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All Journal Jurnal Manajemen dan Agribisnis Sosiohumaniora Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Buletin Penelitian Sosek AGRARIS: Journal of Agribusiness and Rural Development Research ASIAN JOURNAL FOR POVERTY STUDIES (AJPS) AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal SEPA (Social Economic and Agribusiness Journal) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JURNAL PANGAN Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Karinov PRIMA: Journal of Community Empowering and Services SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Dinamika Sosial Ekonomi MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Agroteksos Jurnal Ilmiah Management Agribisnis (Jimanggis) Journal of the Community Development in Asia Journal of International Conference Proceedings Prosiding Seminar Nasional Mini Riset Mahasiswa Proceeding of International Conference Health, Science And Technology (ICOHETECH) Jurnal Pengabdian Pada Masyarakat EcoProfit : Sustainable and Environtment Business AGRIC ENVIRO: Journal of Tropical Environmental Research Agricultural Socio-Economic Empowerment and Agribusiness Journal Jurnal Kawistara

Endang Siti Rahayu

Agribusiness Program, Faculty Of Agriculture, Universitas Sebelas Maret

Author-ID : 354890

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Dampak Pandemi Covid Terhadap Pendapatan dan Kemiskinan Rumah Tangga UMKM Di DAS Keduang Endang Siti Rahayu; Arbianti Arbianti
Jurnal Imiah Management Agribisnis (Jimanggis) Vol 2 No 2 (2021): Jurnal Ilmiah Management Agribisnis (Jimanggis)
Publisher : Magister Agribisnis Program Pascasarjana Universitas Sjakhyakirti

Covid-19 menimbulkan tantangan yaitu krisis kesehatan yang belum pernah terjadi sebelumnya di seluruh dunia, tidak terkecuali di Indonesia. Covid-19 telah menimbulkan dampak signifikan terhadap penurunan perekonomian nasional, termasuk sektor UMKM. Tujuan dari penelitian ini adalah mengetahui dampak pandemi Covid-19 terhadap pendapatan dan kemiskinan rumah tangga UMKM di DAS Keduang. Metode dasar dalam penelitian ini adalah deskriptif. Metode pengambilan sampel dilakukan secara purposive. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu wawancara menggunakan kuesioner terstruktur. Metode analisis data dalam penelitian ini menggunakan deskriptif komparatif dari pendapatan UMKM sebelum pandemi (2019) dan saat pandemi (2020). Analisis kemiskinan menggunakan Fosteer-Greer-Thorbecke (FGT) index. Hasil penelitian menunjukkan bahwa pandemi Covid-19 menimbulkan dampak terhadap penurunan pendapatan UMKM, peningkatan kedalaman kemiskinan, dan keparahan kemiskinan.

Diversifikasi Produk Sebagai Strategi Bertahan dan Berkembang di Masa Pandemi Desa Prima Kenanga Sugiharti Mulya Handayani; Endang Siti Rahayu; Heru Irianto; Setyowati Setyowati; Mei Tri Sundari; Fanny Widadie
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 7 No Special-1 (2022): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v7iSpecial-1.2361

Desa Prima is one of the policies of the Ministry of Women’s Empowerment to break the poverty chain and women empowerment through productive economic development. “Kenanga” group is one of the Desa Prima with 21 active members engaged in culinary (81%), handicraft (9.5%), and services (9.5%). During the pandemic, sales are decreasing drastically. Therefore, it is necessary to develop an alternative business to survive and develop. By using FGD (Focus Group Discussion) and the PRA (Participatory Rural Appraisal) method, these service activities aim to provide alternative product diversification. This service provided training in making “pisang sanggan” and “Jadah Wajik” as delivery in “seserahan” ceremony. This training was chosen because it is still relevant to the business field of the participants and can increase selling. The results show that the training increases participants’ understanding, skills, and creativity in making “Pisang sanggan” and “Jadah Wajik” and selling the product 100%.

SALURAN PEMASARAN BERAS ORGANIK DI KABUPATEN BOYOLALI Dwi Yuniarti; Endang Siti Rahayu; Mohamad Harisudin
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 1, No 2 (2017): November 2017
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Tujuan penelitian adalah untuk mengidentifikasi saluran pemasaran, marjin pemasaran dan farmer’s share beras organik di Kabupaten Boyolali. Penentuan lokasi penelitian dilakukan secara sengaja (purposive) di Kecamatan Sawit dan Kecamatan Banyudono. Metode penelitian menggunakan metode diskriptif analitif. Analisis data menggunakan analisis kualitatif dan kuantitatif (marjin pemasaran dan farmer’s share). Total responden 30 petani produsen, 2 pedagang pengumpul desa, 5 penggilingan desa dan 1 pedagang pengecer. Hasil penelitian menunjukan ada 4 tipe saluran pemasaran. Hasil penelitian ini menunjukan bahwa rata-rata produsen beras organik di Kabupaten Boyolali melewati satu lembaga pemasaran saja (penggilingan padi). Hasil pertanian padi organik di Kabupaten Boyolali belum sepenuhnya diserap sebagai produk organik. Penyerapan hasil produksi organik di Kabupaten Boyolali sebagai produk organik hanya ada 37% dari keseluruhan responden produsen. Penjualan beras organik diperlakukan sama seperti beras biasa sebesar 63%. Marjin pemasaran terbesar pada saluran pemasaran I yaitu sebesar Rp 8.500,00 dan terendah pada saluran pemasaran IV yaitu Rp 5.375,00. Nilai farmer’s share tertinggi 57% dan terendah sebesar 37%.Kata kunci : saluran pemasaran; beras organik

PENERAPAN INTEGRATED FARMING SYSTEM (IFS) MENUJU DESA AGROWISATA DI DESA JATISARI, KECAMATAN JATISRONO, KABUPATEN WONOGIRI Srie Juli Rachmawatie; Adib Norma Respati; Nancy Oktyajati; Libria Widiastuti; Endang Siti Rahayu; Joko Sutrisno
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 2 No. 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v2i1.3295

Integrated Farming System is a management system for plants, livestock, and aquaculture with environment to produce an excellent product. The objectives of the community service activity were empowering Jatisari Village community to realize the Agrotourism Village, ensuring integrated farming systems run well and optimally, and making Jatisari Village a fostered village of the Faculty of Engineering, Science and Agriculture UNIBA. Integrated farming system is a system that combines agricultural activities, animal husbandry, fisheries, and forestry with other sciences related to agriculture in one land, so that it is expected to be one of the solutions for increasing land productivity, building programs and environmental conservation, and integrated village development. Entrepreneurship is also important to support the existence of agrotourism of Jatisari Village. Jatisari Village is prospective in developing agrotourism areas. Local potential, natural resources and human resources can be utilized to support the development of agrotourism areas

Analisis daya saing ubi jalar di kabupaten Karanganyar Ardina Nur Halimah; Endang Siti Rahayu; Ernoiz Antriyandarti

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Sweet potato is a food crop that is easily found and easy to cultivate, can be used as a substitute good for rice and maize. This study aims to determine the competitive and comparative advantages of sweet potato farming and to analyze government policies and their relation to the competitiveness of sweet potato farming in the Karanganyar district. The data analysis method used is the Policy Analysis Matrix (PAM) method. The determination of the sample areas was carried out deliberately in the Tawangmangu, Ngargoyoso, and Jumantono Districts, Karanganyar Regency. The respondents were 60 farmers. The results showed that the private profit was IDR 22,459,017.68 and a PCR value of 0.49, then the social benefit is IDR 71,826,979.74 and a DRCR value of 0.23 which means that the sweet potato commodity also has a competitive and comparative advantage. The output policy parameter consists of an output transfer of –IDR 49,894,031.87 and an NPCO ratio of 0.48, which means output policy has not been effective, indicated by the low domestic sweet potato price. The Input policy parameters consist of an Input transfer value of –IDR 804,269.45, an NPCI ratio of 0.54, and a factor transfer value of IDR 278,199.64, which means Input policy has protection from the government, fertilizer subsidies, and non-tradeable Inputs subject to land tax. The Input-output policy parameters consist of a net transfer of IDR 49,367,962.06, an EPC value of 0.48, and an SRP value of -0.52, which means the Input-output policy has not been provided economic incentives, as a result, farmers spend higher production costs.

Increasing the Agribusiness Competence of Pepper Farmers in the Border Area of West Kalimantan Komariyati Komariyati; Endang Siti Rahayu; Mulyanto Mulyanto; Joko Sutrisno
Journal of the Community Development in Asia (JCDA) Vol 5, No 2 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

ABSTRACTThis study aims to formulate an extension model for pepper farmers to improve agribusiness competence. The research method uses quantitative. The population is farmers in 14 (fourteen) sub-districts of the West Kalimantan Border Region. The sampling technique used was multistage cluster sampling. The number of samples was 160 pepper farmers. Data collection techniques using questionnaires and documentation. The data processing and analysis technique used Structural Equation Modeling (SEM). The results of the study conclude that: First, to improve the competence of farmers, extension workers must pay attention to the level of formal education of farmers, the learning process, access to capital sources, and access to agribusiness facilities. Second, to improve the learning process, variables that need to be considered are farmer participation in community institutions and access to information sources. Third, to increase participation in community institutions, the variables that need to be considered are the level of formal education and motivation. Fourth, to increase motivation, the factor that needs to be considered is farming experience. Fifth, to increase access to agribusiness facilities, the variable to be considered is access to capital sources.Keywords: Competence, Learning, Education, Experience, Motivation, Participation, Access.

Influence of Participation, Information and Learning Process on Agribusiness Competence of Pepper Farmers Komariyati Komariyati; Endang Siti Rahayu; Mulyanto Mulyanto; Joko Sutrisno
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1692

This study aims to analyze the effect of participation in community institutions, access to information sources and the learning process on the agribusiness competence of pepper farmers . The research method uses quantitative. The population is farmers in 14 (fourteen) sub-districts of the West Kalimantan Border Region. The sampling technique used was multistage cluster sampling . The number of samples was 160 pepper farmers. Data collection techniques using questionnaires and documentation. The data processing and analysis technique used Structural Equation Modeling (SEM). The results of the study concluded that: (1) participation in community institutions had a significant effect on the pepper farmer 's learning process; ( 2) access to information sources has a significant effect on the farmer's learning process ; (3) the farmer's learning process has a significant effect on the agribusiness competence of pepper farmers; (3) the farmer learning process becomes a mediating variable for the influence of participation in community institutions and access to information sources on the agribusiness competence of pepper farmers on the border of West Kalimantan, Indonesia.Keywords: Participation, Information, Learning Process, Agribusiness Competence

Transformasi Penjualan Digital Produk Jamu dan Obat Tradisional pada UKM Jamu di Kabupaten Sukoharjo Anif Nur Artanti; Fea Prihapsara; Esti Suryani; Muhammad Hatta Rahmatul Kholiq; Okid Parama Astirin; Endang Siti Rahayu
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2023): Februari
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v7i1.9033

Dampak pandemi COVID-19 telah menurunkan pendapatan beberapa industri jamu di Kabupaten Sukoharjo. Industri jamu terkendala dalam proses produksi dan penjualan produknya. Cara pemasaran berubah, terutama saat diberlakukan pembatasan kegiatan masyarakat darurat (PPKM Darurat). Salah satu cara alternatif untuk meningkatkan kapasitas penjualan adalah melalui pemasaran digital online yang berfokus pada pemasaran digital melalui website yang digunakan sebagai e-commerce, media sosial, mesin pencari, dan membentuk tim reseller untuk menjual produknya. Di masa pandemi, industri jamu harus cepat beradaptasi seiring dengan PPKM Darurat, karena hal ini akan mengubah tren perilaku konsumen dalam membeli produk jamu. Salah satu industri jamu yang menjadi mitra proyek ini adalah Usaha Kecil Menengah (UKM) Ching Lung. Melalui transformasi digital ini dapat menjadi solusi atas permasalahan yang dihadapi oleh UKM Ching Lung saat ini. Selain itu, dengan meningkatkan kreativitas model penjualan produk, UKM dapat bertahan dengan melakukan diversifikasi produk yang sesuai dengan kebutuhan di masa pandemi COVID-19. Bekerjasama dengan UKM Jamu Ching Lung, dibuatlah website online yang dirancang dengan konsep toko online untuk meningkatkan penjualan jamu dan obat tradisional di Kabupaten Sukoharjo. Melalui kegiatan ini diharapkan dapat membantu UKM untuk memasarkan produknya agar dapat dikenal oleh masyarakat luas.

Tourism Village Management Based On Information Technology With Destination Management System Singgih Purnomo; Endang Siti Rahayu; Asri Laksmi Riani; Suminah
Proceeding of International Conference on Science, Health, And Technology Proceeding of the 1st International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

The development of technology has increased the ability of the tourism industry to increasingly develop. This is marked by the use of information and communication technology in tourism marketing. This study aims to review the implementation of the Destination Management System in Tourism Villages in Indonesia. This study uses qualitative methods and the object of this study is the Ponggok tourism village in Klaten Regency. The results show that the application of the Destination Management System in the tourism village is not optimal. The information and communication technology used is limited to social media, the web system owned by the village has not been optimized for online services.

Farming Analysis and Marketing Strategy of Red Guava (Psidium guajava L.) in Karanganyar District Khairrunnisa, Jihan; Rahayu, Endang Siti; Agustono, Agustono
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol 22, No 2 (2020)
Publisher : Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi

This study aimed to determine the feasibility of farming and identify internal and external factors in the marketing of red guava in Karanganyar District. The basic methods of this research are descriptive and analytical methods. The research location was chosen purposively in Karanganyar District, while the sampling of red guava farmers was done by using Snowball Sampling technique. The data analysis methods used are (1) Farming feasibility analysis by calculating NPV, IRR, Net B/C Ratio, and payback period, while (2) Marketing strategy was analyzed using IFE, EFE, Grand Strategy, and SWOT analysis. The results showed that the total cost of producing red guava was IDR 390,525,560 per hectare with benefits obtained by farmers was IDR665,129,380 per hectare. The calculation results of the feasibility of red guava farming on NPV, IRR, Net B/C Ratio, and payback period were respectively IDR 66,717,379.00 per Ha, 22.88%, 1.50, and 6 years, indicating that red guava farming in Karanganyar District is worthy. Based on the results of Grand Strategy matrix analysis, it is known that the difference between the strength and weakness factors was 1.427 and the opportunity factor with the threat was 1.829, placing red guava in quadrant I. The resulting alternative strategies were in the SO (Strengths-Opportunities) strategy.

Co-Authors Adib Norma Respati Adib, Asnan Adinda Vinka Ayu Hapsari Agustono Agustono, Agustono Akhmad, Khabib Alia Alfian Bayu Pamungkas Ananda Budi Lestari Anif Nur Artanti, Anif Nur APURWANTI, ESTHI DWI Arbianti Arda Govar Parsaoran Rajagukguk Ardina Nur Halimah Arini, Dien Rusda Asri Laksmi Riani Asy-syahid, Yusuf Syauqi Ayu Intan Sari Cahyaningsih, Anggi Fitria Candra Purnawan Candra Purnawan Dennanda Elpharani Dewi Handayani Dwi Yuniarti Dwidjono Hadi Darwanto Endang Tri Rahayu Erlangga, Aditya Pramudya Erlyna Wida Riptanti Erlyna Wida Riptanti Ernoiz Antriyandarti Ernoiz Antriyandarti Esti Suryani Esti Suryani Eva Koesuma Moervitasari Fahlevi, Andrew Fajar Prasetyoningrum Fanny Widadie Fanny Widadie Febriani Puspitaningrum Fitria Cahyaningsih, Anggi Hanifah Putrirahmah Ningrum Harisudin, Mohamad Heru Irianto Heru Irianto Heru Irianto Heru Irianto Heru Irianto Heru Irianto Heru Irianto Isti Khomah Joko Sutrisno Joko Sutrisno Khairrunnisa, Jihan Komariyati Komariyati Komariyati Komariyati Kusnandar KUSNANDAR kusnandar kusnandar Libria Widiastuti Libria Widiastuti Mahendra Wijaya Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Mohamad Harisudin Muhammad 'Irfan Murtadho Muhammad Hatta Rahmatul Kholiq MULYANTO Mulyanto Mulyanto Mulyanto Mulyanto Mulyo, Tirto Niken Ardila, Devita Ayu Nindi Noor Zahrani, Adhias Nabilla nuning setyowati Nur Muttaqien Zuhri Nurul Aeni Okid Parama Astirin Okid Parama Astirin Okid Parama Astirin Oktyajati, Nancy Pramesti, Fahrisa Surya Prihapsara, Fea Purnomo, Nugroho Andi Puspitaningrum, Febriani Rachmawatie, Srie Juli Raden Kunto Adi Rahmatul Kholiq, Muhammad Hatta Rahning Utomowati Ravik Karsidi Respati, Adib Norma Rhina Uchyani Fajarningsih Risa Rahmawati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Shanti Emawati Singgih Purnomo Sirojudin Alfahmi Sri Marwanti Sri Marwanti Sri Mulyani Srie Juli Rachmawatie Sugiharti Mulya Handayani Sugiharti Mulya Handayani Sugiharti Mulya Handayani Suminah Susi Wuri Ani Sutrisna Hadi Purnomo Ulfa, Amalia Nadifta Utomowati, Rahning Winny Swastike Wiwit Rahayu

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