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All Journal Jurnal IPTA Journal of Indonesian Tourism and Development Studies Journal of Business Management Education (JBME) Lekesan: Interdisciplinary Journal of Asia Pacific Arts Jurnal Ilmiah Pariwisata SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Indonesian Tourism, Hospitality and Recreation JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Prosiding Seminar Nasional Pengabdian Masyarakat Tatar Pasundan: Jurnal Diklat Keagamaan Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Journal Integration of Management Studies Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Journal of Tourism, Hospitality and Travel Management (JTHTM) E-Journal of Tourism
Eko Susanto
Politeknik Negeri Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Disentangling Digital Influences on Tourist Behavior: The Role of Trust and Destination Image in the Social Media Era Sutrisno, Rivan; Rafdinal, Wahyu; Septyandi, Chandra Budi; Gaffar, Mohammad Rizal; Susanto, Eko
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.318

Abstract

The rise of social media has reshaped how tourists perceive, evaluate, and decide upon travel destinations. This study investigates the direct effects of influencer credibility, content quality, visual aesthetics, and social engagement on tourist trust, destination image, and visit intention. Drawing upon a cross-sectional survey of 232 Indonesian social media users, the proposed structural model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that influencer credibility and visual aesthetics are key drivers of tourist trust, while content quality and visual aesthetics significantly shape destination image. Tourist trust also plays a central role by directly influencing both destination image and visit intention. These findings offer theoretical insight into the psychological mechanisms underlying digital persuasion in tourism and provide actionable strategies for destination marketers and content creators to enhance engagement and conversion through credible and aesthetically compelling influencer content.
From Screen to Seoul: How Korean Films Inspire Aspirational Travel Intentions Among Young Working Women Prawira, Mega Fitriani Adiwarna; Susanto, Eko; Gaffar, Vanessa; Ramadhani, Iqlima
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.312

Abstract

This study examines the influence of Korean film exposure on aspirational travel intention among young Indonesian working women, focusing on the mediating roles of aesthetic appeal, parasocial interaction, and destination image. Drawing on the Stimulus–Organism–Response (S-O-R) framework, the research employs a quantitative, cross-sectional design. It analyzes data from 287 respondents using Partial Least Squares Structural Equation Modeling (PLS-SEM). All hypothesized relationships were statistically supported. Korean film exposure significantly enhances both aesthetic appeal and parasocial interaction. Aesthetic appeal emerges as the dominant predictor of destination image, which in turn has a substantial impact on aspirational travel intention. Although parasocial interaction contributes positively, its effect is comparatively weaker. These findings highlight the dual psychological pathways—visual and emotional—through which media shapes tourism-related perceptions and long-term travel aspirations. The study contributes to the literature on media-induced tourism and offers practical insights for destination marketers and cultural content creators seeking to leverage cinematic narratives in promoting international travel.
Formulating Character Development Policy in Vocational Higher Education: A Qualitative Study and the V-CODE Model Andrianto, Tomy; Susanto, Eko; Syukri, Muhammad Yazidus; Sulistiana, Oktavera; Irawan, Candra
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.321

Abstract

This study investigates the formulation and implementation of character development policies in vocational higher education institutions in Indonesia. Using a qualitative design, data were collected through panel surveys involving key stakeholders at multiple institutional levels, including lecturers, department heads, and vice directors. The study explores stakeholders' perceptions regarding the urgency of character education, the values to be instilled, implementation strategies, challenges, and evaluation mechanisms. Findings reveal a strong consensus on the importance of integrating character development into the core curriculum, yet also highlight critical challenges such as fragmented policy implementation, limited faculty capacity, and inadequate evaluation systems. National regulations are recognized as valuable frameworks, but their operationalization at the institutional level remains inconsistent. To address these gaps, the study introduces the V-CODE Model (Vocational Character-Oriented Development & Evaluation), a conceptual framework comprising five interconnected components: driving factors, stakeholder involvement, policy formulation, implementation strategies, and evaluation mechanisms. The model emphasizes participatory policy design, curriculum-wide integration, and feedback loops reinforcing continuous improvement. This research contributes to theory and practice by offering a contextually grounded model to guide vocational institutions in building sustainable and impactful character education systems. The study also provides policy recommendations for aligning institutional practices with national education goals and labor market expectations.
The Gig Economy and Young Graduates' Career Preferences: Between Freelancing and the Entrepreneurial Mindset Perdana, Yoga; Syahrul, Alfattory Rheza; Sudono, Agus; Kurnia, Dede; Susanto, Eko
Journal Integration of Management Studies Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i1.325

Abstract

The expansion of the gig economy has introduced freelancing as a compelling career path for university graduates seeking autonomy, flexibility, and value-aligned work. However, the transition from traditional employment aspirations to freelance entrepreneurship is shaped by complex psychological and social mechanisms that remain underexplored. This study develops and tests a structural model of freelance entrepreneurial intention by integrating the Theory of Planned Behavior (TPB) with entrepreneurial identity and self-efficacy. Data were collected from 254 university graduates and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that attitude toward freelancing, subjective norms, and perceived behavioral control significantly influence the development of entrepreneurial identity. Entrepreneurial identity, in turn, strongly predicts the intention to pursue freelance work. While perceived behavioral control also directly affects intention, self-efficacy shows limited influence, suggesting that role internalization and social validation are more critical than confidence alone. Interestingly, subjective norms affect intention indirectly through identity rather than directly. This study contributes to entrepreneurship research by highlighting identity as a key mediating mechanism within non-traditional entrepreneurial pathways. The findings have practical implications for universities, policy-makers, and platform providers aiming to support sustainable freelance careers. Interventions emphasizing identity development—alongside skills and opportunity access—may better equip graduates to navigate the uncertainties of gig-based self-employment.
Movie Induced Tourism in the Young Millennials Tourist Segment Ananda, Ayu; Nugraha, Azizah Salsabila; Fujianti, Annisa Rachmah; Susanto, Eko
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i1.1

Abstract

This research is motivated by the considerable potential and market share of millennials as a tourism target market. The promotion strategy of a tourist destination is carried out through innovative media, one of which is through movie media or empirically known as the concept of Movie Induced Tourism. This research was conducted to determine the effect of movies on millennial tourist visits, applying descriptive quantitative research methods. Questionnaires were used as data collection techniques to obtain primary data and through journals and e-book to get secondary data. SEM-PLS has been applied to measure relationships between variables and research models. The results of this study are that movies attributes can have a significant positive effect on personal connections and AIDA Model.
The Identification of Potential Rafting Tourism Products in Citepok Village, Sumedang Regency, West Java Province Satriani Siti Nurlaila; Eko Susanto; Kurnia Fajar Afgani
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i1.3

Abstract

Sumedang Regency is a natural, historical and cultural tourist destination. There are still many tourism potentials that have not been built and developed optimally. The natural resources of the Sumedang regency in rivers can be used as unique interest tourism resources, namely rafting. These resources can support the vision and mission of tourism in Sumedang regency who want to build their territory as a natural, historical and cultural tourism destination and special interests that are well known both nationally and internationally. To find out the potential of research conducted with the title Of Analysis of Tourism Product Potential in Sumedang Regency. The method of research conducted is qualitative. Data collection methods include observation, interviews, documentation and library studies. While the data analysis techniques used are descriptive. The results showed that, especially in the Cipeles river, Citepok village could develop rafting tourism products. The unique attraction of the Cipeles river is that the river flow is in grade 2 rafting path and a line flanked by beautiful rock cliffs. Tourist facilities such as inns and restaurants are adequate. Additional services such as financial, security, health and rafting services are available around Citepok village.
Development of Asahan River Tourism Activities in Support of National Tourism Strategic Area of Lake Toba Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Adisudharma, Deddy; Salam, Dicky Arsyul; Wulandari, Wisi; Susanto, Eko
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.15

Abstract

Following up on the Development of The National Tourism Strategic Area of Lake Toba, which was directed in the study "Integrated Tourism Masterplan for Lake Toba" (ITMP Danau Toba) in 2018, one of which was the development of river-based natural tourism attractions allocated in the Asahan Watershed including Asahan Regency, Tanjung Balai Municipality, Toba Samosir Regency, and Simalungun Regency. Regarding the policy of river-based tourism attractions, this research is focused on developing river tourism activities that will have implications for the development of the natural attraction of the Asahan River. This study has produced a mixed method of sustainable tourism development strategies by prioritizing the benefits of the ecological, socio-economic and cultural environment. Development is directed towards packaging special interest tourism products following the characteristics of available resources.
Applying the Technology Acceptance Model to Design Wellness Tourism E-Guidebook Putri Luthfiya, Dzulfa; Susanto, Eko; Andrianto, Tomy
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.16

Abstract

Wellness tourism is becoming one trend as people desire to travel for fitness and mental health purposes. Wellness tourism resources are one of the South Bandung area's advantages. Information media is needed to be an alternative to the market under developing information about wellness tourism in the region. This applied research designed the wellness tourism e-guidebook by applying the Technology Acceptance Model (TAM) as the basis of a design by collecting opinions from 125 respondents who were processed statistically descriptive. The design process uses the canva application, Qr Code, and anyflip. This applied research has resulted in an electronic guidebook created as a reference for information related to wellness tourism in South Bandung. This 66-page book contains four sections in an e-guidebook compiled to meet the practical needs of wellness tourists in South Bandung.
Is smart tourism technology important in predicting visiting tourism destination? Lessons from West Java, Indonesia Rafdinal, Wahyu; Susanto, Eko; Novianti, Syifaa; Juniarti, Cahaya
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.20

Abstract

This study analyzes tourist behavior in visiting tourism destinations influenced by smart tourism technology and uses the technology acceptance model (TAM) as a model for acceptance of smart tourism technology. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial least square is applied to assess the relationship between smart tourism technology, perceived usefulness, perceived ease-of-use, travel intention, and visiting tourism destinations. The results of this study have revealed that the integration of TAM and smart tourism technology provides a complete explanation of the adoption of smart tourism technology. The results showed that smart tourism technology had a significant effect on perceived ease of use and perceived usefulness, and then had an effect on attitude. Travel intention was found to be directly influenced by attitude. Then, visiting tourism destinations is influenced by travel intention. By identifying smart tourism technology, various stakeholders such as the Government, tourism service providers and tourists can optimize a more comprehensive travel experience through the use of smart tourism technology. This research has developed TAM and integrated it with smart tourism technology to assess the attitudes and behavior of tourists in visiting tourism destinations.
Intention to Book Open Trip Packages Among Novice Travelers: A Trust-Based Approach in Tourism Context Suryana, Marceilla; Susanto, Eko
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.184

Abstract

This study investigates the factors influencing the intention of novice travelers to book open trip packages by proposing and testing a trust-based model within a digital tourism context. Drawing on the Technology Acceptance Model (TAM), consumer trust theory, and destination image theory, the research integrates seven key constructs: ease of access to travel platforms, functional benefits, perceived travel risks, digital travel reviews, destination attractiveness, trust in tour operators, and booking intention. Data were collected from 291 Indonesian respondents using a structured online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that trust in tour operators significantly mediates the relationship between functional, technological, and experiential antecedents and booking intention. Destination attractiveness, functional benefits, and digital travel reviews emerged as strong predictors of trust, while perceived travel risks showed a marginal effect. Additionally, ease of access plays a dual role in enhancing functional perceptions and destination appeal. The study contributes to tourism theory by contextualizing digital trust mechanisms for novice users and offers practical guidance for tour operators and travel platforms in designing user-centered trust-building strategies.
Co-Authors Acip Sutardi Adam Aliya Silmi Afgani, Kurnia Fajar Agus Sudono, Agus Alfattory Rheza Syahrul, Alfattory Rheza Ali Muhtasom Ananda, Ayu Andar Danova Lastaripar Goeltom Anggoro, Yudo Annisa Rachmah Fujianti Annisa Rizkia Syaputri Anwari Masatip Any Noor Arief Johari Asep Darmansyah Aura Bulan Andhara Prawira Ayu Ananda Az Zahra, Hana Shofiyyah Azizah Salsabila Nugraha Beta Budisetyorini Boediman, Alfred Cahaya Juniarti Cahaya Juniarti Candra Irawan Cantika, Wa Ode Ananda Yayang Chandra Budi Septyandi Chandrawulan Chendraningrum, Dinarsiah Darmansyah, Asep Deddy Adisudharma Deddy Sobarna Sutadji Deddy Sobarna Sutaji Deddy Sobarna Sutaji Dede Kurnia, Dede Dematria Pringgabayu Dewi, Aprilia Nurmala Dicky Arsyul Salam Dinarsiah Chendraningrum Dinarsiah Chendraningrum Distria, Tiara Fadila Dzulfa Putri Luthfiya Fajar, Kurnia Febrianty, Ilma Amilia Fitria Rahayu Khaerani Fitriani, Tiara Fujianti, Annisa Rachmah Gaffar, Mohammad Rizal Hakam, Dzikri Firmansyah Herry Rachmat Widjaja Husniah, Diana Hutahaean, Agnes Fidela Agrefina Indrayana, Gun Gun Iqlima Ramadhani Irfa Rizkiani Safitri Juniarti, Cahaya Kurnia Fajar Afgani Kurnia Fajar Afgani Kurnia Fajar Afgani Larisa Nabila Putri Lestari, Gita Meilia Lili Adi Wibowo Marceilla Suryana Marceilla Suryana Mega Fitriani Adiwarna Prawira Melissa Shasya Bonita Melissa Shasya Bonita Mohammad Rizal Gaffar Mohammad Rizal Gaffar Nadia Annisa Putri Nana Ganda Nanang Ganda Prawira Nugraha, Azizah Salsabila Nurkholifa, Tika Octaviani Ratnasari Santoso Perdana, Yoga Puluhulawa, Rosemery Pauline Rumayar Putri Luthfiya, Dzulfa Putri, Bintari Pangesti Raden Aswin Rahadi Rafdinal, Wahyu Rahadi, Raden Aswin Rahman, Bimo Falah Abdul Ratih Hurriyati Ratna Padmi Trihartanti Rikantini Widiyanti Rivan Sutrisno Rosadi, Asep Santosa Sanjaya Satriani Siti Nurlaila Satriani Siti Nurlaila Septyandi, Chandra Budhi Septyandi, Chandra Budi Sri Hastuti Sri Sumarni Sulistiana, Oktavera Suryana, Marceilla Suryana, Marceilla Syifaa Novianti Syukri, Muhammad Yazidus Tamara Herlinda Erwin Tiara Fadila Distria Tomy Andrianto Tomy Andrianto Utomo, Sherly Rakasiwi Putri Vanessa Gaffar Vany Octaviany Wahyu Rafdinal Widyastuti, Sri Utari Wisi Wulandari Yunieta Anny Nainggolan