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All Journal Jurnal IPTA Journal of Indonesian Tourism and Development Studies Journal of Business Management Education (JBME) Lekesan: Interdisciplinary Journal of Asia Pacific Arts SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Indonesian Tourism, Hospitality and Recreation JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Prosiding Seminar Nasional Pengabdian Masyarakat Tatar Pasundan: Jurnal Diklat Keagamaan Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Journal Integration of Management Studies Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Journal of Tourism, Hospitality and Travel Management (JTHTM) E-Journal of Tourism Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Eko Susanto
Politeknik Negeri Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Deciphering Green Promotion Attributes: A Conjoint Analysis of Tourists' Preferences in Greater Bandung Suryana, Marceilla; Prawira, Mega Fitriani Adiwarna; Goeltom, Andar Danova Lastaripar; Susanto, Eko; Octaviany, Vany
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 01 (2024): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i01.1501

Abstract

The Greater Bandung area grapples with various challenges, including spatial planning, waste management, water resources, critical land, and transportation, all of which are intricately linked to sustainability concerns, particularly affecting tourism. To address these issues, it is crucial to understand tourists' preferences for green promotion attributes in destinations. This study employs conjoint analysis to discern tourists' perceptions of various destination attributes. Findings reveal that Greater Bandung tourists prioritize environmentally friendly tourism activities as the most significant destination image attribute, while ecologically friendly transportation ranks as the least important. Additionally, when assessing destination advertising attributes, environmentally friendly visuals hold more importance than environmentally friendly messaging. Tourists prioritize sustainable product packaging, while they consider the destination's tourist product color to be less significant. These findings underscore the importance of clear communication, ecolabeling, and environmentally friendly practices in promoting sustainable tourism in the Greater Bandung area. By understanding tourists' preferences, stakeholders can tailor promotional strategies to effectively convey the destination's green initiatives, thus enhancing its appeal and contributing to sustainable tourism development.
Development of self-guided tour ecotourism Bandung Regency Distria, Tiara Fadila; Septyandi, Chandra Budhi; Nugraha, Azizah Salsabila; Susanto, Eko
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of ecotourism in the South Bandung Region has empirically impacted nature and society. To overcome the negative impacts of these developments, efforts are needed to educate tourists about the protection of nature and society and the purpose and principle of sustainable ecotourism development. This article contains the process of designing a guidebook for self-guided ecotourism tours in South Bandung to support sustainable tourism management in the region. By involving 134 South Bandung tourist respondents, this design has successfully applied the Technology Acceptance Model theory as a design platform. The results of this design in the form of a travel guidebook are expected to be widely used by stakeholders and become empirical evidence of the application of TAM as a framework for designing the latest travel guidebook
Ghost Kitchens And The Digitalization Of Indonesia’s Urban Informal Economy Susanto, Eko; Gaffar, Vanessa; Prawira, Mega Fitriani Adiwarna
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i1.295

Abstract

Ghost kitchens have emerged as a disruptive force in Indonesia’s urban food economy, driven by digitalization, platform-based business models, and changing consumer behaviour. By eliminating the need for physical storefronts, they enable small entrepreneurs to reduce operational costs and access a broader market through food delivery platforms like GoFood, GrabFood, and ShopeeFood. However, their reliance on these platforms creates new economic dependencies, as algorithm-driven visibility and commission fees significantly impact profitability. Additionally, the rise of ghost kitchens intensifies market competition, particularly between independent operators and corporate-backed cloud kitchens that dominate rankings and resources. This study employs a qualitative multiple-case study approach to examine the economic and regulatory implications of ghost kitchens, including their impact on traditional food vendors, gig workers, and urban policies. Findings reveal that while ghost kitchens increase business accessibility, they also contribute to labour precarity within the gig economy, as food delivery workers face unstable incomes and high operational costs. The study underscores the need for adaptive regulatory frameworks, including fair taxation, food safety measures, and platform accountability to ensure equitable market participation. As ghost kitchens continue to evolve, proactive policies are required to balance innovation with sustainability, ensuring long-term benefits for entrepreneurs, workers, and consumers in Indonesia’s digital food ecosystem.
Utilizing AI In Indonesia's Financial Sector: Strategies For Inclusive Economic Development Rahadi, Raden Aswin; Afgani, Kurnia Fajar; Hakam, Dzikri Firmansyah; Anggoro, Yudo; Boediman, Alfred; Indrayana, Gun Gun; Susanto, Eko
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.286

Abstract

The paper explores the revolutionary potential of Artificial Intelligence (AI) in Indonesia's financial ecosystem, highlighting its capacity to improve operational efficiency, foster financial inclusion, and tackle specific socio-economic concerns. This study emphasizes Indonesia's varied demographic and digital environment, illustrating how AI-driven innovations like decentralized finance (DeFi), predictive analytics, and blockchain integration transform financial products to cater to disadvantaged people. This study utilizes over 20 scholarly publications and international case studies to highlight the strategic significance of promoting ethical AI practices, mitigating algorithmic bias, and closing infrastructural and talent disparities to achieve sustainable and inclusive economic growth. The results support implementable methods, such as public-private collaborations, strong regulatory structures, and AI-driven individualized financial solutions, to optimize the advantages of digital transformation in Indonesia's financial industry. Future research must emphasize empirical investigations into AI's capacity to mitigate financial inequalities and stimulate regional innovation, thereby establishing Indonesia as a frontrunner in AI-facilitated economic transformation.
Balancing Social Media Reviews and Mass Media Coverage in Tourism Destination Image Building Susanto, Eko; Sumarni, Sri
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i1.291

Abstract

The image of a tourism destination plays a crucial role in attracting visitors and maintaining its competitiveness in the global market. This study examines the interaction between social media and mass media in shaping destination image, highlighting their complementary roles and the challenges in balancing their influence. Social media, characterized by its speed, interactivity, and user-generated content (UGC), provides early exposure to destinations, enabling rapid dissemination of information through viral campaigns, influencer promotions, and traveler reviews. However, it is often criticized for its lack of credibility, susceptibility to misinformation, and exaggerated portrayals. Conversely, mass media offers higher credibility and long-term influence through feature articles, expert testimonials, and structured storytelling, although it lacks social media's immediacy and engagement levels. This study employs a qualitative case study approach, utilizing content analysis of social media and mass media platforms and semi-structured interviews with 20 tourists and five destination managers. Findings indicate that 70% of tourists prefer social media for travel planning, as it provides real-time reviews and visually engaging content, while 30% rely on mass media for more credible and in-depth information. Destination managers adopt different strategies based on the type of tourism they promote; nature-based and urban destinations favor social media for rapid engagement, whereas cultural and historical destinations prioritize mass media for credibility and structured narratives. The Media Balance Model in Building Tourism Destination Image is proposed as a framework for integrating social media’s exposure and mass media’s credibility. The study underscores the importance of a holistic communication strategy, where social media is used for immediate attraction and engagement, while mass media reinforces long-term trust and reputation. As a practical implication, tourism stakeholders are advised to actively monitor online sentiment, manage crisis communication effectively, and collaborate with both media types to create a consistent and sustainable destination image.
Enhancing Public Asset Management for Inclusive Tourism: A Strategic SWOT Approach Susanto, Eko; Rahman, Bimo Falah Abdul; Husniah, Diana; Lestari, Gita Meilia; Az Zahra, Hana Shofiyyah
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.299

Abstract

This study conducts a strategic analysis to optimize public assets for inclusive tourism development in Indonesia. Amid rising global demand for accessible tourism, public assets—such as urban parks, historical landmarks, and coastal areas—offer significant economic, social, and cultural potential. However, poor infrastructure maintenance, weak regulatory enforcement, and fragmented governance hinder their effective utilization. The research applies a weighted SWOT analysis to map strategic priorities by employing a mixed-method approach that integrates expert panel discussions using the Delphi method, field surveys, structured observations, and secondary data analysis. The findings reveal that internal weaknesses and external threats outweigh strengths and opportunities, positioning Indonesia's public asset management in a defensive quadrant (WT strategy). Consequently, strategic recommendations include strengthening governance through enhanced regulatory frameworks and Good Corporate Governance (GCG) principles, leveraging smart tourism technologies, and fostering sustainable public-private partnerships (PPPs). The study concludes that by addressing these challenges through multi-stakeholder collaboration and innovative financing models, Indonesia can transform its public assets into globally competitive, inclusive tourism destinations, contributing to long-term sustainable development.
Financial Management Behavior of Micro-Businesses in Tourism Destinations: A Qualitative Study Boediman, Alfred; Susanto, Eko; Afgani, Kurnia Fajar; Rahadi, Raden Aswin
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i1.300

Abstract

This study explores the financial management behavior of micro-businesses in tourism destinations across West Java, Indonesia. Using a qualitative descriptive approach, data were collected through in-depth interviews and observations of eight micro-entrepreneurs operating in Pangandaran, Lembang, Ciwidey, Ciletuh Geopark, and Puncak. The findings reveal that financial management practices are predominantly informal, with minimal record-keeping, mixing personal and business finances, and reliance on daily cash flow. Low financial literacy, seasonal income fluctuations, and psychological biases such as loss aversion and overconfidence shape these behaviors. Micro-businesses tend to avoid formal financial institutions due to perceived complexity, fear of debt, and limited understanding of financial products, leading to a preference for informal financing sources. The study highlights that these factors weaken financial resilience and hinder business sustainability. Furthermore, limited financial literacy interventions have had minimal impact on changing financial behavior. The research recommends tailored financial literacy programs and access to simplified formal financial services to strengthen micro-business resilience. Addressing knowledge gaps and behavioral tendencies is essential to enhancing financial management practices and supporting micro-enterprises sustainable growth within West Java’s tourism sector.
Strategic Formulation for Tour Guide Competency Development: An Integrated AHP–TOWS Approach Susanto, Eko; Utomo, Sherly Rakasiwi Putri; Chendraningrum, Dinarsiah; Septyandi, Chandra Budi
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i1.317

Abstract

As tourism becomes increasingly experience-driven and sustainability-focused, the role of tour guides has evolved into a strategic touchpoint that shapes visitor perceptions and destination image. This study aims to formulate and prioritize effective strategies for tour guide competency development using an integrated Analytical Hierarchy Process (AHP) and quantitative TOWS matrix approach. A panel of twelve experts representing government, training institutions, and tourism practitioners participated in structured pairwise comparisons and SWOT-based strategy scoring. The AHP results revealed that experiential learning-based training and national certification systems are the most critical and high-impact strategies supported by public-private partnerships and emerging digital tools. Through the TOWS mapping, each strategy was evaluated for its strategic fit within Strengths, Weaknesses, Opportunities, and Threats (SWOT), resulting in a prioritized roadmap for implementation. The study concludes that a tiered, context-sensitive strategy—grounded in institutional collaboration and adaptive learning models—offers a sustainable path to professionalizing the guiding sector. This research provides actionable insights for policymakers, tourism educators, and destination managers seeking to build resilient and skilled human capital in tourism.
Disentangling Digital Influences on Tourist Behavior: The Role of Trust and Destination Image in the Social Media Era Sutrisno, Rivan; Rafdinal, Wahyu; Septyandi, Chandra Budi; Gaffar, Mohammad Rizal; Susanto, Eko
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.318

Abstract

The rise of social media has reshaped how tourists perceive, evaluate, and decide upon travel destinations. This study investigates the direct effects of influencer credibility, content quality, visual aesthetics, and social engagement on tourist trust, destination image, and visit intention. Drawing upon a cross-sectional survey of 232 Indonesian social media users, the proposed structural model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that influencer credibility and visual aesthetics are key drivers of tourist trust, while content quality and visual aesthetics significantly shape destination image. Tourist trust also plays a central role by directly influencing both destination image and visit intention. These findings offer theoretical insight into the psychological mechanisms underlying digital persuasion in tourism and provide actionable strategies for destination marketers and content creators to enhance engagement and conversion through credible and aesthetically compelling influencer content.
From Screen to Seoul: How Korean Films Inspire Aspirational Travel Intentions Among Young Working Women Prawira, Mega Fitriani Adiwarna; Susanto, Eko; Gaffar, Vanessa; Ramadhani, Iqlima
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.312

Abstract

This study examines the influence of Korean film exposure on aspirational travel intention among young Indonesian working women, focusing on the mediating roles of aesthetic appeal, parasocial interaction, and destination image. Drawing on the Stimulus–Organism–Response (S-O-R) framework, the research employs a quantitative, cross-sectional design. It analyzes data from 287 respondents using Partial Least Squares Structural Equation Modeling (PLS-SEM). All hypothesized relationships were statistically supported. Korean film exposure significantly enhances both aesthetic appeal and parasocial interaction. Aesthetic appeal emerges as the dominant predictor of destination image, which in turn has a substantial impact on aspirational travel intention. Although parasocial interaction contributes positively, its effect is comparatively weaker. These findings highlight the dual psychological pathways—visual and emotional—through which media shapes tourism-related perceptions and long-term travel aspirations. The study contributes to the literature on media-induced tourism and offers practical insights for destination marketers and cultural content creators seeking to leverage cinematic narratives in promoting international travel.
Co-Authors Abdul Malik Sayuti Acip Sutardi Adam Aliya Silmi Afgani, Kurnia Fajar Agus Sudono, Agus Alfattory Rheza Syahrul, Alfattory Rheza Ali Muhtasom Ananda, Ayu Andar Danova Lastaripar Goeltom Anggoro, Yudo Annisa Rachmah Fujianti Annisa Rizkia Syaputri Anwari Masatip Any Noor Arief Johari Asep Darmansyah Aura Bulan Andhara Prawira Ayu Ananda Az Zahra, Hana Shofiyyah Azizah Salsabila Nugraha Beta Budisetyorini Boediman, Alfred Cahaya Juniarti Cahaya Juniarti Candra Irawan Cantika, Wa Ode Ananda Yayang Chandra Budi Septyandi Chandrawulan Deddy Adisudharma Deddy Sobarna Sutadji Deddy Sobarna Sutaji Deddy Sobarna Sutaji Dede Kurnia, Dede Dematria Pringgabayu Dewi, Aprilia Nurmala Dicky Arsyul Salam Dinarsiah Chendraningrum Distria, Tiara Fadila Dzulfa Putri Luthfiya Fajar, Kurnia Febrianty, Ilma Amilia Fitria Rahayu Khaerani Fitriani, Tiara Fujianti, Annisa Rachmah Gaffar, Mohammad Rizal Hakam, Dzikri Firmansyah Herry Rachmat Widjaja Husniah, Diana Hutahaean, Agnes Fidela Agrefina Indrayana, Gun Gun Iqlima Ramadhani Irfa Rizkiani Safitri Juniarti, Cahaya Kurnia Fajar Afgani Kurnia Fajar Afgani Kurnia Fajar Afgani Larisa Nabila Putri Lestari, Gita Meilia Lili Adi Wibowo Marceilla Suryana Marceilla Suryana Mega Fitriani Adiwarna Prawira Melissa Shasya Bonita Melissa Shasya Bonita Moch Yusup Mohammad Rizal Gaffar Mohammad Rizal Gaffar Nadia Annisa Putri Nana Ganda Nanang Ganda Prawira Nono Wibisono Nugraha, Azizah Salsabila Nurkholifa, Tika Octaviani Ratnasari Santoso Perdana, Yoga Puluhulawa, Rosemery Pauline Rumayar Putri Luthfiya, Dzulfa Putri, Bintari Pangesti Raden Aswin Rahadi Rafdinal, Wahyu Rahadi, Raden Aswin Rahman, Bimo Falah Abdul Ratih Hurriyati Ratna Padmi Trihartanti Rivan Sutrisno Rosadi, Asep Santosa Sanjaya Satriani Siti Nurlaila Satriani Siti Nurlaila Septyandi, Chandra Budhi Septyandi, Chandra Budi Sri Hastuti Sri Sumarni Sulistiana, Oktavera Suryana, Marceilla Suryana, Marceilla Syifaa Novianti Syukri, Muhammad Yazidus Tamara Herlinda Erwin Tiara Fadila Distria Tomy Andrianto Utomo, Sherly Rakasiwi Putri Vanessa Gaffar Vany Octaviany Wahyu Rafdinal Widyastuti, Sri Utari Wisi Wulandari Yunieta Anny Nainggolan