment (X2) variables in explaining the Employee Performance variable (Y) at PT. Pancaran Karya Citra Jakarta amounted to 68% and the remaining 32% was influenced by other factors.
The Effect of Quality of Service And Price on Consumer Purchase Interest in Two Cipete Coffee In The City of Jakarta Selatan Gojali Supiandi; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400062

Abstract

The purpose of this study was to determine the effect of service quality and price on consumer buying interest at Dua Coffee Cipete in South Jakarta City. The method used is quantitative associative. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. From the results of research, service quality has a significant effect on consumer buying interest with the regression equation Y = -0.351 + 0.768X1, the correlation value of 0.762 means that the two variables have a strong level of relationship. The value of the coefficient of determination is 58.0%. Hypothesis test obtained t count > t table or (2,567 > 1,984). Thus, H0 is rejected and H1 is accepted, meaning that there is a significant effect of service quality on consumer buying interest. Price has a significant effect on consumer buying interest with the regression equation Y=1.814 + 1.209X2, the correlation value of 0.805 means that the two variables have a strong relationship level. The value of the coefficient of determination is 64.7%. Hypothesis test obtained t count > t table or (5,138 > 1,984). Thus, H0 is rejected and H2 is accepted, meaning that there is a significant effect of price on consumer buying interest. Service quality and price simultaneously have a significant effect on consumer buying interest with the regression equation Y = - 1.157 + 0.285X1 + 0.849X2. The correlation value of 0.818 means that the independent variable and the dependent variable have a very strong relationship level. The value of the coefficient of determination is 67.0%. Testing the hypothesis obtained the value of F arithmetic > F table or (98.366 > 2.700). Thus H0 is rejected and H3 is accepted. This means that there is a simultaneous significant effect of service quality and price on consumer buying interest.
Co-Authors *Wala Erpurini A, Acuviarta Achmad Rozi Ading Rahman Sukmara Afandi, Azhar Agustina Mogi Ahmad Badawi Ahmad Nurhadi Aidil Amin Effendy Akbar, Irfan Rizka Anwar, Asep Apriansyah, Muger Asep Anwar Asep Muhammad Lutfi Awal Purnomosidi Azhar Affandi Azhar Affandi Basuki Rahmat Masdi Siduppa Bayu Indra Setia Denny Aditya Dwiwarman Denok Sunarsi Denok Sunarsi Dian Rostikawati Didik Setiyadi Eddy Jusuf Eddy Yusuf, Eddy Effendi Guntur Ellen Rusliati Erlangga, Heri Erpurini, Wala Erwin Yulianto Ester Manik Eti Ariyanti Farida Agustin, Farida FATKHURAHMAN FATKHURAHMAN, FATKHURAHMAN Fatma Lestari Finny Redjeki Ganar, Yulian Bayu Gojali Supiandi Gugum Mukdas Sudarjah Haris Fauzi Hartuti, Elizabeth Tika Kristina Hasan, Azasi Helmi, M. Nurman Heru Setiawan Hindriari, Reni Horas Djulius Horas Djulius Imam Santoso Iman Sudirman Iman Sudirman Ina Primiana Sagir Indah Megahwati Indah, Dewi Yuliati Irmal, Irmal Iryadana, Mohamad Razab Ivan Yulianto Iwan Riswandi Iwan Ruswandi Jaja Suteja Jamaludin, Maun Jasmani Jasmani Jhoni Maslan Julius, Horas Khoirul Umam Kholili, Irfan Komariyah, Iis Kristianti, Lily Setyawati Laila Irawati Lizio Marcel de Araujo Luluh Abdillah Kurniawan Machfud Sidik, Machfud MADUNINGTIAS, LUCIA Mahnun Mas’adi Maludin Panjaitan Meirinaldi Roesli Mia Nursanty Mia Nursanty Moch Fachri Supriyadi Mohamad Duddy Dinantara Mohammad Nugraha, Nugi Muhammad Thoriq Al Zyad Nila Nurochani Novita Novita Nugi Mohammad Nugraha Nuriawati, Umi Nurjaya Nurjaya Nursanty, Mia Nursanty, Mia Oktri Mohammad Firdaus Pratama, Reza Anugrah Pudji Astuty Pudji Astuty, Pudji Purnomosidi, Awal Rahadyan Tajuddien Reza Anugrah Pratama Ruswandi, Iwan Sarman, Rohmat Senen Machmud Slamet Aji Winoto Subadrianto, Al Sufi Subiyantoro, Heru Sudarso, Aden Prawiro Sudirman, M. Iman Sunarsi, Denok Supriyadi Supriyadi Suriyanti Suriyanti Sutarman Sutarman Suyatin Suyatin Tri Juniarti, Atty Triyadi Triyadi Umi Nariawati Umi Narimawati Umi Narimawati Umi Narimawati Umi Narimawati Undang Juju Vip Paramarta Wahyitno Wahyitno Wahyu Nurul Faroh Widhi Wicaksono Widodo, Adji