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Ida Bagus Nyoman Udayana
Universitas Sarjanawijaya Tamansiswa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : WIDYA MANAJEMEN

 1 
Pengaruh Commitment, Trust terhadap Customer Satisfaction dan Customer Loyalty Bayu Aprilianto; Henny Welsa; Ida Bagus Nyoman Udayana
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.1743

Abstract

The purpose of this study was to determine the analysis of the influence of commitment, trust on customer satisfaction, and customer loyalty in Bento Kopi Yogyakarta. This research is quantitative research. The sample in this study is part of the target population, 100 respondents from Bento Kopi Yogyakarta customers, where the sample is determined by the Slovin formula. Data collection is done by using the method of collecting questionnaires or questionnaires. The data analysis technique used is a regression technique which is supported by the t-test and classical assumptions, the data that has been obtained is processed using SPSS 21. The results of this study indicate that the commitment variable has a positive effect on customer satisfaction based on the t-test with a value of 3,930 with a significance <0.05 so that Ho is rejected and Ha is accepted, the trust variable has a positive effect on customer satisfaction based on the t-test with a value of 8.163 with a significance <0.05 so that Ho is rejected and Ha is accepted, the customer satisfaction variable has a positive effect on customer loyalty based on the t-test with a value of 4.013 with a significance <0.05 so Ho is rejected and Ha is accepted, the commitment variable has a positive effect on customer loyalty based on the t-test with a value of 3.929 with a significance <0.05 so Ho is rejected and Ha is accepted, the trust variable has a positive effect on customer loyalty based on the test td with a value of 2.207 with a significance of <0.05 so that Ho is rejected and Ha is accepted.
Pengaruh Persepsi Harga, Kualitas Produk terhadap Customer Satisfaction dan Keputusan Pembelian Konsumen Mohammad Arief Baehaqi; Ida Bagus Nyoman Udayana; Henny Welsa
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.1878

Abstract

This research is survey research, with a quantitative approach. This study aims to determine the relationship between price perception variables, product quality variables, customer satisfaction, and consumer purchasing decisions by conducting a survey of Yogyakarta Indomaret customers. The sample was determined by the Slovin formula. The sampling technique used was simple accidental sampling using a questionnaire. The results of this study indicate that the Price Perception Variable has a significant effect on customer satisfaction based on the t experiment with a potential of 9.488 with a significance of <0.05 resulting in Ho being rejected and Ha accepted. Product quality has a significant effect on Customer Satisfaction because based on the t-test of 2,973 with a significance <0.05, this results in Ho being rejected and Ha being accepted. The customer satisfaction variable has a significant effect on consumer purchasing decisions as evidenced by the t-test with a value of 4.574 with a significance <0.05 which makes Ho rejected and Ha accepted. The price perception variable has a significant effect on consumer purchasing decisions as evidenced by the t-test of 2.127 with a significance <0.05 which resulted in Ho being rejected while Ha was accepted. Product quality has a significant effect on consumer purchasing decisions as evidenced by the t-test of 3.246 with a significance <0.05 which makes Ho rejected while Ha is accepted
Co-Authors Abdurrahman Abdurrahman Ade Yogi Ferawan Adeliani, Wulan Adia Adi Prabowo Aditya Julita Sari Adriana Winarti Agung, M Riziq Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahya Agus Setiawan Ahmad Algi Saputra Ahmadi Sulaiman Akhmad Rajabiyanor Aldri Afrianata Alifia Lintang Dharmanisa Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Andykiawan Ega Dangga Anis Aprillia Sari Anis Marjukah Anis Marjukah Annisa Widilia Rahmawati Ardi Gusmawan Aria Pramana Atma Fadna Rinaja Aulia Melani, Shava Riftika Ayang, Anias Ina Aprilia Azizah, Bilqis Putri Bayu Aprilianto Bernadetta Dia Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bilqis Putri Azizah Brian Luyzh Fernando Giri Budiarno Budiarno Cici Chintia Putri Danang Ramadhan Dedek Susanto, Dedek Devi Nurchasanah Dhevia Halimah Ramadhani Diansepti Maharani, Bernadetta Dionisius Dominikus Daud Carvallo Domi Kirana Dona Fitriani Dwi Iskandar Mizan Dwi Narko E. Budi Setiawan Eko Bagus Widakdhono Eko Bagus Widakdhono Ellyta Liska Andriani Eva Latifatul Haziza Evanjeli, Laurensia Aptik Evi Zulfia Fadhilla Ajeng Aqdella Fatma, Tyas Frega Fauzi, Muhamad Ardan Febriani Wahyu Saputri feri irawan Fery Budi Setiawan Flavianus Yoga Tridandy Chandra Fransizka Ayu Kristiani Gadang Raharja Galih Kristian Gunawan, Elvender Hanafi, Faturrahman Hanifia Rahma Wulandari Hartati Dwi Nawastuty Hatmanti Hutami, Lusia Tria Henny Welsa Herli Qwen Sofana A Herli Qwen Sofana A Herniwati, Titisari Hutami, Lusia Tria Hatmanti Hutami, Lusia Tria Hatmanti Hutami Ida Ayu Purnama, Ida Ayu Ida Bagus Udayana Putra Ilya Nafilah Indriani, Novita Indriyana Septiani Irma Nursafitri Ismi Suaidi Isna, Kadek Isnaini, Putri Aprilia Julinha Betty Guterres Riu Kadek Isna Khunaini, Muhammad Romadon Komang Adi Kurniawan Saputra Kristian, Galih Lasmiani, Lasmiani Laurensia Aptik Evanjeli LTH Hutami LTH Hutami Lusia Tria Hatmanti Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Utami M Riziq Agung M. Arif Mutawakil M. Rasyid Ridho Maharani, Bernadetta Dian Maharani, Bernadetta Diansepti Mahdanito Fadzika Bakti Marchellino Ronaldo Sae Masytohannum Nasution Mohammad Arief Baehaqi Muhammad Affidianto Arrusda Muhammad Hafizh Ryananda Muhammad Isrok Muinah Fadhilah, Muinah Mutiara, Thoriq Abdillah Nadia Nurrahmah Sari Naili Farida Natalia Dewi Fendal Niken Mayrenda Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nova Sari Dewi Nugraha, Tommy Wiguna Nurafina, Aulia Nurseto, Bangkit Adhe Nurseto Oktavia Saputri Patria Gantara Perkasa, Duta Pingky Octavian Pramestyi Utami Pramestyi Utami Putra, Ida Bagus Gede Parama Putri Aprilia Isnaini Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Rahmah Esti Utami Ratri Pangastuti Regi Tuska Rejeki Sekar Dwifa Rendi Ajib Dhiastama Reza, Ceva Faza Riska Ermawati Riska Ernawati Rizqi Rukmana Putri Roki Satria Jaya Rudi Kurniawan Sadewa, Alex Fitrianta Sandika Purnama Putri Selfi Dayanti Shava Riftika Aulia Melani Sukma Nur Annisa Syamsul Hadi Syamsul Hadi Taiso, Theresia Irene Tommy Wiguna Nugraha Tri Nurdiyanto Tria Hatmanti Hutami Trianti Prihartini Tyas Frega Fatma Ulfan Vivin Yuwansa Wahyu Ajisakti Ramdhan Wahyu Goesty Perdana Wahyu Widiya Ningsih Wayan Deni Ardane Wilfridus Nong Panggo Pati Willy Pebriana Chandra Kirana Yuli Endar Yani Yusup, Ariska Maulana Zidan, Muhammad