Article Per Year (5 Year)
p-Index From 2021 - 2026
6.476
P-Index
This Author published in this journals
All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture International Journal of Local Economic Governance AGRISE Habitat JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen UNEJ e-Proceeding Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jambura Agribusiness Journal Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Abdi: Media Pengabdian Kepada Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Abdimas Pariwisata Jurnal Dinamika Sosial Ekonomi IIJSE Asian Journal of Social and Humanities Agrimics Journal Halal Studies and Society Jurnal Penyuluhan Pembangunan Jurnal Dinamika Manajemen
Riyanti Isaskar
Department Of Agricultural Socio-Economics, Agriculture Faculty, Brawijaya University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Social Sciences Other

Published : 64 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search
Journal : Habitat

 1 
ANALISIS KEMITRAAN PT. BENIH CITRA ASIA DENGAN PETANI TOMAT (Lycopersicum esculentum, Mill) (Studi Kasus di Desa Jambewangi, Kecamatan Sempu, Kabupaten Banyuwangi) Dewi, Baiq Pramita Kusuma; Setiawan, Budi; Isaskar, Riyanti
HABITAT Vol 22, No 2 (2011)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1713.023 KB)

Abstract

Tujuan  penelitian  adalah  (1) Menganalisis proses pelaksanaan kemitraan antara petani tomat dengan PT. Benih Citra Asia, (2) Menganalisis tingkat pendapatan usahatani antara petani yang menjalankan kemitraan dengan PT. Benih Citra Asia dengan petani yang tidak mengikuti kemitraan, dan (3) Menganalisis faktor-faktor yang menjadi pertimbangan pengambilan keputusan petani dalam melakukan kemitraan atau tidak melakukan kemitraan dengan PT. Benih Citra Asia. Hasil penelitian menunjukkan bahwa kemitraan yang dijalankan antara petani di Desa Jambewangi dengan PT. Benih Citra Asia adalah kemitraan contract farming. Hasil uji beda rata-rata menyatakan bahwa terdapat perbedaan yang nyata antara pendapatan petani mitra dan pendapatan petani non-mitra dimana nilai pendapatan petani mitra lebih tinggi daripada pendapatan petani non-mitra. Untuk hasil analisis logit, diketahui bahwa faktor-faktor yang mempengaruhi pengambilan keputusan petani secara signifikan dalam mengikuti kemitraan adalah faktor luas lahan, pengalaman usahatani dan persepsi. Kata Kunci: Kemitraan, Petani Tomat, Analisis Usahatani, Analisis Faktor-faktor
ANALISIS USAHA AGROINDUSTRI KERUPUK SINGKONG (Studi Kasus di Desa Mojorejo, Kecamatan Junrejo, Kota Wisata Batu) Raharja, Aulia; Setiawan, Budi; Isaskar, Riyanti
HABITAT Vol 24, No 3 (2013)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan : (1) Menganalisis nilai tambah agroindustri kerupuk singkong, (2) Menganalisis keuntungan agroindustri kerupuk singkong, dan (3) Menganalisis tingkat efisiensi usaha agroindustri kerupuk singkong. Analisis usaha merupakan titik awal untuk pengambilan keputusan keuangan produsen. Analisis usaha yang dilakukan meliputi analisis nilai tambah, biaya, penerimaan dan keuntungan serta analisis efisiensi usaha. Dimana analisis nilai tambah memberikan imbalan bagi tenaga kerja dan keuntungan yang diperoleh pengusaha, kemudian analisis penerimaan adalah semua pendapatan yang diterima pengusaha dalam kaitannya dengan jumlah produk yang dihasilkannya. Sedangkan analisis efisiensi bertujuan untuk mengetahui apakah agroindustri kerupuk singkong memberikan keuntungan bagi pengusaha maupun pekerja. Hasil penelitian ini menunjukkan bahwa rasio nilai tambah sebesar 48.67%, hal ini berarti agroindustri kerupuk singkongkong memberikan nilai tambah tinggi. Total keuntungan yang diperoleh agroindustri per proses produksi sebesar Rp479,300.00. Sedangkan nilai efisiensi usaha (R/C rasio) sebesar 1.49, artinya agroindustri ini telah efisien dan menguntungkan. Kata kunci : agroindustri, kerupuk singkong, analisis usaha
EFISIENSI PEMASARAN JERUK PAMELO DALAM WILAYAH MAGETAN (CITRUS GRANDIS L. OSBEK) Isaskar, Riyanti; Syafrial, Syafrial; W., Nugroho Tanda
HABITAT Vol 22, No 1 (2011)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.975 KB)

Abstract

Penelitian ini bertujuan untuk (1) Mengidentifikasi saluran pemasaran jeruk pamelo yang terbentuk di daerah penelitian; (2) Menganalisis fungsi pemasaran yang dilakukan setiap saluran pemasaran di daerah penelitian;(3) Menganalisis marjin pemasaran dan efisiensi pemasaran jeruk pamelo dari segi efisiensi harga dan operasional. Metode analisis data yang digunakan dalam penelitian ini adalah analisis marjin pemasaran,analisis efisiensi harga dan analisis efisiensi operasional untuk mengetahui seberapa efisien pemasaran jeruk pamelo di daerah penelitian dari sudut lembaga pemasaran yang terlibat dari pemasaran jeruk pamelo. Hasil penelitian menunjukkan bahwa terdapat 2 saluran pemasaran di dalam wilayah Kab. Magetan. Menurut hasil analisis marjin pemasaran menunjukkan bahwa marjin pemasaran yang diterima petani jauh lebih kecil dari marjin yang diterima lembaga pemasaran. Menurut hasil analisis efisiensi harga menunjukkan bahwa lembaga pemasaran telah efisiensi dalam pemasaran jeruk pamelo. Sedangkan menurut hasil analisis efisiensi operasional lembaga pemasaran belum efisien dalam pemasaran jeruk pamelo. Kata Kunci : efisiensi pemasaran jeruk pamelo, efisiensi harga, efisiensi operasional
The Model of Entrepreneurial Intention Among College Students with Gender Moderated Isaskar, Riyanti; Sheliena, Esther; Dewi, Heptari Elita
HABITAT Vol. 35 No. 3 (2024): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.3.23

Abstract

This research was conducted with the aim of analyzing the influence of factors on entrepreneurial intentions of students at the Faculty of Agriculture, Brawijaya University. The number of respondents in this research was 150 respondents who were UB Faculty of Agriculture students. The analysis method used is SEM-PLS analysis with the WarpPLS 7.0 application and uses attitude variables, subjective norms, perceived behavioral control and entrepreneurship education which are moderated by the gender variable. Based on the results of the analysis that has been carried out, it is known that: 1) attitudes, subjective norms, perceived behavioral control, and entrepreneurship education have a positive and significant effect on entrepreneurial intentions among students, 2) gender is significantly able to moderate the independent variables of subjective norms and entrepreneurship education and is reinforcing because the coefficient of the moderating variable is positive, 3) attitudes and perceived behavioral control cannot be moderated by gender. Therefore, self-development programs and skills training are needed as an effort to improve entrepreneurial abilities. Programs that can be organized by the Faculty of Agriculture, Brawijaya University are coaching classes and interactive workshops.
The Effect of Human and Spatial Crowding on Repurchase Intention in Restaurant Using Brand and Customer Satisfaction as a Mediation Variable Ulinnuha, Husna; Setiawan, Budi; Isaskar, Riyanti; Wahyuningtyas, Agustina Shinta Hartati
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.5

Abstract

Crowding in the physical environment of restaurants are common in popular restaurants. Human crowding refers to the large number of visitors in the restaurant. And spatial crowding refers to the dense physical environment of a restaurant, such as a large number of tables and chairs and decorations or restaurant design ornaments that are dense enough to make the restaurant look narrower. Through this density and crowding, restaurants must provide a good image or reputation to increase consumer attachment, satisfaction, and repurchase intentions. Data was collected using an online questionnaire and distributed to 200 respondents from spicy noodle restaurant consumers. Furthermore, data analysis uses SEM-PLS (Structural Equation Modeling - Partial Least Square) with the help of WarpPLS 8.0 software. The results showed that human and spatial crowding affects brand image, brand image affects brand attachment and customer satisfaction, brand attachment and customer satisfaction affect repurchase intention, and human and spatial crowding influence repurchase intention through brand image, brand attachment, and customer satisfaction as mediation. Based on this study's results, the operant hoped that the restaurant can determine strategies by considering variables and indicators that can increase customer satisfaction and repurchase intentions.
Demographic Analysis of Urban Consumers’ Fruit Salad Preferences in Malang City, East Java of Indonesia Noor, Arif Yustian Maulana; Isaskar, Riyanti; Ummah, Khoirul; Fitri, Kanissa Gita
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.7

Abstract

Urban consumers are increasingly exposed to health risks and dietary transitions, prompting growing interest in organic food products. However, actual purchasing behavior for organic options, such as fruit salad, remains inconsistent, particularly in emerging economies. Existing studies tend to emphasize attitudinal factors in developed markets, leaving a gap in understanding how structural demographic attributes influence organic preferences in developing urban contexts. This study aims to examine how education, marital status, income, gender, expenditure, and buying frequency shape consumer preference for organic fruit salad. A cross-sectional survey was conducted in an urban Indonesian setting, and binary logistic regression was employed to identify significant predictors. The results reveal that education and marital status are strong positive determinants of organic preference, while monthly expenditure is marginally significant. In contrast, income, gender, and buying frequency show no statistically significant effects. These findings suggest that informational access, household responsibility, and food budgeting behavior better explain organic food choices than income or habitual purchasing. The study contributes to consumer behavior and food preference literature by highlighting the socio-demographic foundations of sustainable consumption. Implications are offered for urban nutrition policy, consumer segmentation strategies, and targeted marketing to support the adoption of organic food in middle-income societies.
Consumer Perceptions of Buying Behavior of Organic Vegetables with Planned Behavior Theory Approach Kukuh Swan Sri Sabakti; Ratya Anindita; Riyanti Isaskar
HABITAT Vol. 33 No. 3 (2022): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.3.30

Abstract

Organic vegetables are gaining popularity all over the world, and the number of consumers of organic vegetables is increasing. Developing countries like Indonesia, are still very minimal in consuming organic vegetables. Therefore, this study aims to identify the factors that drive buying behavior of organic vegetables. The research location was conducted in Malang Raya which was selected by purposive sampling and involved 128 respondents who became the research sample. The analytical method uses descriptive analysis and Structural Equation Modeling (SEM) is used to measure the effect of perceptions, preferences, attitudes, subjective norms and control of consumer behavior on purchase intentions and behavior. The results of the analysis show that the behavior of buying organic vegetables is largely determined by preferences and behavioral control through intention and there is a preference role that successfully mediates the relationship between consumer perceptions and intentions. Perceptions, attitudes and subjective norms cannot influence consumer intentions because most consumers and their environment do not have good knowledge so that consumer buying behavior of organic vegetables tends to be based on the control of the dangers. Market players and the government must cooperate with farmers and provide information and promotions regarding the advantages of organic vegetables which are expected to increase actual buying behavior of organic vegetables.
The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business Mekasari, Firsta Koesdyah; Setiawan, Budi; Isaskar, Riyanti; Koestiono, Djoko; Syafrial; Maulidah, Silvana
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.21

Abstract

Farm to Table Business is one of the platform for selling agricultural products by digital marketing that really needs a relationship marketing strategy to add customers and increase customer loyalty by increasing customer gratitude. Relationship marketing is a form of strategy to retain customers. The purpose of this research is to analyze the effect of relationship marketing on customer gratitude and the effect of customer gratitude on customer loyalty at Farm to Table Business. This study used a purposive sampling technique to determine the sample with a total of 100 respondents. The data analysis technique in this study used SEM PLS (Partial Least Square) with Warp PLS 7.0 software. The results of this research show that: (1) Relationship marketing has a positive and highly significant effect on customer gratitude by 0.22; (2) Customer Gratitude has a positive and highly significant effect on customer loyalty by 0.56.
Identification and Mitigation of Pameling Avocado Supply Chain Risk Using The Fuzzy Analytical Hierarchy Process (F-AHP) Method Naafila, Ludzna Yus'ida; Isaskar, Riyanti; Dewi, Heptari Elita; Assawwa, Laily Yuthiika
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.30

Abstract

Risk is related to uncertainty that has the potential to occur and can have a negative impact on the company if not handled. Risks in the product supply chain have a greater impact on agricultural products. The purpose of this research is to analyze the pameling avocado supply chain system at PT. S, knowing supply chain risk priorities based on fuzzy AHP calculations, and determining pameling avocado supply chain risk mitigation at PT. S for each actor. Respondents were taken by purposive sampling consisting of 3 farmers, 3 middleman, 1 person from the company, namely the marketing general manager, and 1 retailer representative. Pameling avocado supply chain system at PT. S has 2 types of marketing channels, so that supply chain actors consist of 4 actors, namely farmers, middlemen, companies (PT. S), and retailers. Based on the Fuzzy AHP calculation, the priority risk at the farm level is environmental risk, with priority risk indicators being that land conditions do not support growth requirements (too dense soil, lack of nutrients). At the middleman level, the priority risk is price risk, with the priority indicator being the amount of marketing/distribution costs. At the company level, the highest risk priority is quality risk, with product damage priority risk indicators. Then, At the retailers, the highest risk priority is supply risk, with priority risk indicators in the form of uncertainty in the quantity of pameling avocado stock. Risk mitigation is designed using a descriptive analysis method with interview techniques and literature studies.
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahid Muhaimin Adinda Putri Kusherawati Adji Achmad Rinaldo Fernandes Afifah, Triwinda Nur Agustina Shinta Agustina Shinta Hartanti Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Aidin Wahyu Gunawan Anisa Aprilia Anisa Aprilia Annisa Firdauzi Arie Srihardyastutie Arie Srihardyastutie Asihing Kustanti Assawwa, Laily Yuthiika Aswar, Ravita Nila Aulia Raharja Baiq Pramita Kusuma Dewi Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Burhan Cholista Ferry Irawan Darmawan Saptadi Dego Yusa Ali Destyana Ellingga Pratiwi Destyana Ellingga Pratiwi Dina Novia Priminingtyas Dinik Putri Djoko Koestiono Djoko Pramono Dwi Gatot Sabarno Dwi Prista Pramana Dwi Ratna Hidayati Dwi Ratna Hidayati Dwi Retno Andriani Dyah Erni Widyastuti Dyah Erni Widyastuti Elizabeth Marito Sagala Fahriyah Fahriyah Fahriyah Fahriyah Faizal, Febriananda Fauziah Hasanah Firhad, Muhammad Dzulfadzli Fitri, Kanissa Gita Fitri, Lailatul Hidayah Fitria Dina Riana Fitriana, Yusti Dian Fitrotul Laili Gumoyo Mumpuningsih Gutama, Wisynu A. Hafida Ruminar Handono, Setiyo Yuli Heli Tistiana Hendro Priyo Tri Utomo Heptari Elita Dewi Hery Toiba Hidayah, Imatul Hikmatus Sofa Rahmadia Husna Ulinnuha I Gusti Wayan Murjana Yasa I Ketut Suada Ifan Rizky Kurniyanto Ilyaza Agung Himawan Keppi Sukesi Khairani, Akmaliza Khoirunnisa Bai KIKI FIBRIANTO Kliwon Hidayat Kukuh Swan Sri Sabakti Larasati, Ami Retno Lilis Syarifatul Karima Mahardika, Rizkiana Mangku Purnomo Manurung, Jihan Salwaa Aqiilah Medea Ramadhani Utomo, Medea Ramadhani Mekasari, Firsta Koesdyah Mohamad Bahaudin Mokh Rum Mokh. Rum Muhaimin, Abdul Wahid Mumpuningsih, Gumoyo Munawaroh, Isma Musyafak N., Tri Wahyu Naafila, Ludzna Yus'ida Naomy Tasyalingga Tiffany Kitu Nasa, Alda Rizkino Wega Intan Noor, Arif Yustian Maulana Novi Haryati Nugroho Tanda W. Nur Baladina Nurhayati, Yetti Kartika Nurirrozak, Muhamad Zahran Pertiwi, Pertiwi, Vi’in Ayu Pertiwi, Vi’in Ayu Peterson Silalahi Poppay Dwi Anggaraini Puteri, Alya S. Puteri, Alya Salsabila Putri Budi S. Putri, Dean Elviana Rachman Hartono Rafitri Novitasari Rahma, Tazkiyah Hasti Paramita Rahmadhani, Putri Auliya Rahman, Moh Shadiqur Ramadanti, Tanya Aulia Ratya Anindita Ratya Anindita Resty Afriana Riana, Fitria D. Rifani, Aulia Nadhifah Rini Dwiastuti Rini Dwiastuti Rini Mutisari Rishona Hanael Tauran S., Putri Budi Sabrina, Annisa Rahma Safitri, Mega Sakinaturrizqi, Geubrina Salyo Sutrisno Sari, Putri Nurmalita Sihombing, Lidia Valentina Silvana Maulidah Siswantoro, Ajik Solimun Sukardi Sukardi Syafrial Syafrial Syafrial Syarifatul Karima, Lilis Tifa Ervita Maharani Tri Ardyati Tri Utomo, Hendro Priyo Tri Wahyu N. Ulinnuha, Husna Ummah, Khoirul Uzay Luluasa Verdiana, Vera Vi’in Ayu Pertiwi Vi’in Ayu Pertiwi W, Agustina Shinta Hartati Wahyuningtyas, Agustina Shinta Hartati Wasono, Didik Mulyo Wheny Anggi Anggraini Wibowo, Fauzi Adi Wisynu Ari Gutama Yannasari, Nike Shelvi Yayuk Yuliati Yuliana Putri Rizky Vindiani Yusri Fajar Zamratul Akbar Zamroni, Mufid