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Journal : JEE (Jurnal Edukasi Ekobis)

PERSEPSI TENTANG HARGA PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN Ramadhan Ramadhan; Tedi Rusman; Nurdin Nurdin
JEE (Jurnal Edukasi Ekobis) Vol 3, No 6 (2015): JEE (Jurnal Edukasi Ekobis)
Publisher : FKIP Unila

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Abstract

This study aimed to determine the influence of consumer perception of product price,quality of service and customer satisfaction on consumer loyalty to UKM MART LampungUniversity Students Cooperative in 2015. The population in this study amounted to 140 /day. Sampling technique was using Non Probability Sampling using accidental samplingtechnique. The sample in this study amounted to 104 consumers. Unit analysis was usinglinear regression and Path Analysis. The research subjects were the consumen of UKMMART Lampung University Students Cooperative in March 2015. The method used in thisresearch was descriptive verification, ex post facto approach and survey method. The resultsshowed that there was an influence consumer perception of product price, quality of serviceand customer satisfaction to customer loyalty both directly and indirectly.Penelitian ini bertujuan untuk mengetahui ada pengaruh persepsi konsumen tentangharga jual produk , kualitas pelayanan dan Kepuasan konsumen terhadap Loyalitaskonsumen pada UKM MART Koperasi Mahasiswa Universitas Lampung 2015.Populasi dalam penelitian ini berjumlah 140/hari. Teknik sampling denganmenggunakan Non Probability Sampling dengan menggunakan Teknik AccidentalSampling. Sampel dalam penelitian ini berjumlah 104 konsumen. Unit analisisdengan menggunakan Regresi Linier dan Path Analysis. Subjek penelitian yaitukonsumen UKM MART Koperasi Mahasiswa Universitas Lampung bulan Maret2015. Metode yang digunakan dalam penelitian ini adalah deskriptif verifikatif,dengan pendekatan ex post facto dan metode survey. Hasil penelitian menunjukkan:bahwa ada pengaruh persepsi konsumen tentang harga jual produk, kualitaspelayanan dan Kepuasan konsumen terhadap Loyalitas konsumen baik secara.Kata kunci: harga, kualitas pelayanan, loyalitas dan kepuasan konsumen.
Co-Authors Afrizal Tanjung Ahmad, Amirzah Aisyah Nurbaiti Aji, Kartika Restu Akhmad Qashlim, Akhmad Alfian Hamsi ALI WARDHANA Almira Keumala Ulfah Amun Amri Andi Hasriadi Hasyim Anung Priambodo Aprilia, Rochmathul Duwi AR, Silvia Arief Agus Triansyah Asrul Nirman Astuti - Aulia, Syahirah Chanda Az-zahra, Caesaria Azizah, Ghina Bahtiar Bahtiar Binti Hamit, Anis Aqilla Brahma, Bayu Budi, Mutiara Setia Budiyono, Slamet Bungkes, Panetir Bunkes, Panetir Cahyati, Martyana Dwi Casiman Sukardi Comeron, Rion Cristo, Natanael Da Costa, Yuliana Ovan Damayanti, Nurul Darwin Lie Dawi Karomati Baroroh Dawolo, Kristiani Delfianti, Delfianti DENNI JOKO PURWANTO, DENNI JOKO Destri Muliastri Dien, Alban W Diwayana Putri Nasution Efendi Efendi Eimar, Cut Rachel Elizal, Elizal Entin Daningsih Ernawati, Wa Esther Irawati Setiawan Fadillawaty Saleh, Fadillawaty Faried, Annisa Ilmi Feri Candra Firmansyah, Muhammad Wahyu Fitria Amalia Fitriatun, Fitriatun Gautama, Walta Ginawang, Asto Hakas Prayuda Hardiansyah, Fahrudin Hasanudin, La Hayati, Husna Heny Rofizar Hermanto, Cahyo Hersanto Fajri Husein, Abdul Muhaimin Imansyah, M Nur Iskandar, Bob Andinata Ismail Ismail Ismail, Sherif Mohamed Iyan Nurdiyan Haris Izhar Salim Johanes Fernandes Andry Jumariyah, Siti Junaidi, Rifqi Junaidi Junianto, Pilifus Kadir Kadir Kadriyani, Emilda kesumah, priatna Kurnia Ningsih Kurniawan, Febriyanto Mahwiyah, Mahwiyah Marfi Yosnita Marsudianto Marsudianto Maruf, Irma Rachmawati Marzuki Marzuki Mohammad Hamdani, Mohammad Mohammad Lutfi Monika, Fanny Muhammad Fajar Purnama Muhammad Halim Pohan Muhammad Handi Pratama Muhammad Hasan Muhammad Iqbal Muhammad Yasir Muhammad Zaini Ngatmin Ningrum, Cahaya Ningsih, Kurnia Nugroho, Febriawan Ardi Nurdin Nurdin Nurjannah Nurjannah Oktapani, Silm Putri Tipa Anasi Rachmad Imbang Trittjahjono Rahma Nurzianti, Rahma Ranti, Bryen Yuzac Zein Baneka Ratna Sari Dewi Ria Kasmeri Robert Tua Siregar Rustiyarso, Rustiyarso Sabatini, Nafilla Nesantya Salbiyah, Salbiyah Sarmada, Sarmada Sasmita Sasmita Satrya Fajar Kusuma, Fitrah Savitri, Asmah Siti Nurjanah Siti Rohani Sofiyan Sofyan, Rian Fabian Sugiarto S Suhendar, Bagus Sulistyarini, Sulistyarini Sulistyo, Anggi Supartini, Sri Syafrizal Syafrizal Syuhadi Syuhadi Tamin, Rosmawati Tay, En Tedi Rusman Umayasari, Silvia Valentine, Chelsea Rizky Vishnu Juwono, Vishnu Yelmida Azis Yeni, Rahma Yokhebed Yokhebed Yosephine, Satya Howen Yulianti, Eka Budi Yun Gemilang Yurinanda, Sherli Yusanti, Indah Anggraini Yusnarti, Mulya Yusria Darma Zulfah Zulfah