Article Per Year (5 Year)
p-Index From 2021 - 2026
4.393
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Sosiohumaniora Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Buletin Penelitian Sosek AGRARIS: Journal of Agribusiness and Rural Development Research ASIAN JOURNAL FOR POVERTY STUDIES (AJPS) AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal SEPA (Social Economic and Agribusiness Journal) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JURNAL PANGAN Jurnal Karinov PRIMA: Journal of Community Empowering and Services SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Dinamika Sosial Ekonomi MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Agroteksos Jurnal Ilmiah Management Agribisnis (Jimanggis) Journal of International Conference Proceedings Prosiding Seminar Nasional Mini Riset Mahasiswa Jurnal Pengabdian Pada Masyarakat EcoProfit : Sustainable and Environtment Business ENVIRO: Journal of Tropical Environmental Research Agricultural Socio-Economic Empowerment and Agribusiness Journal
Endang Siti Rahayu
Program Studi Agribisnis Fakultas Pertanian, Universitas Sebelas Maret Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 39 Documents
Search

 1   2   3   4 
Faktor-Faktor Sosiodemografi Yang Mempengaruhi Konservasi Lahan Petani Ubi Kayu Di DAS Bengawan Solo Kabupaten Wonogiri Noor Zahrani, Adhias Nabilla; Rahayu, Endang Siti; Ulfa, Amalia Nadifta
Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian Vol. 7 No. 2(is) (2023): Pengembangan Pertanian Berbasis Kearifan Lokal Yang Berkelanjutan
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v7i2(is).4357

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui faktor-faktor sosiodemografi yang mempengaruhi konservasi lahan ubi kayu di DAS Bengawan Solo Kabupaten Wonogiri. Metode dasar dalam penelitian ini adalah deskriptif analitis. Lokasi penelitian berada di Kecamatan Ngadirojo, Jatiroto, dan Tirtomoyo, Kabupaten Wonogiri. Faktor-faktor sosiodemografi yang mempengaruhi biaya konservasi lahan petani ubi kayu di DAS Bengawan Solo Kabupaten Wonogiri dianalisis menggunakan ekonometrika dengan model regresi linier berganda. Hasil analisis menunjukkan rata-rata total biaya usahatani konservasi adalah Rp24.300.451/ha. Rata-rata penerimaan adalah Rp26.855.577/ha. Rata-rata pendapatan adalah Rp20.496.043/ha. Rata-rata keuntungan adalah Rp2.555.126/ha. Rata-rata biaya konservasi lahan adalah Rp5.948.531/ha dengan rincian strip cropping sejumlah Rp221.916/ha, penanaman berganda sejumlah Rp2.403.707/ha, teras sejumlah Rp2.194.085/ha, dan guludan sejumlah Rp1.128.823/ha. Faktor sosiodemografi yang berpengaruh terhadap biaya konservasi lahan petani ubi kayu di DAS Bengawan Solo, Kabupaten Wonogiri adalah Usia, Tingkat Pendidikan, Pengalaman Bertani, Pendapatan Rumah Tangga, dan Jumlah Anggota Keluarga. Faktor sosiodemografi yang paling berpengaruh terhadap biaya konservasi lahan petani ubi kayu di DAS Bengawan Solo, Kabupaten Wonogiri adalah pendapatan rumah tangga. Kemudian faktor sosiodemografi yang tidak berpengaruh terhadap konservasi lahan petani ubi kayu di DAS Bengawan Solo Kabupaten Wonogiri adalah Jenis Kelamin.Kata kunci : Konservasi lahan, Sosiodemografi, Ubi Kayu, Daerah Aliran Sungai
Analysis of broiler chicken meat supply chain in Sukoharjo Regency, Central Java Erlangga, Aditya Pramudya; Widadie, Fanny; Rahayu, Endang Siti
AGROMIX Vol 16 No 2 (2025)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v16i2.6110

Abstract

Introduction: The broiler chicken industry plays a vital role in fulfilling the animal protein needs of the people in Sukoharjo Regency, Central Java. Despite high production levels, challenges in the supply chain remain, particularly in pricing disparities between producers and consumers. The purpose of this study was to analyze the supply chain of broiler chicken meat in Sukoharjo Regency, Central Java. Methods: A descriptive analytical method was employed, utilizing both primary and secondary data. The analysis uses FSCN (Food Supply Chain Network) framework and performance metrics such as marketing margins and farmer’s share. Data were collected through interviews with 40 farmers and 12 supply chain institutions, supplemented by secondary data from local agencies. Results: Three supply chain channels were identified: Channel 1 (Farmers → Partner Companies → Brokers → Wholesalers → Retailers → Consumers), Channel 2 (Farmers → Partner Companies → Brokers → Wholesalers → Consumers), and Channel 3 (Farmers → Partner Companies → Brokers → Retailers → Consumers). Results showed that Channel 2 had the lowest total marketing margin (IDR 11,973/kg) and the highest farmer’s share (61.76%), indicating greater efficiency. Key challenges included price volatility, fragmented coordination, and limited government support. Conclusion: Based on farmer’s share and marketing margin analysis, channel 2 is the most efficient channel. The study recommends comprehensive upgrading strategies, including improving feed quality (product), adopting digital data management (process), and implementing livestock insurance (functional) to enhance supply chain resilience. 
FINANCIAL PERFORMANCE ANALYSIS OF FOOD SMES: A CASE STUDY IN SUKOHARJO REGENCY Sundari, Mei Tri; Rahayu, Endang Siti; Irianto, Heru; Handayani, Sugiharti Mulya; Setyowati, Setyowati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.65047

Abstract

This research aims to determine the costs, receipts, business advantages, and business feasibility of food Small Medium Enterprise (SMEs).  The primary method used in this study is analytical descriptive with survey techniques. This research involved food SMEs entrepreneurs in Sukoharjo Regency with several 50 respondents. The sampling method uses a simple random sampling method. Data is obtained by interview and observation methods. The analytical techniques used are profit analysis, R/C ratio, liquidity analysis, solvency, business rentability, and risk analysis. The results showed that the RoA value was 12.102% so that the Food SMEs in Sukoharjo Regency showed possible outcomes to be developed. SMEs' solvency value represents a figure of 0.016%, based on creditors funding the business of 0.016% of the total assets held. 
Pemberdayaan UMKM Makanan Olahan Khas Tawangmangu Kabupaten Karanganyar Menuju Kemandirian Usaha Rahayu, Endang Siti; Irianto, Heru; Handayani, Sugiharti Mulya; Sundari, Mei Tri; Setyowati, Setyowati; Widadie, Fanny
PRIMA: Journal of Community Empowering and Services Vol 7, No 2 (2023): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prima.v7i2.74883

Abstract

UMKM (Usaha Mikro Kecil dan Menengah) adalah bisnis yang dijalankan secara individu, rumah tangga, atau badan usaha ukuran kecil. UMKM berguna dalam menaikkan harga jual bahan baku mentah untuk dipasarkan dalam bentuk produk jadi. Tawangmangu merupakan kecamatan yang berada di Kabupaten Karanganyar, Jawa Tengah. Tawangmangu berada di daerah pegunungan dengan ketinggian rata-rata 1.000 mdpl sehingga cocok untuk ditanami tanaman, baik berupa tanaman pangan, sayuran, maupun buah-buahan. Beberapa tanaman yang sering dimanfaatkan sebagai bahan dasar produk olahan pangan UMKM seperti pisang, ubi jalar, ubi kayu, wortel, jagung, dan lainnya. Tawangmangu yang menjadi daerah wisata diharapkan mampu dijadikan peluang bagi masyarakat khususnya UMKM dalam memasarkan hasil olahannya. Bentuk dukungan yang dapat diberikan adalah dengan melakukan pelatihan kewirausahaan bagi UMKM dalam membangun branding produk olahanya sehingga mampu bersaing dengan kompetitor. Berdasarkan survey yang dilakukan, keberadaan UMKM di Tawangmangu cukup banyak namun branding yang dilakukan kurang maksimal. Pelatihan branding produk olahan berguna dalam menarik konsumen dan menjaga keberlanjutan usaha yang nantinya berdampak dalam menyediakan lapangan pekerjaan, serta meningkatkan perekonomian masyarakat di Tawangmangu. Melihat potensi, prospek, dan peluang usaha tersebut maka pelatihan kewirausahaan pada UMKM Tawangmangu Karanganyar perlu dilakukan, karena hal ini dapat membantu UMKM dalam mengembangkan usahannya. Pelaksanaan kegiatan pengabdian ini dilakukan dengan beberapa kegiatan yaitu penyuluhan mengenai kewirausahaan, branding, dan pengemasan produk olahan UMKM. Dari permasalahan yang ada, perlu kiranya dilakukan pendampingan kepada UMKM Akar Mulya Desa Karanglo, Tawangmangu, khususnya mengenai kegiatan dalam melakukan manajemen usaha, mengembangkan branding dan kemasan produk olahan sehingga mampu mengembangkan UMKM. Dari kegiatan persiapan dan diskusi dengan Kelompok UMKM Akar Mulya di Desa Karanglo Kecamatan Tawangmangu Kabupaten Karanganyar mereka sangat mengharapkan bantuan dan pelatihan untuk kewirausahaan, branding dan pengemasan produk olahan UMKM hasil produksi yang dihasilkan dari Desa Karanglo itu sendiri.
Sumbangan Indeks Kualitas Udara Wilayah sebagai Bagian Pencapaian Sustainable Development Goals (Studi Kasus: Kabupaten Magetan) Arini, Dien Rusda; Purnawan, Candra; Rahayu, Endang Siti; Utomowati, Rahning; Purnomo, Nugroho Andi
ENVIRO: Journal of Tropical Environmental Research Vol 24, No 2 (2022): September
Publisher : Center for Environmental Research, LPPM, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/enviro.v24i2.70452

Abstract

Indeks Kualitas Udara yang selanjutnya disingkat IKU adalah ukuran yang menggambarkan kualitas udara yang merupakan nilai komposit dari parameter kualitas udara yang ditetapkan peraturan perundang-undangan. Indeks Kualitas Udara (IKU) Kabupaten Magetan Tahun 2021 sebesar 85,28 atau kategori “baik” yang berarti bahwa indeks kualitas udara di Kabupaten Magetan masih di bawah target nilai IKU Nasional Tahun 2021 yakni sebesar 87,36 dan masih di bawah target nilai IKU Kabupaten Magetan Tahun 2021 yaitu sebesar 88,42
Strategi Pengembangan Usaha Mikro Kecil Menengah Jenang Kudus Di Kabupaten Kudus Murtadho, Muhammad 'Irfan; Rahayu, Endang Siti; Sundari, Mei Tri
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.85904

Abstract

Kudus Regency is one of the districts in Central Java where the industrial sector is the primary sector that supports Gross Regional Domestic Income (GRDP). Small-scale producers of holy jenang have several problems that hinder business development. This research aims to identify the internal and external factors of Jenang Kudus micro, small, and medium enterprises (MSMEs) and determine alternative and priority development strategies. The basic method of this research is descriptive. Location determination was carried out purposively. The research key informants were six people to determine internal and external factors and 31 people to determine weights and ratings. The analysis uses the IFE EFE Matrix, IE Matrix, SWOT Matrix, and QSPM. There are 60 MSMEs in Jenang Kudus. The research results show that Jenang Kudus MSMEs can be maintained and maintained. Strategies that can be implemented include strengthening partnerships with distributors, maintaining brand image through improving product quality, diversifying flavor variants and packaging, and increasing product durability. Also, MSMEs can optimize online promotions, improve service quality to strengthen customer loyalty, and develop human resources through collaboration with the Kudus Regency Trade, Industry, and Cooperatives Service. The strategy that is the main priority is optimizing online promotions.
Pengaruh Ekuitas Merek dan Atribut Produk terhadap Keputusan Pembelian Konsumen Gula Pasir di Pasar Swalayan Kota Surakarta Mulyo, Tirto; Rahayu, Endang Siti; Riptanti, Erlyna Wida
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 1, No 1 (2022): June
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v1i1.61912

Abstract

White sugar is one of the beverage ingredients with the highest amount of consumption in Indonesia. This is based on drinking habits and processed foods that use granulated sugar. The large selection of brands and product attributes offered by the company gives people the option to buy white sugar products they want. Consumers have to make decisions in every purchase of white sugar products. This study aims to find out the characteristics of white sugar consumers in Surakarta City supermarkets, analyze the influence of brand awareness/associations, perception of quality, and brand loyalty to brand equity in white sugar consumers in Surakarta City supermarkets, and analyze the influence of brand equity and product attributes on purchasing decisions in white sugar consumers in Surakarta City supermarkets. This research used descriptive method of analytics with a non-probability sampling method using 150 respondents. The method of data collection using interview method with questionnaire. Data analysis using structural equation modeling (SEM) methods with SmartPLS 3.3.3 software. The results showed that white sugar consumers in Surakarta City supermarkets were dominated by 17-30 years old, female gender, undergraduate education level, income of Rp1,500,001.00-Rp3,000,000.00 per month, family members 4 people, the amount of consumption 1.1-5 kg per month, with the gulaku white sugar brand. A significant variable affecting brand equity in white sugar consumers in Surakarta supermarkets is the perception of quality and brand loyalty. The brand awareness variable does not have a significant influence.
Pengaruh Brand Equity Terhadap Keputusan Pembelian Produk Pisang Cavendish Merek Sunpride di Pasar Swalayan Kota Jakarta Selatan Rajagukguk, Arda Govar Parsaoran; Rahayu, Endang Siti; Irianto, Heru
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.91334

Abstract

Bananas are the most widely consumed fruit. Sunpride cavendish bananas are a primary choice for consumers when purchasing bananas. This study examines the influence of brand equity elements, including brand awareness, perceived quality, brand associations, and brand loyalty, on the purchasing decisions of Sunpride Cavendish bananas in supermarkets in South Jakarta. This research employs a descriptive quantitative approach. The research location was determined using purposive sampling because South Jakarta residents have a consumptive and modern lifestyle, and their consumption expenditures are among the highest. The sample in this study consisted of 100 respondents. The research instrument used was a questionnaire. The results show that brand equity elements collectively influence the purchasing decisions of Sunpride cavendish bananas in South Jakarta. Brand associations were found to be the most dominant element influencing the purchasing decisions of Sunpride cavendish bananas in supermarkets in South Jakarta.
Analisis Manajemen Rantai Pasok Jahe Di Kabupaten Karanganyar Tanjung, Ahmad Hartono; Rahayu, Endang Siti; Widadie, Fanny
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.99805

Abstract

Ginger (Zingiber officinale) is one of the leading agricultural commodities in Karanganyar Regency and makes a high contribution to the regional economy. Supply chain management is designed to face the main challenges related to quantity and quality risks and provide maximum profits for business actors. The research took place from July to August 2024. This research aims to analyze the ginger supply chain system and measure its performance using Vorst's Food Supply Chain Management (FSCN) analysis, margin value, and farmers' share. Optimization/upgrading in the supply chain is analyzed based on product, process, and functional aspects. A sampling of 35 farmers was carried out using proportional random sampling, and 8 traders used snowball sampling. The research results show that the ginger supply chain operates well through four distribution channels. Channel I (Farmers-consumers), Channel II (Farmers-retailers-consumers), Channel III (Farmers-collectors-retailers), Channel IV (Farmers-collectors-industrial consumers). Channel I is the most efficient with a margin value of zero and a farmer's share value of 100%. The highest margin value is in channel III at Rp. 4,428.60. Recommendations for product, process, and functional upgrading include improving land management, such as superior seeds; increasing control of storage space; improving the contract system; creating website technology; and government support in meeting the needs of chain members (capital, credit, and institutional formation). The aim is to increase the efficiency, effectiveness, and competitiveness of ginger to gain a wider market share.
Co-Authors Adib Norma Respati Adib, Asnan Agustono Agustono, Agustono Akhmad, Khabib Alia Alfian Bayu Pamungkas Anif Nur Artanti, Anif Nur APURWANTI, ESTHI DWI Arbianti Arini, Dien Rusda Asy-syahid, Yusuf Syauqi Cahyaningsih, Anggi Fitria Candra Purnawan Dwi Yuniarti Dwidjono Hadi Darwanto Erlangga, Aditya Pramudya Erlyna Wida Riptanti Erlyna Wida Riptanti Ernoiz Antriyandarti Esti Suryani Eva Koesuma Moervitasari Fahlevi, Andrew Fanny Widadie Fea Prihapsara Fea Prihapsara, Fea Febriani Puspitaningrum Fitria Cahyaningsih, Anggi Harisudin, Mohamad Heru Irianto Heru Irianto Isti Khomah Joko Sutrisno Joko Sutrisno Khairrunnisa, Jihan Komariyati Komariyati Kusnandar kusnandar kusnandar Libria Widiastuti Libria Widiastuti Mahendra Wijaya Mei Tri Sundari Mei Tri Sundari Mohamad Harisudin Mulyanto Mulyanto Mulyo, Tirto Murtadho, Muhammad 'Irfan Niken Ardila, Devita Ayu Nindi Noor Zahrani, Adhias Nabilla nuning setyowati Nur Muttaqien Zuhri Nurul Aeni Okid Parama Astirin Okid Parama Astirin Oktyajati, Nancy Pramesti, Fahrisa Surya Purnomo, Nugroho Andi Puspitaningrum, Febriani Rachmawatie, Srie Juli Raden Kunto Adi Rahmatul Kholiq, Muhammad Hatta Rajagukguk, Arda Govar Parsaoran Ravik Karsidi Respati, Adib Norma Rhina Uchyani Fajarningsih Setyowati Setyowati Setyowati Setyowati Setyowati Sri Mulyani Srie Juli Rachmawatie Sugiharti Mulya Handayani Tanjung, Ahmad Hartono Ulfa, Amalia Nadifta Utomowati, Rahning Wiwit Rahayu