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Irdiana, Sukma
Institut Teknologi Dan Bisnis Widya Gama Lumajang
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Journal : Maneggio

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The Influence of Shopping Motives on Impulse Buying Through Shopping Lifestyle on Tokopedia in Indonesia Sukma Irdiana; Budiyanto Budiyanto; Suhermin Suhermin
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/k8qfrm08

Abstract

This study aims to analyze the influence of shopping motives on impulse buying with shopping lifestyle as a mediating variable among Tokopedia users in Indonesia. This study uses a quantitative method with an explanatory research approach. The research sample is Tokopedia users who have made transactions at least twice in the last six months, with a total of 200 respondents selected through purposive sampling. The research instrument is an online questionnaire with a Likert scale, and the data are analyzed using Structural Equation Modeling (SEM-PLS). The results show that shopping motives have a positive and significant effect on impulse buying, shopping motives have a positive and significant effect on shopping lifestyle, and shopping lifestyle has a positive and significant effect on impulse buying. Shopping lifestyle is proven to partially mediate the relationship between shopping motives and impulse buying. This finding provides a theoretical contribution in strengthening the literature on consumer behavior in the digital era, as well as practical implications for Tokopedia in designing consumer lifestyle-based marketing strategies to increase impulse buying.                 
Co-Authors Abrori, Imam Ady Bakri, Asri Ainun Jariah Ainun Jariah Alfry Aristo Jansen Sinlae Antoni Antoni Antoni Antoni Astuti, Enny Diah Ayke Nuraliati B.M.A.S. Anaconda Bangkara Bambang Suhartawan Budiyanto Budiyanto Budiyanto Budiyanto Burhanuddin Burhanuddin Dedi Haryadi Dendy Eta Mirlana Edhie Rachmad, Yoesoep Eko Nur Hermansyah Endrawati, Titin Endrawati, Titin Fandy Yones Latuni Farasa, Alifia Febrian, Wenny Desty Feby Arma Putra Ferdy Leuhery Fida Oktafiani Hakim, Irfan Hari Setia Putra Haribowo, Rio Haryanto, Abel Hendy Tannady HERY PURNOMO Ifadhila Imam Fauzan Iristian, Jovi Irma M. Nawangwulan Irwan Moridu Jefriyanto Jefriyanto Jovi Iristian Jovi Iristian Juliana Waromi, Juliana Julinta Paulina Kasno T Kasim Kuniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kushariyadi Kushariyadi Kusnanto Darmawan Kusnanto Darmawan Kusnanto Darmawan Kusnanto Drmawan M Wimbo Wiyono M. Yusuf Alfian Rendra Anggoro KR Maulana Muhammad Riza Menhard, Menhard Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah2 Mohammad Noor Khoirullah Mokhamad Taufik Mokhamad Taufik, Mokhamad Muhammad Muksin Muhammad Noor Khairullah Muliyani, Nani Mustafa, Fahrina Ninik Lukiana Noor Khairullah2, Mohammad Nur Laily Arifiyah Nur Latifa Isnaini Putri Nur Latifa Isnaini Putri Nurbakti, Rezky Nurdiani, Tanti Widia Pilifus Junianto Pradipta, Made Prasta Yostitia Priambodo, Caka Gatot Putri, Nur Latifa Isnaini Redjeki, Finny Revi Sesario Riesna Apramilda Romadhona, Faradiba Rosye Rosaria Zaena Samuel PD Anantadjaya Sarwo Hakim Setyawan, Antonius Ary Sidjabat, Sonya Siregar, Ade Perdana Sokid, Sokid Sudarmanto, Eko Sugiarti Sugiarti Suhermin, Suhermin Suryawardani, Ameylia Tri Endar Susianto Tri Palupi Robustin Tri Palupi Robustin, Tri Palupi Tyahya Whisnu Hendratni Violin, Vivid Wijaya, Ismed Wulan, Dewi Putri Anjar Yatna Supriatna Yatna Supriatna Yatna supriatna Yudiyanto Joko Purnomo Yulian Ade Chandra Yulian Ade Chandra Zainul Hidayat Zainul Hidayat