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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture International Journal of Local Economic Governance AGRISE Habitat Journal of Consumer Science JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen UNEJ e-Proceeding Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jambura Agribusiness Journal Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Abdi: Media Pengabdian Kepada Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Abdimas Pariwisata Jurnal Dinamika Sosial Ekonomi IIJSE Asian Journal of Social and Humanities Agrimics Journal Halal Studies and Society Jurnal Penyuluhan Pembangunan Jurnal Dinamika Manajemen
Riyanti Isaskar
Department Of Agricultural Socio-Economics, Agriculture Faculty, Brawijaya University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Social Sciences Other

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Journal : AGRISE

 1 
Analisis Preferensi Petani Jagung Terhadap Insektisida Seed Treatment Riyanti Isaskar; Resty Afriana
Agricultural Socio-Economics Journal Vol 10, No 3 (2010)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Penelitian ini bertujuan : 1) Untuk menganalisis faktor-faktor dominan apa saja yang dipertimbangkan petani dalam memilih produk insektisida seed treatment, 2) Untuk menganalisis preferensi petani terhadap produk insektisida seed treatment di Desa Kedungmalang, Kecamatan Papar, Kabupaten Kediri. Analisis faktor  yang digunakan untuk menganalisis faktor-faktor dominan apa saja yang dipertimbangkan petani dalam memilih produk insektisida seed treatment dan modus rangking preferensi yang digunakan untuk menganalisis preferensi petani terhadap produk insektisida seed treatment. Hasil penelitian ini menunjukkan bahwa petani di Desa Kedungmalang mempertimbangkan secara bersama-sama faktor-faktor dominan seperti merek, mutu, harga, sifat produk dan kemasan dalam memilih produk insektisida seed treatment. Dimana terdapat 4 faktor yang terbentuk, yaitu faktor merek, mutu dan sifat produk dengan persentase sebesar  32,624%, faktor sifat produk dan kemasan sebesar 17,011%, faktor mutu dan harga sebesar 12,188%, dan faktor merek sebesar 9,633%. Selain itu, merek insektisida seed treatment yang lebih disukai petani di Desa Kedungmalang adalah Cruiser 350 FS dibandingkan merek Regent Red 50 SC dan Marshal 25 ST. Kata kunci : produk insektisida, analisis faktor, dan preferensi konsumen
Analisis Keuntungan Pembuatan Pupuk Organik (Studi Kasus Di Koperasi Agung Jaya Kec. Pandaan, Kab. Pasuruan) Riyanti Isaskar; Dwi Prista Pramana
Agricultural Socio-Economics Journal Vol 11, No 3 (2011)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Tujuan diadakannya penelitian ini adalah (1) Menganalisis besarnya keuntungan dari usaha pembuatan pupuk organik Koperasi Agung Jaya Kecamatan Pandaan Kabupaten Pasuruan. (2) Menganalisis tingkat efisiensi usaha berdasarkan hasil produksi pembuatan pupuk organik Koperasi Agung Jaya Kecamatan Pandaan Kabupaten Pasuruan. Hasil penelitian antara lain adalah Keuntungan usaha pembuatan pupuk organik dalam satu kali produksi sebesar Rp. 218.188. Berdasarkan nilai r/c rasio didapatkan nilai 1,62 yang berarti setiap pengeluaran biaya produksi Rp. 1 akan menghasilkan penerimaan usaha sebesar Rp. 1,62. Untuk perhitungan ROI (Return on Investmen ) usaha pembuatan pupuk organik didapatkan hasil sebesar 62 persen sehingga usaha pembuatan pupuk organik sehat sekali  karena nilai ROI lebih besar dari 12 persen. Sedangkan Rata-rata nilai Breack Event Point (BEP) untuk satu kali proses produksi usaha pembuatan pupuk organik menghasilkan 23,4 kemasan sebesar Rp 74.738. Kata kunci :  Pupuk organik, Total Biaya, Keuntungan, Efisiensi Usaha dan Break Even Point.
Studi Keunggulan Komparatif Usahatani Tebu Riyanti Isaskar; Salyo Sutrisno; Dinik Putri
Agricultural Socio-Economics Journal Vol 10, No 2 (2010)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis efisiensi penggunaan sumberdaya domestik yang menunjukkan keunggulan komparatif dari usahatani tebu pada Kabupaten Kediri dan untuk mengetahui dan menganalisis efektivitas kebijakan dari pemerintah yang bersifat melindungi usahatani tebu. Hasil penelitian menyebutkan bahwa usahatani Tebu di Kabupaten Kediri masih memiliki keunggulan komparatif. Hal ini ditunjukkan oleh nilai DRC yang lebih kecil dari 1 (0,93). Usahatani tebu pada Kabupaten Kediri masih memerlukan tingkat proteksi dari pemerintah untuk melindungi usahatani tebu. Hal ini ditunjukkan oleh : (a) Nilai EPC sebesar 1,176. Artinya, usahatani tebu pada kedua lokasi penelitian membutuhkan tingkat proteksi dari pemerintah sebesar 17 % dari nilai tambahnya secara ekonomi agar mampu hidup dalam persaingan internasional. (b) Nilai NPCO sebesar 1,168. Hal ini mengindikasikan bahwa telah terjadi transfer output dari konsumen kepada produsen. (c) Nilai NPCI adalah 1,008. Hal ini berarti petani harus membayar input tradeable lebih tinggi dari harga yang seharusnya mereka terima.   Kata kunci: Usahatani Tebu, Keunggulan Komparatif.
AGROTOURISM DEVELOPMENT OF MAPPING BRAND POSITIONING AND COMPETITVE LANDSCAPE: UGC (USER GENERATED CONTENT) APPROACH Annisa Firdauzi; Agustina Shinta Hartanti Wahyuningtyas; Riyanti Isaskar
Agricultural Socio-Economics Journal Vol 21, No 1 (2021): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2021.021.1.9

Abstract

Starting from 2009-2018 there has been an increase in the number of hotel resorts in Indonesia, so that the level of competition is higher and building a brand positioning agrotourism-based resort hotels can not only by creating regular marketing campaigns. The study used review data from online platforms tripadvisor.com. This study reveals the brand positioning of resort hotels and mapping the competitive landscape with the UGC approach to identifying the competing attributes of resort hotels in Bali. This study detects brand attributes using customer preferences as well as perceptual performance. Therefore, this study combines content analysis (UGC) and repertory grid (RGA) to answer research objectives. 13,784 customer reviews of the six best beach resort hotels in Bali are used to explore and visualize the competitive landscape. Sample determination techniques in this study using non-probability sampling approach. The findings of this study, identified the dominant agrotourism attributes in Bali are view and garden. This study detected that 66.67% of hotel resorts in Bali have asymmetric competitive model competition. Hotel resorts in Bali is mostly competing on PC1 which is a basic hotel offer. This research not only recommends competing for attributes to strengthen brand positioning in customers' minds but also competes with optimal allocation of hotel resort resources.
Identifikasi Potensi Komoditi Pertanian Unggulan Dalam Penerapan Konsep Agropolitan Di Kecamatan Poncokusumo, Kabupaten Malang Nur Baladina; Ratya Anindita; Riyanti Isaskar; Sukardi Sukardi
Agricultural Socio-Economics Journal Vol 13, No 1 (2013)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Paradigma pendekatan pembangunan ekonomi berbasis pertanian telah mengalami perubahan, dari yang semula bertumpu pada pembangunan produksi pertanian (sub sistem budidaya/produksi), beralih pada pembangunan sistem dan usaha agribisnis dimana seluruh sub sistem agribisnis (budidaya, saprodi, pengolahan hasil pertanian, pemasaran produk, dan jasa) dibangun secara simultan dan harmonis. Sebagai salah satu aplikasi dari kebijakan industrialisasi pertanian, Pemerintah Kabupaten Malang pada tahun 2007 mulai mengembangkan Program Sentra Kawasan Agropolitan di Kecamatan Poncokusumo. Agar potensi sektor pertanian dapat dioptimalkan dalam penerapan konsep agropolitan, maka perlu dilakukan penelitian untuk mengidentifikasi komoditi pertanian unggulan di Kecamatan Poncokusomo. Dengan menggunakan analisis Location Quation (LQ), diperoleh hasil bahwa potensi komoditi unggulan untuk industrialisasi pertanian di Kecamatan Poncokusumo adalah ubi kayu dan jagung untuk sub sektor tanaman pangan dan palawija; apel, belimbing, dan kelengkeng untuk sub sektor tanaman buah-buahan; kentang, tomat, kubis, dan cabe besar untuk sub sektor tanaman sayur-sayuran; kopi arabika dan kelapa untuk sub sektor tanaman perkebunan rakyat; bunga krisan untuk sub sektor tanaman bunga; serta jahe untuk sub sektor tanaman rempah dan obat. Diharapkan pemilihan komoditi untuk industrialisasi pertanian dapat memaksimalkan potensi dari komoditi-komoditi  pertanian unggulan tersebut.   Kata kunci: komoditi pertanian unggulan, agropolitan, industrialisasi pertanian
THE EFFECT OF SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF KOOKA COFFEE PRODUCTS USING BRAND IMAGE AS A MEDIATION VARIABLE Rishona Hanael Tauran; Dwi Retno Andriani; Agustina Shinta Hartati Wahyuningtyas; Riyanti Isaskar
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.9

Abstract

This research is motivated by the increasingly high competition between coffee shops which encourages coffee shops to have more creative and innovative strategies. Some of the existing coffee shops have done social media marketing, which makes delivering product information easier, has affordable prices and has a broader market reach. Information that is shared through social media needs to be adequately packaged and attractively because it can increase customer satisfaction and brand image, which plays an essential role in the success of coffee shops during increasingly high competition. Kooka Coffee is the pioneer coffee shop that collaborates with clothing convection, producing advantages that other coffee shops do not. Kooka Coffee uses Instagram to share various marketing information that it hopes will increase its brand image in the minds of consumers and can have an impact in improving purchasing decisions. The goal of this study is to identify the most influential indicators on Kooka Coffee consumers' social media marketing, brand image, and purchasing decisions, as well as the effect of social media marketing on Instagram against brand image and purchasing decisions, and the influence of social media marketing on Kooka Coffee Malang consumers' purchasing decisions mediated by brand image.. This study used 100 respondents who were determined by the method purposive sampling. Analysis path used to calculate the effect between variables social media marketing with purchasing decision variables directly and indirectly through brand image. The analysis results show that social media marketing has a positive and significant effect on brand image, social media marketing positive and insignificant effect on purchasing decisions, brand image has a positive and significant impact on purchasing decisions, and brand image mediates with influence of social media marketing on buying decisions.
THE INFLUENCE OF PRICE PERCEPTION AND ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE DECISION THROUGH E-COMMERCE IN MALANG CITY (STUDY AT SHOPEEFOOD SERVICES IN SHOPEE E-COMMERCE) Cholista Ferry Irawan; Rachman Hartono; Silvana Maulidah; Riyanti Isaskar
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.14

Abstract

Technological developments in the era of globalization have provided changes for society both in social, economic, and cultural aspects. This massive technological development has created unprecedented new job and business opportunities. One of the business potentials created by the massive development of information technology is the emergence of a business opportunity through e-commerce. This study focuses on the Shopeefood service. This study's objective was to investigate the influence of price perception "and electronic word of mouth” on consumer purchase decisions. This study employs a quantitative methodology and data collection strategies using online surveys through questionnaires. The data in this study were analyzed using SEM-PLS. This research was conducted in Malang City from April to May 2022. This study used three variables, namely price perception (X1) and Electronic Word of Mouth (X2) as exogenous variables and purchase decision (Y1) as endogenous variables. This research proves that/price perception and e-WOM/have a significant effect on purchase decisions. With a "path coefficient” value of 53% and a P-Value of 0.01, the price perception variable strongly significantly influences the decision to buy. With a path/coefficient value of 17% and a P-Value of 0.03, the e-WOM variable significantly affects consumer decision-making.
IDENTIFICATION OF INTERNAL AND EXTERNAL FACTORS OF VILLAGE-OWNED ENTERPRISES SUMBER SEJAHTERA AT PUJON KIDUL VILLAGE, MALANG REGENCY Tifa Ervita Maharani; Riyanti Isaskar; Dina Novia Priminingtyas
Agricultural Socio-Economics Journal Vol. 23 No. 3 (2023): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.3.12

Abstract

To strengthen the village economy, Village-Owned Enterprises (BUMDes) are commercial units owned and controlled by the government. To improve the local economy, BUMDes development activities have expanded in East Java. But there has been an outbreak of the COVID-19 virus that has hit the entire world, causing many negative aspects, including social, political, and economic life. One of the businesses affected by the economic downturn is the BUMDes. Aware of the internal and external environmental conditions of BUMDes became the target of research. 7S McKinsey's and PESTLE methods were used to facilitate the research. The 7S McKinsey approach is used to identify an organization's internal components, including strategy, system, structure, staff, style, skills, and shared values. PESTLE approach is used to determine how an organization affects the external economic environment, including political, economic, social, technological, legal, and environmental aspects. The results showed that the pandemic impacted business units in BUMDes. From the results of consumer tourism assessments, consumers or users of products or services most visitors feel that the tourism environment is very attractive, beautiful, clean, and comfortable, feel suitable to subscribe to products or services.
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahid Muhaimin Adinda Putri Kusherawati Adji Achmad Rinaldo Fernandes Afifah, Triwinda Nur Agustina Shinta Agustina Shinta Hartanti Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Aidin Wahyu Gunawan Akbar, Zamratul Alya Salsabila Puteri Anisa Aprilia Anisa Aprilia Annisa Firdauzi Annisa Rahma Sabrina Arie Srihardyastutie Arie Srihardyastutie Asihing Kustanti Assawwa, Laily Yuthiika Aulia Nadhifah Rifani Aulia Raharja Baiq Pramita Kusuma Dewi Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Burhan Cholista Ferry Irawan Darmawan Saptadi Dego Yusa Ali Destyana Ellingga Pratiwi Destyana Ellingga Pratiwi Dina Novia Priminingtyas Dinik Putri Djoko Koestiono Djoko Pramono Dwi Gatot Sabarno Dwi Prista Pramana Dwi Ratna Hidayati Dwi Retno Andriani Dyah Erni Widyastuti Dyah Erni Widyastuti Elizabeth Marito Sagala Fahriyah Fahriyah Fahriyah Fahriyah Faizal, Febriananda Fauziah Hasanah Fitri, Kanissa Gita Fitri, Lailatul Hidayah Fitria Dina Riana Fitriana, Yusti Dian Fitrotul Laili Gumoyo Mumpuningsih Gutama, Wisynu A. Hafida Ruminar Handono, Setiyo Yuli Heli Tistiana Hendro Priyo Tri Utomo Heptari Elita Dewi Hery Toiba Hidayah, Imatul Hikmatus Sofa Rahmadia I Gusti Wayan Murjana Yasa I Ketut Suada Ifan Rizky Kurniyanto Ilyaza Agung Himawan Keppi Sukesi Khoirunnisa Bai KIKI FIBRIANTO Kliwon Hidayat Kukuh Swan Sri Sabakti Larasati, Ami Retno Lidia Valentina Sihombing Lilis Syarifatul Karima Mangku Purnomo Manurung, Jihan Salwaa Aqiilah Medea Ramadhani Utomo, Medea Ramadhani Mekasari, Firsta Koesdyah Mohamad Bahaudin Mokh Rum Muhaimin, Abdul Wahid Muhammad Dzulfadzli Firhad Mumpuningsih, Gumoyo Munawaroh, Isma Musyafak N., Tri Wahyu Naafila, Ludzna Yus'ida Naomy Tasyalingga Tiffany Kitu Nasa, Alda Rizkino Wega Intan Noor, Arif Yustian Maulana Novi Haryati Nugroho Tanda W. Nur Baladina Nurhayati, Yetti Kartika Nurirrozak, Muhamad Zahran Pertiwi, Pertiwi, Vi’in Ayu Pertiwi, Vi’in Ayu Peterson Silalahi Poppay Dwi Anggaraini Puteri, Alya S. Puteri, Alya Salsabila Putri Budi S. Rachman Hartono Rafitri Novitasari Rahma, Tazkiyah Hasti Paramita Rahmadhani, Putri Auliya Rahman, Moh Shadiqur Ramadanti, Tanya Aulia Ratya Anindita Ratya Anindita Ravita Nila Aswar Resty Afriana Riana, Fitria D. Rini Dwiastuti Rini Dwiastuti Rini Mutisari Rishona Hanael Tauran Rizkiana Mahardika S., Putri Budi Salyo Sutrisno Sari, Putri Nurmalita Silvana Maulidah Siswantoro, Ajik Solimun Sukardi Sukardi Syafrial Syafrial Syafrial Syarifatul Karima, Lilis Tifa Ervita Maharani Tri Ardyati Tri Utomo, Hendro Priyo Tri Wahyu N. Ulinnuha, Husna Ummah, Khoirul Uzay Luluasa Vera Verdiana Vi’in Ayu Pertiwi Vi’in Ayu Pertiwi W, Agustina Shinta Hartati Wahyuningtiyas, Agustina Shinta Hartati Wahyuningtyas, Agustina Shinta Hartati Wasono, Didik Mulyo Wheny Anggi Anggraini Wibowo, Fauzi Adi Wisynu Ari Gutama Yannasari, Nike Shelvi Yayuk Yuliati Yuliana Putri Rizky Vindiani Yusri Fajar Zamratul Akbar Zamroni, Mufid