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All Journal SOROT: Jurnal Ilmu-ilmu Sosial Berkala Ilmiah Pertanian Jurnal Sosial Ekonomi Pertanian Jurnal Penelitian Hutan Tanaman Jurnal Penelitian Tanaman Industri Cannarium (Jurnal Ilmu-ilmu Pertanian) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura AGRARIS: Journal of Agribusiness and Rural Development Research JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Kreativitas PKM JURNAL PANGAN Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat INTEGRITAS : Jurnal Pengabdian Budimas : Jurnal Pengabdian Masyarakat Jurnal Penelitian Tanaman Industri (Littri) Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Abadimas Gorontalo Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Jurnal Ilmiah Agribios Benchmark Jurnal Ilmiah SOSIO AGRIBIS Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Agrikan: Jurnal Agribisnis Perikanan Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Visi Manajemen (JVM) Jurnal Riset Rumpun Ilmu Tanaman Jurnal Masyarakat Mengabdi Nusantara Jurnal Abdimas Terapan JAMAS: Jurnal Abdi Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Journal Of Agribusiness, Social and Economic Kubis Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Innotech DIGIMAS: Jurnal Transformasi Digital Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Agus Supriono
Program Studi Agribisnis Fakultas Pertanian Universitas Jember
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Pemanfaatan Digital Marketing dalam Upaya Meningkatkan Pemasaran Produk Makanan dan Brand Awareness Agus Supriono; Mutiara Balquis Pamuji; Evita Soleha Hani; Yuli Hariyati; Titin Agustina
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i2.3628

Abstract

The Covid19 pandemic has had a major impact on weakening Indonesia's economic sectors, including Small, Micro and Medium Enterprises (MSMEs). The MSME sector is one of the sectors that makes a big contribution to the national economy, so it needs to rise during the current Covid19 pandemic. Such as the problems experienced by food businesses in Kraton Village - Jember regarding the decline in turnover caused by the Covid19 pandemic. The decline in sales results was not only caused by the COVID-19 pandemic but also a lack of product marketing such as not utilizing online marketing via social media. Insufficient understanding of how to market products online is also one of the reasons for the decline in product sales during this pandemic. Seeing situations like this, it is necessary to carry out activities aimed at educating on the use of social media and optimizing business during this pandemic.
KELAYAKAN FINANSIAL PROYEK INVESTASI PENGEBUNAN JERUK KEPROK TEJAKULA DI WILAYAH KABUPATEN BANYUWANGI: Financial Feasibility of The Tejakula Tangerine Plantation Investment Project in Banyuwangi Regency Supriono, Agus; Faisal, Ahmad; Hidayati, Dwi Ratna; Ibanah, Indah; Magfiroh, Illia Seldon; Maharani, Ariq Dewi
Jurnal Ilmiah Sosio Agribis Vol. 25 No. 2 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25220254960

Abstract

Sejak mulai tahun 2014, sejumlah petani jeruk Siam di Desa Temurejo yang berada di wilayah Kabupaten Banyuwangi mulai mengganti tanaman jeruk Siamnya ke jeruk keprok Tejakula. Peralihan jenis komoditas ini mendukung kebijakan Direktoral Jenderal Hortikultura Kementerian Pertanian. Akan tetapi, perkembangan pertumbuhan dan produksi tanaman jeruk keprok Tejakula yang diusahakan secara monokultur tersebut kurang maksimal dibandingkan dengan perkembangan pertumbuhan dan produksi jeruk keprok Tejakula di wilayah Provinsi Bali, yang merupakan daerah asal plasma nutfah jeruk keprok Tejakula ini. Penelitian ini bertujuan untuk mengetahui kelayakan finansial proyek investasi pengebunan jeruk keprok Tejakula secara monokultur di wilayah Kabupaten Banyuwangi tersebut. Hasil penelitian menunjukkan bahwa secara finansial proyek investasi pengebunan jeruk keprok Tejakula secara monokultur per Ha teridentifikasi layak. Selanjutnya, apabila terjadi penurunan jumlah produksi dan harga hingga 5%, serta kenaikan biaya operasional variabel hingga 5% (dimana faktor lainnya dianggap konstan), secara finansial proyek investasi juga masih teridentifikasi layak. Faktor penurunan jumlah produksi dan harga produksi, relatif lebih sensitif dalam memberikan respon (pengaruh) terhadap kondisi kelayakan finansialnya. Kata kunci: Jeruk Keprok Tejakula, Kelayakan Finansial, Monokultur, Investasi. Since 2014, Siam tangerine farmers in Temurejo Village, located in Banyuwangi Regency, have begun transitioning from Siam tangerine cultivation to Tejakula tangerine. This commodity shift aligns with agricultural policy set by the Directorate General of Horticulture, Ministry of Agriculture. However, the growth and yield performance of Tejakula tangerine cultivated in monoculture systems in Banyuwangi has been suboptimal compared to its development in Bali Province—the origin of the Tejakula tangerine germplasm. This study aims to assess the financial feasibility of a monoculture Tejakula tangerine plantation investment project in Banyuwangi Regency. The findings indicate that, financially, the investment is viable on a per-hectare basis. Furthermore, even under a scenario of a 5% decline in both yield and market price, coupled with a 5% increase in variable operational costs (assuming other factors remain constant), the project remains financially feasible. Among these variables, reductions in yield and price are relatively more sensitive in influencing the project's financial viability. Keywords: Tejakula Tangerine, Financial Feasibility, Monoculture, Investment.
Inovasi Literasi Digital Melalui Digital Library Dan Pojok Literasi Supriono, Agus
Jurnal Transformasi Digital Masyarakat (DIGIMAS) Vol. 1 No. 3 (2025): DIGIMAS: Jurnal Transformasi Digital Masyarakat
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi pada era Revolusi Industri 4.0 yang berlanjut menuju Society 5.0 membawa implikasi signifikan terhadap berbagai sektor, termasuk sektor pendidikan. Transformasi digital menuntut tenaga pengajar maupun siswa untuk memiliki kemampuan literasi digital yang memadai agar mampu beradaptasi dengan perubahan pola pembelajaran. Namun, keterbatasan akses sarana pembelajaran dan kesenjangan literasi digital masih menjadi hambatan dalam menciptakan proses belajar yang optimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas guru dan siswa melalui inovasi literasi berbasis teknologi dalam bentuk Digital Library dan Pojok Literasi, sekaligus memperkenalkan pemanfaatan media pembelajaran digital. Hasil kegiatan menunjukkan bahwa guru dan siswa mampu mengoperasikan Digital Library dan media pembelajaran digital secara efektif sehingga mendorong peningkatan kualitas pembelajaran, penguasaan teknologi, serta penguatan kompetensi literasi digital yang relevan dengan kebutuhan pendidikan di era Society 5.0
Mengembangkan Pemasaran Digital dalam Meningkatkan Efisiensi dan Produktivitas Penjualan pada UMKM “Kakanan Dhisa” di Desa Trebungan, Situbondo Tarisa Amalia; Agus Supriono; Yuli Hariyati; Cindera Rosa Damascena
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2026): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v3i2.3337

Abstract

Advances in information technology have significantly transformed the business landscape, including for Micro, Small, and Medium Enterprises (MSMEs). Digital transformation has become a necessity for MSMEs to expand their markets, build their brands, and enhance customer engagement. While the benefits of digital transformation have been widely felt by MSMEs in urban areas, rural MSMEs face challenges due to limited knowledge of digital technology. As a result, their ability to compete in modern markets is hindered, and they remain reliant on local consumers. As a solution, empowerment efforts are needed through SME mentoring activities aimed at developing digital marketing capabilities. The empowerment program was implemented for the “Kakanan Dhisa” SMEs in Trebungan Village, Situbondo. The program consisted of three phases: planning and preparation, implementation, and evaluation, spanning six weeks from July to August 2023. The results show that MSME operators gained a better understanding of digital marketing tools and were able to independently enhance their online promotional capabilities. This empowerment program not only supports the capacity building of MSME operators but also contributes to the achievement of the Sustainable Development Goals (SDGs), particularly goal 1 & 4.
ENHANCING THE COMPETITIVE ADVANTAGE OF MSME’S VIA DIGITAL MARKETING AND THE "SEGITIGA EMAS" TOURISM PROGRAM: A CASE STUDY FROM MUMBULSARI, INDONESIA Indah Ibanah; Julita Hasanah; Meidiana Purnamasari; Agus Supriono; Evita Soliha Hani
Jurnal Abdimas Terapan Vol. 4 No. 1 (2024): JURNAL ABDIMAS TERAPAN (NOVEMBER)
Publisher : Program Vokasi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56190/jat.v4i1.75

Abstract

Mumbulsari Village of Jember, has economic development potential through Micro, Small, and Medium Enterprises (MSMEs). However, the local MSMEs face several challenges, such as limited capital, the development of quality and competitive products, and the lack of market information, which have become major obstacles to the village's economic growth, especially during the pandemic. This community service program aims to provide assistance to MSMEs in Mumbulsari through marketing training programs and the development of highly competitive products. The method used is a tiered Focus Group Discussion, at the sub-district, village, and MSME levels. The assistance program includes education on the importance of branding and technical training on using the Whatsapp Business platform and independently producing product photos by utilizing available resources. In addition, this initiative is integrated with the "Segitiga Emas" tourism program, in which Mumbulsari is positioned as a downstream tourism village. It is hoped that through this collaboration, local MSMEs can improve their production capacity, expand market access, and increase product competitiveness in wider markets. The results of this activity are expected to strengthen the local economy and position Mumbulsari Village as one of the leading destinations in the sustainable tourism ecosystem in Jember.
Kelayakan Finansial Proyek Investasi Pengebunan Jambu Biji Kristal Secara Monokultur di Wilayah Kabupaten Banyuwangi Agus Supriono; Rining Kasih Widyastuti; Cindera Rosa Damascena; Rena Yunita Rahman; Ratih Apri Utami; Rachmad Udhi Prabowo
Jurnal Visi Manajemen Vol. 12 No. 1 (2026): Januari : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v12i1.929

Abstract

Crystal guava has a promising market potential due to its relatively high demand, especially in various supermarkets—both in small towns and major cities across Indonesia—and its selling price is relatively stable. Crystal guava has several advantages compared to other guava varieties, including a fresher and sweeter taste, a crunchy texture, thick flesh, and being almost seedless. It is relatively easy to cultivate, has a high harvesting frequency, and tends to bear fruit throughout the year regardless of the season. Therefore, farmers in Karanggondo Village, Tegalsari District, Banyuwangi Regency, have begun cultivating it as a monoculture crop since 2012. Considering this situation, it is deemed interesting to conduct research on the financial feasibility of a Crystal guava plantation investment project under a monoculture system per hectare in Banyuwangi Regency. The research results show that the investment project is financially “feasible.” However, if production volume and product price decrease by up to 48.96%, and variable operating costs increase by up to 79.02%, while other factors remain constant, the Crystal guava monoculture plantation investment project per hectare in Banyuwangi Regency becomes financially “unfeasible.” Among these factors, the decline in production volume and selling price are found to be relatively “more sensitive” in influencing the project’s financial feasibility.
DAYA SAING KARET ALAM MANUFAKTUR INDONESIA DI PASAR INTERNASIONAL TAHUN 2000-2020 Titin Agustina; Tafvian Devara Efendy; Mutiara Ria Despita Maharani; Ati Kusmiati; Yuli Hariyati; Ebban Bagus Kuntadi; Agus Supriono
Jurnal Agribisnis Indonesia Vol. 12 No. 1 (2024): Juni 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.1.190-201

Abstract

Penelitian ini mengenai daya saing dalam komoditas karet alam manufaktur yang meliputi karet TSNR (Technically Specified Natural Rubber), karet RSS (Rubber Smooked Sheets), dan karet sarung tangan atau karet kompon dalam periode waktu tahun 2000-2020. Alat analisis yang digunakan dalam melakukan perbandingan eksportir utama atau negara pesaing komoditas tersebut ialah Revealed Comparative Advantage (RCA) dan untuk mengetahui seberapa besar pengaruh ekspor Indonesia terhadap komoditi karet alam manufaktur tersebut ke negara tujuan serta di dunia ialah Market Share Index (MSI). Hasil penelitian menunjukkan bahwa, nilai daya saing setiap komoditas karet alam manufaktur Indonesia memiliki daya saing kuat dengan RCA>1 pada karet TSNR, RSS, dan sarung tangan. Akan tetapi, Indonesia hanya mampu mendominasi karet TSNR jika dibandingkan dengan negara Thailand dan Malaysia serta ekspor ke negara tujuan seperti Amerika Serikat, Jepang, dan China sebagai importir terbesar karet manufaktur. Sedangkan karet RSS hanya mampu menempati peringkat ke dua dibawah Thailand dalam mendominasi pasar internasional dan ekspor ke negara tujuan seperti Amerika, Jepang, dan China. Pada karet sarung tangan Indonesia tidak mampu berdaya saing jika dibandingkan dengan negara Malaysia sebagai eksportir terbesar dan negara Thailand di pasar internasional dan negara tujuan ekspor seperti Amerika, Jepang, dan China.
Loss–Gain Framing Effects on Maize Farmers’ Contract Farming Decisions for Enhancing Farm Economic Sustainability Rizky Yanuarti; Yuli Hariyati; Orawan Srisompun; Agus Supriono; Ebban Bagus Kuntadi; Ati Kusmiati; Titin Agustina; Suwali Suwali
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 10 No 1 (2026): MARCH
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v10i1.7424

Abstract

Maize is a strategic food commodity in Indonesia, yet smallholder farmers remain vulnerable to high price volatility and market uncertainty that threaten the economic sustainability of farm enterprises. Contract farming has been promoted as a mechanism to stabilize income and strengthen farmers’ market access, but participation remains uneven and may depend not only on structural factors but also on how contract benefits and risks are communicated. This study aims to examine how loss–gain framing affects maize farmers’ intentions to participate in contract farming and to identify the key determinants of actual participation. A quantitative survey was conducted with 120 maize farmers in Jelbuk Subdistrict, Jember Regency, East Java, selected through purposive sampling to represent both contract and independent farmers. Farmers evaluated contract messages framed as potential gains or potential losses using a five-point Likert scale, and differences in responses were assessed using paired non-parametric tests. Binary logistic regression was then applied to explain farmers’ contract participation decisions. The results show that gain-framed messages generated higher intention scores than loss-framed messages across both farmer groups, indicating that benefit-oriented communication is more persuasive. However, participation decisions were more closely associated with farm size, profitability, age, and education than with framing responses alone. These findings suggest that effective contract farming expansion requires both supportive economic conditions and communication strategies emphasizing tangible benefits to enhance farm economic sustainability.
Co-Authors A. Syaffari Kosasih Abdullah Muhlis Achmad Ilham Tohari Adi, Ad Hariyanto Agustina, Titin Ahmad Faisal Ahmad Zainuddin Alfian Pradiknatama Amaliya, Arina Amam Amam, Amam Andika, Fajar Anik Suwandari Ariq Dewi Maharani Aryo Fajar Sunartomo Asyrofi Asyrofi Ati Kusmiati Atrianto, Jovi Lutvi Auliyana, Sania Azilla, Erina Nur Binta Islami Amnimarlianda Cahyoadi Bowo Cindera Rosa Damascena Cindera Rosa Damascena Damascena, Cindera Rosa Devyana Dwi Ratnasari Dimas Bastara Zahrosa Djoko Soejono Dora Eka Mawangi Dwi Ratna Hidayati Ebban Bagus Kuntadi Edwin Tri Maulana Elma Oktavian Evita Soleha Hani Evita Soleha Hani Evita Soliha Hani Faidah, Ainun Faisyatul Hilmiyah farionita, inge mayusi Fauziyah, Diana Handayani, Rizky Noer Hani, Evita Soleha Hapsari, Triana Dewi Hasanah, Julita herwanto Himawan, Fadhli Nur I Gusti Bagus Wiksuana I Ketut Suada Ibana, Indah Ibanah, Indah Imam Syafi'i Indah Ibanah Indah Ibanah Intan Kartika Setyawati Joni Murti Mulyo Aji Julian Adam Ridjal Julita Hasanah Kacung Hariyono Khasan, Ahmad Fatikhul Khoirussoifan, M. Riky Langit, Ramadhani Annisa Sekar Luh Putu Suciati Magfiroh, Illia Seldon Maharani, Ariq Dewi Maulana, Edwin Tri Meidiana Purnamasari Meidiana Purnamasari Meidiana Purnamasari Moh. Aji Prasetyo Mohammad Rondhi Mohammad Rondhi Muhammad Thufeil Ahsani Taqwim Mukhlis, Suhardi Mustapit Mustapit Muta ‘Awifa Mutiara Balquis Pamuji Mutiara Balquis Pamuji Mutiara Ria Despita Maharani Nafilah, Kamilah Abidatun Nindia Megareta Noerkumala Nisyak, Umi Khoirun Nugraha, Enrico Aditya Nur Halimah Orawan Srisompun Pantarei, Nur Muhammad Tirto Pradiptya Ayu Harsita Putri Fitria Soleha Putri, Maharani Karunia Rachmad Udhi Prabowo Rachmat Udhi Prabowo Rahman, Rena Yunita Rahmatin, Miskah Aini Ramadaniyah, Irma Wahyu Ratih Apri Utami Ratnasari, Devyana Dwi Rena Yunita Rahman Rena Yunita Rahman, Rena Yunita Rining Kasih Widyastuti Riza Oktafiyani Rizky Yanuarti Rizqiyatul Halaliah Rofiu Sisil Annisa Rokhani Rokhani Rokhani, Rokhani Rosyadi, Mohammad Ghufron Rudi Hartadi Rudi Wibowo Rudi Wibowo Safari Kosasih Shahril Budiman Siswahyudianto Siti Qomariyah Soetriono Soetriono Sri Wahyuni Sugeng Raharto sunardi sunardi Sunardi Sunardi Susanto, Angga Dedi Suwali Suwali Suwali Syah, Mohammad Firman Syaiful Anwar, Agus Setiadi, Suwali, Syamsul Arifin Tafvian Devara Efendy Tarisa Amalia Tiffany Rahma Abdillah Titin Agustina Tri Haryadi, Nanang Tuti Herawati Wulandari, Lilik Dwi Yanuarti, Rizky Yanuarti, Rizky Yoga Yuniadi Yuli Hariyati Yuli Hariyati Yuli Hariyati Yuli Haryati ZA, Saida Zainurossalamia Zahrosa, Dimas Bastara Ziana Alviani