Article Per Year (5 Year)
p-Index From 2021 - 2026
8.798
P-Index
This Author published in this journals
All Journal Ekspektra: Jurnal Bisnis & Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Ecobuss Jurnal Entrepreneur dan Entrepreneurship Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Informasi dan Teknologi Accounting Profession Journal (APAJI) Enrichment : Journal of Management Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Engineering, Science and Information Technology Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Abdimas Bina Bangsa JURNAL ILMIAH GLOBAL EDUCATION Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Empowerment Society JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Malcom: Indonesian Journal of Machine Learning and Computer Science Digital Business Tren Bisnis Masa Depan Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Journal of Social Science and Business Studies IIJSE Journal of Innovative and Creativity Maneggio E-Amal: Jurnal Pengabdian Kepada Masyarakat Maneggio
Irdiana, Sukma
Institut Teknologi Dan Bisnis Widya Gama Lumajang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

Published : 86 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Innovative and Creativity

 1 
Analisis Pengaruh Social Media Engagement, Brand Experience Dan Perceive Value Terhadap Brand Awareness Green Product Rezky Nurbakti; Sukma Irdiana; Antonius Ary Setyawan; Riesna Apramilda; Nani Muliyani; Caka Gatot Priambodo
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2119

Abstract

Penelitian ini dilakukan untuk mengkaji bagaimana social media engagement, brand experience, dan perceived value memengaruhi kesadaran merek (brand awareness) terhadap produk ramah lingkungan di kalangan masyarakat perkotaan di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sebanyak 150 responden dipilih melalui teknik purposive sampling, dengan kriteria meliputi domisili di wilayah urban, aktif menggunakan media sosial, serta memiliki pengalaman mengenal atau membeli produk hijau. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert lima poin. Perolehan uji validitas dan reliabilitas menampilkan bahwa seluruh item yang digunakan pada instrumen penelitian dinyatakan valid dan reliabel. Uji asumsi klasik yang mencakup normalitas, heteroskedastisitas, dan multikolinearitas juga telah terpenuhi, memastikan bahwa data layak untuk dianalisis secara statistik. Perolehan analisis regresi menampilkan bahwa ketiga variabel independen mempunyai pengaruh positif dan signifikan terhadap brand awareness. Keterlibatan di media sosial terbukti dapat meningkatkan eksposur serta interaksi konsumen dengan merek. Pengalaman positif konsumen dengan produk memperkuat kesan dan memori terhadap merek, sementara persepsi nilai yang tinggi membuat konsumen lebih mudah mengenali dan mengingat merek tersebut. Temuan ini menekankan pentingnya strategi komunikasi digital, pengelolaan pengalaman merek yang konsisten, serta penyampaian nilai produk yang kuat dalam membangun brand awareness produk ramah lingkungan, khususnya pada masyarakat di perkotaan yang semakin kompetitif.
Analysis of the Influence of Social Media Engagement, Ethical Branding, and Cultural Fit on Brand Authenticity Perception in the Food and Beverage Industry Tanti Widia Nurdiani; Riesna Apramilda; Tyahya Whisnu Hendratni; Dewi Putri Anjar Wulan; Sonya Sidjabat; Sukma Irdiana
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4248

Abstract

This study was conducted to evaluate the extent to which consumer engagement on social media, the application of ethical values ​​in brand strategy, and cultural fit influence perceptions of brand authenticity in the food and beverage industry. This study used a quantitative approach with a survey method involving 200 respondents. Participants were selected based on certain criteria, such as being at least 18 years old, actively using social media, following the official accounts of food and beverage brands in the past six months, and having experience purchasing products from brands promoted digitally. Partial analysis also revealed that social media engagement, ethical branding, and cultural fit each positively contribute to perceptions of brand authenticity. The higher the consumer engagement on social media, the more consistent the ethical practices implemented, and the more relevant the brand values ​​are to the consumer's culture, the stronger the authentic image formed. These findings enrich the academic discourse in the field of marketing and branding, while also providing practical guidance for business actors in building authentic, relevant, and resilient brand strategies in the increasingly complex competition of the food and beverage industry.
Co-Authors Abrori, Imam Ady Bakri, Asri Ainun Jariah Ainun Jariah Alfry Aristo Jansen Sinlae Antoni Antoni Antoni Antoni Antonius Ary Setyawan Astuti, Enny Diah Ayke Nuraliati B.M.A.S. Anaconda Bangkara Bambang Suhartawan Budiyanto Budiyanto Budiyanto Budiyanto Burhanuddin Burhanuddin Caka Gatot Priambodo Dedi Haryadi Dendy Eta Mirlana Edhie Rachmad, Yoesoep Eko Nur Hermansyah Endrawati, Titin Endrawati, Titin Fandy Yones Latuni Farasa, Alifia Febrian, Wenny Desty Feby Arma Putra Ferdy Leuhery Fida Oktafiani Hakim, Irfan Hari Setia Putra Haribowo, Rio Haryanto, Abel Hendy Tannady HERY PURNOMO Ifadhila Imam Fauzan Iristian, Jovi Irma M. Nawangwulan Irwan Moridu Jefriyanto Jefriyanto Jovi Iristian Jovi Iristian Juliana Waromi, Juliana Julinta Paulina Kasno T Kasim Kuniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kushariyadi Kushariyadi Kusnanto Darmawan Kusnanto Darmawan Kusnanto Darmawan Kusnanto Drmawan M Wimbo Wiyono M. Yusuf Alfian Rendra Anggoro KR Maulana Muhammad Riza Menhard, Menhard Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah2 Mohammad Noor Khoirullah Mokhamad Taufik Mokhamad Taufik, Mokhamad Muhammad Muksin Muhammad Noor Khairullah Mustafa, Fahrina Nani Muliyani Ninik Lukiana Noor Khairullah2, Mohammad Nur Laily Arifiyah Nur Latifa Isnaini Putri Nur Latifa Isnaini Putri Pilifus Junianto Pradipta, Made Prasta Yostitia Putri, Nur Latifa Isnaini Redjeki, Finny Revi Sesario Rezky Nurbakti Riesna Apramilda Romadhona, Faradiba Rosye Rosaria Zaena Samuel PD Anantadjaya Sarwo Hakim Siregar, Ade Perdana Sokid, Sokid Sonya Sidjabat Sudarmanto, Eko Sugiarti Sugiarti Suhermin, Suhermin Suryawardani, Ameylia Tanti Widia Nurdiani Tri Endar Susianto Tri Palupi Robustin Tri Palupi Robustin, Tri Palupi Tyahya Whisnu Hendratni Violin, Vivid Wijaya, Ismed Wulan, Dewi Putri Anjar Yatna Supriatna Yatna Supriatna Yatna supriatna Yudiyanto Joko Purnomo Yulian Ade Chandra Yulian Ade Chandra Zainul Hidayat Zainul Hidayat