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All Journal Jurnal IPTA Journal of Indonesian Tourism and Development Studies Journal of Business Management Education (JBME) Lekesan: Interdisciplinary Journal of Asia Pacific Arts SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Indonesian Tourism, Hospitality and Recreation JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Prosiding Seminar Nasional Pengabdian Masyarakat Tatar Pasundan: Jurnal Diklat Keagamaan Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Journal Integration of Management Studies Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Journal of Tourism, Hospitality and Travel Management (JTHTM) E-Journal of Tourism Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Eko Susanto
Politeknik Negeri Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Sumber Daya Alam dan Kearifan Lokal sebagai Rasional dalam Workshop Visual branding Kawasan Wisata Pantai Plentong Kabupaten Indramayu Jawa Barat Nanang Ganda Prawira; Arief Johari; Mega Fitriani Adiwarna Prawira; Eko Susanto
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 4 No 2 (2020): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v4i2.307

Abstract

The tourism development on Plentong Beach, Ujunggebang Village, Sukra District, Indramayu Regency has shown a positive impact on socio-economic and ecological conditions in this region. Collaboration between the Village Government, BUMDES Maju Ujunggebang and the community has been able to turn Plentong Beach into an inclusive tourist destination for the people of the North Coast of West Java. To expand marketing communication and provide visual identity, a visual branding product was designed in Community Service activities by applying the Design Thinking method through observation, interviews, and Focus Group Discussions. This activity has succeeded in designing a visual branding product that will be applied to souvenir products according to the needs and interests of partners. In the future, it is necessary to develop visual branding on marketing communication media in the form of websites, signage, and social media to expand the popularity of Plentong Beach which in turn attracts more visits from wider demographic and geographic segments for the advancement of destinations and people on Plentong Beach.
Perancangan E-guidebook Bandung Selatan Sebagai Alternatif Penanganan Overtourism Di Kawasan Bandung Utara Tiara Fadila Distria; Irfa Rizkiani Safitri; Nadia Annisa Putri; Eko Susanto
Abdimas Galuh Vol 3, No 1 (2021): Maret 2021
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v3i1.4629

Abstract

Buku panduan wisata digunakan sebagai sarana informasi bagi wisatawan bukan hanya untuk mengenalkan tentang potensi di destinasi namun digunakan sebagai pedoman bagi wisatawan saat melakukan perjalanan wisata. Buku panduan wisata digital lebih efektif dibanding buku panduan wisata konvensional, karena lebih mudah diakses melalui gawai. Salah satu penerapan panduan wisata digital dapat diterapkan untuk destinasi wisata Pangalengan Kabupaten Bandung, dengan potensi wisata yang tidak kalah menarik dari kawasan Bandung Utara. Tujuan perancangan buku panduan wisata digital pada proyek ini adalah untuk memberikan informasi sekaligus promosi wisata Pangalengan kepada wisatawan agar dapat menjadi alternatif destinasi selain Bandung Utara yang telah mengalami permasalahan overtourism. Metode perancangan yang digunakan yaitu pengumpulan data, sortasi data, perancangan buku panduan wisata digital, uji pasar dan evaluasi. Dalam buku panduan wisata digital ini terdapat 4 komponen utama yaitu Attractions, Accessibility, Amenity, dan Ancillary. Keempat komponen utama tersebut akan menjadi konsep dasar perancangan buku panduan wisata digital Bandung Selatan. Buku panduan wisata digital Bandung Selatan ini diharapkan bermanfaat bagi wisatawan, pengelola pariwisata di Pangalengan, Dinas Pariwisata Kabupaten Bandung dan para pelaku wisata lainnya.
PENERAPAN TECHNOLOGY ACCEPTANCE MODEL PADA RANCANGAN BUKU ELEKTRONIK PANDUAN PERJALANAN WISATA SEJARAH KOTA BANDUNG Melissa Shasya Bonita; Eko Susanto; Deddy Sobarna Sutaji
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p18

Abstract

Historical tourism resources are one of the comparative and comparative advantages of Bandung city to other tourist destinations in Indonesia. The special characteristic of historical tourism is that the power of narratives poses a broader need for means of interpretation in the form of travel guides. Through the application of Technology Acceptance Model (TAM), this applied research reveals the process of designing electronic guidebooks that can be used as a means of interpretation for historical tourism visitors in The City of Bandung. The method of design with descriptive writing pattern is used to produce research reports on the design of electronic guidebook products in Bandung. This applied study has gathered opinions from 132 respondents through the dissemination of questionnaires about the components of travel guidebooks in accordance with the concept of Technology Acceptance Model (TAM) which is then analyzed descriptively. This applied research has resulted in a travel guidebook product and an understanding that tourists have a need for travel guidebooks that are easy to use and useful for themselves.
Visiting Tourism Destination: Is It Influenced by Smart Tourism Technology? Eko Susanto; Syifaa Novianti; Wahyu Rafdinal; Mega Fitriani Adiwarna Prawira; Chandra Budi Septyandi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of technology has changed various sectors in life to be smart, including tourism. This study aims to analyze the effect of smart tourism technology attributes on visit intention and visiting tourist destinations. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial Least Square is applied to test the relationship between variables. The results of the study revealed that smart tourism technology attributes such as smart information systems, smart tourism management, smart sightseeing, e-commerce systems, smart safety, smart traffic, and virtual tourism objects affect visit intention. The study also revealed the effect of visiting intentions on visits to tourist destinations. The findings of this study provide the basis for formulating strategies for implementing smart tourism technology that is appropriate in attracting tourist visits.Keywords: Smart tourism technology, Tourism destination, Tourist behavior, Visit intention.
Predicting Mobile Game Adoption: Integrating Game Features and Theory of Planned Behavior Mohammad Rizal Gaffar; Wahyu Rafdinal; Eko Susanto; Cahaya Juniarti
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 6, No. 3, September 2022
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v6i3.309-320

Abstract

This study investigates gamers’ behavior in adopting mobile games by integrating game features and the theory of planned behavior (TPB).  This study used 408 samples of Indonesian gamers. A partial least square is applied to examine the influence among subjective norm, perceived behavioral control, attitude, game features, and intention to play mobile games. The results show that the integration between Game features and TPB gives a deeper explanation of gamers’ behavior in adopting mobile games. Considering the factors in gamers’ behavior, this study's results give the base to formulate an implementation strategy for the appropriate game features in attracting gamers’ interest to keep playing mobile games. It is also the first study that integrates Game features and TPB to assess mobile game adoption.
Strategi Peningkatan Kinerja UMKM Wisata Pantai Berbasis Digital (Kasus Wisata Pantai Desa Sawarna, Kec. Bayah, Lebak, Banten) Asep Darmansyah; Acip Sutardi; Kurnia Fajar Afgani; Eko Susanto; Annisa Rizkia Syaputri; Fitria Rahayu Khaerani
Prosiding Seminar Nasional Pengabdian Masyarakat Universitas Ma Chung Vol. 1 (2021): Prosiding Seminar Nasional Pengabdian Masyarakat Ma Chung 2021
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.241 KB) | DOI: 10.33479/senampengmas.2021.1.1.40-54

Abstract

Desa Sawarna, Kecamatan Bayah merupakan desa primadona wisata pantai di Kabupaten Lebak Propinsi Banten karena memiliki keindahan alamnya yang sangat mempesona.  Pelaku UMKM  bermunculan melengkapi kesempurnaan sarana wisata pantai, seperti rumah makan, kafe, gerai oleh-oleh, jasa transportasi, jasa penginapan, jasa pemandu wisata, dan jasa persewaan kendaraan.  Era new normal  menjadi garis awal para pelaku UMKM untuk kembali menggerakkan roda bisnisnya, dengan menyiapkan diri masuk ke platform digital. Kegiatan pengabdian masyarakat ini bertujuan menyiapkan UMKM wisata pantai untuk menerapkan model pemasaran dan pembukuan berbasis digital sehingga pemasaran meluas, jarak mendekat, transaksi cepat, dan pengambilan keputusan tepat. Tim LPPM ITB bekerja sama dengan POKDARWIS Desa Sawarna mengadakan pelatihan dan pembinaan digitalisasi bisnis dengan metode pendekatan individu dan kelompok. Survey awal sebelum pelatihan  menunjukkan bahwa UMKM wisata pantai Desa Sawarna masih memiliki pengetahuan yang minim  tentang pemasaran dan pembukuan digital. Pelatihan berisikan langkah-langkah pemahamaan teori dan praktek e-commerce dan pembukuan  digital. Pelatihan membuka cakrawala pengetahuan UMKM tentang pentingnya digitalisasi bisnis, dan memotivasi UMKM untuk beralih ke platform digital yang akan mengagregasi digitalisasi bisnis secara keseluruhan. Paska pelatihan perlu terus didorong dan difasilitasi lebih lanjut oleh pihak-pihak terkait.
Empirical Study of Bandung Basin Tourist Behavior: Visitor Journey Analysis Marceilla Suryana; Eko Susanto; Syifaa Novianti; Chandra Budhi Septyandi
Journal of Business Management Education (JBME) Vol 8, No 1 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i1.59496

Abstract

This study aims to provide a comprehensive understanding of tourist travel in the Bandung Basin and formulate strategic recommendations to improve the tourist experience in the area. Using quantitative research methods involving 300 tourist respondents visiting destinations in the Bandung Basin, this study examines travel in various stages, including pre-visit, in-visit, and post-visit. It highlights the implications for DMO and stakeholders in the tourism industry. This study found that this region's dreaming and planning phases are largely determined by the trend and influence of digital information received by travelers. While at the booking stage, the role of online travel agents in the younger generation of travelers dominates its utility above direct bookings. This study provides several strategic recommendations for DMO to follow up on the profile of tourist behavior in the Bandung Basin.
Generational Differences of Technology Entrepreneurial Leadership; Comparative Case Studies of Tourism and Hospitality Industry Tomy Andrianto; Eko Susanto
Journal of Business Management Education (JBME) Vol 8, No 2 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i2.63117

Abstract

This research aims to understand the differences and similarities between generations who become technological entrepreneurs, especially in the tourism industry. The generation discussed combines Generation Y and Z with Generation X and baby boomers. A phenomenological approach used comparative case studies and content analysis to process primary and secondary data. This research resulted in the fact that there are fundamental differences in the profiles and personalities of the two generations combined, such as educational background, professional experience, and preferences for formal skills between generations. However, there are also generational similarities, namely, finances, style, and character. There are three groupings based on the similarities of this research, namely the "predecessor" group as the first group, then the "present" group, and the "future" group. This research also reveals that the most important aspect is adaptation to challenging situations related to business models. Technology is not an obstacle but a tool to uncover the mysteries of the future, and those who can optimize it will become future leaders.
E-CATALOGUE POLA PERJALANAN WISATA BAHARI DI KAWASAN WISATA PULAU PISANG DAN LABUHAN JUKUNG, KABUPATEN PESISIR BARAT, PROVINSI LAMPUNG Larisa Nabila Putri; Deddy Sobarna Sutadji; Eko Susanto
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 6 No. 2 (2019): Desember
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research is based on information services that affect the popularity of the Pulau Pisang and Labuhan Jukung Tourism Areas in the Pesisir Barat Regency, Lampung Province. This area has high tourism potential in the form of islands, beaches, and sea. Information services are an important factor in tourism to attract tourist visits. This study aims to determine digital information technology in the form of an e-catalog that includes marine tourism information in the form of a map and a description of the information therein. The E-catalog for Marine Tourism in the Pulau Pisang and Labuhan Jukung areas can support travel agencies in arranging marine thematic tour packages. The descriptive-qualitative research method is applied by using observation data techniques, interviews, and documentation studies of the research object. The focus of the design is on marine tourism activities in the Pulau Pisang and Labuhan Jukung Tourism Areas, namely beach volleyball, swimming, sunbathing, fishing, snorkeling, diving, boating, and surfing, as well as tourism supporting components, namely amenities, accessibility and support services. There are also two forms of travel patterns that are reviewed for tourists, namely through the start and end points of the journey from the same route, or a continuous path with the end point of the trip by visiting new destinations on different routes.
Application of Technology Acceptance Model on Electronic Book Design of Bandung City History Travel Guide Eko Susanto; Melissa Shasya Bonita
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 9 No. 1 (2022): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v9i01.697

Abstract

Historical tourism resources are one of the comparative and comparative advantages of Bandung city over other tourist destinations in Indonesia. The unique characteristic of historical tourism is that the power of narratives poses a broader need for means of interpretation in the form of travel guides. By applying the Technology Acceptance Model (TAM), this applied research reveals the process of designing electronic guidebooks that can aim to be used for the interpretation of historical tourism visitors in The City of Bandung. The design method with a descriptive writing pattern is used to produce research reports on the design of electronic guidebook products in Bandung. This applied study has gathered opinions from 132 respondents through questionnaires about the components of travel guidebooks following the Technology Acceptance Model (TAM) concept, which is then analyzed descriptively. This applied research has resulted in a travel guidebook product and an understanding that tourists require accessible travel guidebooks to use and value for themselves.
Co-Authors Abdul Malik Sayuti Acip Sutardi Adam Aliya Silmi Afgani, Kurnia Fajar Agus Sudono, Agus Alfattory Rheza Syahrul, Alfattory Rheza Ali Muhtasom Ananda, Ayu Andar Danova Lastaripar Goeltom Anggoro, Yudo Annisa Rachmah Fujianti Annisa Rizkia Syaputri Anwari Masatip Any Noor Arief Johari Asep Darmansyah Aura Bulan Andhara Prawira Ayu Ananda Az Zahra, Hana Shofiyyah Azizah Salsabila Nugraha Beta Budisetyorini Boediman, Alfred Cahaya Juniarti Cahaya Juniarti Candra Irawan Cantika, Wa Ode Ananda Yayang Chandra Budi Septyandi Chandrawulan Deddy Adisudharma Deddy Sobarna Sutadji Deddy Sobarna Sutaji Deddy Sobarna Sutaji Dede Kurnia, Dede Dematria Pringgabayu Dewi, Aprilia Nurmala Dicky Arsyul Salam Dinarsiah Chendraningrum Distria, Tiara Fadila Dzulfa Putri Luthfiya Fajar, Kurnia Febrianty, Ilma Amilia Fitria Rahayu Khaerani Fitriani, Tiara Fujianti, Annisa Rachmah Gaffar, Mohammad Rizal Hakam, Dzikri Firmansyah Herry Rachmat Widjaja Husniah, Diana Hutahaean, Agnes Fidela Agrefina Indrayana, Gun Gun Iqlima Ramadhani Irfa Rizkiani Safitri Juniarti, Cahaya Kurnia Fajar Afgani Kurnia Fajar Afgani Kurnia Fajar Afgani Larisa Nabila Putri Lestari, Gita Meilia Lili Adi Wibowo Marceilla Suryana Marceilla Suryana Mega Fitriani Adiwarna Prawira Melissa Shasya Bonita Melissa Shasya Bonita Moch Yusup Mohammad Rizal Gaffar Mohammad Rizal Gaffar Nadia Annisa Putri Nana Ganda Nanang Ganda Prawira Nono Wibisono Nugraha, Azizah Salsabila Nurkholifa, Tika Octaviani Ratnasari Santoso Perdana, Yoga Puluhulawa, Rosemery Pauline Rumayar Putri Luthfiya, Dzulfa Putri, Bintari Pangesti Raden Aswin Rahadi Rafdinal, Wahyu Rahadi, Raden Aswin Rahman, Bimo Falah Abdul Ratih Hurriyati Ratna Padmi Trihartanti Rivan Sutrisno Rosadi, Asep Santosa Sanjaya Satriani Siti Nurlaila Satriani Siti Nurlaila Septyandi, Chandra Budhi Septyandi, Chandra Budi Sri Hastuti Sri Sumarni Sulistiana, Oktavera Suryana, Marceilla Suryana, Marceilla Syifaa Novianti Syukri, Muhammad Yazidus Tamara Herlinda Erwin Tiara Fadila Distria Tomy Andrianto Utomo, Sherly Rakasiwi Putri Vanessa Gaffar Vany Octaviany Wahyu Rafdinal Widyastuti, Sri Utari Wisi Wulandari Yunieta Anny Nainggolan