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Irdiana, Sukma
Institut Teknologi Dan Bisnis Widya Gama Lumajang
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Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia Titin Endrawati; B.M.A.S. Anaconda Bangkara; Sukma Irdiana; Antoni Antoni; Ade Perdana Siregar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2473

Abstract

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.
Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia Endrawati, Titin; Bangkara, B.M.A.S. Anaconda; Irdiana, Sukma; Antoni, Antoni; Siregar, Ade Perdana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2473

Abstract

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.
Co-Authors Abrori, Imam Ady Bakri, Asri Ainun Jariah Ainun Jariah Alfry Aristo Jansen Sinlae Antoni Antoni Antoni Antoni Astuti, Enny Diah Ayke Nuraliati B.M.A.S. Anaconda Bangkara Bambang Suhartawan Budiyanto Budiyanto Budiyanto Budiyanto Burhanuddin Burhanuddin Dedi Haryadi Dendy Eta Mirlana Edhie Rachmad, Yoesoep Eko Nur Hermansyah Endrawati, Titin Endrawati, Titin Fandy Yones Latuni Farasa, Alifia Febrian, Wenny Desty Feby Arma Putra Ferdy Leuhery Fida Oktafiani Hakim, Irfan Hari Setia Putra Haribowo, Rio Haryanto, Abel Hendy Tannady HERY PURNOMO Ifadhila Imam Fauzan Iristian, Jovi Irma M. Nawangwulan Irwan Moridu Jefriyanto Jefriyanto Jovi Iristian Jovi Iristian Juliana Waromi, Juliana Julinta Paulina Kasno T Kasim Kuniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kushariyadi Kushariyadi Kusnanto Darmawan Kusnanto Darmawan Kusnanto Darmawan Kusnanto Drmawan M Wimbo Wiyono M. Yusuf Alfian Rendra Anggoro KR Maulana Muhammad Riza Menhard, Menhard Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah2 Mohammad Noor Khoirullah Mokhamad Taufik Mokhamad Taufik, Mokhamad Muhammad Muksin Muhammad Noor Khairullah Muliyani, Nani Mustafa, Fahrina Ninik Lukiana Noor Khairullah2, Mohammad Nur Laily Arifiyah Nur Latifa Isnaini Putri Nur Latifa Isnaini Putri Nurbakti, Rezky Nurdiani, Tanti Widia Pilifus Junianto Pradipta, Made Prasta Yostitia Priambodo, Caka Gatot Putri, Nur Latifa Isnaini Redjeki, Finny Revi Sesario Riesna Apramilda Romadhona, Faradiba Rosye Rosaria Zaena Samuel PD Anantadjaya Sarwo Hakim Setyawan, Antonius Ary Sidjabat, Sonya Siregar, Ade Perdana Sokid, Sokid Sudarmanto, Eko Sugiarti Sugiarti Suhermin, Suhermin Suryawardani, Ameylia Tri Endar Susianto Tri Palupi Robustin Tri Palupi Robustin, Tri Palupi Tyahya Whisnu Hendratni Violin, Vivid Wijaya, Ismed Wulan, Dewi Putri Anjar Yatna supriatna Yatna Supriatna Yatna Supriatna Yudiyanto Joko Purnomo Yulian Ade Chandra Yulian Ade Chandra Zainul Hidayat Zainul Hidayat