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Consumer Loyalty at Karaoke Party Events Putri, Nabila; Fadhila, Rheza Yapi; Khumayah, Siti; Erawati, Dedet
Jurnal Polisci Vol 3 No 2 (2025): Vol 3 No 2 November 2025
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v3i2.852

Abstract

This study aims to examine consumer loyalty at the “Weekend Party” Karaoke Event held at Kael Cavity Café in Cirebon City. The focus of this research is to understand the factors influencing consumer loyalty in karaoke party events, such as event quality, social interaction, and personalization of experiences during the event. Using a descriptive qualitative approach, data were collected through field observations, in-depth interviews with participants, organizers, and the venue owner. The study employs the theoretical framework of customer relationship management (CRM) to identify the key elements that contribute to consumer loyalty. The findings reveal that personalized experiences, active engagement between participants and organizers, and a deep understanding of audience preferences play a crucial role in fostering loyalty. Furthermore, the emotional attachment formed during the event significantly contributes to consumer loyalty, as reflected in their interest in attending future events and sharing positive experiences with others. The Karaoke Party event successfully enhanced customer lifetime value (CLV) through strategies that responded to participants’ needs, resulting in high satisfaction and long-term consumer loyalty.
Strategic Political Communication of The Winning Candidate in Cirebon City’s Regional Election Syahdani, Mochamad Adam; Rahmandika, Rizal; Khumayah, Siti; Hermawan, Abdul Jalil
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 7 No. 1 (2025): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v7i1.232

Abstract

The election of the Cirebon Mayoral Candidate and the Cirebon Deputy Mayoral Candidate in 2024 provides an important picture of the implementation of political communication strategies in regional head election campaigns. Choosing the right communication strategy plays a vital role in attracting public sympathy and determining their political choices. This study aims to explore how Candidate Pair 03 Effendi Edo and Siti Farida Rosmawati design and implement communication strategies that can build emotional connections with voters and influence the political preferences of Cirebon residents. Political communication theory is used to analyze media selection, narratives, and the relevance of messages conveyed to the public. A qualitative research method with a case study approach was chosen to obtain data through interviews with the campaign team and analysis of social media content and campaign materials. The results of the study show that Candidate Pair 03 Effendi Edo and Siti Farida Rosmawati succeeded in establishing emotional closeness with the community through a local-based approach that focuses on community empowerment, thus impacting voters' political choices.
Collaborative Governance: Illegal Parking and It is Management Nurahman, Reza; Fatimah, Siti; Pizah, Azhar Nur Aulia; Khumayah, Siti; Rahmayanti, Rahmayanti
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15056

Abstract

The rapid economic growth in Cirebon City, especially in the trade and service sectors, is not balanced by the availability of adequate parking lots, thus causing an increase in illegal parking that disrupts traffic order. This study aims to analyze the application of collaborative governance in dealing with the problem of illegal parking in Cirebon City, especially in traffic order areas such as Jalan Dr. Sudarsono and Jalan Dr. Cipto Mangunkusumo. The method used in this study is a descriptive qualitative approach, with data collection techniques through observation of illegal parking locations, in-depth interviews with stakeholders, and document studies related to parking policies. The data obtained were analyzed using Ansell & Gash's collaborative governance model, which includes four dimensions: initial conditions, institutional design, facilitative leadership, and collaborative processes, which are further classified in a hexahelix framework (government, private, academic, community, mass media, and society). The results of the study show that the collaboration carried out by the Parking Unit with various stakeholders has not run optimally, due to: (1) weak coordination between agencies, (2) limited resources in regulatory enforcement, (3) lack of active participation of several hexahelix elements in the decision-making process, and (4) the absence of strict sanctions against illegal parking violators. This study recommends the need to strengthen the role of facilitative leadership and increase the effectiveness of collaborative processes through regular discussion forums and feedback mechanisms involving all elements of hexahelix.
Public Transportation Service Performance: (A Critical Review of Cirebon Bus Rapid Transit) Fadhilah, Amiroh Nur; Aryana, Regina; Khumayah, Siti; Rahmayanti, Rahmayanti
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15072

Abstract

This study analyzes the performance of the Trans Cirebon Bus Rapid Transit (BRT) service as a modern and sustainable public transportation initiative. Using a descriptive qualitative method and Colin Talbot’s performance model, data were collected through observation, interviews, and document analysis, with triangulation ensuring data validity. Findings show that while BRT Trans Cirebon contributes to mass transportation, challenges remain, including limited routes, low public interest, and continued reliance on private vehicles. Key actors include the Cirebon City Government, PD. Pembangunan, and private partner PT BIG. Improving service effectiveness requires good governance, transparency, accountability, and public participation. A more comprehensive strategy—enhancing management, infrastructure, operations, and digital integration—is needed to optimize the BRT system and reduce private vehicle use.
Implementation of Policies for the Development of Neglected Children Nurmalia, Indah; Sari, Siti Nadia; Khumayah, Siti; Rahmayanti, Rahmayanti
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15073

Abstract

This study examines the implementation of the Neglected Children Development Program Policy by the Cirebon Regency Social Services Agency. The objective is to analyze the development program, identify obstacles, and evaluate the policy's impact. The method used is descriptive qualitative through interviews, observation, and documentation, as well as data validation through source triangulation. Referring to Charles O. Jones's policy implementation theory, the results show that the organizational indicators function well despite being constrained by a lack of staff, facilities, and coverage. Interpretation indicators indicate that the program meets children's needs, but is constrained by facilities and budget. Application indicators show progress thanks to inter-agency collaboration. This study recommends improving human resources, facilities, budgets, and synergy between related institutions.
Digital Transformation : An Analysis of the Implementation of Civil Registration Information Systems (SIAK) in Local Governments Hamdi, Rizal; Hidayatullah, Rahmat; Khumayah, Siti; Rahmayanti, Rahmayanti
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15087

Abstract

This study intended to assess the efficacy and obstacles of SIAK implementation in Majalengka Regency to improve the quality of public services. The applied method is a descriptive qualitative approach with the Design-Reality Gap Model (ITPOSMO). The findings show that SIAK has not yet been fully implemented because of various reasons in terms of technological capability, staff competencies and managerial linkup. Little information is given on quality of services, and resources are scarce. In summary, SIAK has the ability to help improve efficiency, but it has not been fully reached with its intended perfect design.
Hexahelix Collaboration to Boost SME Investment Muchtar, Aiman Aditya; Dinanty, Yolanda Dara; Khumayah, Siti; Rahmayanti, Rahmayanti
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15098

Abstract

This study examines the Hexahelix collaboration in increasing investment in MSMEs through the SME Mall Program in Cirebon City, using Ansell and Gash’s collaborative governance theory. A qualitative descriptive method was employed, with data collected through interviews, observations, documentation, and literature review. The analysis focused on four indicators: initial conditions, institutional design, facilitative leadership, and collaborative process. Findings reveal that the Hexahelix model has moderately succeeded in boosting investment but faces challenges such as communication gaps, product layout limitations, and lack of coordination with government agencies. Despite these, the program demonstrates potential in supporting MSMEs. The study recommends strengthening institutional collaboration, implementing clearer policies, and conducting regular evaluations to enhance program effectiveness.
Optimization of Services Basic Education Data (Dapodik) Agnia, Neneng Siti; Khumayah, Siti; Rahmayanti, Rahmayanti
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15099

Abstract

The Basic Education Data (DAPODIK) is a data collection system managed by the Ministry of Education and Culture that contains data on educational institutions, students, educators, educational staff, and educational content, with data sourced from educational institutions that is continuously updated online. The purpose of this study is to analyze and understand how the Basic Education Data (DAPODIK) service is provided at the Education Office of Majalengka Regency. This study uses a qualitative method. The study found that the lack of waiting areas often leads to congestion among service users. The Basic Education Data (DAPODIK) service lacks Standard Operating Procedures (SOP), inadequate service implementation, and a manual complaint system that requires a significant amount of time and does not provide an estimated timeframe for resolving user issues. From the research findings, it can be concluded that the Basic Education Data (DAPODIK) service at the Majalengka Regency Education Office is not operating at its full potential.
One Night Project: Creating Memorable Vibes Through a Dangdut Koplo Event Grandi, Frizqy Afia; Yanuar, Rafly Ananda; Arthawidya, Wita; Khumayah, Siti; Erawati, Dedet
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.945

Abstract

 In recent years, dangdut koplo has emerged as a significant cultural phenomenon in Indonesia, particularly among youth audiences. This music genre’s popularity stems from its energetic rhythms, viral social media presence, and interactive performance style. Against this backdrop, event organizers face growing challenges in creating memorable experiences that resonate with modern audiences. This research aims to analyze the strategies employed by event organizer One Night Project in creating a memorable atmosphere or vibe at dangdut koplo events. Using a qualitative approach, this study explores various elements that shape the audience experience, such as artist selection, stage design, use of lighting and sound technology, and interaction between the audience and organizers. This research employs customer experience theory and atmosphere theory. Data was collected through in-depth interviews with organizers, audience members, sponsors, and media partners involved in several One Night Project events. The findings reveal that the synergy between carefully curated elements of music, visuals, and social interaction can enhance audience emotional engagement, creating a lively and memorable atmosphere. Additionally, social media plays a crucial role in amplifying the event’s impact through documentation and digital interactions before, during, and after the concert. These findings offer practical insights for entertainment industry practitioners, particularly those organizing dangdut koplo music events, in developing effective and impactful audience experience strategies.
The Utilization of Instagram Social Media on @Mistakeworld's Media Partners to Spreading News Muriany, Jossy Andro; Adiansyah, Achmal Hakim; Khumayah, Siti; Erawati, Dedet
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15147

Abstract

In the digital era, social media has become the main tool in disseminating information, including in the world of journalism and media partners. This study aims to analyze the use of Instagram by @Mistakeworld media partners in spreading news, especially in the music community in Cirebon. @Mistakeworld itself is an alternative media account to load activities for its members who like pop culture (Skate, Music, Graffiti, fashion etc.) around the Cirebon area. at first mistake world was Illegal Magazine which then changed its name in June 2023. the purpose of the establishment of mistake world was so that people in Cirebon in particular were not too dependent on Mainstream media. Using qualitative methods and New Media theory, this research examines how Instagram features such as Stories, Reels, and Feeds are used to build interactions with audiences. New Media The results show that Instagram is not only an information sharing platform, but also creates close connectivity between media partners, musicians, and their fans. High interactivity through comments, Direct Messages, and other features allow for wider and more responsive news dissemination.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Abdullah Abdullah Adelia, Kania Destriawati Adi Nugraha Adiansyah, Achmal Hakim Adinda Salwa Salsabila Adinda Salwa Salsabila Afwan Abdi Salam Aghnia Dian Lestari Agnia, Neneng Siti Agus Supriyadi Ajeng Putri Wulan Guritno Akbar, M. Hikmal Aldi Febrian Jaya Alfandi Fadillah Alfitri, Alfi Alifa Aliya Rivani Putri Alya Sabrina Rahmadhani Amellia Amellia Andi Lala Anez, Celbi Angelica, Nevlin Angga Kurniawan Aninditto Rivally Sudarisman Apriliani, Zahra Arni Apriliyanti, Rena Arthawidya, Wita Aryana, Regina Ayu Apriliyani Azahra, Ditha Arditia Azhira Zahranisa Baihaqi, Anienda Noor Laila Balqis Salsabilah, Lady Bayu Permana, Novandi Bayu Pratama Al-farizi Billa, Putri Salsa Brian, Calvino Cahyani Cahyani Chuluk, Nisa Amelia Cindy Aulia Rahmadina Daimah Daimah Davita, Sacharissa Dedeh Ermawati Dedet Erawati Defi Febrianti Desi Maelinda Desi Permatasari Desy Permatasari Dewi, Meliyana Wati Dharliana Hardjowikarto Dharliana Hardjowikarto Dian andriany Dian Lestari, Aghnia Dicky Triansyah Dimas Widi Dwiputra Dimas Zuanfaizin Pamungkas Dinanty, Yolanda Dara Diny Tri Agustin Dirgantara Yosef Dwi Lestari Elga Elgia Eprin Endang Sutrisno Eni Listiana Euis Nurohmah Fadhila, Rheza Yapi Fadhilah, Amiroh Nur Fadhillah Shofa Lucyana Fadillah, Alfandi Faiz Abdul Haq Faiz Muhammad Kautsar Fani Maharani Farida Nurfalah Farida Nurfalah, Farida Fatwa Mutaqin Faudzi, Azwar Fauziah, Riska Fayyadh Fadhlurrohman Assegap Febrian Jaya, Aldi Fernando Hakim Fiki Azkiya Filiah Nuralifah Fira Hasanah Firman Fathurrahman Fresy Latifah Azies Frizqy Afia Grandi Gani Akbar, Muhamad Ghina Amaliyah Gita Wibowo, Tifanny Aurelia Grandi, Frizqy Afia Habib Rahman Hagies Ferdiansyah Akbar Haifa Nurul Anfi, Aura Haikal Fajrin Hamdi, Rizal Hanan, Ruina Adzra Haryani, Salzabila Hasanah, Fira Helsa Liski Hendrawan, Ruli Herlina Nur W Hindratma, Deffy May Husniati, Meylina Iis Aisah, Iis Ika Atikah Ikah Marikah Ikawati, Fina Ilham Fauzian Andika Ilham Wahyudin Iman Nuryadi Imawan , Khaerudin Indah Nurilah Ipik Permana Iqlima Anindia Halimatussa'diyah Isma Azza Isma Qonaah Ismatuzzaeni Ismatuzzaeni Ismatuzzaeni, Ismatuzzaeni Istinaroh, Titin Iwan Yusuf Ridwan Jannah, Ghina Roudhotul Juliana, Encep Kacung Arif Rohman Kartini Kartini Khaerudin Imawan Khalimatul Sa'diyah, Salsabilah Khoirul Umam Komalasari Komalasari Komalasari Komalasari Krisna Pratiansyah, Panji Ladini, Idfi Eva Leni Rohida Lestari, Ratna Ayu Listiana, Eni Lita, Lita Lukita, Farhan Zerlinda Lusiana Herawati Lutfi Nur Baity M. Nuruzzaman Mardiani, Lina Meisy Septia Muzdalifah Meylani, Memey Miastuti Miftahul Jannah Miftahul Jannah Moch Fakhruroji Mochamad Adam Syahdani Moh Sutarjo Moh Sutarjo Moh. Sutarjo Mohammad Zidan Ramdhani Mohd Naufal Bin Yunos Muabdan, Muabdan Muchtar, Aiman Aditya Muhaemin, Enjang Muhamad Gani Akbar Muhammad Fauzan Hazami Muhammad Hudan Fathanudin Muhammad Triesnabayu Muhammad Zainal Muttaqin Mukarto Siswoyo Muriany, Jossy Andro Mutaqin, Fatwa Nadia Nisa Aulia Nadya Salsabilla Stephanie Nadya Salsabilla Stephanie Nafa Meliayana Nevlin Angelica Nisrina Nur Alfi Laili Nugraha, Noval Nur W, Herlina Nur Wahidin Nurahman, Reza Nurhana Dhea Parlina Nurilawati, Nurilawati Nurmalia, Indah Nurnabila, Zahra Akilah Nursahidin . Nuryadi, Iman Oktoviani, Lia Patmawati Patmawati Pizah, Azhar Nur Aulia Prafieta Amarta Pratiwi, Chandra Putri Amalia Putri Wulan Supriatin Putri, Aprilia Sabila Putri, Faradita Sari Eka Putri, Nabila Putri, Nadya Angelica Difiana Putri, Olivia Dwi Marliana Rafly Ananda Yanuar Rahmandika, Rizal Rahmat Hidayat Rahmat Hidayatullah Rahmayanti Rahmayanti Rahmayanti Rahmayanti Rahmayanti Restu Holiskya Rhevallino Daneztha Sulintang Ria Apriliyani Putri Ridwan, Iwan Yusuf Risti Agustina Riyati, Rin Rizal Rahmandika Ropiah Ropiah Rudi Setiawan Salsa Azzahra Irvanianto Salzabila Haryani Sandy Jatmika Fauzan Santoso, Akbar Putra Sari, Siti Nadia Sarifhatul Aini Yuliyus Putri Sehan Yudha Fahreza Selamonika, Tiara Septiany, Fenny Silvi Riani Siti Adira Kania Siti Anisah Siti Fatimah Siti Fatimah Sri Wulandari Sri Wulandari Suhartanti, Sita Wirantik Sukari Sukari Sukari Sukari, Sukari Suratno, Ade Inggit Suryati, Iis Susanti, Andhini Indah Sutarjo Sutarjo Syahdani, Mochamad Adam Syahputra, Ahmad Reynaldi Syahril Ramadhan, Raden Muhammad Syuban Tri Andoyo Tazqiyatas Safira Teddy Arif Permana Tiar Handayani Tiyarna, Achmad Ivan Tri Andoyo, Syuban Triansyah, Dicky Umami, Roisatul Vickry febrian Wahyudin, Ilham Welly Wihayati Welly Wihayati, Welly Widyanto Widyanto Winda Winda Winda Winda Wita Arthawidya Wulani Wulani Yanuar, Rafly Ananda Yones, Novita Yosa Yosa Yosa, Yosa Yudha Fahreza, Sehan Yulia Puji Lestarii Yulistiani Yulistiani Yusuf Yusuf Zain, Yoga Pramudya Azhar