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Journal : JCRS (Journal of Community Research and Service)

IMPROVING TEENAGER’S CREATIVITY SKILL OF ART AND CULTURE AND CHARACTER BUILDING OF ISLAMIC JUNIOR HIGH SCHOOL STUDENTS Sinar, Tengku Silvana; Zein, T. Thirhaya; Sofyan, Rudy; Rozanna, T. Mira
Journal of Community Research and Service Vol 3, No 2: July 2019
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v3i2.15956

Abstract

Creativity Skill of Art and Culture Program (PKKSB) aims to give a training in dancing, pantun reciting and Malay cultural drama to the Junior High School and Islamic Junior High School students of Sinar Serdang which located in Perbaungan, Serdang Bedagai Regency, North Sumatera. As its name, PKKSB has goals to make the students be able in appreciating traditional culture and local wisdom through Malay dance, pantun reciting and drama. By providing the training, the students now have experiences in expressing, creating, and appreciating the art and publicly performing Cultural Arts  in an event held by the governing boards of Serdang Bedagai Regency. This Cultural Arts Performance is held with the aim of conserving and developing the culture for young generations or wider communities. Keywords : art creativity, culture, local wisdom, character building
IMPROVING TEENAGER™S CREATIVITY SKILL OF ART AND CULTURE AND CHARACTER BUILDING OF ISLAMIC JUNIOR HIGH SCHOOL STUDENTS Sinar, Tengku Silvana; Zein, T. Thirhaya; Sofyan, Rudy; Rozanna, T. Mira
Journal of Community Research and Service Vol. 3 No. 2: July 2019
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v3i2.15956

Abstract

Creativity Skill of Art and Culture Program (PKKSB) aims to give a training in dancing, pantun reciting and Malay cultural drama to the Junior High School and Islamic Junior High School students of Sinar Serdang which located in Perbaungan, Serdang Bedagai Regency, North Sumatera. As its name, PKKSB has goals to make the students be able in appreciating traditional culture and local wisdom through Malay dance, pantun reciting and drama. By providing the training, the students now have experiences in expressing, creating, and appreciating the art and publicly performing Cultural Arts  in an event held by the governing boards of Serdang Bedagai Regency. This Cultural Arts Performance is held with the aim of conserving and developing the culture for young generations or wider communities. Keywords : art creativity, culture, local wisdom, character building
Marketing Innovation of Melayu Songket Deli Through Podcasts Sinar, Tengku Silvana; Ganie, Rohani; Lubis, Tasnim; Syarfina, Tengku
Journal of Community Research and Service Vol. 9 No. 1: January 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v9i1.68393

Abstract

This research aims to improve digital marketing capabilities for the IR & IR - Melayu Craft Joint Business Group (KUB) in Bandar Khalipah Village, Deli Serdang Regency, through training in the use of podcast media. This community service program is designed to overcome these obstacles by utilizing podcast technology as a marketing tool. The research method involves several stages: submission of proposals, preparation of training materials,implementation, and monitoring and evaluation. The training lasted for six months, with lecture sessions, questionsand answers, and practice regarding podcast creation and promotion. Participants are trained to create interestingpodcast content, manage and promote it effectively. The research results show significant improvements in severalaspects. Sales of songket products increased by 30% after implementing podcasts in marketing strategies, indicatingthe effectiveness of this method in expanding market reach and increasing consumer awareness. Additionally, therewas a 40% increase in KUB members' digital marketing skills, reflected in better podcast quality. Members' ability to use data analysis tools also increases, enabling them to understand market dynamics in real-time and make more strategic marketing decisions