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The Identification of Potential Rafting Tourism Products in Citepok Village, Sumedang Regency, West Java Province Satriani Siti Nurlaila; Eko Susanto; Kurnia Fajar Afgani
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i1.3

Abstract

Sumedang Regency is a natural, historical and cultural tourist destination. There are still many tourism potentials that have not been built and developed optimally. The natural resources of the Sumedang regency in rivers can be used as unique interest tourism resources, namely rafting. These resources can support the vision and mission of tourism in Sumedang regency who want to build their territory as a natural, historical and cultural tourism destination and special interests that are well known both nationally and internationally. To find out the potential of research conducted with the title Of Analysis of Tourism Product Potential in Sumedang Regency. The method of research conducted is qualitative. Data collection methods include observation, interviews, documentation and library studies. While the data analysis techniques used are descriptive. The results showed that, especially in the Cipeles river, Citepok village could develop rafting tourism products. The unique attraction of the Cipeles river is that the river flow is in grade 2 rafting path and a line flanked by beautiful rock cliffs. Tourist facilities such as inns and restaurants are adequate. Additional services such as financial, security, health and rafting services are available around Citepok village.
Development of Asahan River Tourism Activities in Support of National Tourism Strategic Area of Lake Toba Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Adisudharma, Deddy; Salam, Dicky Arsyul; Wulandari, Wisi; Susanto, Eko
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.15

Abstract

Following up on the Development of The National Tourism Strategic Area of Lake Toba, which was directed in the study "Integrated Tourism Masterplan for Lake Toba" (ITMP Danau Toba) in 2018, one of which was the development of river-based natural tourism attractions allocated in the Asahan Watershed including Asahan Regency, Tanjung Balai Municipality, Toba Samosir Regency, and Simalungun Regency. Regarding the policy of river-based tourism attractions, this research is focused on developing river tourism activities that will have implications for the development of the natural attraction of the Asahan River. This study has produced a mixed method of sustainable tourism development strategies by prioritizing the benefits of the ecological, socio-economic and cultural environment. Development is directed towards packaging special interest tourism products following the characteristics of available resources.
Applying the Technology Acceptance Model to Design Wellness Tourism E-Guidebook Putri Luthfiya, Dzulfa; Susanto, Eko; Andrianto, Tomy
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.16

Abstract

Wellness tourism is becoming one trend as people desire to travel for fitness and mental health purposes. Wellness tourism resources are one of the South Bandung area's advantages. Information media is needed to be an alternative to the market under developing information about wellness tourism in the region. This applied research designed the wellness tourism e-guidebook by applying the Technology Acceptance Model (TAM) as the basis of a design by collecting opinions from 125 respondents who were processed statistically descriptive. The design process uses the canva application, Qr Code, and anyflip. This applied research has resulted in an electronic guidebook created as a reference for information related to wellness tourism in South Bandung. This 66-page book contains four sections in an e-guidebook compiled to meet the practical needs of wellness tourists in South Bandung.
Is smart tourism technology important in predicting visiting tourism destination? Lessons from West Java, Indonesia Rafdinal, Wahyu; Susanto, Eko; Novianti, Syifaa; Juniarti, Cahaya
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.20

Abstract

This study analyzes tourist behavior in visiting tourism destinations influenced by smart tourism technology and uses the technology acceptance model (TAM) as a model for acceptance of smart tourism technology. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial least square is applied to assess the relationship between smart tourism technology, perceived usefulness, perceived ease-of-use, travel intention, and visiting tourism destinations. The results of this study have revealed that the integration of TAM and smart tourism technology provides a complete explanation of the adoption of smart tourism technology. The results showed that smart tourism technology had a significant effect on perceived ease of use and perceived usefulness, and then had an effect on attitude. Travel intention was found to be directly influenced by attitude. Then, visiting tourism destinations is influenced by travel intention. By identifying smart tourism technology, various stakeholders such as the Government, tourism service providers and tourists can optimize a more comprehensive travel experience through the use of smart tourism technology. This research has developed TAM and integrated it with smart tourism technology to assess the attitudes and behavior of tourists in visiting tourism destinations.
Intention to Book Open Trip Packages Among Novice Travelers: A Trust-Based Approach in Tourism Context Suryana, Marceilla; Susanto, Eko
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.184

Abstract

This study investigates the factors influencing the intention of novice travelers to book open trip packages by proposing and testing a trust-based model within a digital tourism context. Drawing on the Technology Acceptance Model (TAM), consumer trust theory, and destination image theory, the research integrates seven key constructs: ease of access to travel platforms, functional benefits, perceived travel risks, digital travel reviews, destination attractiveness, trust in tour operators, and booking intention. Data were collected from 291 Indonesian respondents using a structured online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that trust in tour operators significantly mediates the relationship between functional, technological, and experiential antecedents and booking intention. Destination attractiveness, functional benefits, and digital travel reviews emerged as strong predictors of trust, while perceived travel risks showed a marginal effect. Additionally, ease of access plays a dual role in enhancing functional perceptions and destination appeal. The study contributes to tourism theory by contextualizing digital trust mechanisms for novice users and offers practical guidance for tour operators and travel platforms in designing user-centered trust-building strategies.
From Taste to Travel: Exploring the Behavioral Drivers of Local Food Engagement and Revisit Intention in Food Tourism Susanto, Eko
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.304

Abstract

Food tourism has become a powerful medium for cultural engagement, destination branding, and sustainable development. This study investigates the behavioral mechanisms underlying tourists' intention to try local food and their revisit intention, with a specific focus on locavore practices in Indonesia. Drawing on the Theory of Planned Behavior and enriched by constructs from experience economy, narrative engagement, and sustainability ethics, a novel conceptual model was developed and tested using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 327 domestic tourists who had engaged in traditional culinary experiences during their travels. The results reveal that perceptions of food authenticity, cultural food attachment, narrative engagement, social media influence, and sustainability awareness significantly influence tourists' intention to try local food. This intention, in turn, strongly predicts revisit intention. Notably, food neophobia was found to negatively moderate the relationship between intention and revisit behavior, underscoring the role of psychological barriers in culinary tourism. The study offers theoretical contributions by integrating underexplored variables into a cohesive behavioral framework and practical implications for tourism stakeholders in designing authentic, inclusive, and sustainability-oriented culinary experiences. These findings highlight the importance of food as both an emotional and ethical medium for enhancing tourist engagement and loyalty in emerging destinations.
Peningkatan Kualitas Tata Kelola Desa Wisata Melalui Jejaring dan Kemitraan di Kabupaten Sukabumi Susanto, Eko; Widyastuti, Sri Utari; Prawira, Mega Fitriani Adiwarna
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v1i1.166

Abstract

Pengembangan desa wisata menjadi strategi utama dalam pengembangan pariwisata berkelanjutan di Indonesia. Pengabdian kepada masyarakat ini mengevaluasi implementasi pelatihan dan diseminasi konsep pengembangan desa wisata berbasis masyarakat di Kabupaten Sukabumi, Jawa Barat. Melalui pendekatan pentahelix, kegiatan ini melibatkan berbagai pemangku kepentingan, termasuk pemerintah, masyarakat lokal, sektor bisnis, akademisi, dan media. Pelatihan ini bertujuan untuk meningkatkan pemahaman tentang tata kelola desa wisata, peningkatan produk, kelembagaan, dan pemasaran. Dengan pendekatan interaktif, peserta diberikan kesempatan untuk mendiskusikan masalah terkait dan berbagi pengalaman. Hasilnya menunjukkan respons positif dari peserta, yang merasa lebih siap untuk berkontribusi dalam pembangunan destinasi pariwisata yang berkelanjutan. Dengan upaya kolaboratif dan penekanan pada prinsip-prinsip pariwisata hijau dan tata kelola yang baik, pengembangan desa wisata diharapkan dapat menjadi motor pertumbuhan pariwisata yang sehat dan berkelanjutan di masa depan.
Host-Community Readiness Towards Tourism Reactivity: Young People's Perspectives in Greater Bandung Rosadi, Asep; Susanto, Eko; Fitriani, Tiara; Dewi, Aprilia Nurmala; Cantika, Wa Ode Ananda Yayang; Puluhulawa, Rosemery Pauline Rumayar
Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Vol. 6 No. 1 (2022): Jurnal Pemberdayaan Masyarakat
Publisher : UIN Sunan Kalijaga, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpm.2022.061-02

Abstract

Tourism during the pandemic became an actual study topic, the majority of which were studied in terms of changes in tourist behaviour. Plethora studies changes in tourist behaviour selfishly view tourism for the benefit of tourists alone. In contrast, this study examines the readiness factors of community hosts in receiving visits and plays a role in the tourism value chain during the pandemic. Using 310 young respondents living in Indonesia's urban tourism destinations (Greater Bandung), the study confirmed the perceptual factors forming host community readiness. Using SEM-PLS, the study has found that perceptions of internal conditions by the community have a significant impact on the perception of tourism reactivation and the readiness of community hosts. The research model has been able to moderately predict the readiness of community hosts in tourism during the pandemic. Several recommendations were submitted in this study for tourism stakeholders to prepare community hosts in their efforts to achieve successful tourism reactivation.
Beyond Consumption: Exploring Sensory, Symbolic, and Digital Influences in Gastronomic Tourist Behaviour (Evidence from Indonesia) Marceilla Suryana; Eko Susanto; Dinarsiah Chendraningrum
E-Journal of Tourism Volume 12 Number 2 (September 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i2.2176

Abstract

This study develops and empirically tests an integrative model of gastronomic tourist behaviour by connecting symbolic, sensorial, digital, and emotional dimensions of travel experience. Data from Indonesian domestic tourists (n = 384) were collected through structured surveys and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results reveal that embodied gastronomic encounters—particularly haptic interaction with food and place—are the strongest predictors of emotional attachment, tourist loyalty, and destination advocacy. Place branding further amplifies this effect, while social media stimulation contributes meaningfully but only in support of direct sensory experience. In contrast, digital engagement and cultural immersion exert marginal influence, suggesting that virtual promotion or heritage framing alone cannot sustain culinary tourism. Theoretically, these findings sharpen debates on experiential consumption by demonstrating that bodily immediacy and affective resonance mediate the impact of symbolic or digital triggers on behavioural outcomes. This challenges cognitive and representational accounts that overstate narrative or mediated experiences in shaping loyalty. Practically, the study calls for gastronomic destinations to design strategies that privilege multisensory engagement—taste, texture, and atmosphere—while embedding them in emotionally charged storytelling. By foregrounding the primacy of embodied experience, this research reframes culinary tourism not as a matter of digital visibility or cultural rhetoric, but as a sensorially grounded pathway to durable advocacy in an experience-driven travel economy.
Rethinking Guest Experience Drivers in Hospitality: A Guest-Centered Perceived Asset Performance Model Nugraha, Siti Yulia Irani; Susanto, Eko; Widyastuti, Sri Utari; Zulkarnain, Siti Hafsah
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 8 No. 1 (2026): Vol. 8 No. 1 (2026): February-July
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.615

Abstract

This study investigates how contemporary experience drivers—digital guest experience, sustainability perception, brand authenticity, and service personalization—shape perceived asset performance and customer loyalty in the Indonesian hospitality context. Using data collected from 367 hotel guests across Indonesia, the research develops and tests an integrated structural model grounded in Experience Economy Theory, Service-Dominant Logic, and Customer Engagement Theory. While prior literature often assumes that all experience drivers uniformly enhance guest value, this study reveals a more nuanced mechanism: some drivers (e.g., authenticity, personalization) directly influence experiential value, while others (notably digital guest experience) primarily drive customer engagement. The findings identify experiential value and customer engagement as critical mediators that link experience design to perceived asset performance. Specifically, the study demonstrates that guest engagement is essential for converting technological features into favorable asset evaluations. By shifting the focus from traditional financial metrics to guest-centered perceived asset performance, this research emphasizes the psychological and emotional dimensions of hospitality value. Theoretical contributions include clarifying differentiated experience pathways and empirically validating a guest-centric model of asset performance. For practitioners, the results highlight the need to align digital innovation with emotionally resonant service strategies to foster loyalty in emerging hospitality markets like Indonesia.
Co-Authors Abdul Malik Sayuti Adam Aliya Silmi Afgani, Kurnia Fajar Ali Muhtasom Ananda, Ayu Andar Danova Lastaripar Goeltom Andar Danova Lastaripar Goeltom Anggoro, Yudo Annisa Rachmah Fujianti Annisa Rizkia Syaputri Anwari Masatip Any Noor Arief Johari Asep Darmansyah Aura Bulan Andhara Prawira Ayu Ananda Az Zahra, Hana Shofiyyah Azizah Salsabila Nugraha Beta Budisetyorini Bintari Pangesti Putri Boediman, Alfred Cahaya Juniarti Cahaya Juniarti Candra Irawan Cantika, Wa Ode Ananda Yayang Chandra Budi Septyandi Chandrawulan Deddy Adisudharma Deddy Sobarna Sutadji Deddy Sobarna Sutaji Deddy Sobarna Sutaji Deisy Christina Andih Dematria Pringgabayu Dewi, Aprilia Nurmala Dicky Arsyul Salam Dinarsiah Chendraningrum Distria, Tiara Fadila Dzulfa Putri Luthfiya Fajar, Kurnia Febrianty, Ilma Amilia Fitria Rahayu Khaerani Fitriani, Tiara Fujianti, Annisa Rachmah Gaffar, Mohammad Rizal Hakam, Dzikri Firmansyah Herry Rachmat Widjaja Husniah, Diana Hutahaean, Agnes Fidela Agrefina Indrayana, Gun Gun Iqlima Ramadhani Irfa Rizkiani Safitri Juniarti, Cahaya Larisa Nabila Putri Lestari, Gita Meilia Lili Adi Wibowo Marceilla Suryana Marceilla Suryana Mega Fitriani Adiwarna Prawira Melissa Shasya Bonita Melissa Shasya Bonita Moch Yusup Modupe, Ajayi Olubunmi Mohammad Rizal Gaffar Mohammad Rizal Gaffar Muhammad Sahlan Nadia Annisa Putri Nana Ganda Nanang Ganda Prawira Nono Wibisono Nugraha, Azizah Salsabila Nurkholifa, Tika Octaviani Ratnasari Santoso Puluhulawa, Rosemery Pauline Rumayar Putri Luthfiya, Dzulfa Raden Aswin Rahadi Rafdinal, Wahyu Rahadi, Raden Aswin Rahman, Bimo Falah Abdul Ratih Hurriyati Ratna Padmi Trihartanti Rivan Sutrisno Rosadi, Asep Santosa Sanjaya Satriani Siti Nurlaila Satriani Siti Nurlaila Septyandi, Chandra Budhi Septyandi, Chandra Budi Sherly Raka Siwi Putri Utomo Siti Hafsah Zulkarnain Siti Yulia Irani Nugraha Sri Hastuti Sri Sumarni Sulistiana, Oktavera Suryana, Marceilla Suryana, Marceilla Sutardi, Acip Syifaa Novianti Syukri, Muhammad Yazidus Tamara Herlinda Erwin Tiara Fadila Distria Tomy Andrianto Utomo, Sherly Rakasiwi Putri Vanessa Gaffar Vany Octaviany Wahyu Rafdinal Widyastuti, Sri Utari Wisi Wulandari Yunieta Anny Nainggolan, Yunieta Anny ZULKARNAIN, SITI HAFSAH