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Atie Rachmiatie
Universitas Islam Bandung
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Journal : International Journal of Community Service (IJCS)

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Artificial Intelligence as a Catalyst for Sustainable MSME Development in the Halal and Green Economy Rachmiatie, Atie; Sadikin, Aning Sofyan; Respitawulan; Lichandra, Funny
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1471

Abstract

Micro, small, and medium enterprises (MSMEs) serve as the backbone of Indonesia’s national economy, particularly in Bandung Regency, home to over 47,000 MSMEs. However, MSMEs face major challenges including limited marketing skills, low product quality due to insufficient digital access, limited awareness of halal certification, and environmentally unsustainable practices. This community service initiative addressed these issues by implementing an Asset-Based Community Development (ABCD) approach through workshops, technical assistance, and Penta helix collaboration involving academia, government, communities, and media. The program focused on enhancing digital literacy, introducing Artificial Intelligence (AI) for business efficiency, promoting Islamic finance, and fostering a halal and green economic ecosystem. The results show a significant increase in business actors’ interest and awareness in adopting AI and digital tools, especially in creating AI-generated social media content for marketing. Moreover, participants demonstrated improved understanding and capacity to pursue halal certification and eco-friendly packaging. The key outcome of the program is the establishment of a cross-sectoral coordination forum and the organization of an MSME exhibition as a sustainable effort to strengthen MSEs competitiveness.
Co-Authors Adi Junadi Adrianto, Aditya Eko Ahmad Nada Kusnendar Aisyah Nur Afifah Alex Sobur Alexandria Cempaka Harum Alif Adhasya Daffa Gunawan Ani Yuningsih Aning Sofyan Sadikin Anisa Dwi Nanda Septiningrum Anita Deborah Anwar Anne Friday Safaria Anter Venus Asep Ahmad Sidik Astri Mutia Ekasari Astuti, Sri Wahyuning Atwar Bajari Bella Maulina Ceha, Rahmat Cholifah, Yuristia Wira Dadi Ahmadi Dasrun Hidayat Deddy Mulyana Dedeh Fardiah Dedy Djamaluddin Malik Destyra Rusmana Dey Ravena Dey Ravena Dian Widya Putri Dinda Rizkyana Eli Susana, Eli Ema Khotimah Fajar Nugraha Fajarini Putri Hidayat Farihat Kamil Farihat Kamil Ferry Setiawan Fia Khoerunnisa Firmansyah Firmansyah Harefa, Umy Darni Herry Garna Hidayat Wijayanegara Ike Junita Triwardhani Imam Indratno INA HELENA AGUSTINA Irfan Safrudin Karim Suryadi Karim Suryadi Khotimah, Shandi Noor Kiki Zakiah Darmawan Lichandra, Funny Ma'mun Sutisna Makroen Sanjaya Martian, Ferra Maylanny Christin Mohamad Subur Drajat Nia Kurniati Nihayah, Izzatin Nova Nadifah Nurrhisma Yuniar O Hasbiansyah Oji Kurniadi Pawit M. Yusuf, Pawit M. Puput Fatonah Raditya Pratama Rahma Fitria Rahma Fitria, Rahma Rahmat Ceha Rakha Fauzan Hawadi Rakha Fauzan Hawadi Respitawulan Rini Rinawati Riswandha Risang Aji Rizqi Pratama Putra Rowawi, Roni Sandra Ramayanti Sandriani Septiawan Santana Kurnia Sophia Novita Suja’i, Imam Sukwatus Tannia Meirina Anwar Teni Nurlatifah Tia Muthiah Vermanda Maharani Sonya Verry Damayanti Yanti Herawati Yayu Hizza Anisa Yeni Yuniati Yeni Yuniati, Yeni Yenni Yuniati